10 ChatGPT Prompts for VSL (Video Sales Letter) Scripts

Published October 25, 2025 • 62 min read

Why VSL Scripts Need AI-Powered Precision

Video sales letters (VSLs) are the secret weapon for high-ticket offers. They convert better than long sales pages because people connect with voices, faces, and stories—not just words on a screen. But here’s the problem: writing a VSL script that actually sells is hard. You need the right structure, emotional hooks, and perfect timing. Miss just one step, and your audience clicks away.

That’s where ChatGPT comes in. It’s not just another tool—it’s like having a copywriting expert in your pocket. With the right prompts, you can generate scripts that follow proven frameworks (like the 12-step VSL structure) in minutes. No more staring at a blank page. No more guessing what works. Just high-converting scripts, fast.

Why AI Makes VSLs Better

Speed: Write a full script in the time it takes to drink your coffee.
Personalization: Tailor messages for different audiences without starting from scratch.
Structure: Follow battle-tested frameworks that big brands use (but most small businesses ignore).
Testing: Generate multiple versions to see what resonates before filming.

Who This Guide Is For

If you sell high-ticket offers—courses, coaching, SaaS, or consulting—this is for you. You don’t need to be a pro copywriter. You just need the right prompts to create scripts that grab attention, build trust, and close sales.

In this article, you’ll get 10 ChatGPT prompts designed for VSLs. Each one follows the 12-step framework, so you know it works. You’ll also learn how to tweak them for your offer, avoid common mistakes, and make your videos feel personal—not robotic.

Ready to write VSL scripts that convert? Let’s get started.

The 12-Step VSL Framework: A Quick Primer

You’ve seen them everywhere—those high-converting video sales letters (VSLs) that make you stop scrolling and actually watch. The ones that don’t just sell a product but make you feel like you need it. What’s their secret? Most follow a proven 12-step framework that turns viewers into buyers.

This isn’t some random formula. It’s based on decades of sales psychology, direct response marketing, and human behavior. Big brands and top copywriters use it because it works—especially for high-ticket offers where trust and emotion matter more than price. The best part? ChatGPT can help you craft scripts that follow this framework perfectly, saving you hours of guesswork.

Where Did the 12-Step VSL Framework Come From?

The 12-step VSL framework didn’t appear overnight. It evolved from classic sales techniques used in infomercials, direct mail, and even old-school door-to-door selling. The goal? To guide the viewer through a journey—from curiosity to conviction—without them even realizing it.

Think about the last time you bought something expensive. Maybe a course, a coaching program, or even a luxury item. Chances are, the sales video didn’t just list features. It made you feel something—frustration with your current situation, hope for a better future, or even fear of missing out. That’s the power of this framework. It’s not about logic; it’s about emotion.

The 12 Steps: From Hook to Close

Let’s break down each step so you can see how it all fits together. Remember, every step has a purpose—skip one, and your VSL loses its power.

The Hook – Grab attention in the first 5 seconds. Example: “What if I told you there’s a way to [solve their biggest pain point]—without [their biggest objection]?”
The Problem – Make them feel the pain. “You’ve tried everything, but nothing works. You’re frustrated, exhausted, and starting to think it’s impossible.”
The Agitation – Rub salt in the wound. “And the worst part? Every day you wait, the problem gets worse.”
The Solution – Introduce your product as the answer. “But what if I told you there’s a proven system that fixes this for good?”
The Credibility – Why should they trust you? “I’ve helped over 10,000 people just like you, and here’s what they say…”
The Proof – Social proof, testimonials, or case studies. “Don’t just take my word for it—here’s Sarah, who went from [before] to [after] in just 30 days.”
The Mechanism – How does it work? “Here’s the simple 3-step process that makes this so effective.”
The Scarcity – Create urgency. “This offer is only available for the next 48 hours, and spots are limited.”
The Bonuses – Sweeten the deal. “And if you act now, you’ll also get [valuable bonus]—absolutely free.”
The Guarantee – Remove risk. “Try it for 30 days. If you don’t see results, we’ll refund every penny—no questions asked.”
The Call to Action – Tell them exactly what to do. “Click the button below to get started right now.”
The Close – Reinforce the decision. “This is your moment. Don’t let fear hold you back—take action today.”

Why ChatGPT Excels at This Framework

Writing a VSL script from scratch is hard. You need to balance emotion, logic, and persuasion—all while keeping it engaging. That’s where ChatGPT shines. Here’s why:

It follows the structure – Give it the framework, and it’ll generate a script that hits every step.
It adds emotion – AI can craft compelling stories, paint vivid pictures, and even create urgency.
It saves time – No more staring at a blank page. Get a full draft in minutes.
It’s customizable – Tweak the tone, length, or focus to match your audience.

For example, if you’re selling a fitness program, ChatGPT can generate a script that makes the viewer feel their frustration with failed diets—then position your program as the solution. If you’re selling a business course, it can highlight the pain of stagnant income and the hope of financial freedom.

Common Mistakes to Avoid

Even with a great framework, it’s easy to mess up. Here’s what to watch out for:

Overcomplicating the script – Keep it simple. Viewers should understand the message instantly.
Ignoring emotional triggers – Logic sells, but emotion closes. Don’t just list features—make them feel the transformation.
Skipping steps – Each step builds on the last. Skip one, and the whole script falls apart.
Being too salesy – No one likes a pushy salesperson. Be authentic, not aggressive.
Forgetting the call to action – If you don’t tell them what to do next, they won’t do anything.

Final Thought: The Framework Works—If You Use It Right

The 12-step VSL framework isn’t magic. It’s a tool—and like any tool, it works best when you use it correctly. The key is to make it feel natural, not robotic. ChatGPT can help you craft the perfect script, but it’s up to you to add the human touch.

Ready to write a VSL that converts? Start with the framework, let ChatGPT handle the heavy lifting, and watch your sales soar.

10 High-Converting ChatGPT Prompts for VSL Scripts

Creating a video sales letter (VSL) that converts isn’t easy. You need the right words, the right flow, and the right emotional triggers—all in just a few minutes. That’s where ChatGPT comes in. With the right prompts, you can generate high-converting VSL scripts in minutes, not hours. But not all prompts are created equal. Some give you generic, boring scripts. Others help you craft messages that grab attention, build trust, and drive sales.

So, what makes a great VSL prompt? It’s all about structure, specificity, and psychology. You need prompts that follow proven frameworks, speak to your audience’s pain points, and guide them toward a clear call to action. Below, I’ve put together 10 ChatGPT prompts that do exactly that. These aren’t just random ideas—they’re battle-tested formulas used by top marketers to sell high-ticket offers.

Why These Prompts Work

Before we dive in, let’s talk about why these prompts are different. Most people ask ChatGPT for a “VSL script,” and what they get is a generic, one-size-fits-all mess. That’s because the AI doesn’t know your audience, your product, or your unique selling proposition. These prompts, on the other hand, are designed to extract the best possible script by:

Forcing specificity – They ask for details about your audience, their pain points, and your solution.
Following proven frameworks – They’re based on the 12-step VSL structure (which we’ll cover in a moment).
Adding emotional triggers – They include prompts for storytelling, social proof, and urgency.
Keeping it conversational – They avoid robotic, salesy language in favor of natural, engaging copy.

Ready to see them in action? Let’s break them down.

The 10 Prompts You Need to Try

1. The “Pain-Agitate-Solve” Prompt

This is the classic copywriting formula, and it works like magic for VSLs. The idea is simple: first, you highlight your audience’s pain. Then, you agitate it—make them feel the frustration, the fear, or the desperation. Finally, you present your solution as the hero.

Prompt: “Write a 2-minute VSL script for [product name], a [product type] that helps [target audience] solve [specific problem]. Start by describing the pain they’re experiencing—make it vivid and emotional. Then, agitate that pain by showing them what happens if they don’t solve it. Finally, introduce [product name] as the solution, explaining how it works and why it’s different from everything else out there. End with a strong call to action that creates urgency.”

Why it works: This prompt forces ChatGPT to focus on the emotional journey of your audience. It’s not just about listing features—it’s about making them feel the problem before offering the solution.

2. The “Before-After-Bridge” Prompt

People buy transformations, not products. This prompt helps you paint a clear picture of where your audience is now (the “before”) and where they could be (the “after”). The “bridge” is your product, showing them how to get from point A to point B.

Prompt: “Write a 3-minute VSL script using the Before-After-Bridge framework for [product name]. First, describe the ‘before’ state—what is your audience struggling with right now? Make it relatable. Then, show them the ‘after’ state—what does their life look like after using your product? Finally, introduce [product name] as the bridge that gets them from before to after. Include a strong call to action with a limited-time offer.”

Example: If you’re selling a fitness program, the “before” might be someone struggling with low energy, self-doubt, and health issues. The “after” could be them feeling confident, strong, and full of energy. The bridge? Your program.

People trust stories more than facts. This prompt combines social proof (testimonials, case studies) with a compelling narrative to build credibility and emotional connection.

Prompt: “Write a 2.5-minute VSL script for [product name] that starts with a real customer story. Describe their struggle, how they discovered [product name], and the results they achieved. Include specific details—numbers, emotions, and before/after comparisons. Then, transition into explaining how [product name] works and why it’s the best solution for [target audience]. End with a call to action that includes a guarantee or risk reversal.”

Why it works: Stories make your product feel real. When people see someone just like them achieving results, they’re more likely to believe they can do it too.

4. The “Urgency + Scarcity” Prompt

If you want people to take action now, you need to create urgency. This prompt helps you craft a script that makes them feel like they’ll miss out if they don’t act immediately.

Prompt: “Write a 2-minute VSL script for [product name] that creates urgency and scarcity. Start by explaining the problem your audience is facing and how [product name] solves it. Then, introduce a limited-time offer—maybe a discount, bonus, or early-bird pricing. Make it clear that this deal won’t last forever. Include a strong call to action with a deadline (e.g., ‘This offer expires in 24 hours’).”

Pro tip: Urgency works best when it’s real. If you’re offering a discount, make sure it actually expires. If you’re limiting spots, stick to it. Fake scarcity kills trust.

5. The “Objection-Crushing” Prompt

Every potential customer has objections—reasons why they think your product won’t work for them. This prompt helps you address those objections head-on before they even come up.

Prompt: “Write a 3-minute VSL script for [product name] that anticipates and crushes common objections. Start by listing the top 3 objections your audience might have (e.g., ‘It’s too expensive,’ ‘I don’t have time,’ ‘I’ve tried things like this before and they didn’t work’). Then, write a script that addresses each objection with logic, social proof, or a guarantee. End with a strong call to action that removes all risk (e.g., a money-back guarantee).”

Example: If the objection is “It’s too expensive,” you might say: “I get it—$500 is a lot of money. But let me ask you this: How much is [problem] costing you right now? $1,000 in lost productivity? $2,000 in missed opportunities? When you look at it that way, $500 is a small price to pay for a solution that works.”

6. The “Problem-Solution-Demo” Prompt

Sometimes, seeing is believing. This prompt helps you create a script that not only explains the problem and solution but also shows how your product works.

Prompt: “Write a 3-minute VSL script for [product name] that follows the Problem-Solution-Demo framework. Start by describing the problem your audience is facing. Then, introduce [product name] as the solution. Finally, include a short demo (or description of how it works) to show them exactly how it solves their problem. End with a call to action that includes a free trial or demo.”

Why it works: Demos remove doubt. When people can see how your product works, they’re more likely to trust it.

7. The “Authority + Trust” Prompt

People buy from those they know, like, and trust. This prompt helps you establish authority and credibility right from the start.

Prompt: “Write a 2-minute VSL script for [product name] that establishes you as an authority in [industry]. Start by sharing your credentials—why should people listen to you? Then, explain the problem your audience is facing and how [product name] solves it. Include social proof (testimonials, case studies, or media mentions) to build trust. End with a call to action that reinforces your expertise (e.g., ‘Join the thousands of [industry] professionals who trust [product name]’).”

Example: If you’re a fitness coach, you might start with: “I’ve helped over 10,000 people lose weight and keep it off—without extreme diets or hours in the gym. Today, I’m going to show you how [product name] can do the same for you.”

8. The “Emotional Hook” Prompt

The best VSLs start with an emotional hook—something that grabs attention and makes people need to keep watching. This prompt helps you craft that hook.

Prompt: “Write a 1-minute opening for a VSL script for [product name] that starts with a strong emotional hook. The hook should be a question, statement, or story that immediately grabs attention and makes the viewer think, ‘This is about me.’ Then, transition into explaining the problem and how [product name] solves it. End the opening with a teaser (e.g., ‘Stick around, because I’m about to show you how to [desired result] in just [timeframe]’).”

Example hooks:

“What if I told you there’s a way to [desired result] without [pain point]?”
“I was just like you—frustrated, exhausted, and ready to give up. Then I discovered [product name].”
“This one mistake is costing you [time/money/opportunity] every single day.”

9. The “Benefit-Driven” Prompt

People don’t buy products—they buy results. This prompt helps you focus on the benefits, not just the features.

Prompt: “Write a 2-minute VSL script for [product name] that focuses on benefits, not features. Start by listing the top 3 benefits your audience will get from using your product (e.g., ‘Save 10 hours a week,’ ‘Increase revenue by 30%,’ ‘Feel confident in your skin’). Then, explain how [product name] delivers those benefits. Include social proof (testimonials or case studies) to back up your claims. End with a call to action that reinforces the benefits (e.g., ‘Click the button below to start [benefit] today’).”

Pro tip: For every feature, ask: “So what?” That’s how you uncover the real benefit. For example, if your product has “automated reports,” the benefit might be “saving 5 hours a week.”

10. The “Full 12-Step VSL” Prompt

If you want a complete, high-converting VSL script, this prompt walks ChatGPT through the entire 12-step framework. It’s the most comprehensive prompt on this list—and it works.

Prompt: *“Write a 5-minute VSL script for [product name] using the 12-step VSL framework. Here’s the structure to follow:

Hook – Grab attention with a bold statement, question, or story.
Problem – Describe the pain your audience is experiencing.
Agitate – Make the problem feel even worse.
Solution – Introduce [product name] as the answer.
Credibility – Establish why they should trust you.
Social Proof – Include testimonials, case studies, or data.
Features & Benefits – Explain how it works and what they’ll get.
Objections – Address common concerns (e.g., price, time, effectiveness).
Urgency – Create a reason to act now (limited-time offer, scarcity).
Guarantee – Remove risk (e.g., money-back guarantee).
Call to Action – Tell them exactly what to do next.
Close – End with a strong, memorable statement.

Make the script engaging, conversational, and benefit-driven. Include specific examples and emotional triggers.”*

Why it works: This prompt covers everything. It’s like having a professional copywriter in your pocket.

How to Use These Prompts Like a Pro

Now that you have these prompts, how do you get the best results? Here are a few tips:

Be specific. The more details you give ChatGPT, the better the output. Instead of saying “my product,” say “my online course for new real estate agents called ‘6-Figure Launch.’”
Iterate. Don’t settle for the first draft. Ask ChatGPT to refine, shorten, or make the script more emotional.
Test. Try different versions of the same script to see what resonates. A/B test hooks, calls to action, and even the tone.
Add your voice. ChatGPT is great for structure, but you should always tweak the script to sound like you. Add personal stories, humor, or industry jargon to make it feel authentic.

Final Thought: The Secret to High-Converting VSLs

The best VSLs don’t feel like sales pitches—they feel like conversations. They speak to the viewer’s deepest frustrations, offer a clear solution, and make them want to take action. With these prompts, you’re not just writing a script—you’re crafting an experience.

So pick one, give it a try, and see how it performs. Then tweak, test, and improve. Over time, you’ll develop a VSL that doesn’t just convert—it sells.

The Irresistible Hook Prompt

First impressions matter. In a video sales letter (VSL), your hook is the first thing people see—and if it doesn’t grab them, they’re gone. Think of it like a movie trailer. If the first 10 seconds don’t hook you, you’ll scroll away. The same rule applies to VSLs.

That’s why the right hook can make or break your conversion rate. A strong hook stops the scroll, piques curiosity, and makes people think, “Wait, I need to hear this.” But how do you write one that actually works? That’s where ChatGPT comes in.

The Perfect Hook Prompt for ChatGPT

Here’s the exact prompt you can use to generate a high-converting hook:

“Write a 15-second hook for a [product/service] that grabs attention by [specific pain point]. Use curiosity, shock, or a bold statement.”

Let’s break this down:

15-second hook – Short enough to keep attention, long enough to deliver impact.
[product/service] – Replace this with what you’re selling (e.g., “weight loss program,” “AI marketing tool,” “business coaching”).
[specific pain point] – What problem does your audience really care about? (e.g., “struggling to lose belly fat,” “wasting money on ads that don’t convert,” “feeling stuck in your career”).
Curiosity, shock, or bold statement – These are the three most powerful ways to stop the scroll.

Why This Prompt Works

People don’t buy products—they buy solutions to their problems. A great hook speaks directly to their pain, frustration, or desire. Here’s the psychology behind why this works:

Curiosity Gap – People can’t resist filling in the blanks. If your hook teases a secret, a shocking truth, or an unexpected result, they’ll stick around to find out more.
- Example: “Most people are losing money on ads—and they don’t even know it. Here’s why…”
FOMO (Fear of Missing Out) – If people think they’re missing out on something valuable, they’ll pay attention.
- Example: “This one trick helped my clients 3X their sales in 30 days. And it’s not what you think…”
Pain Agitation – Remind them of their struggle in a way that feels personal.
- Example: “Tired of working 60-hour weeks and still not making enough? There’s a better way…”

The key is to make it specific. Generic hooks like “Want to make more money?” don’t work because they don’t speak to anyone in particular. But a hook like “If you’re a freelancer struggling to land high-paying clients, this will change everything…”? That stops the right people in their tracks.

Weak Hook vs. Strong Hook (Examples)

Not all hooks are created equal. Here’s how a weak hook compares to a strong one in different niches:

Fitness Niche

❌ Weak: “Want to lose weight? Try our program!” ✅ Strong: “Most people fail at weight loss because they’re doing this one thing wrong…”

Finance Niche

❌ Weak: “Want to make more money?” ✅ Strong: “What if I told you there’s a way to make $10,000 a month—without working 80 hours a week?”

Coaching Niche

❌ Weak: “Need help with your business?” ✅ Strong: “I helped 500 entrepreneurs go from $0 to $10K months. Here’s the exact system they used…”

See the difference? The strong hooks make people lean in. They create curiosity, address a pain point, or promise a specific result.

Pro Tip: Test Multiple Hooks with ChatGPT

One of the best things about ChatGPT is that you can generate multiple versions of the same hook in seconds. Here’s how to refine your messaging:

Generate 3-5 variations – Use the same prompt but tweak the pain point or angle.
Compare them side by side – Which one feels the most compelling? Which one would you stop scrolling for?
Use the “regenerate” feature – If a hook isn’t quite right, hit regenerate and see what ChatGPT comes up with next.
Pick the winner – Go with the one that feels the most urgent, specific, or intriguing.

Here’s an example of how this works in practice:

Prompt: “Write a 15-second hook for a productivity course that grabs attention by the pain of feeling overwhelmed. Use curiosity, shock, or a bold statement.”

Version 1: “Most people waste 3 hours a day on tasks that don’t matter. Here’s how to fix it…” Version 2: “What if I told you there’s a way to get more done in 4 hours than most people do in 8?” Version 3: “I used to work 12-hour days and still felt like I was failing. Then I discovered this…”

Which one would you click on? Version 2 and 3 are stronger because they promise a specific outcome and tell a story.

Final Thought: Make It Feel Personal

The best hooks don’t feel like sales pitches—they feel like a friend sharing a secret. They speak directly to the viewer’s struggles and make them feel understood. So when you’re crafting your hook, ask yourself:

Does this make my audience feel like I’m talking to them?
Does it address a real pain point?
Does it make them curious enough to keep watching?

If the answer is yes, you’ve got a winner. If not, tweak it until it does. Because in the world of VSLs, the hook isn’t just the first line—it’s the difference between a viewer and a customer.

The Problem-Agitation Prompt

You know that feeling when you’re stuck in traffic, late for an important meeting, and your phone battery dies? That moment when frustration boils over, and you just want to scream? That’s exactly how your customers feel about their problems—before they find your solution.

The best video sales letters don’t just talk about problems. They make the viewer feel them. They take that frustration, that annoyance, that deep-down ache, and turn it up to eleven. Why? Because people don’t buy solutions—they buy relief. And the faster you can make them desperate for that relief, the faster they’ll pull out their credit card.

The Perfect Problem-Agitation Prompt

Here’s the prompt that’ll get ChatGPT to do the heavy lifting for you:

“Describe the top 3 frustrations of [target audience] in vivid detail. Make them feel the pain of [specific problem] so they’re desperate for a solution. Use emotional language, real-life scenarios, and sensory details (sights, sounds, feelings) to bring it to life.”

Let’s break it down with an example. Say you’re selling a course on time management for busy parents. A weak version would be:

❌ “Parents struggle with time management.”

Boring. No one feels anything from that. Now, here’s what ChatGPT might generate with the right prompt:

✅ “You’re racing against the clock—again. The kids’ school bags aren’t packed, breakfast is a disaster of spilled cereal and sticky fingers, and your boss just Slacked you about that urgent report. You glance at the clock: 7:45 AM. School starts in 15 minutes, and you’re still in your pajamas. Your chest tightens. You’re failing. Not because you’re lazy, but because the system is rigged against you. And the worst part? You know tomorrow will be the same.”

See the difference? The second version doesn’t just tell the problem—it throws the viewer into it. They can hear the cereal crunching, feel the panic rising, and taste the bitter coffee they didn’t even have time to finish.

The Art of Agitation (Without Being a Jerk)

Agitation isn’t about manipulation. It’s about empathy. The best VSLs don’t create fake problems—they shine a spotlight on the ones your audience is already feeling. Here’s how to do it right:

Start with the surface problem – What’s the obvious frustration? (e.g., “I don’t have enough time.”)
Dig deeper – Why does that problem really hurt? (e.g., “I feel like a bad parent because I’m always rushing.”)
Make it personal – Use “you” language to put the viewer in the story. (e.g., “You’re not just late—you’re letting yourself down.”)
Avoid clichés – “Struggling with X?” is forgettable. “You’re drowning in X, and no one’s throwing you a lifeline” is not.

Ethical check: If your agitation feels like a guilt trip or exaggerates the problem, dial it back. The goal isn’t to make people feel worse—it’s to make them ready for your solution.

Real-World Examples That Work

Some of the most successful VSLs in history use problem-agitation like a scalpel—precise, sharp, and impossible to ignore. Here are two masters of the craft:

Tony Robbins – “Why We Do What We Do” Robbins doesn’t just say, “People lack motivation.” He paints a picture: “You wake up tired. You drag yourself to work. You come home exhausted. And you wonder—is this all there is?” He makes the viewer feel the weight of their own mediocrity before offering a way out.
Russell Brunson – “DotCom Secrets” Brunson’s VSL for his book doesn’t start with features. It starts with: “You’re working hard, but your business isn’t growing. You’ve tried ads, funnels, and courses—nothing sticks. And the worst part? You’re starting to wonder if you’re the problem.” Ouch. But it works because it’s true for his audience.

How ChatGPT Supercharges Your Agitation

Here’s the thing: Your audience’s problems aren’t one-dimensional. They have layers, angles, and hidden emotions. ChatGPT can help you uncover them all. Try these tweaks to your prompt:

For different angles: “Give me 5 different ways to describe the frustration of [problem]. Include one that focuses on shame, one on fear, and one on anger.”
For sensory details: “Describe the problem using all five senses. What does it look like? Sound like? Smell like?”
For contrast: “Show me the difference between how [target audience] thinks their life should look and how it actually feels right now.”

Pro tip: Generate 3-5 versions of your problem-agitation, then read them aloud. Which one makes you feel something? That’s the one to use.

The Secret Sauce: Make It Uncomfortable (But Not Hopeless)

The best agitation walks a fine line. Too soft, and the viewer shrugs it off. Too harsh, and they’ll click away. The sweet spot? Make them uncomfortable—but leave a glimmer of hope.

For example: ❌ “You’ll never fix this. It’s too late.” (Hopeless) ✅ “Right now, you’re stuck in this cycle. But what if I told you there’s a way out?” (Uncomfortable + hopeful)

That tiny shift—from “this sucks” to “this sucks, but it doesn’t have to”—is what turns a viewer into a buyer.

Your Turn: Try It Now

Grab your target audience and their biggest problem. Plug them into this prompt:

“Write a 3-sentence story that makes [target audience] feel the pain of [problem] in their bones. Use vivid, emotional language. End with a question that makes them desperate for a solution.”

Example for fitness coaches: “You step on the scale—again. The number hasn’t budged. Your jeans still don’t fit, and you’re sick of pretending you don’t care. How much longer are you going to let this win?”

Now, take that output and refine it. Make it sharper. Make it hurt. Because the more your viewer feels, the more they’ll need what you’re selling.

The Solution Introduction Prompt

You’ve just spent the last 30 seconds making your viewer feel the pain. Their problem is real. It’s frustrating. And now? They’re desperate for a way out. This is the perfect moment to introduce your solution—but not just any solution. You need to make it feel like the only solution. Like a light turning on in a dark room.

The right metaphor or analogy can do that. It takes something complex and makes it simple. It takes something abstract and makes it tangible. And most importantly? It makes your viewer think, “Yes! That’s exactly what I need!”

The Lightbulb Moment: How to Make Your Solution Feel Obvious

The best VSL scripts don’t just tell the viewer about the solution—they show them why it’s the answer. This is where the “lightbulb moment” happens. You want your viewer to feel like they’ve just discovered the missing piece of a puzzle.

Here’s how to do it:

Start with the problem – Remind them of the pain they’re feeling. “Remember how frustrating it is when [problem]?”
Introduce the solution as the fix – “What if I told you there’s a way to [solve problem]—without [common struggle]?”
Use a metaphor – Compare your solution to something familiar. “It’s like having a GPS for [problem]—no more guessing, just clear directions.”
Make it feel inevitable – “This isn’t just another option. It’s the only way to [desired result].”

The key? Your solution should feel like the obvious next step. Not a sales pitch—just the natural answer to their problem.

Metaphors That Work (And Why They’re So Powerful)

A good metaphor does two things: it simplifies your message, and it makes it memorable. Here are some of the most effective ones used in high-converting VSLs:

“Your business is a leaky bucket.” – “You’re pouring in time, money, and effort, but if you don’t plug the holes, you’ll never fill it up. Our system fixes the leaks so you can finally grow.”
“You’re driving with the parking brake on.” – “You’re working hard, but something’s holding you back. We’ll help you release the brake so you can accelerate.”
“It’s like having a personal trainer for your [problem].” – “You wouldn’t try to get in shape without a coach. Why tackle [problem] alone?”
“This is the ‘easy button’ for [problem].” – “No more complicated steps. Just press play and watch it work.”

The best metaphors are: ✅ Relatable – Your viewer should instantly “get it.” ✅ Visual – They should be able to picture it in their mind. ✅ Emotional – It should make them feel something (hope, relief, excitement).

Common Pitfalls to Avoid

Even the best solution introduction can fall flat if you make these mistakes:

Being too vague – “Our product helps you succeed.” (How? Why?)
Overselling – “This will change your life forever!” (Too much hype = distrust.)
Not connecting to the problem – If you don’t remind them of their pain first, the solution won’t feel urgent.
Using weak metaphors – “It’s like a tool.” (Too generic. Be specific!)

Instead, keep it simple. Keep it real. And most importantly? Make sure your viewer feels the relief of finally having the answer.

Putting It All Together: A Real-World Example

Let’s say you’re selling a course on time management. Here’s how you might introduce the solution:

“You’re drowning in tasks. Every day feels like a race against the clock, and no matter how hard you work, you’re always behind. What if I told you there’s a way to get more done in less time—without burning out?

Think of your time like a garden. Right now, it’s overgrown with weeds (distractions, inefficiency, wasted hours). Our system is like a pair of pruning shears—it cuts away the clutter so your most important work can finally grow. No more guessing. No more wasted effort. Just clear, focused progress.”

See how that works? The problem is fresh in their mind. The metaphor makes the solution feel simple. And the promise of relief is irresistible.

Now it’s your turn. Take your product, find the right metaphor, and craft a solution introduction that makes your viewer think, “This is exactly what I’ve been looking for.”

People don’t buy from strangers. They buy from people they trust. And nothing builds trust faster than social proof. When a potential customer sees others just like them getting real results, their doubts start to disappear. That’s why social proof is one of the most powerful tools in your VSL script.

But not all social proof is created equal. A generic “Great product!” testimonial won’t move the needle. You need proof that’s specific, emotional, and impossible to ignore. That’s where this prompt comes in.

Here’s the exact prompt you can use to generate high-converting social proof:

“Generate 3-5 testimonials or case studies for [product/service] that highlight [specific result]. Include names, before/after details, and emotional impact. Make them sound authentic, like real people sharing their experiences.”

Let’s break down why this works:

Specific result – Instead of “This product changed my life,” you want “I lost 23 pounds in 8 weeks without giving up my favorite foods.”
Names and details – “Sarah from Chicago” sounds more real than “A happy customer.”
Emotional impact – “I finally feel confident in a swimsuit” is more powerful than “I lost weight.”
Authenticity – The best testimonials sound like real people, not marketing copy.

Not all social proof is the same. Here are the most effective types for VSLs:

Testimonials – Short, powerful quotes from happy customers. Best for emotional impact.
Case studies – Detailed before/after stories with numbers and results. Best for high-ticket offers.
Expert endorsements – If a well-known figure in your industry recommends your product, use it.
Data-driven results – “Used by 10,000+ CEOs” or “92% of users saw results in 30 days.”
Media mentions – “As seen on Forbes” or “Featured in Entrepreneur Magazine.”

The best VSLs mix different types of social proof. For example, you might start with a powerful testimonial, then back it up with data or an expert quote.

Here’s the secret: people don’t trust vague claims. They trust specifics. Compare these two examples:

❌ “This course helped me make more money.” ✅ “I went from $2,000 to $12,000 a month in just 90 days after taking this course. I finally quit my 9-to-5 and now work from anywhere.”

The second one is 10x more powerful because it’s specific. It tells a story. It makes the reader think, “If it worked for them, maybe it can work for me too.”

Here’s how to make your social proof even stronger:

Use real names and photos – If possible, include a headshot. It makes the testimonial feel more real.
Show the transformation – Before/after stories work best. “I was struggling with X, now I have Y.”
Include numbers – “I saved 15 hours a week” is better than “I saved time.”
Add emotion – “I was skeptical at first, but now I’m so glad I tried it” feels more authentic.
Leverage authority – “Used by 5,000+ doctors” or “Recommended by Tony Robbins” adds credibility.

ChatGPT’s Edge: Quick Variations for A/B Testing

One of the best things about using ChatGPT for social proof is speed. You can generate multiple versions of the same testimonial and test which one converts better. For example:

Version 1 (Emotional): “I was ready to give up on my business. I’d tried everything, and nothing worked. Then I found [Product]. In just 30 days, I went from $0 to $5,000 in sales. I finally feel like I’m in control of my future.”

Version 2 (Data-Driven): “Before [Product], my conversion rate was 1.2%. After implementing their strategies, it jumped to 4.7% in 30 days. That’s a 291% increase. I’ve never seen results like this before.”

Version 3 (Storytelling): “I remember the day I almost quit. I was sitting at my kitchen table, staring at my bank account, wondering how I’d pay rent. Then I got an email about [Product]. I was skeptical, but I decided to give it a shot. Fast forward 60 days, and I just signed my first $10,000 client. I’ll never forget that feeling.”

Which one works best? You won’t know until you test. With ChatGPT, you can generate 10 different versions in minutes and find the winner.

Let’s look at how a real coach uses social proof in their VSL. Here’s a snippet from their script:

“Meet John. He was working 80-hour weeks, barely making ends meet, and ready to quit his business. Then he joined my program. In just 90 days, he went from $5,000 to $50,000 a month. And the best part? He now works just 20 hours a week. Here’s what he had to say:”

[Cut to video testimonial] “I was burned out, frustrated, and ready to throw in the towel. Then I found [Coach’s Name]. His program gave me the exact steps I needed to scale my business without working more hours. I finally have time for my family and the freedom to travel. If you’re on the fence, just do it. It’s the best decision I’ve ever made.”

This works because:

It tells a story (before/after).
It includes specific numbers ($5,000 to $50,000).
It shows emotion (burned out, frustrated, freedom).
It uses a real person with a name and face.

Final Tip: Don’t Just Tell, Show

The best social proof doesn’t just tell—it shows. If you can, include video testimonials in your VSL. A real person on camera is 10x more powerful than text. If video isn’t an option, use photos with quotes. The more real it feels, the more it will convert.

Social proof isn’t just a checkbox in your VSL. It’s the difference between a skeptical viewer and a paying customer. Use it wisely, and watch your conversions soar.

The Scarcity & Urgency Prompt

You’ve got a great product. Your VSL script is sharp. The problem? People keep saying, “I’ll think about it.” And then they disappear. Sound familiar?

Here’s the truth: If you don’t give people a reason to act now, they won’t. That’s where scarcity and urgency come in. These aren’t just sales tricks—they’re psychological triggers that make your offer feel real and time-sensitive. The right words can turn a “maybe later” into a “take my money.”

Let’s break down how to use them the right way.

The Prompt That Works (Without Feeling Sleazy)

Here’s a simple prompt you can use with ChatGPT to create urgency in your VSL:

“Create a sense of urgency for [product/service] by highlighting [limited-time offer, bonus, or scarcity trigger]. Make it feel exclusive and time-sensitive. Use natural language—no fake pressure. Focus on real value and why waiting means missing out.”

For example:

“Only 50 spots left in this live coaching group—doors close Friday at midnight.”
“First 100 buyers get a free bonus: [valuable resource]. After that? It’s gone.”
“This discount disappears in 48 hours. No extensions. No exceptions.”

The key? Be specific. Vague urgency (“Act now!”) doesn’t work. But a real deadline? A limited number of spots? That gets people moving.

Why Scarcity Works (And How to Use It Ethically)

Scarcity taps into a basic human fear: FOMO (Fear of Missing Out). When something is rare or time-limited, our brains tell us it’s more valuable. That’s why Black Friday sales work. That’s why people camp outside for new iPhones.

But here’s the catch: Fake scarcity backfires. If you say “only 3 left!” when there are 50, people will find out. And when they do? They’ll never trust you again.

How to use scarcity the right way: ✅ Real limits – Only 100 units available? Say so. But don’t lie. ✅ Time-based offers – “This price ends at midnight” is better than “limited time only.” ✅ Exclusivity – “For early adopters only” makes people feel special. ✅ Bonus stacks – “Buy now and get X, Y, and Z—but only if you act fast.”

The best scarcity doesn’t feel like a trick. It feels like a real opportunity—one that won’t last forever.

Urgency Triggers That Actually Convert

Not all urgency is created equal. Some tactics work better than others. Here are the most effective ones, with examples:

1. Countdown Timers

“This offer expires in: 02:14:37”

Works because: It creates a visual deadline.
Example: ClickFunnels uses countdown timers on their sales pages. When the timer hits zero, the offer disappears.

2. Limited Seats or Quantities

“Only 12 spots left in this live workshop.”

Works because: People don’t want to miss out on something exclusive.
Example: Mindvalley’s online courses often show how many seats are left. When it says “98% full,” people rush to sign up.

3. Bonus Stacks (That Disappear)

“Order in the next 24 hours and get these 3 bonuses (worth $497) for free.”

Works because: People love free stuff—but only if they feel like they’re getting a steal.
Example: Many high-ticket coaches offer bonuses that vanish after the deadline. It’s not just about the product—it’s about the extra value they’ll lose if they wait.

4. Risk Reversal (But Only for a Limited Time)

“Sign up now and get a 30-day money-back guarantee. But after Friday? The guarantee drops to 14 days.”

Works because: It reduces fear—but only if they act fast.
Example: Some SaaS companies offer extended free trials for early sign-ups. After the deadline, the trial period shortens.

How Top Brands Use Urgency (Without Being Pushy)

You don’t have to reinvent the wheel. Some of the best VSLs in the world use urgency subtly—without screaming “BUY NOW!” Here’s how they do it:

ClickFunnels: The “Vanishing Bonus” Trick

ClickFunnels often runs promotions where early buyers get extra templates, training, or software. But here’s the twist: The bonuses disappear after a certain date. No fake countdowns—just a real deadline.

Example from their VSL: “The first 500 people who sign up get our ‘Funnel Hacking Secrets’ course for free. After that? It’s gone. And trust me, you don’t want to miss this.”

Mindvalley: The “Seats Filling Up” Approach

Mindvalley’s VSLs for their online courses show a progress bar: “92% of seats claimed.” It’s not pushy—it’s just a fact. But it makes you think, “If I don’t act now, I might not get in.”

Example: “We only open this course twice a year. And right now, 87% of the spots are already taken. If you’re serious about [topic], now’s the time.”

Russell Brunson (Expert Secrets): The “Price Increase” Warning

Russell Brunson often warns his audience: “The price goes up in 48 hours.” But here’s the key—he actually raises the price. No fake deadlines. Just a real reason to act now.

Example: “This is the lowest price we’ll ever offer this program. After midnight on Friday, the price jumps by $500. If you’ve been on the fence, now’s your chance.”

The Biggest Mistake to Avoid

Here’s what most people get wrong: They make urgency about them (the seller), not you (the buyer).

❌ “Buy now because I need sales!” (Nobody cares.) ✅ “Buy now because this bonus disappears at midnight—and you’ll regret missing it.” (Now it’s about their loss.)

Urgency should always be about what the customer gains (or loses) by waiting. If it feels like you’re just trying to hit a quota, people will tune out.

Your Turn: Test This in Your Next VSL

Ready to add urgency to your script? Try this:

Pick one scarcity trigger (countdown, limited seats, bonus stack).
Write a short line about it—something like: “This offer ends in 24 hours. After that, the price goes up—and the bonuses disappear.”
Test it. Does it feel natural? Does it make you want to act? If not, tweak it.

Remember: The best urgency doesn’t feel like a sales tactic. It feels like a friend giving you a heads-up—“Hey, this deal won’t last. You should grab it now.”

Now go make your VSL impossible to ignore.

6. The Objection-Crushing Prompt

Let’s be honest—no matter how good your product is, people will always have doubts. Maybe they think it’s too expensive. Maybe they don’t trust you yet. Or maybe they just don’t believe it will work for them. These objections are like roadblocks in your sales process. If you don’t handle them well, your prospect will walk away.

That’s where the objection-crushing prompt comes in. This isn’t about arguing with your prospect or forcing them to buy. It’s about understanding their concerns, validating them, and then showing them why those concerns don’t have to stop them. The best part? You don’t have to do this alone. ChatGPT can help you craft responses that feel natural, empathetic, and convincing.

Here’s the prompt you can use: “List the top 5 objections a prospect might have about [product/service] and craft responses that dismantle them with logic and empathy.”

Simple, right? But don’t let the simplicity fool you. This prompt forces you to think like your prospect and address their fears before they even voice them. Let’s break down how to use it effectively.

The Most Common Objections in High-Ticket Sales

Not all objections are created equal. Some are just excuses, while others are real concerns that need to be addressed. Here are the four biggest objections you’ll face in high-ticket sales—and why they matter:

“It’s too expensive.” This is the most common objection, especially for high-ticket offers. Prospects might genuinely want what you’re selling, but the price feels like a stretch. The key here isn’t to lower your price—it’s to reframe the value. Ask yourself: What’s the cost of not solving this problem? If your product saves them time, money, or stress, that’s worth something.
“I don’t trust you (or your company).” Trust is everything in sales. If your prospect doesn’t believe in you, they won’t buy from you. This objection often comes up when you’re new, don’t have enough social proof, or haven’t built a personal connection. The fix? Use testimonials, case studies, or even a money-back guarantee to ease their mind.
“I don’t have time for this.” Time is a precious resource, and people hate feeling like they’re wasting it. If your product requires a big time commitment (like a course or coaching program), prospects might hesitate. The solution? Show them how your product saves them time in the long run. For example, if you’re selling a productivity tool, highlight how much time they’ll get back each week.
“I’m not sure this will work for me.” Skepticism is healthy, but it can also kill a sale. Prospects might worry that your solution is too good to be true or that it won’t work for their specific situation. To overcome this, use real-life examples. Show them case studies of people just like them who got results. The more relatable the story, the more they’ll believe it can work for them too.

The “Feel-Felt-Found” Technique: A Proven Way to Handle Objections

One of the most effective ways to handle objections is the “Feel-Felt-Found” technique. It’s a simple three-step framework that makes your response feel personal and non-pushy. Here’s how it works:

Feel: Acknowledge their concern. “I understand how you feel. A lot of people feel the same way when they first hear about this.”
Felt: Show them they’re not alone. “In fact, I felt the same way when I first considered it. It’s completely normal to have doubts.”
Found: Share what changed their mind. “But what I found was that once I took the leap, the results were worth it. Here’s what happened…”

This technique works because it validates their feelings instead of dismissing them. It also makes your response feel like a conversation, not a sales pitch. Try it in your VSL script, and you’ll see how much smoother the conversation flows.

ChatGPT’s Objection-Handling Templates for Different Buyer Personas

Not all prospects are the same, so why should your responses be? ChatGPT can help you tailor your objection-handling scripts to different buyer personas. Here are a few templates you can use:

For the Skeptical Buyer:

“I get it—you’ve probably heard promises like this before, and they didn’t pan out. What makes this different is [specific proof, like a case study or data]. Here’s how it worked for someone just like you…”

For the Price-Sensitive Buyer:

“I know [product] isn’t cheap, but let’s talk about what it’s really costing you to not solve this problem. Every day you wait, you’re losing [time/money/opportunity]. What if you could get that back?”

For the Time-Strapped Buyer:

“I hear you—your schedule is already packed. But what if I told you this could actually save you time? Here’s how [product] helps you [specific benefit, like automating a task or speeding up a process].”

For the Trust-Seeking Buyer:

“I completely understand why you’d want to make sure this is legit. That’s why we offer [money-back guarantee/testimonials/case studies]. Here’s what our customers say about their experience…”

These templates are just a starting point. Plug them into ChatGPT, tweak them to fit your product, and watch how much easier it is to handle objections.

Putting It All Together

Objections aren’t the end of the sale—they’re just part of the conversation. The key is to anticipate them, address them with empathy, and show your prospect why their concerns don’t have to hold them back. Use the objection-crushing prompt to brainstorm responses, apply the “Feel-Felt-Found” technique to make them feel natural, and tailor your scripts to different buyer personas.

The next time you write a VSL script, don’t just hope your prospect won’t have objections. Prepare for them. Because when you do, you’ll turn skeptics into believers—and believers into customers.

The Risk Reversal Prompt

Let’s be honest—buying something online feels risky. What if it doesn’t work? What if you waste your money? That little voice in your head whispers, “Maybe I should wait.” And just like that, another sale slips away.

But what if you could take that fear and flip it? What if, instead of worrying, your customer thinks, “Why wouldn’t I try this?” That’s the power of risk reversal. It’s not just a refund policy—it’s a psychological safety net that turns hesitation into action.

Here’s the prompt to make it happen:

“Write a risk-reversal guarantee for [product/service] that eliminates fear and makes the decision a no-brainer. Include a strong refund policy or bonus stack.”

Simple, right? But don’t let the simplicity fool you. This is one of the most powerful tools in your VSL toolkit.

Why Risk Reversal is Non-Negotiable

Imagine you’re at a store, holding two identical products. One comes with a “No questions asked, 30-day money-back guarantee.” The other has no guarantee at all. Which one would you buy?

Most people pick the first one—even if they never plan to return it. That’s because guarantees don’t just protect the buyer. They remove the mental barrier to saying “yes.”

Studies show that strong guarantees can boost conversions by 20-50%. Why? Because they shift the risk from the buyer to you. And when the customer feels safe, they’re far more likely to pull the trigger.

But here’s the catch: not all guarantees are created equal. A weak guarantee (“We might refund you if we feel like it”) does more harm than good. A strong one (“If you’re not 100% satisfied, we’ll refund you AND let you keep the bonuses”) builds trust.

Types of Guarantees That Actually Work

Not sure what kind of guarantee to use? Here are four high-converting options:

Money-Back Guarantee
- The classic. “Try it for 30 days. If you don’t love it, get a full refund.”
- Works for: Physical products, courses, memberships.
- Example: “Not happy? Email us within 30 days, and we’ll refund every penny—no hard feelings.”
“Try Before You Buy”
- Let them experience the product before paying.
- Works for: SaaS, software, digital tools.
- Example: “Start your 14-day free trial today. No credit card required. Cancel anytime.”
Performance-Based Guarantee
- Tie the guarantee to results, not just satisfaction.
- Works for: Coaching, consulting, high-ticket offers.
- Example: “If you don’t see a 2x increase in leads within 60 days, we’ll refund you AND give you a free strategy session.”
Bonus Stacking (The “No-Brainer” Guarantee)
- Offer bonuses that disappear if they don’t act now.
- Works for: Limited-time offers, webinars, launches.
- Example: “Order in the next 24 hours and get these 3 bonuses (worth $497) for free. Miss the deadline? They’re gone.”

Real-World Examples That Convert

Still not convinced? Here are some guarantees that have crushed it in the real world:

Slack (SaaS): “Try Slack for free. No credit card required. Cancel anytime.” (Removes all risk upfront.)
Zappos (E-commerce): “Free shipping. Free returns. 365-day return policy.” (Makes buying shoes online feel risk-free.)
Tony Robbins (Coaching): “If you don’t see real change in 30 days, I’ll refund you AND let you keep the program.” (Performance-based + bonus stacking.)
Amazon Prime (Subscription): “Try Prime for 30 days. Cancel anytime.” (Low-commitment trial.)

The best guarantees are specific, bold, and easy to understand. They don’t hide the fine print—they shout the guarantee from the rooftops.

How to Write a Guarantee That Sells

Ready to craft your own? Here’s a quick formula:

Start with empathy. “We get it—this is a big decision.”
State the guarantee clearly. “That’s why we offer a [X]-day, [Y]-style guarantee.”
Remove all conditions. “No hoops. No hassle. Just results.”
Add a bonus for urgency. “Plus, if you act now, you’ll get [Z] for free.”
End with confidence. “This is how sure we are that you’ll love it.”

Example for a fitness program: “We know starting a new workout plan can feel overwhelming. That’s why we offer a 60-day, 100% money-back guarantee. If you don’t see real results, just email us—we’ll refund you AND let you keep the meal plans. Plus, if you sign up today, you’ll get our ‘7-Day Quick Start Guide’ (worth $97) for free. This is how confident we are in this program.”

The Bottom Line

Risk reversal isn’t just a nice-to-have—it’s a must-have for any high-converting VSL. The stronger your guarantee, the easier it is for your customer to say “yes.”

So go ahead. Take the risk off their shoulders. Make the decision a no-brainer. And watch your conversions climb.

8. The Stacked Value Prompt

You’ve got a great product. Maybe it’s a course, software, or coaching program. But here’s the problem: your prospect doesn’t feel how valuable it is yet. They see the price tag, but they don’t see the transformation. That’s where stacked value comes in.

Stacked value is like building a tower of benefits. Each block makes the offer more irresistible. The best part? You don’t need to lower your price. You just need to make the value feel bigger than the cost. And the right prompt can help you do this in minutes.

The “So That” Technique: Turn Features Into Emotional Wins

Most people sell features. “This course has 10 modules.” “This software has automation.” But features don’t sell—benefits do. The “So That” technique forces you to connect every feature to a real outcome.

Here’s how it works:

Feature: “This software automates your emails.”
So That: “So that you save 10 hours a week.”
Emotional Outcome: “So that you can spend more time with your family instead of stuck at your desk.”

See the difference? Now it’s not just about emails—it’s about freedom. That’s what people buy.

Try this prompt: “Break down the full value of [product/service] into 5-7 irresistible benefits. Use the ‘So That’ technique to connect features to emotional outcomes.”

How to Stack Value Like a Pro

Stacking value isn’t just about listing benefits. It’s about making the offer feel like a no-brainer. Here’s how the pros do it:

Bundle Bonuses – Don’t just sell the product. Add extras that feel valuable but cost you little. Example: “Get the course plus a private community, templates, and a live Q&A session.”
Quantify ROI – Put a number on the value. “This system saves you $5,000 a year in wasted ad spend.” Now the price feels small compared to the return.
Price Anchoring – Show a higher “original” price before revealing the real cost. “Normally $2,000, but today just $997.” Suddenly, $997 feels like a steal.

“The best VSLs don’t just sell a product—they sell a transformation. And stacked value is how you make that transformation feel inevitable.”

Case Study: How a $2,000 Course Sold Out in 48 Hours

A high-ticket coach used stacked value in his VSL. Here’s what he did:

Main Offer: A $2,000 course on scaling a business.
Bonus 1: A private mastermind group (valued at $1,000).
Bonus 2: Done-for-you templates (valued at $500).
Bonus 3: A 1-on-1 strategy call (valued at $1,500).
Total Value: $5,000—but only for the first 50 buyers.

The result? His course sold out in two days. Why? Because the bonuses made the offer feel like a once-in-a-lifetime deal.

Putting It All Together

Stacked value works because it makes your prospect think, “This is too good to pass up.” But it only works if you do it right. Here’s your action plan:

List your core benefits – What does your product really do for people?
**Add the “So

The Close & Call-to-Action Prompt

You’ve spent minutes building trust, showing value, and crushing objections. Now comes the most important part—closing the deal. The last 30 seconds of your video sales letter (VSL) can make or break your conversion rate. Why? Because this is where you turn interest into action. If your close is weak, even the best VSL will fail. But if it’s strong? You’ll see more clicks, more sales, and more happy customers.

Here’s the prompt you need: “Write a powerful closing statement for [product/service] that creates a sense-of-now urgency. Include a clear CTA with next steps.”

This isn’t just about saying “buy now.” It’s about making the prospect feel like they’d be crazy to wait. Let’s break down how to do it right.

Why the Last 30 Seconds Are Everything

Think about the last time you watched a great movie. The ending is what sticks with you, right? The same goes for your VSL. If your close is forgettable, your prospect will forget to act.

Here’s the psychology behind it:

Recency effect: People remember the last thing they hear best.
Decision fatigue: After watching your VSL, they’re ready to make a choice—don’t make them think too hard.
Fear of missing out (FOMO): If you don’t create urgency, they’ll put it off… and probably never come back.

A strong close does three things:

Reinforces the value – Reminds them why they need this.
Creates urgency – Makes them feel like they’ll miss out if they don’t act now.
Gives a clear next step – Tells them exactly what to do next.

If you skip any of these, your conversion rate will suffer.

CTA Formulas That Actually Convert

Not all calls-to-action are created equal. Some work better than others. Here are three proven formulas to try:

1. The Direct CTA

“Click the button below to get started now.”

Best for: Simple, low-risk offers (e.g., free trials, low-cost products).
Why it works: No fluff, no confusion—just a clear command.

2. The Assumptive CTA

“When you join today, you’ll get instant access to [bonus].”

Best for: High-ticket offers where you want to build excitement.
Why it works: It assumes they’re already saying yes, which reduces hesitation.

3. The Scarcity-Driven CTA

“Only 3 spots left at this price—grab yours before it’s gone!”

Best for: Limited-time offers or exclusive deals.
Why it works: Scarcity triggers fear of loss, which is a powerful motivator.

Which one should you use? It depends on your audience. Test different versions to see what works best.

Common Mistakes That Kill Your Close

Even the best VSL can fail if the close is weak. Here’s what to avoid:

❌ Being too passive – “If you’re interested, you can click the button.” (No urgency, no excitement.) ✅ Fix it: “Don’t wait—click now before the price goes up!”

❌ Not repeating the CTA – If you only say it once, they might miss it. ✅ Fix it: Repeat the CTA at least twice in the last 30 seconds.

❌ Overcomplicating it – Too many options = decision paralysis. ✅ Fix it: Give one clear next step (e.g., “Click the button now”).

❌ Weak language – “Maybe you should try this.” (Sounds unsure.) ✅ Fix it: “This is your chance—take it now!”

A strong close feels confident, urgent, and impossible to ignore.

Putting It All Together

Here’s an example of a high-converting close for a coaching program:

“You’ve seen how this program changes lives. Now it’s your turn. But here’s the thing—this offer won’t last forever. The price goes up in 48 hours, and the bonuses disappear after that. So if you’re ready to [solve their problem], click the button below now. Your future self will thank you.”

See how it:

Reinforces the value (“changes lives”).
Creates urgency (“price goes up in 48 hours”).
Gives a clear CTA (“click the button below”).

That’s how you close a VSL like a pro.

Final Tip: Test, Tweak, Repeat

No two audiences are the same. What works for one VSL might not work for another. That’s why you should always test different closes. Try:

A direct CTA vs. an assumptive one.
Adding scarcity vs. not.
Different urgency triggers (time vs. quantity).

Track your results and double down on what works. The best VSLs aren’t created—they’re optimized.

Now go write a close that converts. Your sales are waiting.

The Follow-Up Prompt (For Multi-Touch VSLs)

You made a great video sales letter. You spent hours perfecting the script, the visuals, the music. You hit “publish” and waited for the sales to roll in. But then… nothing. Or maybe just a few conversions. What went wrong?

Here’s the hard truth: most people don’t buy on the first watch. In fact, studies show that 80% of sales happen after 5-12 follow-ups. That’s right—your VSL might be just the first step in a longer journey. If you’re not following up, you’re leaving money on the table.

That’s where the follow-up prompt comes in. With ChatGPT, you can create powerful, personalized follow-up scripts that re-engage prospects and bring them back to your offer. Let’s break down how to do it right.

Why Follow-Ups Matter (And Why Most People Skip Them)

Most marketers focus all their energy on the initial VSL. They think, “If the video is good enough, people will buy.” But the data tells a different story.

60% of customers say “no” four times before saying “yes” (Marketing Donut).
Companies that follow up 5+ times see 90% more conversions (HubSpot).
Only 2% of sales happen at the first contact (Salesforce).

So why do so many businesses skip follow-ups? Some think it’s “pushy.” Others don’t know what to say. And many just forget. But here’s the thing: a well-crafted follow-up isn’t pushy—it’s helpful. It gives prospects another chance to see the value they might have missed the first time.

The Follow-Up Prompt (And How to Use It)

Here’s the exact prompt you can use with ChatGPT to generate a high-converting follow-up script:

*“Create a follow-up script for prospects who didn’t convert after watching my VSL. Use curiosity, additional value, or a limited-time offer to re-engage them. Make it personal, not salesy. Include:

A friendly opening that references their previous interaction.
A quick recap of the key benefit they might have missed.
A new angle or bonus they didn’t see before.
A clear, low-pressure call to action.
A sense of urgency (if applicable).”*

Let’s say your VSL is for a high-ticket coaching program. Here’s what ChatGPT might generate:

Subject: Quick question about [Program Name]

Hi [First Name],

I noticed you checked out [Program Name] but didn’t get a chance to join. No worries—I totally get it. Decisions like this take time.

But I wanted to share something you might have missed: We just added a live Q&A session for new members this week. It’s your chance to get all your questions answered in real time. (Spots are limited, though!)

If you’re still on the fence, hit reply and let me know what’s holding you back. I’d love to help.

Either way, hope you’re having a great week!

—[Your Name]

Types of Follow-Up Scripts (And When to Use Them)

Not all follow-ups are the same. Depending on your audience and offer, you might need different angles. Here are a few types to try:

The “Did You See This?” Follow-Up
- Works best for prospects who watched but didn’t take action.
- Example: “Hey [Name], I noticed you watched the VSL but didn’t grab your spot. Did you see the bonus we added this week?”
The “Last Chance” Follow-Up
- Great for limited-time offers or closing carts.
- Example: “Just a heads-up—doors close tonight at midnight. If you’ve been waiting, now’s the time!”
The “Curiosity Gap” Follow-Up
- Teases something new without giving it all away.
- Example: “I just recorded a new training that answers the #1 question I get about [Topic]. Want me to send it to you?”
The “Objection Handler” Follow-Up
- Addresses common concerns (price, time, trust).
- Example: “I get it—[Program Name] is an investment. But here’s how it pays for itself in 30 days…”
The “Social Proof” Follow-Up
- Shares testimonials or case studies.
- Example: “Just wanted to share this message from [Customer Name], who joined last week: ‘I was skeptical, but now I’m already seeing results!’”

How ChatGPT Makes Follow-Ups Effortless (And Scalable)

Writing follow-ups manually takes time—especially if you have hundreds (or thousands) of leads. That’s where ChatGPT shines. Here’s how to use it effectively:

Personalize at Scale
- Feed ChatGPT a list of first names, past interactions, or objections, and it can generate tailored messages for each prospect.
Test Different Angles
- Ask ChatGPT to create 3-5 variations of the same follow-up (e.g., curiosity vs. urgency vs. social proof). Then A/B test them to see what works best.
Automate the Process
- Use tools like Zapier or Make to trigger follow-ups based on user behavior (e.g., “If they watched 80% of the VSL but didn’t buy, send this email”).
Keep It Human
- ChatGPT can sound robotic if you don’t guide it. Always add a personal touch—like referencing their specific pain point or past interaction.

The Biggest Mistake to Avoid (And How to Fix It)

The #1 mistake marketers make with follow-ups? Being too salesy. If every message is a hard sell, prospects will tune you out. Instead, focus on adding value first.

Here’s a simple rule: For every 3 follow-ups, 2 should be helpful, and 1 can be promotional. For example:

Email 1: Share a free resource (e.g., a checklist or case study).
Email 2: Answer a common question (e.g., “How long does it take to see results?”).
Email 3: Offer a limited-time bonus or discount.

This approach builds trust and keeps your audience engaged—without feeling like they’re being sold to.

Final Thought: The Money Is in the Follow-Up

Your VSL might be the hook, but your follow-ups are the line that reels them in. Most people won’t buy on the first watch—and that’s okay. With the right follow-up strategy, you can turn “maybes” into “yeses” and “not nows” into “let’s do this.”

So try the prompt. Test different angles. And don’t give up after the first try. Because the sale you’re missing might be just one follow-up away.

Optimizing Your VSL Script with ChatGPT: Pro Tips & Best Practices

You’ve got your ChatGPT prompts ready, and you’re excited to create a high-converting VSL script. But here’s the thing—just hitting “generate” isn’t enough. The real magic happens when you fine-tune, test, and polish what ChatGPT gives you. Think of it like cooking: the best chefs don’t just follow a recipe—they taste, adjust, and perfect it. The same goes for your VSL script.

So how do you turn a good script into a great one? Let’s break it down.

Fine-Tuning Your Prompts for Maximum Impact

ChatGPT is powerful, but it’s not a mind reader. If you give it vague instructions, you’ll get vague results. Want a script that actually converts? You need to feed ChatGPT the right details.

Here’s what to include in your prompts:

Audience specifics – Who are they? What keeps them up at night? (Example: “Write for busy entrepreneurs who struggle with time management.”)
Tone of voice – Should it sound urgent, friendly, or authoritative? (Example: “Use a conversational tone, like you’re talking to a friend.”)
Key pain points – What problem does your product solve? (Example: “Focus on how this tool saves 10+ hours per week.”)
Desired length – A 2-minute VSL needs tight, punchy language. A 10-minute one can dive deeper.

The more details you provide, the better the output. Try this: Instead of “Write a VSL script for my course,” say: “Write a 3-minute VSL script for my online course on Facebook Ads. Target small business owners who’ve tried ads but wasted money. Use an urgent tone—highlight how they’re losing sales every day they don’t fix this. Include a risk reversal (30-day money-back guarantee) and a strong CTA to book a free strategy call.”

See the difference? The second prompt gives ChatGPT a roadmap, not just a destination.

A/B Testing with ChatGPT: Which Script Converts Best?

One script isn’t enough. The best marketers test multiple versions to see what actually works. ChatGPT makes this easy—you can generate 3-5 variations in minutes.

Here’s how to A/B test like a pro:

Generate 2-3 script versions – Change one element at a time (e.g., headline, CTA, or emotional hook).
Test on a small audience – Run each version to a segment of your list or traffic.
Track conversions – Which one gets more clicks, sign-ups, or sales?
Refine the winner – Take the best-performing script and tweak it further.

Example: You might test:

Version A: A script that leads with fear (“You’re losing $1,000/month by not fixing this!”)
Version B: A script that leads with curiosity (“What if I told you there’s a 5-minute fix for your ad problems?”)

Which one wins? You won’t know until you test.

Avoiding AI-Generated Fluff: How to Sound Human

ChatGPT is great at structure, but it can sound… robotic. A VSL script needs emotion, personality, and authenticity. If it sounds like a textbook, your audience will tune out.

Here’s how to edit AI output to sound human: ✅ Cut the fluff – AI loves filler words (“In today’s fast-paced world…”). Delete them. ✅ Add real stories – Did a customer get amazing results? Include their story in their words. ✅ Use contractions – “You’ll” sounds better than “You will.” ✅ Vary sentence length – Mix short, punchy sentences with longer ones for rhythm. ✅ Read it out loud – If it sounds awkward when spoken, rewrite it.

Pro tip: Record yourself reading the script. If you stumble over a phrase, it’s a sign it needs work.

Tools to Enhance Your VSL (Beyond ChatGPT)

ChatGPT gives you the script, but you’ll need other tools to bring it to life. Here’s what works best:

Teleprompters – Apps like Teleprompter Premium or PromptSmart help you deliver the script naturally.
Video editing – Descript (for easy edits) or CapCut (for quick cuts and effects).
Voiceovers – If you’re not on camera, tools like ElevenLabs or Murf.ai can generate realistic AI voices.
Background music – Sites like Epidemic Sound or Artlist have royalty-free tracks to set the mood.

Example workflow:

Write the script in ChatGPT.
Record yourself (or an AI voice) reading it.
Edit the video in Descript or CapCut.
Add background music and captions.
Upload to your landing page.

SEO for Your VSL Landing Page: Get Found in Search

A killer VSL won’t help if no one sees it. That’s where SEO comes in. Optimize your landing page so Google sends you free traffic.

Here’s what to focus on:

Meta title & description – Include your main keyword (e.g., “Facebook Ads Course – Get More Leads in 7 Days”).
Schema markup – Helps Google understand your page (use Schema.org for video schema).
Transcript – Add the full VSL script as text below the video. Google can’t “watch” videos, but it can read text.
Internal links – Link to related blog posts or product pages.
Fast loading speed – Compress your video (use HandBrake or Cloudflare Stream).

Example: If your VSL is about “how to start a dropshipping business,” your meta title could be: “Dropshipping for Beginners – Step-by-Step Video Guide (2024)“

Final Thought: Small Tweaks, Big Results

A great VSL script isn’t about perfection—it’s about testing, refining, and improving. Start with ChatGPT, but don’t stop there. Add your personality, test different versions, and optimize for both humans and search engines.

The best part? You don’t need to be a pro copywriter. Just follow these steps, keep tweaking, and watch your conversions climb.

Now go write a script that sells. Your audience is waiting.

Case Studies: Real-World VSLs That Converted Using AI

AI isn’t just a fancy tool—it’s a game-changer for video sales letters. But don’t just take my word for it. Let’s look at real businesses that used ChatGPT to create VSLs that actually sold. These aren’t hypothetical examples. These are stories of coaches, SaaS companies, and nonprofits who turned AI-generated scripts into real revenue.

The $50K Launch: How a Coach Sold Out a $2,000 Program in 72 Hours

Sarah was a business coach struggling to fill her high-ticket program. She had the expertise, the audience, and the offer—but her VSLs kept falling flat. They were either too salesy or too vague. Then she tried ChatGPT.

She fed the AI her program details, target audience, and the 12-step VSL framework. The result? A script that felt personal, urgent, and human. It didn’t sound like a robot wrote it—it sounded like Sarah was talking directly to her ideal client.

Here’s what made it work:

Emotional hook: The script started with a relatable pain point—“You’re working 60-hour weeks, but your business isn’t growing. Sound familiar?”
Social proof: She added real testimonials from past clients.
Scarcity: A limited-time bonus created urgency.

The outcome? $50,000 in sales in just three days. Her program sold out, and she had to open a waitlist.

What didn’t work? The first draft was too long. Sarah had to trim it down to keep the pacing tight. Lesson: AI gives you a great starting point, but you still need to edit for impact.

The SaaS Upsell: How a Software Company Boosted Trial-to-Paid Conversions by 40%

A SaaS company was losing potential customers after their free trial. They had a great product, but their onboarding VSL wasn’t convincing enough. So they turned to ChatGPT.

They used a prompt like this: “Write a VSL script for a project management tool. The audience is small business owners who struggle with team collaboration. Focus on the pain of disorganization and the relief of using our tool.”

The AI generated a script that:

Highlighted the problem: “You’re drowning in emails, missed deadlines, and frustrated team members.”
Showed the solution: A quick demo of how the tool streamlined workflows.
Added a risk reversal: A 30-day money-back guarantee.

The result? A 40% increase in trial-to-paid conversions. The VSL didn’t just explain the product—it made the viewer feel the need for it.

What didn’t work? The first script was too technical. They had to simplify the language to make it relatable. Lesson: Always tailor AI output to your audience’s level of understanding.

The Nonprofit Fundraiser: How a Charity Raised 3x More Donations

A small nonprofit was struggling to get donations. Their old VSL was dry and factual—“We help 500 families a year. Please donate.” It wasn’t compelling. So they used ChatGPT to rewrite it with emotion.

The new script:

Started with a story: “Meet Maria. She’s a single mom who lost her job during the pandemic. For months, she didn’t know how she’d feed her kids.”
Showed the impact: “With your help, Maria got groceries, a new job, and hope.”
Made it personal: “$20 a month can change a life. Will you be part of that change?”

The outcome? Donations tripled. People didn’t just give—they felt connected to the cause.

What didn’t work? The first draft was too long. They had to cut it down to keep the emotional punch. Lesson: In fundraising, shorter is often more powerful.

Key Takeaways: What Worked (and What Didn’t)

These case studies prove one thing: AI can write a high-converting VSL—but you have to guide it. Here’s what worked across all three examples:

✅ Start with a strong hook. Grab attention in the first 10 seconds. ✅ Focus on emotion. People buy based on feelings, not logic. ✅ Keep it concise. Trim the fluff—every word should serve a purpose. ✅ Add social proof. Testimonials, case studies, or data build trust. ✅ Create urgency. Limited-time offers or bonuses drive action.

And here’s what didn’t work (and how to fix it): ❌ Overly technical language. → Simplify for your audience. ❌ Too much information. → Cut the fluff, keep the impact. ❌ No clear call-to-action. → Tell viewers exactly what to do next.

“AI is a tool, not a replacement. It gives you a starting point, but you have to refine it to sound human. The best VSLs feel like a conversation, not a sales pitch.” — Sarah, the $50K launch coach

How to Apply These Lessons to Your Own VSL

Ready to try this for yourself? Here’s how to get started:

Pick a case study that matches your business. Coaches? Use Sarah’s approach. SaaS? Follow the software company’s lead. Nonprofit? Steal the charity’s emotional storytelling.
Feed ChatGPT your details. Give it your offer, audience, and key pain points.
Edit for emotion and clarity. Cut the jargon, add stories, and make it feel personal.
Test and refine. Try different hooks, CTAs, and lengths to see what works best.

AI won’t write the perfect VSL on the first try—but it will give you a strong foundation. The rest is up to you.

Now, go write a script that sells. Your audience is waiting.

Conclusion: Your VSL Script Blueprint for High-Ticket Sales

You just got 10 powerful ChatGPT prompts to create high-converting VSL scripts. No more staring at a blank page or guessing what to say next. These prompts follow the proven 12-step VSL framework—so you can craft messages that grab attention, build trust, and close sales.

But knowing the prompts isn’t enough. You need to use them. Here’s how to start today:

Your 3-Step VSL Scripting Checklist

Pick one prompt – Start with the “Problem-Agitate-Solve” prompt if you’re new. It’s the easiest way to structure a persuasive script.
Customize for your offer – Replace the placeholders with your product’s unique benefits, stories, and data. ChatGPT gives you the skeleton; you add the muscle.
Test and refine – Record your first draft, watch it back, and ask: Does this sound like me? Would I buy from this? If not, tweak the tone or try a different prompt.

The Future of AI in VSLs

AI isn’t replacing copywriters—it’s making them faster and smarter. Soon, tools like ChatGPT will:

Generate personalized VSLs based on audience segments (e.g., cold leads vs. warm leads).
Suggest real-time script improvements using data from past conversions.
Create multi-language VSLs in seconds, so you can sell globally without hiring translators.

The marketers who win will be the ones who use AI to scale their creativity, not replace it. Your job isn’t to write perfect scripts—it’s to write human scripts that connect. AI just helps you do it faster.

Your Next Move

Don’t let this be another blog post you read and forget. Pick one prompt, write a 30-second script, and record it on your phone. Even if it’s rough. Even if you hate it. The magic happens when you start.

Want a shortcut? Download our free VSL script template (link in the comments). It includes all 10 prompts in a fill-in-the-blank format—so you can plug in your offer and go.

Now, go sell something. Your audience is waiting.

Ready to Dominate the Search Results?

Get a free SEO audit and a keyword-driven content roadmap. Let's turn search traffic into measurable revenue.

Written by

KeywordShift Team

Experts in SaaS growth, pipeline acceleration, and measurable results.

Share This Article

Video Marketing

25 Prompts for YouTube Shorts Remix Ideas

CRO

Comparison pages vs alternatives pages: which converts better in SaaS?

Product Marketing

15 Prompts for SaaS Pricing Page FAQ

Back to All Articles

** Why VSL Scripts Need AI-Powered Precision**

Why AI Makes VSLs Better

Who This Guide Is For

The 12-Step VSL Framework: A Quick Primer

Where Did the 12-Step VSL Framework Come From?

The 12 Steps: From Hook to Close

Why ChatGPT Excels at This Framework

Common Mistakes to Avoid

Final Thought: The Framework Works—If You Use It Right

10 High-Converting ChatGPT Prompts for VSL Scripts

Why These Prompts Work

The 10 Prompts You Need to Try

1. The “Pain-Agitate-Solve” Prompt

2. The “Before-After-Bridge” Prompt

3. The “Social Proof + Storytelling” Prompt

4. The “Urgency + Scarcity” Prompt

5. The “Objection-Crushing” Prompt

6. The “Problem-Solution-Demo” Prompt

7. The “Authority + Trust” Prompt

8. The “Emotional Hook” Prompt

9. The “Benefit-Driven” Prompt

10. The “Full 12-Step VSL” Prompt

How to Use These Prompts Like a Pro

Final Thought: The Secret to High-Converting VSLs

The Irresistible Hook Prompt

The Perfect Hook Prompt for ChatGPT

Why This Prompt Works

Weak Hook vs. Strong Hook (Examples)

Fitness Niche

Finance Niche

Coaching Niche

Pro Tip: Test Multiple Hooks with ChatGPT

Final Thought: Make It Feel Personal

The Problem-Agitation Prompt

The Perfect Problem-Agitation Prompt

The Art of Agitation (Without Being a Jerk)

Real-World Examples That Work

How ChatGPT Supercharges Your Agitation

The Secret Sauce: Make It Uncomfortable (But Not Hopeless)

Your Turn: Try It Now

The Solution Introduction Prompt

The Lightbulb Moment: How to Make Your Solution Feel Obvious

Metaphors That Work (And Why They’re So Powerful)

Common Pitfalls to Avoid

Putting It All Together: A Real-World Example

4. The Social Proof & Credibility Prompt

The Perfect Social Proof Prompt for ChatGPT

Types of Social Proof That Work Best

How to Make Social Proof Irresistible

ChatGPT’s Edge: Quick Variations for A/B Testing

Real-World Example: How a High-Ticket Coach Uses Social Proof

Final Tip: Don’t Just Tell, Show

The Scarcity & Urgency Prompt

The Prompt That Works (Without Feeling Sleazy)

Why Scarcity Works (And How to Use It Ethically)

Urgency Triggers That Actually Convert

1. Countdown Timers

2. Limited Seats or Quantities

3. Bonus Stacks (That Disappear)

4. Risk Reversal (But Only for a Limited Time)

How Top Brands Use Urgency (Without Being Pushy)

ClickFunnels: The “Vanishing Bonus” Trick

Mindvalley: The “Seats Filling Up” Approach

Russell Brunson (Expert Secrets): The “Price Increase” Warning

The Biggest Mistake to Avoid

Your Turn: Test This in Your Next VSL

6. The Objection-Crushing Prompt

The Most Common Objections in High-Ticket Sales

The “Feel-Felt-Found” Technique: A Proven Way to Handle Objections

ChatGPT’s Objection-Handling Templates for Different Buyer Personas

For the Skeptical Buyer:

For the Price-Sensitive Buyer:

For the Time-Strapped Buyer:

For the Trust-Seeking Buyer:

Putting It All Together

The Risk Reversal Prompt

Why Risk Reversal is Non-Negotiable

Types of Guarantees That Actually Work

Real-World Examples That Convert

How to Write a Guarantee That Sells

Why VSL Scripts Need AI-Powered Precision