10 Leonardo.ai Prompts for Game Asset Marketing

Published October 29, 2025 • 60 min read

Introduction

Imagine this: You’ve spent months building your game—perfecting the mechanics, polishing the story, and tweaking every detail. But when it’s time to show it to the world, your screenshots look… flat. Your concept art doesn’t pop. And your marketing visuals? They blend into the sea of generic game ads. Sound familiar?

Here’s the truth: In today’s crowded gaming market, how you present your game matters just as much as what your game is. Players scroll through hundreds of thumbnails in app stores every day. If your visuals don’t grab them in seconds, they’re gone. That’s where AI-generated concept art comes in—and why tools like Leonardo.ai are changing the game for indie developers and studios alike.

Why Leonardo.ai?

Leonardo.ai isn’t just another AI image generator. It’s built for creators who need high-quality, stylized assets without spending weeks in Photoshop or hiring expensive artists. With the right prompts, you can generate:

Stunning character designs that match your game’s vibe
Eye-catching promotional banners that stop the scroll
Mood boards that instantly communicate your game’s tone
Social media assets that look like they came from a AAA studio

And the best part? You don’t need to be a professional artist to use it. A few well-crafted prompts can turn a blank canvas into something jaw-dropping.

Who Is This Guide For?

This article is for you if:

You’re an indie developer tired of generic stock art
You’re a marketer struggling to make your game stand out
You’re a small studio with a tight budget but big ambitions
You’ve tried AI tools before but ended up with messy, unusable results

We’ll walk you through 10 battle-tested Leonardo.ai prompts designed specifically for game asset marketing. Each one is optimized to generate visuals that not only look professional but also convert—whether that’s driving downloads, engagement, or pre-orders.

The AI Advantage in Game Marketing

Still skeptical? Here’s a stat that might change your mind: 68% of indie developers now use AI tools for asset creation, according to a 2023 Game Developer Survey. Why? Because AI slashes production time, reduces costs, and lets small teams compete with bigger studios. But here’s the catch—not all AI tools are created equal. Leonardo.ai stands out because it’s trained on high-quality game art, meaning your outputs actually look like they belong in a real game (not a weird AI fever dream).

Ready to transform your game’s visuals? Let’s dive in.

Why AI-Generated Game Assets Are Revolutionizing Marketing

Let’s be honest—game marketing used to be a nightmare for small studios. You’d spend months (and thousands of dollars) hiring artists, waiting for concept art, and praying it would resonate with players. Then AI tools like Leonardo.ai came along and changed everything. Now, even a solo developer can create stunning game assets in minutes. No art degree required. No waiting weeks for revisions. Just type a prompt, tweak a few settings, and boom—you’ve got professional-quality visuals ready for your next ad or social media post.

This isn’t just about saving time. It’s about leveling the playing field. Big studios have always had the budget to hire top-tier artists. But now? Indie devs can compete with the same visual polish. And the best part? You don’t need to be a tech genius to make it work.

How AI Is Democratizing Game Asset Creation

Before AI, creating game assets was a slow, expensive process. You’d either:

Hire a freelance artist (cost: $50–$500 per asset, weeks of back-and-forth)
Use stock assets (limiting, generic, and often overused)
Learn to draw yourself (time-consuming, steep learning curve)

Now, tools like Leonardo.ai let you generate high-quality assets in seconds. Need a futuristic spaceship for your sci-fi game? Type a prompt like “cyberpunk spaceship, neon lights, detailed engine, cinematic lighting” and watch the AI do the heavy lifting. The results aren’t just fast—they’re often indistinguishable from hand-drawn art.

Take the indie studio Pixel Forge Games. They used AI to create concept art for their mobile RPG and cut their marketing budget by 70%. Instead of spending $10,000 on custom illustrations, they generated 50+ unique assets in a weekend. The best part? They could A/B test different styles in real time to see which resonated most with players.

The Cost and Time Savings Are Real

Let’s break it down. Traditional game asset creation looks like this:

Briefing the artist (1–2 days)
First draft (3–7 days)
Revisions (1–3 rounds, 2–5 days each)
Final delivery (1–2 days)

Total time: 2–4 weeks per asset. Total cost: $200–$1,000+ per asset.

With AI? You can generate 10 variations of an asset in under an hour for the cost of a monthly subscription (around $20–$50). No revisions. No waiting. Just instant results.

“We used to spend 30% of our marketing budget on custom art. Now, we spend 5% and get 10x the output.” — Mark Chen, Lead Developer at Pixel Forge Games

Scalability: The Secret Weapon for Campaigns

Here’s where AI really shines. Marketing isn’t just about having one great asset—it’s about having dozens of variations to test. Need a Halloween-themed ad? Generate spooky assets in minutes. Launching a summer update? Create beach-themed visuals on the fly.

AI lets you:

A/B test multiple ad creatives without extra cost
Refresh assets for seasonal promotions (holidays, events, sales)
Localize visuals for different markets (e.g., cultural themes, languages)

For example, Hyperbyte Studios used Leonardo.ai to generate 15 different character designs for their mobile game’s launch. They tested each one on Facebook Ads and found that one style outperformed the others by 40%. Without AI, they would’ve had to commission all 15 designs manually—costing them thousands.

The Future of Game Marketing Is Here

AI isn’t replacing artists—it’s empowering creators. Whether you’re a solo dev, a small studio, or a marketing team, tools like Leonardo.ai give you the freedom to experiment, iterate, and scale like never before.

The question isn’t if you should use AI for game assets—it’s how fast you can start. The studios that adopt this tech early will have a massive advantage: lower costs, faster turnarounds, and the ability to outmaneuver competitors with better visuals.

So, what’s your next move? Will you keep waiting weeks for custom art, or will you try generating your first AI asset today? The choice is yours—but the future of game marketing is already here.

Understanding Leonardo.ai’s Capabilities for Game Marketing

Let’s be honest—game marketing is tough. You need eye-catching visuals for your app store page, social media posts that stop the scroll, and concept art that makes players feel something before they even download your game. But hiring artists? Expensive. Waiting weeks for revisions? Painful. That’s where Leonardo.ai comes in.

This tool isn’t just another AI image generator. It’s built for creators who need game-ready assets—fast. Whether you’re designing a fantasy RPG, a sci-fi shooter, or a cute mobile puzzle game, Leonardo.ai has features that make the process smoother. But how exactly does it work? And when should you use it vs. a human artist? Let’s break it down.

The Three Features That Make Leonardo.ai a Game-Changer

Leonardo.ai isn’t just throwing random pixels together. It has smart tools designed for game marketers. Here’s what you need to know:

1. Alchemy: The Secret Sauce for High-Quality Outputs

Alchemy is Leonardo.ai’s premium model—think of it as the “pro mode” for your prompts. It’s trained on high-resolution game art, so it understands things like lighting, textures, and composition better than most AI tools. Want a character that looks like it belongs in a AAA game? Alchemy makes that happen.

Best for: App store screenshots, trailer stills, and hero images.
Pro tip: Use Alchemy when you need polished results—it’s worth the extra tokens.

2. Prompt Magic: When Your Words Aren’t Enough

Ever written a prompt, only to get something that looks… off? Prompt Magic fixes that. It automatically refines your input to match the style you want. For example, if you type “cyberpunk street scene, neon lights, rainy night,” Prompt Magic will tweak it behind the scenes to make sure the AI generates something that actually looks like cyberpunk—not just a generic cityscape.

Best for: Quick concept iterations (e.g., “What if our main character had a different weapon?”).
Pro tip: Turn it on when you’re experimenting—it saves time on trial and error.

3. Style Presets: One-Click Game Art Styles

Leonardo.ai comes with pre-trained styles like “Pixel Art,” “Anime,” and “Dark Fantasy.” These aren’t just filters—they’re deep-learning models that understand the rules of each art style. Want your game’s logo to look like it’s from a 90s arcade? Select the “Retro Arcade” preset and watch the AI do the work.

Best for: Social media assets, UI mockups, and style consistency.
Pro tip: Mix presets with custom prompts (e.g., “Dark Fantasy style, but with brighter colors”).

Where Leonardo.ai Shines (And Where It Doesn’t)

AI is powerful, but it’s not magic. Here’s when to use Leonardo.ai—and when to call in a human artist.

✅ Best Use Cases for Game Marketers

Concept art: Need 10 different versions of a character or environment? AI can generate them in minutes.
Social media assets: Quick banners, ads, or post graphics that match your game’s style.
App store visuals: Screenshots, icons, and promotional images that stand out in a crowded marketplace.
Trailer stills: Key moments from your game’s story, even if you don’t have in-game footage yet.

❌ When You Still Need a Human Artist

Final in-game assets: AI can generate concepts, but for pixel-perfect game sprites or 3D models, a human touch is still best.
Highly detailed characters: If your protagonist has a unique design (e.g., a dragon with mechanical wings), AI might miss the nuances.
Brand consistency: If your game has a very specific art style (like Hades or Cuphead), AI might not nail it on the first try.

Workaround: Use Leonardo.ai for drafts, then hire an artist to refine the best ones. This saves time and money.

AI vs. Human: A Side-by-Side Example

Let’s say you’re designing a fantasy RPG and need a “mysterious elven archer in a moonlit forest.” Here’s what happens when you compare Leonardo.ai to a human artist:

Leonardo.ai (Alchemy + Prompt Magic)	Human Artist (Digital Painting)
Generated in 30 seconds.	Takes 5–10 hours.
Cost: ~$0.50 (if using tokens).	Cost: $100–$500 (depending on artist).
Looks great for social media or concept art.	More detailed, better for final game assets.
Can tweak with new prompts instantly.	Requires back-and-forth revisions.

The verdict? AI is amazing for speed and iteration. But if you need something perfect, a human artist is still the way to go.

Final Thoughts: Should You Use Leonardo.ai for Game Marketing?

If you’re a solo developer, indie studio, or marketer on a budget, Leonardo.ai is a game-changer. It lets you: ✔ Generate high-quality assets in minutes. ✔ Test different styles without hiring artists. ✔ Keep your game’s visuals fresh and engaging.

But remember—AI is a tool, not a replacement. Use it to speed up your workflow, then refine the best results with human creativity.

Ready to try it? Start with a simple prompt like: “A futuristic spaceship cockpit, cyberpunk style, cinematic lighting, 4K” Then tweak from there. You might be surprised at what you can create.

The 10 Must-Try Leonardo.ai Prompts for Game Asset Marketing

Let’s be real—game marketing is tough. You need eye-catching visuals that stop scrollers in their tracks, but hiring artists or waiting weeks for custom assets? That’s a luxury most indie devs and small studios can’t afford. That’s where Leonardo.ai comes in. With the right prompts, you can generate professional-grade game assets in minutes—no artistic skills required.

But here’s the catch: not all prompts are created equal. A vague request like “a cool sword” will give you generic results. A well-crafted prompt? That’s where the magic happens. Below, I’ve handpicked 10 prompts designed specifically for game asset marketing. These aren’t just random ideas—they’re battle-tested formulas that work for everything from mobile games to AAA-style concept art.

Why These Prompts Work

Before we dive in, let’s talk about what makes a great prompt. The best ones include:

Style references (e.g., “cyberpunk,” “pixel art,” “Disney-style”)
Lighting and mood (e.g., “cinematic lighting,” “neon glow,” “dark fantasy”)
Composition details (e.g., “close-up,” “isometric view,” “dynamic angle”)
Technical specs (e.g., “4K,” “high detail,” “PBR textures”)

Think of it like giving directions to an artist. The more specific you are, the better the result. Now, let’s get into the prompts.

1. The Hero Character That Demands Attention

“A fierce warrior standing on a cliff, fantasy RPG style, dramatic sunset lighting, intricate armor details, cinematic composition, 4K, highly detailed”

This prompt is perfect for game covers, social media banners, or app store screenshots. The key here is “dramatic sunset lighting”—it instantly adds mood and makes the character pop. Swap “warrior” for “space marine” or “cyberpunk hacker” to match your game’s theme.

Pro tip: Add “full-body shot” or “close-up of face” to control the framing. If you want a more stylized look, try “Disney-style” or “anime-inspired” instead of “fantasy RPG.”

2. The Iconic Weapon That Sells the Game

“A legendary greatsword embedded in stone, dark fantasy style, glowing runes, misty atmosphere, hyper-detailed, PBR textures, 8K”

Weapons are one of the easiest ways to showcase your game’s art style. This prompt works great for:

App store icons
Social media thumbnails
In-game loading screens

Variation: For a sci-fi game, try “a plasma katana, cyberpunk style, neon blue glow, futuristic lab background, cinematic lighting.”

3. The Environment That Tells a Story

“A ruined ancient temple in a jungle, Unreal Engine 5 style, photorealistic, golden hour lighting, vines and moss covering the stones, epic scale, 4K”

Environments sell the world of your game. This prompt is ideal for:

Game trailers
Steam page headers
Concept art for Kickstarter campaigns

Pro tip: Add “isometric view” for a top-down game or “first-person perspective” for an FPS.

4. The UI Element That Feels Premium

“A futuristic HUD interface, cyberpunk style, neon blue and purple accents, holographic elements, sleek and modern, 4K, vector art style”

UI might not be the first thing you think of, but it’s critical for marketing. A polished HUD makes your game look professional. Use this for:

App store screenshots
Website banners
Social media ads

Variation: For a fantasy game, try “a medieval map with glowing runes, parchment texture, ink sketch style.”

5. The Enemy That Strikes Fear

“A monstrous demon emerging from shadows, dark fantasy style, glowing red eyes, jagged teeth, ominous atmosphere, hyper-detailed, 4K”

Enemies are a great way to showcase your game’s tone. This prompt works for:

Horror games
Dark fantasy RPGs
Boss battle teasers

Pro tip: Add “concept art” to the prompt if you want a more stylized, less realistic look.

6. The Vehicle That Steals the Show

“A sleek futuristic motorcycle speeding through a neon-lit city, cyberpunk style, motion blur, cinematic lighting, 4K, highly detailed”

Vehicles are incredibly shareable. This prompt is perfect for:

Social media posts
Game trailers
App store screenshots

Variation: For a post-apocalyptic game, try “a rusted war truck with spikes, Mad Max style, dusty desert road, dramatic lighting.”

7. The Power-Up That Excites Players

“A glowing energy orb floating in mid-air, sci-fi style, blue and white light trails, particle effects, dynamic composition, 4K”

Power-ups and collectibles are great for showing off gameplay mechanics. Use this for:

In-game item previews
Social media posts
App store screenshots

Pro tip: Add “pixel art” for a retro game or “low-poly” for a stylized look.

8. The Cutscene That Hooks Players

“A dramatic battle scene between a knight and a dragon, fantasy RPG style, cinematic lighting, epic scale, highly detailed, 4K”

Cutscenes sell the story of your game. This prompt is ideal for:

Game trailers
Steam page videos
Kickstarter campaigns

Variation: For a sci-fi game, try “a space battle between two starships, Star Wars style, cinematic lighting.”

9. The Logo That Stands Out

“A futuristic game logo for a sci-fi RPG, metallic silver and blue, glowing neon accents, sleek and modern, 4K, vector art style”

A strong logo is essential for branding. This prompt works for:

Game covers
Social media profiles
Merchandise

Pro tip: Add “minimalist” for a clean look or “grunge texture” for a rougher style.

“A pixel art character holding a sword, retro 16-bit style, vibrant colors, dynamic pose, trending on ArtStation, 4K”

Social media loves stylized, shareable art. This prompt is perfect for:

Twitter/X posts
Reddit threads

Variation: For a modern game, try “a stylized character in a dynamic pose, anime-inspired, trending on Instagram.”

How to Get the Best Results

Now that you have these prompts, here’s how to make them even better:

Start simple. Pick one prompt and generate a few variations.
Refine. If the result isn’t perfect, tweak the prompt (e.g., “more dramatic lighting” or “less cluttered background”).
Upscale. Use Leonardo.ai’s upscaling tool to boost resolution.
Edit. Tools like Photoshop or Canva can help polish the final image.

Remember: AI is a tool, not a replacement. Use these prompts as a starting point, then add your own creative touch.

Final Thought: Which Prompt Will You Try First?

These 10 prompts are just the beginning. The real magic happens when you experiment—mix styles, tweak details, and see what works best for your game. Start with one, generate a few variations, and watch your marketing visuals come to life.

Which prompt are you most excited to try? Drop a comment below—I’d love to hear how it turns out!

Prompt 1: Hyper-Realistic Character Concepts for Trailers

Game trailers need to grab attention fast. The first thing players notice? The characters. A hero with glowing armor, a villain with cold eyes, or a mysterious stranger in the shadows—these are the moments that make players stop scrolling and say, “I need to play this.”

But how do you create characters that look like they belong in a blockbuster movie? With Leonardo.ai, you don’t need a Hollywood budget. You just need the right prompt. Let’s break down how to craft prompts that generate cinematic-quality character renders—perfect for trailers, social media, or even in-game cutscenes.

Why Hyper-Realism Works for Game Marketing

Hyper-realistic characters make your game feel real. When players see a character with lifelike skin textures, dynamic lighting, and emotional expressions, they don’t just see pixels—they see a story. This is why big studios like CD Projekt Red and Naughty Dog spend millions on character design. But you? You can do it in minutes.

Think about the last game trailer that stopped you in your tracks. Was it the way the light reflected off the character’s armor? The way their eyes told a story without words? That’s the power of hyper-realism. And with Leonardo.ai, you can achieve a similar effect—without the million-dollar budget.

Crafting the Perfect Prompt: Key Modifiers

A great prompt is like a recipe. You need the right ingredients in the right amounts. For hyper-realistic characters, focus on these key modifiers:

Lighting: “Cinematic lighting, rim light, soft shadows, dramatic contrast”
Textures: “Ultra-detailed skin, weathered metal, fabric with wrinkles, realistic pores”
Emotional Expressions: “Determined gaze, furrowed brows, subtle smile, intense focus”
Style References: “Unreal Engine 5, photorealistic, 8K, depth of field”

Here’s an example of a full prompt: “A cyberpunk mercenary with neon-lit armor, cinematic lighting, ultra-detailed, Unreal Engine 5 style. The character has a scarred face, intense eyes, and a determined expression. Soft rim light highlights the armor, while deep shadows add drama. Hyper-realistic skin textures, weathered metal, and glowing neon accents. 4K resolution, depth of field.”

See how specific that is? The more details you add, the better the result.

Lighting: The Secret to Cinematic Characters

Lighting can make or break your character. Too flat? They look like a mannequin. Too harsh? They look like a bad CGI effect. The key is to use cinematic lighting—the kind you see in movies.

Try these lighting setups in your prompts:

Rim Light: A soft glow around the edges of the character to separate them from the background.
Key Light: The main light source, usually coming from the side to create depth.
Fill Light: A softer light to reduce harsh shadows.
Backlight: A light behind the character to add drama.

For example: “A fantasy knight standing in a dark forest, cinematic lighting with a warm key light from the left, cool blue rim light from behind, and soft fill light to reduce shadows. Ultra-detailed armor with scratches and dirt, intense expression, Unreal Engine 5 style.”

This kind of lighting makes your character pop off the screen.

Textures: Making Characters Feel Real

Textures are what sell the realism. A character with smooth, plastic-looking skin won’t impress anyone. But add pores, scars, and wrinkles? Now they feel alive.

Here’s what to include in your prompts:

Skin: “Realistic skin with pores, freckles, and subtle wrinkles”
Clothing: “Worn leather jacket with creases, fabric with texture, dirt stains”
Armor/Weapons: “Scratched metal, rust, battle damage, glowing runes”

For example: “A post-apocalyptic scavenger with a worn leather jacket, hyper-realistic skin with dirt and scars, and a rusted metal gas mask. The jacket has creases and tears, and the mask has scratches and grime. Cinematic lighting, Unreal Engine 5 style, 4K resolution.”

Small details like these make a huge difference.

Emotional Expressions: Telling a Story Without Words

A character’s face can say more than dialogue ever could. A furrowed brow, a smirk, or a look of fear—these expressions draw players in.

Try these in your prompts:

“Determined gaze with intense eyes”
“Subtle smile with a hint of mischief”
“Furrowed brows, clenched jaw, look of anger”
“Wide eyes, look of surprise, slightly open mouth”

For example: “A rogue with a mischievous smirk, slightly raised eyebrow, and a glint in their eye. Hyper-realistic skin with stubble, leather armor with scratches, cinematic lighting with a warm key light. Unreal Engine 5 style, 8K resolution.”

Emotions make characters relatable. And relatable characters sell games.

Putting It All Together: Your First Hyper-Realistic Character

Ready to try it yourself? Start with this prompt and tweak it to fit your game:

“A [character type, e.g., space marine] with [armor/clothing description], [lighting setup], [texture details], [emotional expression]. Hyper-realistic, Unreal Engine 5 style, 4K resolution, depth of field.”

For example: “A space marine in futuristic armor with glowing blue accents, cinematic lighting with a cool key light from the right and warm rim light from behind. Hyper-realistic skin with scars, weathered metal armor with scratches, and a determined expression. Unreal Engine 5 style, 8K resolution, depth of field.”

Run this prompt in Leonardo.ai, and you’ll get a character that looks like it belongs in a AAA game trailer.

Final Tip: Experiment and Refine

Don’t settle for the first result. Try different lighting setups, textures, and expressions. Adjust the prompt and see how the image changes. The more you experiment, the better your results will be.

Hyper-realistic characters can transform your game’s marketing. They make trailers more engaging, social media posts more shareable, and your game more memorable. So why wait? Start crafting your perfect prompt today.

Fantasy worlds aren’t just for games—they’re for marketing games. Think about it: when was the last time you scrolled past a breathtaking landscape and didn’t stop to admire it? A well-crafted fantasy environment doesn’t just look good—it pulls your audience into your game’s universe before they’ve even downloaded it. And with Leonardo.ai, you can generate these immersive scenes in minutes, not weeks.

The key? Atmosphere. A golden-hour forest with fireflies dancing between ancient trees. A misty elven village where lanterns cast soft, warm glows on cobblestone streets. A storm-lashed castle perched on a cliff, lightning illuminating its crumbling towers. These aren’t just pretty pictures—they’re emotional triggers. They make players feel something before they’ve even pressed “play.” And in a crowded market, that feeling is what turns casual scrollers into loyal fans.

How to Craft a Fantasy Environment That Stops the Scroll

Not all fantasy art is created equal. Some landscapes look generic—like they could belong to any game. Others feel alive, like they’re pulled straight from a player’s imagination. Here’s how to make yours stand out:

Lighting is everything. Golden hour, twilight, or stormy skies—pick a time of day that matches your game’s mood. Soft, diffused light (like lantern glow) feels cozy and inviting. Harsh, dramatic light (like lightning or fire) creates tension.
Details sell the story. A moss-covered bridge isn’t just a bridge—it’s a path to adventure. A cracked stone fountain isn’t just broken—it hints at a forgotten civilization. Tiny details make your world feel real.
Color sets the tone. Warm oranges and golds feel magical and welcoming. Cool blues and purples create mystery. Muted greens and browns ground your scene in realism. Stick to a consistent palette to keep your assets cohesive.
Composition guides the eye. Place a winding path, a glowing doorway, or a towering tree in the center to draw viewers in. Use leading lines (like rivers or roads) to pull them deeper into the scene.

Example Prompt: “A Misty Elven Village at Dusk”

Let’s break down a real prompt you can use in Leonardo.ai:

“A misty elven village at dusk, soft glow from lanterns illuminating intricate wooden architecture, cobblestone streets slick with rain, fireflies flickering in the air, watercolor-inspired style with rich textures, cinematic lighting, 4K resolution, highly detailed, fantasy concept art.”

Why does this work?

Mood: “Misty,” “dusk,” and “soft glow” set a dreamy, atmospheric tone.
Details: “Intricate wooden architecture,” “cobblestone streets,” and “fireflies” add depth and realism.
Style: “Watercolor-inspired” gives it a painterly, handcrafted feel (great for social media).
Technical specs: “4K resolution” and “highly detailed” ensure the output is crisp and professional.

Keeping Your Assets Consistent (Without the Headache)

One of the biggest challenges in game marketing is maintaining a consistent art style across multiple assets. Here’s how to do it without pulling your hair out:

Pick a “signature” element. Maybe it’s a specific color palette (e.g., teal and gold), a recurring motif (like glowing runes), or a unique lighting style (e.g., always golden hour). Use this in every asset to tie them together.
Save your favorite settings. Leonardo.ai lets you save prompt templates. Once you find a style you love, save it and tweak only the key details (e.g., “forest” → “mountain” → “desert”).
Use the same seed (if possible). Some AI tools let you lock in a “seed” (a random starting point for the image). This keeps textures and brushstrokes consistent across multiple generations.
Edit in batches. Generate 5-10 variations of the same scene, then pick the best one. Use tools like Photoshop or Canva to adjust colors or add text overlays after generation—this keeps your branding uniform.

A single fantasy environment can fuel weeks of content. Here’s how:

Day 1: Post the full scene with a caption like, “Where would you explore first?”
Day 3: Zoom in on a detail (e.g., the lanterns) and ask, “What do you think these symbols mean?”
Day 5: Add a character to the scene (using another Leonardo.ai prompt) and say, “Meet your guide. What’s their story?”
Day 7: Share a “behind-the-scenes” look at how you created the art (even if it’s AI-generated, it feels personal).

This approach keeps your feed fresh while reinforcing your game’s worldbuilding.

The Bottom Line

Fantasy environments aren’t just backdrops—they’re storytelling tools. They hint at the adventures waiting in your game, spark curiosity, and make your marketing feel like an extension of the gameplay. And with Leonardo.ai, you don’t need a team of artists to create them. You just need the right prompt.

So, what’s the first scene you’ll generate? A hidden waterfall? A cursed battlefield? A floating city in the clouds? Whatever it is, make it unforgettable—because in game marketing, the first impression is often the only one that counts.

Prompt 3: Sci-Fi UI Elements for App Store Screenshots

App Store screenshots are your game’s first impression. If they look boring or confusing, players will swipe away in seconds. But if they’re sleek, futuristic, and full of personality? That’s how you grab attention—and downloads.

Sci-fi UI elements are perfect for games with space themes, cyberpunk settings, or high-tech interfaces. Think glowing buttons, holographic displays, and minimalist HUDs that feel like they’re from the year 3000. The best part? You don’t need to be a professional designer to create them. With the right prompt, Leonardo.ai can generate stunning UI concepts in minutes.

What Makes a Great Sci-Fi UI?

A good sci-fi UI balances style and function. It should look cool, but players still need to understand it at a glance. Here’s what to focus on:

Glowing accents – Neon blues, purples, or greens make elements pop.
Minimalist design – Clean lines and simple shapes keep it readable.
Holographic effects – Floating panels and translucent layers add depth.
Cyberpunk vibes – Dark backgrounds with bright highlights feel futuristic.
Consistent theme – Every element should match your game’s aesthetic.

For example, a prompt like this works well: “A holographic game UI with glowing blue accents, minimalist design, cyberpunk theme, floating panels, translucent buttons, dark background with neon highlights, 4K resolution, highly detailed.”

Why App Store Screenshots Need Sci-Fi UI

Players scrolling through the App Store see hundreds of games. Yours needs to stand out. A sci-fi UI screenshot does three things:

Shows your game’s theme – If it’s a space adventure or cyberpunk RPG, the UI should reflect that.
Looks professional – High-quality visuals make players trust your game.
Teases gameplay – A well-designed HUD hints at what players can expect.

Imagine a screenshot with a futuristic loading screen—glowing progress bars, a sleek logo, and a background that matches your game’s world. That’s the kind of detail that makes players stop and click.

Tips for Better Sci-Fi UI Prompts

Not all prompts work the same. Here’s how to get the best results:

Be specific – Instead of “futuristic UI,” say “cyberpunk UI with neon green buttons.”
Mention lighting – “Cinematic lighting” or “soft glow” makes a big difference.
Add resolution – “4K” or “8K” ensures sharp, high-quality images.
Include style references – “Inspired by Cyberpunk 2077” or “like Deus Ex HUD” helps guide the AI.

Try this prompt: “A sci-fi game loading screen, cyberpunk style, glowing blue progress bar, holographic text, dark background with neon highlights, cinematic lighting, 4K resolution, highly detailed.”

Final Thoughts

Sci-fi UI elements aren’t just for looks—they’re a marketing tool. A well-designed screenshot can make your game look polished, exciting, and worth downloading. And with Leonardo.ai, you don’t need a big budget or a design team to make it happen.

So, what’s your game’s vibe? Cyberpunk? Space opera? Post-apocalyptic? Whatever it is, a great UI can bring it to life—even before players hit “download.”

Prompt 4: Retro Pixel Art for Nostalgic Campaigns

Remember the first time you played a game on an old-school console? The chunky pixels, the bright colors, the way even simple graphics felt full of magic? That’s the power of retro pixel art—and it’s making a huge comeback in game marketing. If you’re promoting an indie game, a mobile app, or even a gaming tool, pixel art can give your campaign that nostalgic punch. It’s not just about looking cool; it’s about tapping into emotions and memories that players already love.

Pixel art isn’t just for retro games anymore. Even modern titles use it to stand out in crowded app stores or social media feeds. Think about it: when was the last time you scrolled past a pixel-art ad without stopping? Exactly. It’s eye-catching, timeless, and—best of all—easier to create than you might think, especially with tools like Leonardo.ai.

Why Pixel Art Works for Marketing

Pixel art isn’t just a style; it’s a storytelling tool. Here’s why it’s perfect for game asset marketing:

Instant nostalgia: Even younger players recognize the 8-bit and 16-bit aesthetics from classic games. It triggers curiosity and excitement.
Versatility: You can use it for everything—character designs, backgrounds, UI elements, or even animated trailers.
Cost-effective: Compared to hyper-realistic 3D art, pixel art is faster to produce and refine, saving you time and money.
Social media gold: Pixel art looks great in thumbnails, GIFs, and short videos. It’s shareable, meme-friendly, and perfect for platforms like Twitter, Instagram, and TikTok.

Take Stardew Valley, for example. Its pixel-art style wasn’t just a creative choice—it was a marketing masterstroke. The game’s visuals made it stand out in a sea of high-end graphics, and its nostalgic appeal helped it go viral. You don’t need a blockbuster budget to achieve the same effect. With the right prompt, you can generate pixel art that feels just as polished.

Crafting the Perfect Pixel Art Prompt

So, how do you get Leonardo.ai to create pixel art that doesn’t look like a generic template? The key is in the details. Here’s a prompt you can use as a starting point:

“A pixel-art knight standing in a dimly lit dungeon, 16-bit style, vibrant colors, Game Boy Advance aesthetic. The knight holds a glowing sword, with a treasure chest in the background. Detailed tileset for the dungeon walls and floor, with subtle lighting effects. Pixel-perfect edges, limited color palette, and a nostalgic feel.”

Let’s break down why this works:

Style clarity: “16-bit” and “Game Boy Advance aesthetic” set the tone. You’re not just asking for “pixel art”—you’re asking for a specific era.
Details matter: The glowing sword, treasure chest, and lighting effects add depth. The more specific you are, the better the output.
Technical specs: “Pixel-perfect edges” and “limited color palette” ensure the art looks intentional, not sloppy.

Don’t be afraid to experiment. Try swapping the knight for a spaceship, a dragon, or even a cute animal. The goal is to create something that feels unique to your game’s world.

Refining Your Pixel Art

Leonardo.ai will give you a great starting point, but you’ll likely want to tweak the results. Here’s where tools like Aseprite, Photoshop, or even free alternatives like Piskel come in handy. These programs let you:

Adjust colors to match your game’s palette.
Clean up rough edges or add extra details.
Animate sprites for trailers or social media clips.

If you’re new to pixel art, start with Aseprite. It’s designed specifically for pixel art and has a user-friendly interface. You can import your Leonardo.ai output and refine it without needing advanced skills. For example, you might:

Zoom in and fix any jagged lines.
Add shading to give depth to the knight’s armor.
Create a simple animation, like the sword glowing or the treasure chest opening.

Even small tweaks can make your art feel more professional and cohesive.

Putting It All Together

Pixel art isn’t just about recreating the past—it’s about using nostalgia to create something fresh. Whether you’re designing a hero character, a game logo, or a social media banner, this style can make your marketing feel personal and memorable. The best part? You don’t need to be a pixel-art expert to get started. With Leonardo.ai and a few refinements, you can create assets that resonate with players and make your game stand out.

So, what’s the first pixel-art asset you’ll create? A hero character? A game logo? A retro-style trailer? Whatever it is, have fun with it—and don’t be afraid to let your creativity shine. After all, the best pixel art isn’t just about the pixels; it’s about the story they tell.

Prompt 5: Dynamic Action Scenes for Paid Ads

Want your game ads to stop scrollers in their tracks? High-energy action scenes are the secret weapon. Think about it—when you see a fast-paced trailer or ad, you can’t help but watch. That’s the power of dynamic visuals. With Leonardo.ai, you can create cinematic combat, heart-pounding races, or epic battles that make players want to click “Download Now.”

But here’s the catch: not all action scenes are created equal. A blurry, chaotic image won’t grab attention—it’ll just confuse people. You need intentional framing, sharp details, and a sense of movement that pulls viewers in. Let’s break down how to make your action scenes pop.

Why Action Scenes Work for Ads

People love excitement. A static image of a character standing still? Boring. But a warrior mid-swing, a race car drifting around a corner, or a dragon breathing fire? That’s instant engagement. Action scenes create urgency and curiosity—exactly what you need for paid ads.

Here’s why they’re perfect for marketing:

Instant impact – Viewers decide in seconds whether to keep watching.
Shows gameplay – A well-framed action shot hints at what players can expect.
Emotional hook – Fear, thrill, or awe—these emotions drive clicks.
Social media-friendly – Eye-catching visuals get more shares and saves.

If your ad looks like a movie poster, people will stop scrolling. If it looks like a screenshot from a mobile game, they’ll keep going.

How to Frame Action for Maximum Impact

A great action scene isn’t just about movement—it’s about composition. You want the viewer’s eye to follow the action naturally. Here’s how to do it:

1. Use the Rule of Thirds

Imagine your image divided into a 3x3 grid. Place the most important elements (like the main character or explosion) along these lines or at their intersections. This makes the scene feel balanced and dynamic.

Example:

A knight swinging a sword? Position them off-center, with the sword’s arc cutting through the grid.
A racing car? Place it along the bottom third, with motion blur leading the eye forward.

2. Add Motion Blur

Nothing says “action” like motion blur. It makes movement feel real and fast. In your prompt, ask for:

“Motion blur on the character’s weapon”
“Speed lines behind the racing vehicle”
“Debris flying with directional blur”

This trick works especially well for ads—it makes the scene feel alive, even in a still image.

3. Play with Angles

Avoid boring eye-level shots. Try:

Low angle – Makes characters look powerful (great for heroes or monsters).
Dutch tilt – A slight tilt adds tension (perfect for battles or chases).
Bird’s-eye view – Shows scale (like a dragon attacking a castle from above).

For example: “A dragon breathing fire at a medieval castle, cinematic action shot, low-angle perspective, dynamic composition, motion blur on the flames, rule of thirds framing, epic fantasy style.”

Example Prompt Breakdown

Let’s say you’re promoting a fantasy RPG. Here’s a prompt that works:

“A fierce battle between a knight and a fire-breathing dragon, cinematic action shot, dynamic composition, rule of thirds framing. The knight is mid-swing with a glowing sword, motion blur on the blade. The dragon rears back, flames erupting from its mouth with directional blur. Low-angle perspective to emphasize scale, dark stormy sky in the background, epic fantasy style, highly detailed, 4K resolution.”

Why this works:

Clear action – Knight vs. dragon is instantly exciting.
Framing – Rule of thirds and low angle make it cinematic.
Motion – Blur on the sword and flames adds energy.
Details – “Dark stormy sky” sets the mood.

Common Mistakes to Avoid

Even the best prompts can go wrong if you’re not careful. Watch out for:

❌ Too much chaos – If everything is moving, nothing stands out. Focus on one key action. ❌ Bad lighting – A dark or flat scene kills drama. Ask for “cinematic lighting” or “dramatic shadows.” ❌ Unclear focal point – The viewer should know exactly what to look at. Use contrast (bright vs. dark) to guide their eye. ❌ Overcomplicating – Don’t cram too many elements into one scene. A simple, powerful moment works best.

Final Tip: Test Different Styles

Not every game needs hyper-realistic action. Sometimes, a stylized or cartoonish approach works better. Try variations like:

“Anime-style battle, vibrant colors, dynamic poses, speed lines.”
“Low-poly 3D action scene, cel-shaded, bold outlines, minimalist but impactful.”
“Dark fantasy battle, moody lighting, gory details, cinematic composition.”

The key is to match the style to your game’s vibe. A cute mobile game? Go for bright and playful. A hardcore RPG? Dark and dramatic.

Ready to Create Your Ad?

Action scenes are your ticket to higher click-through rates. Start with a strong prompt, focus on framing and motion, and don’t be afraid to experiment. The best ads don’t just show a game—they sell an experience.

So, what’s your game’s most exciting moment? A boss fight? A car chase? A spell explosion? Turn it into an ad that stops the scroll. Your players are waiting.

Prompt 6: Isometric Game Worlds for Website Headers

Isometric game art is like magic for your website. It makes your game look professional, immersive, and instantly recognizable. Think about it—when you visit a game’s website, what’s the first thing you see? The header. And if that header is a stunning isometric world, players will stop scrolling and start exploring.

But here’s the problem: not all isometric art is created equal. Some looks flat. Some looks messy. Some just doesn’t fit the game’s vibe. That’s where Leonardo.ai comes in. With the right prompt, you can generate isometric cityscapes, dungeons, or even futuristic bases that look like they were hand-drawn by a pro artist. The key? Precision.

Why Isometric Art Works for Game Marketing

Isometric art isn’t just pretty—it’s practical. Here’s why it’s perfect for website headers:

Shows scale and depth – Players can see the world’s layout at a glance.
Works for any genre – Fantasy, sci-fi, steampunk, cyberpunk—you name it.
Looks professional – High-quality isometric art makes your game feel polished.
Grabs attention – A well-designed header makes visitors want to explore more.

But here’s the catch: isometric art is tricky. One wrong angle, and the whole scene looks off. That’s why your prompt needs to be specific.

Crafting the Perfect Isometric Prompt

Let’s say you want a steampunk city with airships. A bad prompt would be: “Isometric steampunk city.”

A good prompt? Something like this:

“An isometric steampunk city at dusk, warm golden lighting, intricate brass and copper details, floating airships with glowing engines, cobblestone streets with steam vents, Victorian-style buildings with gears and pipes, highly detailed, 4K resolution, cinematic composition.”

See the difference? The second prompt gives Leonardo.ai clear instructions on lighting, details, and style. The result? A header that looks like it belongs in a AAA game.

Common Mistakes (And How to Fix Them)

Even with a great prompt, things can go wrong. Here’s what to watch out for:

Bad perspective – If the angles look weird, add “correct isometric perspective” to your prompt.
Too much clutter – If the scene feels messy, specify “clean composition, balanced details.”
Wrong lighting – If the mood feels off, describe the lighting (e.g., “warm sunset glow” or “neon cyberpunk lighting”).

Example: A Steampunk City That Stops Scrolling

Here’s a real-world example of how this works. Imagine you’re marketing a steampunk RPG. Your website header needs to scream “adventure.” So you use this prompt:

“An isometric steampunk city with towering brass towers, floating airships docked at sky piers, warm amber lighting casting long shadows, intricate mechanical details on every building, steam rising from underground vents, highly detailed, cinematic composition, 4K resolution.”

The result? A header that looks like it was ripped from a concept art book. Players see it and think: “This game looks amazing.”

Final Tip: Test Different Styles

Don’t settle for the first output. Try variations:

Fantasy dungeon – “Isometric dark fantasy dungeon with glowing runes, moss-covered stone walls, flickering torches, intricate tile patterns, cinematic lighting.”
Cyberpunk metropolis – “Isometric neon-lit cyberpunk city, rain-soaked streets, holographic billboards, flying cars, gritty urban details, cinematic composition.”
Medieval village – “Isometric medieval village at sunrise, thatched roofs, wooden bridges, warm golden light, detailed foliage, cozy atmosphere.”

Each style tells a different story. Which one fits your game best?

Ready to Generate Your Header?

Isometric art isn’t just for games—it’s for marketing games. A great header can make the difference between a player clicking “Learn More” or bouncing to the next site. So fire up Leonardo.ai, craft your perfect prompt, and watch your game’s world come to life. Your players are waiting.

Prompt 7: Horror-Themed Assets for Limited-Time Events

Halloween is the perfect time to spook up your game’s marketing. But here’s the problem: most horror-themed assets look the same. A pumpkin here, a ghost there, and suddenly your game blends into the crowd. You need something that sticks—something that makes players stop scrolling and think, “Whoa, I need to try this.”

That’s where Leonardo.ai comes in. With the right prompts, you can create eerie characters, haunted environments, and UI elements that feel fresh, not cliché. The key? Being specific. Don’t just ask for “a scary house.” Tell the AI exactly what you want: “A haunted mansion at midnight, fog rolling over the cracked stone steps, gothic architecture with broken stained-glass windows, horror game style, cinematic lighting, eerie green glow from the windows.” The more details you give, the better the result.

What Horror Assets Work Best for Marketing?

Not all horror assets are created equal. Some work better for ads, others for social media, and some for in-game events. Here’s what to focus on:

Characters: A creepy but unique villain (think a cursed doll with too many eyes, not just another zombie).
Environments: A foggy graveyard with glowing runes, or an abandoned asylum with flickering lights.
UI Elements: Blood-splattered buttons, flickering health bars, or a “Game Over” screen that looks like it’s melting.
Promo Art: A cinematic shot of your game’s scariest moment—like a player hiding from a monster in a dark corridor.

The best part? You don’t need to be a horror expert. Just describe what feels scary to you, and Leonardo.ai will do the rest.

Avoiding Clichés with Negative Prompts

Here’s a secret: most horror assets fail because they’re too generic. A skeleton? Boring. A vampire? Overdone. To stand out, you need to tell the AI what not to include. That’s where negative prompts come in.

For example, if you’re generating a haunted forest, you might add:

“No cliché ghosts, no overused jump-scare faces, no generic Halloween decorations.”
“Avoid cartoonish styles—keep it dark, realistic, and unsettling.”

This way, the AI knows to skip the obvious and give you something fresh. Try it with your own ideas—what’s one horror trope you don’t want in your assets?

Example Prompt Breakdown

Let’s say you’re running a Halloween event for your survival horror game. Here’s a prompt that works:

“A lone survivor hiding in a ruined church, moonlight casting long shadows through broken stained glass, horror game style, ultra-detailed textures, cinematic composition, eerie blue lighting, no cliché jump scares, no overused monster designs, realistic proportions, dark fantasy aesthetic.”

See how specific that is? The AI now knows:

The setting (ruined church)
The mood (eerie, cinematic)
What to avoid (clichés)
The style (dark fantasy)

The result? An asset that looks like it belongs in a AAA horror game—not a cheap mobile ad.

Final Tip: Test Different Styles

Not every horror asset needs to be ultra-realistic. Sometimes, a stylized or pixel-art horror look can work even better for marketing. Try prompts like:

“A pixel-art ghost floating in a haunted mansion, 16-bit horror game style, limited color palette, retro aesthetic.”
“A cartoonish but creepy pumpkin monster, cute yet unsettling, Halloween-themed, vibrant colors with dark shadows.”

The best horror assets make players feel something—whether it’s fear, excitement, or curiosity. So experiment, tweak your prompts, and find the style that fits your game’s vibe.

Ready to scare up some engagement? Fire up Leonardo.ai and start creating. Your players won’t know what hit them.

Prompt 8: Stylized Icons for In-Game Purchases

Icons are the silent salespeople of your game. Players scroll past them in seconds—but if they’re eye-catching, they’ll stop. Think about it: when you buy a skin or power-up, what makes you click? Probably not a boring, generic icon. You want something that feels special. That’s where stylized icons come in.

A great in-game purchase icon does three things:

Grabs attention (bright colors, bold shapes)
Fits the game’s style (fantasy, sci-fi, cartoonish?)
Looks good at any size (tiny on mobile, big on desktop)

Let’s say you’re making a fantasy RPG. A glowing sword icon isn’t just a sword—it’s a promise. It says, “This will make your character stronger.” But if the icon looks flat or pixelated, players won’t trust it. That’s why you need icons that are designed, not just drawn.

How to Make Icons That Sell

First, decide on a style. Flat design? 3D? Hand-drawn? Whatever you choose, keep it consistent. If your game has a dark, gritty look, don’t use bright, cartoonish icons. It’ll feel out of place.

Here’s a simple formula for a strong icon prompt:

Subject (what is it? A sword? A potion?)
Style (fantasy, sci-fi, minimalist?)
Details (glowing? Metallic? Cracked?)
Color palette (vibrant? Muted? Neon?)
Lighting (soft glow? Harsh shadows?)

For example: “A glowing sword icon, fantasy RPG style, flat design with subtle gradients, vibrant blue and gold colors, soft inner glow, sharp edges, scalable for mobile and desktop.”

This tells Leonardo.ai exactly what you want—no guesswork.

Why Scalability Matters

Players might see your icon on a tiny phone screen or a giant monitor. If it’s blurry or hard to recognize, they’ll skip it. That’s why you need vector-style icons—crisp at any size.

A few tips for scalable icons:

Avoid tiny details (they disappear on small screens)
Use bold outlines (helps define shapes)
Test on different devices (does it still look good?)

Example: A Full Icon Set

Let’s say you’re selling a “Dragon Slayer Pack” in your game. Your icons might include:

A flaming sword (main weapon)
A dragon-scale shield (defense)
A health potion (recovery)
A gold coin bag (currency bonus)

Each icon should match the others in style, color, and lighting. That way, when players see them together, they feel like part of the same set—not random images.

Final Tip: Make It Feel Exclusive

Players don’t just buy items—they buy status. A glowing, animated icon feels more valuable than a static one. Try adding subtle effects, like:

A pulsing glow (for power-ups)
A shimmering outline (for rare items)
A tiny sparkle (for collectibles)

Even small details make a difference.

Ready to Design Your Icons?

Start with one or two key items—maybe your best-selling skin or power-up. Use Leonardo.ai to generate a few variations, then pick the best one. Once you have a style you like, expand it into a full set.

Your icons won’t just sell items—they’ll sell the experience of your game. And that’s what keeps players coming back.

Social media moves fast. Really fast. One second, someone sees your post. The next? They scroll away. How do you make them stop? With motion. A short, looping GIF can grab attention like nothing else. It’s not just a static image—it’s a tiny story, a spark of energy that makes people pause. And for game marketing? It’s perfect.

Think about it. Games are all about action—spells flying, characters jumping, explosions lighting up the screen. A GIF lets you show that excitement in just a few seconds. No sound needed. No long videos to load. Just pure, scroll-stopping motion. And the best part? You don’t need fancy software or hours of editing. Tools like Leonardo.ai and Canva make it easy to turn AI-generated art into eye-catching loops.

Why GIFs Work for Game Marketing

GIFs are like the secret weapon of social media. Here’s why they’re so effective:

Instant engagement: Our brains love movement. A GIF stands out in a sea of static posts.
Quick storytelling: Show a character’s power, a game mechanic, or a cool effect in seconds.
Easy to share: GIFs play automatically on most platforms, so no extra clicks needed.
Low file size: They load fast, even on slow connections.

For game devs and marketers, GIFs are a way to tease gameplay, highlight new features, or just show off your game’s style. And with AI tools, you can create them in minutes.

How to Make Game GIFs with Leonardo.ai

Leonardo.ai isn’t just for static images—it can help you create animated assets too. Here’s how to get started:

Generate your base image: Use a prompt like: “A looping GIF of a spell casting effect, magical particles swirling around a wizard’s hands, fantasy game style, vibrant colors, smooth animation, 3-second loop, no background.” The key is to describe the motion you want. Words like “swirling,” “pulsing,” or “exploding” tell the AI to think in movement.
Use Leonardo’s animation feature: If you’re using Leonardo’s animation tool, select a style that fits your game (e.g., “2D pixel art” or “3D fantasy”). Adjust the speed and loop settings to make it smooth.
Export and refine: Once you have your animation, export it as a GIF. If it’s not perfect, don’t worry—you can tweak it in tools like Canva or Giphy. Trim the length, adjust the colors, or add text to make it pop.

Tools to Animate Your AI Art

Not all AI tools have built-in animation features, but that’s okay. Here are some easy ways to bring your art to life:

Canva: Upload your AI-generated frames and use Canva’s animation tools to create a simple loop. It’s beginner-friendly and has templates for social media.
Giphy: Perfect for creating and sharing GIFs. You can upload your frames and adjust the timing to make the animation smooth.
Ezgif: A free online tool for trimming, resizing, and optimizing GIFs. Great for quick edits.
Adobe Photoshop: If you want more control, Photoshop lets you create frame-by-frame animations. It’s a bit more advanced, but the results are worth it.

Example: A Spell-Casting GIF for Fantasy Games

Let’s say you’re promoting a fantasy RPG. You want a GIF that shows off a cool spell effect. Here’s a prompt you could use:

“A looping 3-second GIF of a fireball spell being cast by a mage, bright orange and red flames swirling around the hands, magical sparks flying outward, dark fantasy style, cinematic lighting, smooth animation, no background, seamless loop.”

The result? A short, mesmerizing clip that shows the power of your game’s magic system. Post it on Twitter with a caption like “Ready to unleash chaos? 🔥 #FantasyRPG”, and watch the likes roll in.

Not all GIFs are created equal. Here’s how to make yours stand out:

Keep it short: 3-5 seconds is ideal. Any longer, and people might lose interest.
Focus on one thing: Don’t try to show too much. Pick one cool effect or action and make it shine.
Use bright colors: Social media is crowded. Bright, high-contrast GIFs grab attention faster.
Add text (if needed): A short phrase like “New update!” or “Try this spell” can make your GIF even more engaging.
Test different platforms: A GIF that works on Instagram might need tweaking for Twitter or TikTok. Adjust the size and length accordingly.

Final Thoughts

Animated GIFs are a simple but powerful way to make your game marketing more dynamic. They’re easy to create, fun to watch, and perfect for social media. Whether you’re showing off a new feature, teasing an update, or just adding some flair to your posts, a well-made GIF can make all the difference.

So why not give it a try? Fire up Leonardo.ai, craft a prompt for your game’s coolest moment, and turn it into a loop. Your audience will stop scrolling—and that’s half the battle won.

Prompt 10: Cross-Platform Branding Assets

Imagine this: You’ve created a fantastic game with a cool mascot, a unique art style, and a world players love. But when it comes to marketing, you need banners, social media posts, email headers, and even merch. How do you keep everything looking consistent without spending weeks on design?

That’s where cross-platform branding comes in. With the right Leonardo.ai prompt, you can generate one core asset and adapt it for multiple uses—without losing your brand’s identity. Let’s break down how to do this effectively.

Why Cross-Platform Branding Matters

Players interact with your game in many ways. They might see a banner ad on their phone, open an email with your logo, or even buy a sticker of your mascot. If each of these looks different, your brand feels messy. But if everything matches? That’s how you build recognition.

Think of big games like Among Us or Cuphead. Their characters and art style are instantly recognizable, whether on a poster, a T-shirt, or a social media post. You want the same for your game.

How to Structure Your Prompt

The key is to give Leonardo.ai clear instructions while leaving room for variations. Here’s an example:

“A cute, cartoon-style mascot character for a mobile game. The mascot is a blue fox with big eyes, wearing a red scarf. Generate three versions:

One standing pose for app icons

One action pose for stickers

One close-up for posters Style: Bright colors, soft shadows, friendly and approachable. Keep the same art style across all versions.”

This way, you get multiple assets that still feel like they belong together.

Adapting One Asset for Different Formats

Now, let’s say you have your mascot. How do you use it across different platforms?

Banner Ads: Use the action pose with a bold background and a short call-to-action like “Play Now!”
Email Headers: The standing pose works well here—keep it simple with your game’s logo.
Merch (Stickers, Posters): The close-up version is perfect for printing. Add a fun tagline like “Join the Adventure!”
App Icons: Crop the standing pose into a square, making sure it’s clear even at small sizes.

The goal is to make sure your mascot looks great everywhere, whether it’s tiny on a phone screen or big on a poster.

Keeping Brand Consistency

Consistency isn’t just about using the same character—it’s about colors, lighting, and style. If your game has a dark, moody aesthetic, don’t suddenly switch to bright, happy colors for your merch. Stick to your brand’s vibe.

Here’s a quick comparison of how to structure your prompts for different needs:

Asset Type	Prompt Structure	Example Output Use
App Icon	”Simple, clean version of [character] in a square format. Bright colors, no small details.”	Mobile app store listing
Social Media Post	*“[Character] in an action pose with a dynamic background. Add text: ‘New Update!’”	Instagram or Twitter post
Email Header	”[Character] in a neutral pose with a clean background. Include game logo.”	Newsletter header
Merch (Stickers)	“[Character] in a fun, expressive pose. High contrast for printing.”	Stickers, posters, T-shirts

Final Tips for Success

Start with one strong asset (like your mascot) and adapt it.
Test different versions—sometimes a small tweak makes a big difference.
Use the same color palette across all assets.
Keep text minimal—let the art speak for itself.

Cross-platform branding doesn’t have to be complicated. With the right prompt, you can create assets that work everywhere—without losing your game’s unique style. So fire up Leonardo.ai, try out these ideas, and watch your brand come to life!

4. Advanced Techniques: Refining AI Outputs for Professional Use

You’ve got your AI-generated game assets—great! But now what? Raw AI outputs often need a little love before they’re ready for prime time. Think of it like baking a cake: the AI gives you the batter, but you still need to frost it, add sprinkles, and maybe even fix a few lumpy spots. Let’s talk about how to turn those AI creations into polished, professional assets that’ll make your game stand out.

Post-Processing: The Secret Sauce for AI Art

AI tools like Leonardo.ai are powerful, but they’re not perfect. Colors might look flat, edges could be blurry, or details might need sharpening. That’s where post-processing comes in. Tools like Photoshop, GIMP (free!), or Procreate can take your AI art from “good” to “wow.”

Here’s a simple workflow to follow:

Clean up the basics: Fix any wonky lines, smudges, or artifacts. Use the clone stamp tool in Photoshop or the healing brush to smooth things out.
Adjust colors and lighting: AI-generated art often lacks depth. Play with curves, levels, or color balance to make your assets pop. A little contrast goes a long way!
Add textures or effects: Want a grungy, hand-painted look? Overlay textures or use brushes to give your art a unique feel. Procreate’s brush library is perfect for this.
Export for the right format: Need a transparent background for UI elements? Save as PNG. Creating a sprite sheet? Use a tool like Aseprite to organize frames.

Don’t have fancy software? No problem. Free tools like GIMP or Krita can do most of what you need. The key is to experiment—try different filters, brushes, and adjustments until your asset feels just right.

Hybrid Workflows: Combining AI Tools for Better Results

Why limit yourself to one AI tool? Combining Leonardo.ai with other platforms like MidJourney or Stable Diffusion can give you the best of both worlds. For example:

Use MidJourney to generate a rough concept with a specific art style (e.g., cyberpunk or fantasy).
Refine the details in Leonardo.ai with prompts like “highly detailed, cinematic lighting, 8K resolution.”
Finally, tweak the output in Photoshop or Procreate to add finishing touches.

This hybrid approach lets you leverage the strengths of each tool. MidJourney might excel at mood and composition, while Leonardo.ai gives you more control over details. It’s like having a team of artists working together—except you’re the boss.

Legal Considerations: Don’t Get Caught Off Guard

AI-generated assets are a game-changer, but they come with legal gray areas. Here’s what you need to know:

Copyright: In most countries, AI-generated art isn’t copyrightable because it lacks human authorship. That means anyone can use or modify it. To protect your work, add your own creative touches (like post-processing or combining multiple assets).
Licensing: Some AI tools have restrictions on commercial use. Always check the terms of service. Leonardo.ai, for example, allows commercial use of its outputs, but other platforms might not.
Ethics: Avoid using AI to replicate another artist’s style too closely. It’s not just about legality—it’s about respecting creative work.

When in doubt, consult a legal expert or stick to tools with clear commercial-use policies. Better safe than sorry!

Case Study: How One Studio Cut Asset Production Time by 70%

Let’s talk real-world results. A small indie studio, Pixel Forge Games, used AI to speed up their asset pipeline for a mobile RPG. Here’s how they did it:

Concept phase: They used Leonardo.ai to generate character designs, environments, and UI elements based on their game’s theme.
Refinement: The team spent 2-3 hours per asset tweaking colors, adding textures, and fixing minor flaws in Photoshop.
Integration: They imported the assets into Unity, where they adjusted lighting and animations to match the game’s style.

The result? What used to take them 10 hours per asset now took just 3. That’s a 70% reduction in production time—without sacrificing quality. The studio even used the extra time to add more content, like side quests and special effects, which boosted player engagement.

Final Thoughts: AI Is a Tool, Not a Replacement

AI is incredible, but it’s not magic. The best results come from combining AI’s speed with human creativity. Post-processing, hybrid workflows, and legal awareness are all part of the process. Don’t just hit “generate” and call it a day—refine, tweak, and make it your own.

Ready to level up your game assets? Start small: pick one AI-generated image, open your favorite editing tool, and see what you can create. You might be surprised at how much better it looks with just a little extra effort.

5. Real-World Examples: How Studios Use Leonardo.ai for Marketing

AI isn’t just a fancy tool—it’s changing how game studios market their projects. From indie developers working alone to big AAA teams, Leonardo.ai is helping create eye-catching assets that grab attention. But how exactly are they using it? Let’s look at real examples and strategies that work.

How a Solo Developer Went Viral with AI-Generated Trailers

Meet Alex, a solo developer who created a small indie game with a retro pixel-art style. He had no budget for professional marketing, but he needed a trailer that would make people stop scrolling. So, he turned to Leonardo.ai.

Alex used prompts like “cinematic pixel-art game trailer, dramatic lighting, epic battle scene, 4K resolution” to generate key frames. He then stitched these images together with simple animations in After Effects. The result? A trailer that looked like it was made by a big studio—but cost almost nothing. Within a week, his trailer got over 500,000 views on Twitter and Reddit. Players loved the style, and the game’s wishlist numbers skyrocketed.

What made it work?

Consistency: Every frame matched the game’s pixel-art aesthetic.
Emotion: The AI-generated scenes had dramatic lighting and action, making the game feel epic.
Speed: Alex created the trailer in just three days—something that would have taken weeks with traditional art.

This shows that even small teams can compete with big studios if they use AI smartly.

How AAA Studios Use AI for Concept Art (Without Losing Their Style)

Big studios like Ubisoft and EA aren’t replacing artists—they’re using AI to speed up early-stage concept art. For example, a AAA team working on a sci-fi RPG might use Leonardo.ai to generate dozens of environment ideas in hours. Instead of waiting weeks for sketches, they can test different styles, colors, and compositions quickly.

One studio shared that they used AI to create “futuristic cityscapes with neon lights, cyberpunk vibes, and rain effects” for a new game. The artists then took the best AI-generated images and refined them in Photoshop. This saved them months of work while keeping the final art 100% human-made.

Why this works for big teams:

Faster iteration: Artists can explore more ideas in less time.
Better client feedback: Studios can show multiple concepts early and adjust based on reactions.
Cost savings: Less time spent on rough drafts means more budget for final art.

The key? AI is a tool, not a replacement. The best studios use it to enhance creativity, not cut corners.

Posting AI-generated assets on social media isn’t just about looking cool—it’s about engagement. Here’s what works best:

Best platforms for game marketing:

Twitter/X: Great for quick, eye-catching GIFs and short clips. Use prompts like “animated pixel-art explosion, looped GIF, vibrant colors” to stop scrollers.
Instagram: Carousels work well—show a before-and-after of AI-generated art vs. final polished assets.
TikTok: Short, dynamic videos (like AI-generated “making of” clips) perform best. Try prompts like “timelapse of a fantasy character being designed, AI to final art.”

Formats that get the most engagement:

Before & After: Show the AI-generated image next to the final polished version.
Timelapses: Record your process of refining AI art in Photoshop or Blender.
Interactive Polls: Ask followers, “Which AI-generated concept do you like best?” to boost comments.

One indie studio saw a 300% increase in engagement after posting a side-by-side comparison of their AI-generated concept art and the final in-game model. People love seeing the creative process!

Metrics That Prove AI Marketing Works

Numbers don’t lie. Here’s what studios are seeing when they use AI-generated assets:

Higher click-through rates (CTR): One mobile game studio reported a 40% increase in CTR after using AI-generated icons for their app store page.
More wishlists: A fantasy RPG saw a 25% boost in Steam wishlists after releasing AI-enhanced key art.
Lower ad costs: A studio using AI-generated banner ads reduced their cost-per-click by 18% because the visuals were more engaging.

What to track:

Engagement rate (likes, shares, comments) on social media posts.
Conversion rate (how many people click your trailer or store page).
Time spent on page (if your AI-generated visuals keep people watching longer).

If you’re not measuring these, you’re missing out on data that could improve your next campaign.

The Big Lesson: AI is a Tool, Not a Magic Fix

These examples show that AI can be a game-changer—but only if you use it the right way. The best studios don’t just generate random images—they use AI to enhance their vision, save time, and test ideas faster.

So, if you’re an indie dev or a big studio, ask yourself: How can I use Leonardo.ai to make my marketing stand out? Maybe it’s a viral trailer, a stunning social media post, or a faster way to create concept art. Whatever it is, the tools are here—now it’s your turn to use them.

6. Common Mistakes to Avoid with AI-Generated Game Assets

AI tools like Leonardo.ai are amazing for creating game assets fast. But if you’re not careful, your marketing materials can end up looking generic, messy, or even off-brand. Let’s talk about the biggest mistakes people make—and how to fix them.

Mistake #1: Letting AI Do All the Work (No Human Touch)

AI is great for quick ideas, but it’s not perfect. If you use AI-generated assets exactly as they come out, they might look stiff, repetitive, or just… weird. For example, AI sometimes struggles with hands, faces, or complex textures. A human artist can fix these small details to make your assets look polished and professional.

When to step in:

If characters look unnatural (e.g., extra fingers, distorted faces)
If textures seem blurry or inconsistent
If the lighting doesn’t match your game’s style

Solution: Use AI for the first draft, then refine it in Photoshop, Blender, or even free tools like GIMP. A little human touch makes a big difference.

Mistake #2: Ignoring Your Brand’s Style

Every game has a unique look—maybe it’s dark and gritty, or bright and cartoonish. If your AI-generated assets don’t match this style, your marketing will feel confusing. Imagine a cute pixel-art game using hyper-realistic 3D assets in ads. It just doesn’t fit!

How to keep it consistent:

Save reference images (e.g., screenshots from your game)
Describe your style in prompts (e.g., “cyberpunk, neon colors, low-poly models”)
Stick to a color palette (use tools like Coolors to pick matching colors)

Example: If your game is Stardew Valley-style, don’t use a prompt like “fantasy character”—be specific: “cozy farm character, soft watercolor style, warm colors.”

Mistake #3: Writing Vague Prompts (And Getting Bad Results)

A bad prompt = bad output. If you just type “game asset,” you’ll get something random. But if you describe exactly what you want, AI can create something useful.

Bad prompt: “A sword for my game.” Good prompt: “A glowing energy sword, sci-fi style, blue plasma blade, detailed hilt with circuit patterns, dark background, cinematic lighting.”

Pro tip: Include these details in your prompt:

Style (e.g., “pixel art,” “anime,” “realistic”)
Mood (e.g., “dark and mysterious,” “bright and fun”)
Composition (e.g., “close-up,” “full-body shot”)
Lighting (e.g., “neon glow,” “soft sunlight”)

Mistake #4: Forgetting Mobile Optimization

Many players see your game on phones first. If your assets look great on PC but blurry on mobile, you lose engagement. AI tools often generate high-res images, but you need to check how they scale down.

How to fix it:

Test assets on different screen sizes (use tools like BrowserStack)
Export multiple versions (e.g., 1080p for social media, 512x512 for app icons)
Simplify details for small screens (e.g., remove tiny text, reduce clutter)

Example: A complex character portrait might look amazing on a PC banner but turn into a messy blob on a phone ad. Always preview before publishing!

Final Thought: AI Is a Tool, Not a Replacement

AI can save you time, but it’s not magic. The best game assets come from a mix of AI speed and human creativity. Avoid these mistakes, and your marketing will stand out—not just look like everyone else’s.

Ready to try again? Pick one asset, write a detailed prompt, and see how much better it turns out. Your game (and your players) will thank you!

7. Future Trends: Where AI Game Asset Marketing Is Headed

AI is changing game marketing faster than a speedrun. Just a few years ago, creating game assets meant long hours in Photoshop or waiting for artists to finish concept art. Now? Tools like Leonardo.ai can generate high-quality assets in seconds. But this is just the beginning. The future of AI in game marketing is going to be bigger, smarter, and more personal than we ever imagined.

So, where is this all headed? Let’s break it down.

New Tools Are Coming—And They’re Getting Smarter

Leonardo.ai is already powerful, but it’s not the only player in the game. Competitors like Stable Diffusion 3 and MidJourney are pushing the limits of what AI can do. These tools are getting better at understanding complex prompts, generating more detailed textures, and even creating 3D models from simple descriptions.

For example, imagine typing: “A cyberpunk street vendor selling holographic snacks, neon lights reflecting on wet pavement, ultra-detailed, cinematic lighting.” In the past, this would take hours of work. Soon, AI might generate it in seconds—and with even better results. The key here? More control, less guesswork. Artists and marketers will spend less time tweaking and more time creating.

But it’s not just about images. AI is starting to handle video, too.

AI Video Generation: The Next Big Thing for Trailers and Ads

Right now, game trailers are expensive and time-consuming. You need animators, voice actors, and months of work to create something that lasts just 30 seconds. But what if AI could do most of the heavy lifting?

Tools like Runway ML and Pika Labs are already experimenting with AI-generated video. Soon, you might be able to describe a trailer scene—“A dragon breathing fire over a medieval village, slow-motion, cinematic, epic music”—and get a rough cut in minutes. Of course, human touch will still be needed for polishing, but the speed boost is huge.

This means smaller studios can compete with big players. No more waiting for a big budget to create a killer trailer. With AI, even indie devs can make something that looks professional.

Personalization at Scale: One Game, Many Versions

Right now, most game marketing is one-size-fits-all. You create a trailer, post it on YouTube, and hope it resonates. But what if you could tailor assets to different players?

Imagine this:

Casual players see ads with bright, simple visuals and easy-to-understand gameplay.
Hardcore gamers get dark, intense trailers with deep lore and advanced mechanics.
Mobile players see short, fast-paced clips optimized for small screens.

AI can make this happen. By analyzing player data, tools could generate different versions of the same asset—same game, different vibe. This isn’t just theory. Companies like Netflix already use AI to personalize thumbnails. Why not games?

The Big Question: Is AI Good for Creativity?

Here’s the thing—AI is a tool, not a replacement. Some people worry that AI will take jobs from artists. Others say it’s just another brush in the toolbox. The truth? It’s both.

AI can help small teams do big things. A solo dev can create assets that would normally require a full art team. But it also means more competition. If everyone can make high-quality assets quickly, standing out becomes harder.

“AI won’t replace artists. But artists who use AI will replace those who don’t.”

The key is balance. Use AI to speed up the boring parts—sketches, rough drafts, repetitive tasks—so you can focus on the creative work that really matters.

What’s Next?

The future of AI in game marketing is exciting, but it’s not without challenges. Here’s what to watch for:

Better tools: Expect more control, fewer errors, and faster generation.
More personalization: Ads and trailers will adapt to different audiences.
Ethical debates: How much AI is too much? Where do we draw the line?
New skills: Learning to use AI tools will be as important as learning Photoshop.

The best part? You don’t have to wait. Start experimenting now. Try generating a few assets, see what works, and refine your process. The future is coming—whether you’re ready or not.

Conclusion

You just explored 10 powerful Leonardo.ai prompts to make your game assets stand out. From glitch effects that scream “futuristic” to neon glows that grab attention, these tools can transform your marketing. Whether you’re designing logos, trailers, or social media posts, AI gives you a fast way to create professional-quality visuals—without needing a big budget or a team of artists.

Your Next Steps

Ready to try these prompts? Here’s a quick checklist to get started:

Pick one prompt that fits your game’s style (e.g., “3D rotation” for a sci-fi game).
Add specific details—colors, mood, or even a reference image.
Generate a few versions and tweak the settings until it feels right.
Use the asset in your next post, trailer, or ad.

Don’t worry if your first try isn’t perfect. AI is like a creative partner—it gets better the more you experiment. Try mixing prompts (like “neon glow + particle dissolve”) for something unique. Or combine AI-generated assets with your own edits for a personal touch.

Why This Matters

Great game marketing isn’t just about flashy visuals—it’s about telling a story. A glitch effect might hint at a hacker theme. A neon glow could suggest energy and excitement. These small details make your game memorable. And with tools like Leonardo.ai, you don’t need years of design experience to make an impact.

Keep Learning

Want to dive deeper? Check out our guide on Best AI Tools for Game Developers to explore more ways to level up your assets. Or read about How to Use AI for Viral Game Trailers for tips on creating hype.

Now it’s your turn. Open Leonardo.ai, pick a prompt, and start creating. Your game deserves to be seen—and with these tools, you’re one step closer to making it unforgettable.

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Introduction

Why Leonardo.ai?

Who Is This Guide For?

The AI Advantage in Game Marketing

Why AI-Generated Game Assets Are Revolutionizing Marketing

How AI Is Democratizing Game Asset Creation

The Cost and Time Savings Are Real

Scalability: The Secret Weapon for Campaigns

The Future of Game Marketing Is Here

Understanding Leonardo.ai’s Capabilities for Game Marketing

The Three Features That Make Leonardo.ai a Game-Changer

1. Alchemy: The Secret Sauce for High-Quality Outputs

2. Prompt Magic: When Your Words Aren’t Enough

3. Style Presets: One-Click Game Art Styles

Where Leonardo.ai Shines (And Where It Doesn’t)

✅ Best Use Cases for Game Marketers

❌ When You Still Need a Human Artist

AI vs. Human: A Side-by-Side Example

Final Thoughts: Should You Use Leonardo.ai for Game Marketing?

The 10 Must-Try Leonardo.ai Prompts for Game Asset Marketing

Why These Prompts Work

1. The Hero Character That Demands Attention

2. The Iconic Weapon That Sells the Game

3. The Environment That Tells a Story

4. The UI Element That Feels Premium

5. The Enemy That Strikes Fear

6. The Vehicle That Steals the Show

7. The Power-Up That Excites Players

8. The Cutscene That Hooks Players

9. The Logo That Stands Out

10. The Social Media Post That Goes Viral

How to Get the Best Results

Final Thought: Which Prompt Will You Try First?

Prompt 1: Hyper-Realistic Character Concepts for Trailers

Why Hyper-Realism Works for Game Marketing

Crafting the Perfect Prompt: Key Modifiers

Lighting: The Secret to Cinematic Characters

Textures: Making Characters Feel Real

Emotional Expressions: Telling a Story Without Words

Putting It All Together: Your First Hyper-Realistic Character

Final Tip: Experiment and Refine

Prompt 2: Fantasy Environment Art for Social Media

How to Craft a Fantasy Environment That Stops the Scroll

Example Prompt: “A Misty Elven Village at Dusk”

Keeping Your Assets Consistent (Without the Headache)

Pro Tip: Turn One Image Into a Social Media Series

The Bottom Line

Prompt 3: Sci-Fi UI Elements for App Store Screenshots

What Makes a Great Sci-Fi UI?

Why App Store Screenshots Need Sci-Fi UI

Tips for Better Sci-Fi UI Prompts

Final Thoughts

Prompt 4: Retro Pixel Art for Nostalgic Campaigns

Why Pixel Art Works for Marketing

Crafting the Perfect Pixel Art Prompt

Refining Your Pixel Art

Putting It All Together

Prompt 5: Dynamic Action Scenes for Paid Ads

Why Action Scenes Work for Ads

How to Frame Action for Maximum Impact

1. Use the Rule of Thirds

2. Add Motion Blur

3. Play with Angles

Example Prompt Breakdown

Common Mistakes to Avoid

Final Tip: Test Different Styles

Ready to Create Your Ad?

Prompt 6: Isometric Game Worlds for Website Headers

Why Isometric Art Works for Game Marketing

Crafting the Perfect Isometric Prompt

Common Mistakes (And How to Fix Them)

Example: A Steampunk City That Stops Scrolling

Final Tip: Test Different Styles

Ready to Generate Your Header?

Prompt 7: Horror-Themed Assets for Limited-Time Events

What Horror Assets Work Best for Marketing?

Avoiding Clichés with Negative Prompts

Example Prompt Breakdown

Final Tip: Test Different Styles

Prompt 8: Stylized Icons for In-Game Purchases