12 Google Business Profile Prompts to Boost Local SEO

Introduction (~300 words)

Your Google Business Profile (GBP) is more than just a digital business card—it’s a powerful tool to attract local customers. Every update you post appears in Google Search and Maps, giving people a reason to visit your store, book your services, or try your latest offer. But here’s the problem: most small businesses don’t use it enough. They set up their profile once and forget about it, missing out on free visibility and engagement.

Why does this matter? Because Google rewards active profiles. Businesses that post weekly updates get better rankings in local search results. They also build trust with customers—when people see fresh content, they know the business is open, reliable, and worth visiting. A study by BrightLocal found that 64% of consumers check Google Business Profiles before deciding where to go. If your profile is empty or outdated, you’re losing customers to competitors who post regularly.

But what should you post? And how often? Many business owners struggle with this. They sit down to write an update and stare at a blank screen, wondering: What will actually get people to click? Some try random posts—like generic holiday greetings or random photos—but these don’t drive real engagement. Others post too rarely, so their profile fades into the background.

That’s where structured prompts come in. Instead of guessing, you can use proven templates to create updates that work. Whether you run a café, a salon, or a repair shop, these prompts help you:

Highlight special offers (e.g., “20% off this weekend only!”)
Promote events (e.g., “Live music every Friday night”)
Answer common questions (e.g., “Do you offer delivery? Yes—here’s how”)
Showcase new products or services (e.g., “Just in: Our summer menu is here!”)

In this guide, we’ll share 12 ready-to-use prompts that make writing GBP updates easy. You’ll learn how to adapt them for your industry, keep your content fresh, and turn casual browsers into loyal customers. No more writer’s block—just simple, effective posts that get results.

Why Google Business Profile Updates Boost Local Visibility

Think about the last time you searched for a local business. Maybe you needed a coffee shop, a plumber, or a hair salon. What made you click on one listing over another? Chances are, the business with fresh updates—like a new menu item, a limited-time discount, or a recent event—caught your eye first. That’s no accident. Google Business Profile (GBP) updates aren’t just filler content; they’re a powerful tool to climb search rankings, attract more customers, and stand out in a crowded market.

But why do these updates matter so much? It’s simple: Google’s algorithm rewards activity. A profile that’s regularly updated signals to Google that the business is open, engaged, and relevant. In contrast, a stagnant profile—one that hasn’t been touched in months—sends the opposite message. It’s like a store with dusty windows: customers (and Google) assume it might not even be in business anymore. The difference between an active and inactive profile can mean the gap between page one and page three of search results—and we all know most people don’t scroll past page one.

How GBP Updates Influence Search Rankings

Google’s algorithm is designed to show users the most helpful, up-to-date information. When you post updates to your GBP, you’re feeding the algorithm exactly what it wants: fresh content, relevance, and engagement. Here’s how it works:

Freshness matters: Google prioritizes recent content. A post from last week will rank higher than one from six months ago.
Keywords in updates: When you mention specific services, products, or locations in your updates, Google connects those keywords to search queries. For example, if you run a bakery and post, “Try our new gluten-free cinnamon rolls—available this weekend only!” Google may show your profile to users searching for “gluten-free bakery near me.”
Engagement signals: Likes, shares, and clicks on your updates tell Google that people find your content valuable. The more engagement, the more Google will push your profile to the top.

A study by BrightLocal found that businesses with at least one GBP update per week saw a 25% increase in search visibility compared to those that posted less frequently. Even more striking, businesses that posted three or more times per week saw their profiles appear in the top three local search results 40% more often than those with no updates. The takeaway? Consistency isn’t just key—it’s the lock.

The Psychology Behind Effective Updates

Not all updates are created equal. Some posts drive clicks, calls, and foot traffic, while others get ignored. The difference often comes down to psychology. Effective GBP updates tap into three powerful triggers: urgency, social proof, and clarity.

Urgency: People act faster when they think they might miss out. Phrases like “Limited-time offer,” “Only 5 spots left,” or “Sale ends Sunday” create a fear of missing out (FOMO). For example, a restaurant might post: “Happy Hour extended this week only—$5 cocktails until 7 PM!” This type of update encourages immediate action.
Social proof: We trust what others trust. Including customer reviews, photos of busy crowds, or testimonials in your updates builds credibility. A gym could post: “Join 200+ members who’ve lost 10+ pounds with our summer challenge! Sign up today.” This makes new customers feel like they’re joining a proven success story.
Clarity: Busy customers don’t have time to guess what you’re offering. The best updates are short, specific, and easy to understand. Compare these two posts:
- Bad: “We have great deals this month!”
- Good: “20% off all oil changes—book online by Friday and get a free car wash!”

Which one would you click? The second post is clear, actionable, and gives a reason to act now.

Best Practices for Posting Frequency and Timing

Now that you know why updates work, let’s talk about how to post them for maximum impact. The ideal posting frequency depends on your business, but here’s a general rule of thumb:

Weekly updates: Best for most businesses. Keeps your profile fresh without overwhelming customers.
Bi-weekly updates: Good for businesses with less frequent news (e.g., a law firm or accounting service).
Event-based updates: Post whenever you have something new to share—like a sale, event, or new product launch.

Timing also matters. Data from Google shows that GBP updates perform best when posted on Tuesdays, Wednesdays, and Thursdays between 9 AM and 12 PM. Why? Most people plan their week ahead on these days, and mid-morning is when they’re most likely to search for local services. For example, a coffee shop might post a “Weekend Brunch Special” on Wednesday morning to catch people planning their weekend outings.

But don’t just take our word for it—experiment! Try posting at different times and track which updates get the most engagement. Over time, you’ll find the sweet spot for your audience.

The Bottom Line

Google Business Profile updates are one of the easiest and most effective ways to boost your local visibility. They signal to Google that your business is active and relevant, they engage customers with psychological triggers, and they drive real-world results—like more calls, visits, and sales. The best part? You don’t need to be a marketing expert to make them work. Start with one update per week, focus on urgency and clarity, and watch your profile climb the search rankings.

Ready to get started? In the next section, we’ll share 12 ready-to-use prompts to make writing updates effortless. No more staring at a blank screen—just copy, customize, and post!

The 12 Prompts: Ready-to-Use Templates for GBP Updates

Writing Google Business Profile updates doesn’t have to be hard. You don’t need to be a marketing expert or spend hours thinking of what to post. The key is to keep it simple, useful, and engaging. Below are 12 ready-to-use prompts that work for any local business—whether you run a café, a gym, a salon, or a repair shop. Just pick one, fill in your details, and hit publish.

1. Limited-Time Offers & Discounts

People love a good deal, especially when it won’t last forever. A flash sale or discount creates urgency and gets customers to act fast. For example:

Retail store: “24-Hour Flash Sale! 30% off all summer dresses—today only!”
Restaurant: “Happy Hour Special: $5 cocktails from 4-6 PM this week only.”
Service business: “Book a deep clean this month and get 15% off—limited slots available!”

Pro tip: Add a clear deadline (e.g., “Ends Sunday!”) and a call-to-action like “Book now” or “Visit us today.”

2. Upcoming Events & Workshops

Events bring people to your business and build community. Whether it’s a free workshop, a live demo, or a special guest, make sure your post answers these questions:

What is the event?
When and where is it?
How do people sign up?

Example: “Join our free ‘DIY Home Repair’ workshop this Saturday at 10 AM! Learn basic fixes from our experts. Limited seats—RSVP now!”

3. New Product or Service Launches

Got something new? Tell your customers why they’ll love it. Highlight the best features and any launch specials. For example:

“Meet our new organic skincare line—gentle on skin, tough on dryness! First 20 customers get a free sample.”
“Now offering same-day delivery! Order by 2 PM and get your groceries before dinner.”

Bonus: Add a photo or video to show the product in action.

4. Customer Testimonials & Reviews

Happy customers are your best advertisers. Share their words to build trust. Example: “‘The best haircut I’ve ever had!’ – Sarah T. Book your appointment today and see why our clients love us!”

How to do it:

Pick a great review.
Add a short intro (e.g., “Here’s what our customers say…”).
Include a call-to-action (e.g., “Try it for yourself!”).

5. Behind-the-Scenes & Team Spotlights

People like to know who they’re doing business with. Introduce your team or show how your products are made. Example: “Meet Maria, our head baker! She’s been making our famous cinnamon rolls for 10 years. Stop by this week to try her latest creation!”

Why it works: It makes your business feel more personal and trustworthy.

6. Seasonal & Holiday Promotions

Holidays are a great time to attract customers. Tailor your updates to the season. Examples:

“Valentine’s Day Special: Book a couples’ massage and get a free glass of champagne!”
“Back-to-School Sale: 20% off all backpacks and notebooks—this week only!”

Tip: Plan ahead—post a few days before the holiday to give people time to act.

7. FAQs & Common Customer Questions

Answering questions in your updates saves time and builds trust. Example: “Wondering how to book online? It’s easy! Just follow these 3 steps…”

What to include:

A common question.
A simple answer.
A link or next step (e.g., “Click here to book now”).

8. Local Community Involvement

Show that your business cares about the community. Example: “We’re proud to sponsor the local youth soccer team! Come cheer them on this Saturday at 2 PM.”

Why it works: It makes customers feel good about supporting you.

9. How-To Guides & Tips

Share useful tips related to your business. Example: “5 Ways to Style Our New Summer Collection—try these looks for your next outing!”

Tip: Keep it short and link to a blog post or video for more details.

10. User-Generated Content & Contests

Encourage customers to share photos or stories. Example: “Tag us in your best summer outfit for a chance to win a $50 gift card! #SummerStyle”

How to run a contest:

Set simple rules (e.g., “Tag us and use #SummerStyle”).
Pick a winner after a week.
Announce the winner in a follow-up post.

11. Industry News & Trends

Position your business as an expert by sharing useful news. Example: “New study shows the benefits of organic skincare. Here’s what it means for you…”

Tip: Keep it relevant to your customers.

12. Milestones & Celebrations

Celebrate your business’s achievements. Example: “We’re celebrating 5 years in business! Thank you for your support—here’s 10% off for you this week.”

Why it works: It makes customers feel like part of your success.

These 12 prompts make it easy to keep your Google Business Profile fresh and engaging. Pick one, customize it for your business, and start posting today. Your customers will notice—and so will Google!

How to Customize Prompts for Your Business

You have 12 great prompts to start with—but how do you make them work for your business? A salon’s update about a new hair trend won’t sound the same as a gym’s post about a member success story. And a cozy café’s message should feel different from a law firm’s. The key is customization. Let’s break down how to tailor your Google Business Profile updates so they feel personal, engaging, and true to your brand.

Match Your Industry’s Style

Different businesses need different tones. A retail store can be fun and playful, while a service-based business (like a plumber or accountant) might need a more professional approach. Here’s how to adjust your messaging:

Retail (clothing, gifts, electronics): Use excitement! Highlight new arrivals, sales, or limited-time offers. Example: “New summer dresses just arrived! 🌸 First 10 customers get 15% off—hurry in before they’re gone!”
Service-based (plumbers, lawyers, cleaners): Keep it clear and helpful. Focus on trust and reliability. Example: “Emergency plumbing issue? We’re open 24/7—call now for fast, friendly service.”
Hospitality (restaurants, hotels, cafés): Make it warm and inviting. Use sensory words (delicious, cozy, fresh) to draw people in. Example: “Our famous pumpkin spice latte is back! ☕ Come enjoy a warm cup with a free pastry this weekend.”

Think about what your customers care about. A gym member wants motivation, while a salon client wants to look great. Your updates should speak directly to those needs.

Add Personality—But Keep It Real

Your brand voice is how you sound to customers. Are you friendly and casual, or professional and serious? Here’s how to find the right tone:

Casual and fun: Great for small businesses, cafés, or creative shops. Use emojis, humor, and short sentences. Example: “We’re obsessed with our new avocado toast! 🥑🍞 Come try it—your taste buds will thank you.”
Professional and polished: Better for law firms, doctors, or financial services. Keep it clear and respectful. Example: “Tax season is here. Schedule your consultation today to avoid last-minute stress.”
Storytelling: People love stories! Share customer success stories, behind-the-scenes moments, or fun facts about your business. Example: “Meet Sarah—she lost 20 pounds with our 30-day challenge! 💪 Want results like hers? Sign up now.”

A good rule: If your customers are young and trendy, a casual tone works. If they’re professionals or older, keep it more formal. But don’t force it—your voice should feel natural, not fake.

Optimize for Mobile and Local Search

Most people see your updates on their phones, so keep them short and easy to read. Here’s how:

Character limit: Google Business Profile updates should be under 1,500 characters, but aim for 200-300 for best results. Shorter = more clicks.
Formatting tips:
- Use line breaks to make text scannable.
- Add emojis (but don’t overdo it—1-2 per post is enough).
- Include a call-to-action (CTA) like “Call now,” “Book online,” or “Visit us today!”
Keywords: Use words people might search for, but don’t stuff them in. Example: Instead of “Best hair salon in [city] for haircuts and coloring,” try “Need a fresh haircut? Our stylists in [city] specialize in trendy cuts and colors.”

Test and Improve Your Updates

Not every post will perform the same. Some might get lots of clicks, while others fall flat. That’s normal! Here’s how to find what works:

A/B testing: Try two versions of the same update. Example:
- Version 1: “20% off all shoes this weekend!”
- Version 2: “Limited-time sale: 20% off shoes—only 3 days left! ⏳” See which one gets more engagement.
Track metrics: Google Business Profile Insights shows how many people viewed, clicked, or called from your update. Pay attention to:
- Clicks: Are people visiting your website?
- Calls: Are they calling your business?
- Direction requests: Are they coming to your store?
Tools to help: Use UTM parameters (a simple code added to links) to track where traffic comes from. Free tools like Google Analytics can show which updates drive the most visits.

Final Tip: Keep It Fresh

The best Google Business Profile updates feel timely and relevant. Mix up your content so it doesn’t get boring:

Promotions: “Flash sale: 30% off all jeans—today only!”
Events: “Join us for our grand opening this Saturday—free coffee and donuts!”
Behind-the-scenes: “Meet our team! 👋 This is Maria, our head baker—she makes the best croissants in town.”
Customer stories: “Thanks, John, for your 5-star review! ⭐ We love making our customers happy.”

The more you post, the more you’ll learn what your audience likes. Start with one or two updates a week, and adjust as you go. Your customers—and your business—will thank you!

Tools and Workflows to Streamline GBP Updates

Posting updates on your Google Business Profile (GBP) is like watering a plant—do it regularly, and it grows. But forget for too long, and it wilts. The problem? Most small business owners don’t have time to write fresh updates every week. That’s where tools and smart workflows come in. They help you post consistently without spending hours staring at a blank screen.

Let’s break down the best ways to make GBP updates easy, fast, and effective.

Plan First, Post Later: The Power of a Content Calendar

You wouldn’t open a store without a schedule, right? The same goes for your GBP updates. A content calendar helps you plan what to post and when. No last-minute panic, no rushed ideas—just a steady stream of engaging content.

Here’s how to set one up in 10 minutes:

Pick a tool – Google Sheets, Trello, or even a notebook works. The best tool is the one you’ll actually use.
Decide on frequency – Aim for 1-2 updates per week. More than that can feel spammy; less, and Google might forget you exist.
Mix it up – Rotate between promotions, events, and fun posts (like behind-the-scenes or customer stories).
Set reminders – Use your phone or calendar app to alert you when it’s time to post.

Example: A bakery might plan:

Monday: “New sourdough bread just out of the oven! 🍞 First 10 customers get a free cookie.”
Wednesday: “Meet our baker, Maria! She’s been kneading dough for 20 years. 👩‍🍳”
Friday: “Weekend special: Buy a cake, get a free cup of coffee. 🎂☕“

Google’s Scheduler vs. Third-Party Tools: Which Is Better?

Google lets you schedule GBP updates directly—but is it the best option? Let’s compare:

Feature	Google’s Native Scheduler	Third-Party Tools (Hootsuite, Buffer, etc.)
Cost	Free	Free (basic) or paid (advanced features)
Ease of use	Simple, but limited	More options, but can be overwhelming
Multi-platform	Only GBP	Post to GBP, Facebook, Instagram, etc.
Analytics	Basic	Detailed insights (clicks, engagement, etc.)
Team collaboration	No	Yes (assign tasks, approve posts)

When to use Google’s scheduler:

You only post on GBP.
You want something free and simple.
You don’t need fancy analytics.

When to use a third-party tool:

You manage multiple social platforms.
You want to track performance closely.
You work with a team and need approvals.

Pro tip: If you’re just starting, try Google’s scheduler first. It’s free and gets the job done. Later, if you need more power, switch to a tool like Hootsuite.

AI to the Rescue: How to Write Updates in Seconds

Stuck on what to write? AI tools like ChatGPT or Jasper can help. They’re not perfect, but they’re great for sparking ideas or drafting quick updates. Here’s how to use them:

Give clear instructions – The more specific your prompt, the better the result.
- Bad prompt: “Write a GBP update for my coffee shop.”
- Good prompt: “Write a 100-word Google Business Profile update for a coffee shop announcing a new pumpkin spice latte. Make it friendly and include a call to action like ‘Try it today!’”
Edit the output – AI isn’t human. Always tweak the tone to match your brand.
- AI draft: “Indulge in our new pumpkin spice latte, a seasonal delight!”
- Your edit: “Fall is here! 🍂 Try our new pumpkin spice latte—creamy, spicy, and perfect for sweater weather. First 20 customers get a free pastry! ☕”
Repurpose old content – Got a great Facebook post or email? Ask AI to rewrite it for GBP.
- Prompt: “Turn this Facebook post into a GBP update: ‘We’re hosting a live music night this Friday! Free entry, great vibes. See you there!’”

Example AI-generated update:

”🎶 Live music alert! This Friday, we’re turning our café into a concert venue. Local band The Morning Brews will play from 7-9 PM. No cover charge—just great coffee and good tunes. See you there! ☕🎸“

Repurpose Like a Pro: One Post, Many Platforms

Why write the same thing twice? Repurposing content saves time and keeps your messaging consistent. Here’s how to adapt posts for GBP:

Turn a blog post into an update
- Blog: “5 Ways to Style Our New Summer Collection”
- GBP update: “Our summer collection is here! 🌞 Need outfit ideas? Check out our latest blog post for 5 easy ways to style your new look. Link in bio!”
Adapt a Facebook event for GBP
- Facebook: “Join us for our annual sidewalk sale this Saturday! 50% off everything.”
- GBP update: “🛍️ Sidewalk Sale Alert! This Saturday only—50% off all items. Rain or shine, we’ll be outside with the best deals in town. See you there!”
Use customer emails for updates
- Email: “Thanks for signing up for our newsletter! Here’s 10% off your next purchase.”
- GBP update: “New here? Welcome! 🎉 Use code WELCOME10 for 10% off your first order. We’re glad you found us!”

Warning: Don’t just copy-paste. GBP updates should be short (under 150 words) and to the point. Trim the fluff and focus on the key message.

Avoid These Common Mistakes

Even the best tools won’t help if you’re making these errors:

Overposting – More isn’t always better. Stick to 1-2 updates per week unless you have a time-sensitive event.
Ignoring replies – If customers comment on your update, respond! Even a simple “Thanks for stopping by!” builds trust.
Posting irrelevant content – A hardware store shouldn’t post about a local concert. Keep it related to your business.
Forgetting a call to action – Always tell customers what to do next. “Call now,” “Visit us today,” or “Click the link” work well.
Ignoring negative feedback – If someone leaves a bad review in the comments, don’t delete it. Respond professionally and offer to fix the issue.

How to handle negative comments:

Stay calm – Don’t take it personally.
Apologize – “We’re sorry to hear that. Let us make it right.”
Take it offline – “Please DM us so we can help.”
Follow up – After resolving the issue, ask if they’d like to update their review.

Final Tip: Keep It Simple

You don’t need fancy tools or a marketing degree to post great GBP updates. Start with a content calendar, use AI for ideas, and repurpose what you already have. The key is consistency—post regularly, engage with customers, and watch your local visibility grow.

Ready to try? Pick one tool or workflow from this list and test it this week. Your future self (and your customers) will thank you.

Case Studies: Businesses That Nailed Their GBP Updates

Google Business Profile (GBP) updates are like little ads that pop up when people search for your business. But not all updates work the same. Some businesses post boring messages and get no results. Others use smart ideas and see big changes. Let’s look at three real businesses that did it right—and how you can copy their success.

Case Study 1: Local Restaurant Boosts Reservations by 30%

A small Italian restaurant in Chicago was struggling to fill tables on weeknights. They tried posting on GBP once a month, but nothing happened. Then, they changed their strategy. Instead of just saying “Come eat with us!”, they started posting weekly specials and events with clear details.

Here’s what worked for them:

Limited-time offers: “Tuesdays only: Buy 1 pasta, get 1 free!”
Event posts: “Live jazz every Thursday—reserve your table now!”
Behind-the-scenes photos: Showing chefs preparing dishes made people hungry.

The result? Reservations jumped by 30% in three months. Customers said they saw the posts and decided to visit because the offers felt special.

Key takeaway for restaurants (and other hospitality businesses):

Post at least once a week—people forget if you don’t remind them.
Use photos or short videos—they get more clicks than plain text.
Always include a call to action (e.g., “Call now to book!”).

Case Study 2: Retail Store Increases Foot Traffic with UGC

A clothing store in Austin wanted more people to visit their shop. They tried posting discounts, but sales didn’t change much. Then, they started using customer photos and running contests.

Here’s how they did it:

Encouraged customers to tag them in social media posts.
Shared the best photos on their GBP with captions like: “Look how stylish @Sarah is in our new summer dress! 👗”
Ran a contest: “Post a pic in our store & tag us—best photo wins a $50 gift card!”

The results were impressive:

20% more people visited the store in two months.
Sales went up by 15% because customers trusted real people’s photos more than ads.

Why this worked:

People trust other customers more than businesses.
Contests create excitement—people want to join in.
User-generated content (UGC) makes your business feel more real.

Lesson for retail stores:

Ask happy customers to share photos of your products.
Feature their posts in your GBP updates.
Run simple contests to get more engagement.

Case Study 3: Service Business Builds Trust with FAQ Updates

A plumbing company in Seattle was tired of answering the same questions over and over. Customers kept calling to ask: “How much does a repair cost?” or “Do you offer emergency service?” So, they started posting FAQ-style updates on their GBP.

Here are some examples of their posts:

“Wondering if we fix leaky faucets? Yes! Call us at [number] for a quick quote.”
“Emergency plumbing? We’re available 24/7—no extra fees after 5 PM!”
“New customers get 10% off their first service—mention this post!”

The impact?

40% fewer phone calls about basic questions.
More bookings because customers already knew the answers.
Higher trust—people felt the business was transparent.

Why this works for service businesses:

People hate waiting for answers—give them info upfront.
FAQ posts save time for your team.
It shows you care about customer concerns.

How to apply this to your business:

Think of the top 3 questions customers ask you.
Turn each into a short, helpful GBP update.
Add a phone number or link so people can take action.

What Worked (and What Didn’t) Across Industries

Not every strategy works for every business. Here’s what we learned:

✅ What worked best:

Photos and videos—always get more engagement.
Clear calls to action (e.g., “Book now!” or “Call today!”).
Limited-time offers—people act fast when they might miss out.

❌ What didn’t work as well:

Too much text—people scroll past long updates.
Generic posts (e.g., “We’re the best!”)—no one cares.
Posting too rarely—if you only update once a month, people forget you.

Final tip: Try one new idea at a time. If it works, keep doing it. If not, try something else. The best GBP updates feel personal, helpful, and urgent—just like a conversation with a friend.

Now, think about your business. Which of these strategies could you try this week? Start small, track your results, and watch your engagement grow!

Conclusion: Your GBP Update Strategy Starts Now

You now have 12 ready-to-use prompts to make your Google Business Profile (GBP) updates stand out. These aren’t just random ideas—they’re proven ways to attract more customers, boost engagement, and keep your business visible in local searches. Whether you run a café, a salon, or a repair shop, these prompts help you share updates that actually matter to your audience.

Quick Recap: What You Can Do Now

Here’s a simple way to remember the 12 prompts:

Prompt Type	Best For	Example
Seasonal offers	Holidays, special events	”🎄 20% off all gift wraps this week!”
Behind-the-scenes	Building trust	”Meet our barista, Maria—she’s been here 5 years!”
Customer stories	Social proof	”John says: ‘Best coffee in town!’ ☕“
Limited-time deals	Urgency	”Only 10 spots left for our workshop!”
FAQs	Saving time on customer questions	”Yes, we’re open late on Fridays!”
Local partnerships	Community engagement	”We’re teaming up with XYZ Bakery!”
New product/service	Announcements	”Now offering express oil changes!”
Employee spotlights	Humanizing your brand	”Say hi to our new manager, Alex!”
Tips & advice	Positioning as an expert	”3 ways to keep your car running longer”
User-generated content	Encouraging engagement	”Tag us in your photos for a chance to be featured!”
Event invites	Driving foot traffic	”Join us this Saturday for live music!”
Milestones	Celebrating achievements	”We just served our 10,000th customer!”

Start Small, Then Scale

You don’t need to post every day to see results. Begin with 1-2 updates per week—maybe a behind-the-scenes post on Monday and a limited-time offer on Thursday. Track which updates get the most likes, clicks, or calls. Over time, you’ll see what works best for your business.

Consistency Beats Perfection

Don’t overthink it. A short, friendly update is better than no update at all. If you’re stuck, pick one prompt and tweak it to fit your business. The more you post, the easier it gets—and the more your customers will notice.

Long-Term Success Tips

Stay adaptable: Google’s algorithm changes, so keep an eye on what works.
Listen to feedback: If customers ask questions in comments, answer them in your next update.
Measure results: Check your GBP insights to see which posts drive the most calls or visits.
Refine over time: If a prompt isn’t working, try a different one next week.

Your Next Step

Ready to get started? Download our free “12 GBP Update Prompts for Your Business” template to keep these ideas handy. Pick one prompt today, write your first update, and see how it goes. Then come back and tell us in the comments—what worked? What would you try next?

Your customers are waiting to hear from you. Let’s make your GBP updates work harder for your business!