Social Media

25 Prompts for Adapting TikTok Trends to B2B

Published 27 min read
25 Prompts for Adapting TikTok Trends to B2B

** Why B2B Brands Can’t Ignore TikTok Trends**

TikTok isn’t just for dance challenges and viral memes anymore. It’s quietly rewiring how professionals discover, engage with, and even trust brands—including in industries that have spent decades hiding behind jargon and PowerPoint decks. If you’re in B2B and still think TikTok is just for Gen Z influencers, you’re missing a massive opportunity. The truth? Your customers are already there, scrolling through trends at 2x speed, and they’re bringing those same expectations to their work lives.

Here’s the kicker: B2B buyers don’t suddenly become robots when they clock in. They’re the same people who laugh at a well-timed meme, get hooked by a 15-second product demo, or share a “life hack” video with their team. The lines between “consumer” and “professional” content are blurring faster than you can say “corporate LinkedIn post.” And if your brand isn’t adapting, you’re not just falling behind—you’re becoming invisible.

The TikTok Effect on B2B Marketing

Think TikTok trends don’t apply to your industry? Think again. Here’s what’s really happening:

  • Attention spans are shrinking – Even C-suite execs now expect information in bite-sized, high-energy formats. A 60-second explainer video outperforms a 10-page whitepaper every time.
  • Authenticity > polish – The most engaging B2B content on TikTok isn’t slick corporate ads. It’s behind-the-scenes clips, employee takeovers, and “day in the life” snippets that humanize brands.
  • Trends travel fast – A viral audio clip or format (like “Get Ready With Me” or “POV”) can go from consumer feeds to B2B marketing teams in weeks. The brands that jump on these early get the algorithm’s love—and the leads.

Take HubSpot, for example. They didn’t just repurpose their blog content for TikTok—they leaned into trends like “Tell me you’re a [job title] without telling me” to showcase their CRM tools in a way that felt native to the platform. The result? Their TikTok following grew by 300% in a year, with engagement rates that put most B2C brands to shame.

Why “Boring” Industries Need Viral Creativity

Let’s be honest: Most B2B content is painfully dull. Whitepapers that read like legal documents. Webinars that feel like a college lecture. Case studies that bury the lede under layers of corporate-speak. But here’s the secret: Your industry isn’t boring—your content is.

TikTok proves that even the most niche, technical, or “unsexy” topics can be engaging when you:

  • Show, don’t tell – A 30-second clip of your software solving a real problem beats a 1,000-word blog post.
  • Use humor – Who says accounting software can’t be funny? (Looking at you, QuickBooks and your “Small Business Owners vs. Taxes” skits.)
  • Leverage trends – A trending audio clip or challenge can make your brand feel current, not corporate.

The myth that B2B can’t be creative is just that—a myth. The brands that win on TikTok (and beyond) are the ones that treat their audience like people, not just “decision-makers.”

The ROI of Trend Adaptation

Still not convinced? Here’s the data:

  • Brands using TikTok trends see 40% higher engagement than those posting generic content (source: HubSpot, 2023).
  • B2B companies on TikTok report 2x more leads from the platform than from LinkedIn (source: Wpromote).
  • Viral B2B content gets 3x more shares than traditional marketing assets (source: Content Marketing Institute).

The numbers don’t lie: Trend-aligned content doesn’t just boost vanity metrics—it drives real business results. And with TikTok’s algorithm favoring discovery over follower counts, even small B2B brands can go viral overnight.

What to Expect in This Guide

This isn’t just another list of “TikTok ideas for B2B.” We’ve dug into the platform’s most effective trends and brainstormed 25 prompts to help you adapt them to your industry—whether you’re in SaaS, manufacturing, finance, or even funeral services (yes, really).

Here’s how we’ll break it down:

  • Audio trends – How to use viral sounds to make your product demo or thought leadership content stand out.
  • Format hacks – Turning “Get Ready With Me” into “Get Ready for Tax Season” or “POV” into “POV: You’re a CFO with a budget crisis.”
  • Industry-specific spins – Prompts tailored to tech, healthcare, logistics, and more.
  • Low-effort, high-impact ideas – Because no one has time for a 10-hour video shoot.

The goal? To help you stop guessing and start creating content that actually resonates with your audience—without losing your brand’s voice. Ready to turn TikTok trends into B2B gold? Let’s dive in.

Understanding TikTok’s Algorithm: What Works for B2B?

TikTok isn’t just for dance challenges and viral memes anymore. For B2B brands, it’s becoming a powerful tool to reach new audiences—if you know how to play by the algorithm’s rules. The good news? You don’t need to be a social media expert to make it work. You just need to understand what makes content stick on TikTok, even in “boring” industries like finance, SaaS, or manufacturing.

The algorithm doesn’t care if your product is complex or your audience is niche. It cares about one thing: Does this video keep people watching? If the answer is yes, TikTok will push your content to more viewers—even if they’ve never heard of your brand before. The key is figuring out how to make your B2B content as engaging as a trending dance or a funny skit.

How TikTok’s Algorithm Actually Works for B2B

Most people think TikTok’s algorithm is a mystery, but it’s simpler than you think. Here’s what really matters for B2B brands:

  • Watch time: If people watch your video all the way through (or even rewatch it), TikTok sees it as valuable and shows it to more people.
  • Engagement: Likes, comments, shares, and saves tell the algorithm that your content is worth paying attention to.
  • Niche relevance: TikTok looks at who engages with your content and tries to show it to similar users—even if they’re not following you yet.
  • Trending sounds and hashtags: Using popular audio or challenges can give your video an extra boost, but only if it makes sense for your brand.

The best part? You don’t need millions of views to see results. Even a few hundred highly engaged viewers can lead to real business opportunities—like new leads, partnerships, or brand awareness in your industry.

You might be thinking: “How does a trending sound fit with my B2B content?” The answer is simpler than you’d expect. Trending audio isn’t just for fun—it’s a way to hack the algorithm and get your content in front of more people.

Here’s why it works:

  • Familiarity: People already recognize the sound, so they’re more likely to stop scrolling.
  • Emotional connection: Even a serious topic can feel more relatable when paired with the right audio.
  • Algorithm boost: TikTok prioritizes videos that use trending sounds, especially early in the trend’s lifecycle.

For example, HubSpot used a trending audio clip from The Office to explain marketing automation. The video got 10x more views than their usual content—not because the topic was new, but because the format felt fresh and engaging. The lesson? You don’t need to reinvent the wheel. Just find a trend that fits your message and make it your own.

B2B-Friendly TikTok Formats You Can Steal

TikTok isn’t just about solo videos. Some of the most engaging B2B content comes from formats like:

  • Duets: React to a customer testimonial, industry news, or even a competitor’s post (in a professional way, of course).
  • Stitches: Add your take to a trending topic or industry debate. For example, stitch a video about a new regulation and explain how your product helps businesses comply.
  • Before-and-afters: Show how your software, service, or product solves a real problem. A 30-second clip of a messy spreadsheet turning into an organized dashboard can be more powerful than a whitepaper.
  • Behind-the-scenes: People love seeing how things work. A quick tour of your office, a day in the life of your team, or even a “how we built this” story can humanize your brand.

The key is to keep it simple. You don’t need fancy editing or a big budget. Some of the most successful B2B TikTok accounts use nothing more than a smartphone and a trending sound.

Case Study: How Shopify Turned TikTok Into a Lead Machine

Shopify is a great example of a B2B brand that gets TikTok. Instead of posting dry product demos, they focus on real stories from small business owners—using trending sounds, quick cuts, and emotional hooks.

One of their most successful videos was a 60-second clip of a bakery owner explaining how Shopify helped her grow during the pandemic. The video used a trending audio clip (a motivational speech) and got over 5 million views. Even better? It led to a 20% increase in sign-ups from small business owners.

The takeaway? People don’t buy products—they buy stories. If you can make your B2B content feel personal, relatable, and human, the algorithm will reward you.

The Biggest Mistake B2B Brands Make on TikTok

Most B2B companies treat TikTok like LinkedIn—posting long, salesy videos that no one watches. But TikTok isn’t LinkedIn. It’s a place for quick, engaging, and (sometimes) fun content.

The biggest mistake? Overcomplicating it. You don’t need a 10-minute explainer video. You don’t need a polished ad. You just need a clear message, a trending hook, and a reason for people to keep watching.

Start small. Pick one trend, one format, or one piece of trending audio. Test it. See what works. Then do more of that. The algorithm will take care of the rest.

TikTok isn’t just for dance challenges and funny cat videos. Behind every viral trend is a mix of psychology that makes people stop scrolling, watch, and even share. For B2B brands, understanding this psychology is the key to making “boring” topics engaging. The good news? You don’t need to be a comedian or a Gen Z influencer to make it work. You just need to know what makes trends tick—and how to adapt them for professional audiences.

Viral trends don’t happen by accident. They tap into three core psychological triggers:

  1. Novelty – Our brains love new things. A fresh format, unexpected twist, or trending audio makes us pause. For B2B, this could mean putting a new spin on an old topic. Example: Instead of a standard “how-to” video, use a trending meme format to explain a complex process.
  2. Relatability – People share content that feels like them. Even in B2B, your audience has pain points, frustrations, and inside jokes. A trend like “POV: You’re a small business owner during tax season” works because it mirrors real struggles.
  3. Emotion – Whether it’s humor, surprise, or even frustration, strong emotions drive engagement. IBM’s “AI vs. Human” skits work because they’re funny and make a technical topic feel human.

The best part? You don’t need to reinvent the wheel. Just take a trend that’s already working and ask: How can we make this relevant to our industry?

Here’s the challenge: B2B audiences want value, not just entertainment. The trick is balancing credibility with creativity. Here’s how:

  • Keep the core trend intact – If a format is trending (like “Get Ready With Me” or “Day in the Life”), don’t change it too much. Just adapt the topic. Example: “Get Ready With Me: Launching a SaaS Product in 24 Hours.”
  • Add a professional twist – Use industry-specific humor or references. QuickBooks’ “Small Business Owners vs. Taxes” skits work because they’re funny and accurate.
  • Focus on pain points – Trends like “Things That Make You Go Hmm” are perfect for highlighting common frustrations in your industry. Example: “Things That Make You Go Hmm: Why Your CRM Is Still a Mess.”

The key is to make it feel effortless. If it looks like you’re trying too hard, it won’t land. But if it feels natural—like your brand just happens to be part of the conversation—your audience will engage.

The “B2B Humor” Paradox: When to Be Funny (And When to Play It Safe)

Humor in B2B is tricky. Too much, and you risk looking unprofessional. Too little, and you blend into the noise. So how do you get it right?

  • Use satire, not slapstick – Memes and lighthearted content work best when they’re relevant. Example: Adobe’s “When Your Client Says ‘Just One Small Change’” skit nails the frustration of creative professionals.
  • Know your audience – A law firm can’t be as casual as a tech startup. But even serious industries can use humor—just keep it smart. Example: A cybersecurity company could joke about “Passwords So Weak They Belong in a Museum.”
  • Test the waters – Start with low-risk content (like a trending audio clip with a clever caption) before diving into full skits.

The rule of thumb? If it makes you laugh, it’ll probably resonate with your audience. But if you’re forcing it, skip it.

B2B Brands Nailing Trend Psychology

Some brands are already doing this well. Here’s what we can learn from them:

  • Adobe – Their “Adobe Creative Cloud” TikTok account turns creative trends into tutorials. Example: Using a trending audio to show how to edit a photo in 10 seconds.
  • IBM – Their “AI vs. Human” series makes complex tech feel relatable. Example: A skit where AI tries (and fails) to write a joke.
  • HubSpot – They use trends like “POV” to highlight sales and marketing pain points. Example: “POV: You’re a sales rep hearing ‘Let me think about it’ for the 10th time.”

These brands prove that B2B doesn’t have to be boring. It just has to be smart.

TikTok trends aren’t about chasing virality—they’re about connecting with your audience in a way that feels fresh. For B2B, that means taking what works in consumer content and making it useful for professionals.

Start small. Pick one trend, adapt it to your industry, and see what happens. The worst that can happen? It flops. The best? You create something your audience actually wants to watch.

And isn’t that the whole point?

TikTok isn’t just for dance challenges and viral memes—it’s a goldmine for B2B brands willing to get creative. The key? Taking trends that work for consumers and giving them a professional twist. Here’s how to do it right, with 25 prompts that turn “boring” B2B topics into engaging content.

Trending sounds can turn dry topics into memorable moments. For example, the “Oh No” sound (that dramatic record scratch) works perfectly for IT troubleshooting: “Oh no—your server just crashed. Here’s how our software prevents that.” The trick is matching the audio’s vibe to your message.

Voiceover vs. text-to-speech?

  • Voiceovers feel more personal and work well for thought leadership or storytelling.
  • Text-to-speech is faster and great for quick tips or data-driven content.
  • Pro tip: If you use text-to-speech, add captions—many watch without sound.

QuickBooks nailed this with their “Small Business Owners vs. Taxes” skits, using humor and trending audio to make accounting relatable. Your industry might not be “fun,” but that doesn’t mean your content can’t be.

Formats like “Get Ready With Me” (GRWM) aren’t just for beauty influencers. Try a “Get Ready With Me: Product Demo” where you walk through setting up your software. Or a “Day in the Life” video showing how a field sales team uses your CRM on the go.

Real-world examples:

  • A cybersecurity firm could do a *“Day

TikTok trends move fast—what’s viral today might be forgotten tomorrow. For B2B brands, this speed can feel overwhelming. How do you jump on trends without wasting time or looking out of place? The answer isn’t to chase every trend blindly. It’s to test smart, learn fast, and scale what works.

Think of it like fishing. You don’t cast a net and hope for the best. You pick the right spot, use the right bait, and adjust based on what bites. TikTok trends are the same. The brands that succeed don’t just copy—they adapt. They take a trending sound, format, or challenge and make it their own in a way that feels natural for their audience.

Here’s how to do it step by step, without the guesswork.

Phase 1: Research & Trend Selection

Before you create anything, you need to know what’s trending—and why it matters to your industry.

You don’t need to scroll TikTok for hours. These tools do the heavy lifting:

  • TikTok Creative Center – Shows trending sounds, hashtags, and top videos by industry. Filter by “Business & Finance” or “Tech” to see what’s working in B2B.
  • CapCut Templates – Many viral trends start with CapCut’s pre-made templates. Check their “Trending” section for formats you can adapt.
  • Google Trends + TikTok Search – Type keywords like “B2B marketing trends” or “SaaS TikTok” to see what’s gaining traction.

Not every trend will fit your brand. Ask yourself:

  • Does this trend align with our message? A dance challenge might work for a fitness brand, but a B2B SaaS company? Probably not.
  • Can we add value? Trends like “Get Ready With Me” (GRWM) work for B2B if you turn it into “GRWM for a Product Launch” or “GRWM for a Sales Call.”
  • Is it easy to produce? Some trends require high production (green screens, complex edits). Start with simple ones—like trending sounds with text overlays.

Example: A cybersecurity company could use the “Oh no, no no no no” sound to show what happens when a team ignores security updates. It’s funny, relatable, and on-brand.

Phase 2: Content Adaptation Framework

Now that you’ve picked a trend, how do you make it B2B-friendly?

The 3-Second Hook Rule

TikTok users decide in three seconds whether to keep watching. For B2B, this means:

  • Start with a problem – “Struggling with slow sales cycles?” (Then show your solution.)
  • Use bold text – “This one trick cut our churn by 30%.” (Then explain.)
  • Leverage curiosity – “Most companies get this wrong…” (Then reveal the mistake.)

Here’s how to adapt popular trends for business audiences:

  1. “Day in the Life” Trend

    • Consumer version: “A day in the life of a college student.”
    • B2B version: “A day in the life of a remote sales team using [your tool].”

  2. “POV” Trend

    • Consumer version: “POV: You’re the main character.”
    • B2B version: “POV: You’re a CFO who just saved $50K with [your software].”

  3. “This or That” Trend

    • Consumer version: “Coffee or tea?”
    • B2B version: “Spreadsheets or [your

5. Common Pitfalls (And How to Avoid Them)

TikTok trends can feel like a magic wand for B2B brands—until they don’t. One day, you’re riding the wave of a viral sound; the next, your post flops harder than a sales pitch at a silent retreat. The problem? Most B2B marketers treat TikTok like a smaller LinkedIn, or worse, force trends that make their brand look like a dad trying to dance at a wedding. Let’s talk about the mistakes that turn “viral potential” into “cringe disaster” and how to dodge them.

Here’s the hard truth: Not every trend works for B2B. That “Get Ready With Me” audio might be perfect for a makeup brand, but if you’re selling enterprise software, slapping it onto a clip of your dashboard won’t fool anyone. The mismatch isn’t just awkward—it confuses your audience and wastes your time.

How to spot a bad fit early:

  • Does it require a stretch? If you’re spending more time explaining why the trend applies than actually using it, drop it.
  • Does it dilute your message? A trending meme might get laughs, but if it buries your key value prop, it’s not worth it.
  • Would your ideal customer “get it”? Test the trend with a small group of clients or colleagues. If they squint and say, “Huh?”—move on.

Example: A logistics company tried the “POV: You’re the main character” trend by showing a package’s journey from warehouse to doorstep. It worked because the trend’s storytelling angle aligned with their core message. A cybersecurity firm, however, failed when they used the same trend to “humanize” a firewall. The result? Confusion, not clicks.

Overcomplicating the Message (When Simple Would’ve Worked)

B2B content often suffers from “curse of knowledge”—we assume our audience cares as much as we do. But on TikTok, attention spans are shorter than a coffee break. If your video needs a flowchart to explain, you’ve already lost.

Signs you’re overcomplicating:

  • Your script has more acronyms than a government report.
  • You’re using industry jargon like “synergy” or “scalable solutions” without context.
  • The video feels like a whitepaper with filters.

Fix it with the “5-Second Rule”:

  • Can a viewer grasp your point in 5 seconds? If not, simplify.
  • Replace jargon with analogies. Instead of “Our API integrates seamlessly with your CRM,” try “We connect your tools so they stop fighting like siblings.”
  • Use text overlays to highlight one key takeaway. No one’s pausing to read a novel.

Pro tip: Watch your own videos with the sound off. If you can’t follow the story, neither can your audience.

Ignoring Platform Nuances (Or Why LinkedIn Trends ≠ TikTok Trends)

LinkedIn rewards polished, professional content. TikTok rewards real. A trend that works on one platform can bomb on the other because the audiences expect different things.

Key differences to remember:

LinkedInTikTok
Longer captionsShort, punchy text
Professional headshotsCasual, behind-the-scenes clips
Thought leadershipEntertainment + education
Algorithm favors consistencyAlgorithm favors novelty

How to adapt:

  • Repurpose, don’t recycle. A LinkedIn post about “5 Ways to Improve Supply Chain Efficiency” can become a TikTok series with each tip as a separate, fast-paced video.
  • Embrace the “unpolished” look. TikTok users trust raw footage more than overproduced ads. A shaky phone video of your team brainstorming can outperform a studio shot.
  • Lean into trends, but add a twist. If a sound is trending, use it—but make the visuals unexpected. A SaaS company could use the “Oh no, no no no” audio over a clip of a server crashing… then cut to their software saving the day.

Neglecting Compliance (The Silent Killer of B2B TikTok)

TikTok is fun until your legal team shuts you down. B2B brands, especially in finance, healthcare, or tech, have strict rules about what they can say—and how. One misstep can lead to fines, PR nightmares, or worse: your video getting taken down.

Common compliance pitfalls:

  • Overpromising results. “Our software will 10x your revenue!” is a lawsuit waiting to happen.
  • Using copyrighted material. That trending song? It might be fine for personal use, but brands can get hit with copyright strikes.
  • Ignoring data privacy. Showing a client’s dashboard? Blurring their name isn’t enough—get written consent.
  • Misrepresenting products. If your demo video shows features that aren’t in the basic plan, you’re asking for angry comments.

How to stay safe:

  • Create a TikTok style guide. Include approved phrases, disclaimers (“Results may vary”), and a list of banned words (“guarantee,” “best in class”).
  • Use royalty-free audio. TikTok’s commercial library is your friend. No excuses.
  • Get approvals early. Run scripts by legal before filming. It’s faster than reshooting.
  • Add disclaimers in captions. “Not financial advice” or “Demo only—features vary by plan” can save you headaches.

Real-world example: A fintech company got flagged for using a trending audio that included a celebrity’s voice. They had to re-edit 20 videos—all because they didn’t check the audio’s usage rights. Don’t be them.

TikTok trends are like spices—too little, and your content is bland; too much, and it’s inedible. The brands that win on TikTok don’t chase every trend. They pick the ones that fit, adapt them to their audience, and keep their message clear.

Start small. Test one trend. See what sticks. And if it flops? Laugh it off and try again. The only real mistake is pretending TikTok doesn’t exist—or worse, treating it like a billboard. Your audience is there. Are you?

TikTok isn’t just for dance challenges and viral memes. Some of the smartest B2B brands are using these trends to connect with audiences in ways that feel fresh, human, and—dare we say—fun. The key? They don’t force it. They take what works on the platform and adapt it to their industry, whether that’s SaaS, manufacturing, or finance. Let’s look at three brands that got it right—and what you can learn from them.

Case Study 1: Notion’s “Unboxing” Trend (SaaS Edition)

Unboxing videos are a staple of consumer TikTok. People love the suspense, the reveal, the “oohs” and “aahs” as they open a new gadget or beauty product. But how do you “unbox” a productivity tool? Notion, the all-in-one workspace app, cracked the code.

Instead of showing a physical product, they treated their software like a gift. One of their most viral videos starts with a close-up of a laptop screen, the cursor hovering over the “Sign Up” button. The caption reads: “POV: You just discovered Notion.” The video then “unboxes” the app—showing templates, databases, and integrations in a fast-paced, satisfying montage set to trending audio. The result? Over 1.2 million views and thousands of comments from users saying, “I need this in my life.”

Why it worked:

  • Relatability: Everyone knows the frustration of disorganized work. Notion positioned itself as the solution.
  • Visual storytelling: Even without a physical product, the “unboxing” format made the software feel exciting and tangible.
  • Trending audio: They used a popular soundbite (“It’s giving…”) to tap into the algorithm’s favor.

What didn’t work (and how they fixed it): Early attempts at unboxing-style videos felt too salesy. The fix? They focused on user pain points (e.g., “Your spreadsheets are out of control”) instead of features. The lesson? TikTok rewards authenticity, not ads.

How to replicate this:

  • Pick a trending format (like unboxing) and ask: How can we apply this to our product?
  • Use trending audio, but make sure it fits your brand voice.
  • Show, don’t tell. Let the visuals do the talking.

Case Study 2: Siemens’ “POV” Trend for Recruitment

Manufacturing isn’t the first industry that comes to mind for TikTok success. But Siemens, the global engineering giant, proved that even “boring” B2B sectors can thrive on the platform. Their secret? The “POV” (point-of-view) trend.

POV videos on TikTok are short, immersive clips that put the viewer in someone else’s shoes. Siemens used this format to give a behind-the-scenes look at life on their factory floors. One video starts with the text: “POV: You’re a Siemens engineer on your first day.” The clip shows a fast-paced montage of machinery, team meetings, and problem-solving moments, all set to upbeat music. The caption? “We’re hiring. Want to join?”

The video racked up over 500,000 views and led to a spike in job applications. Even better? The comments were full of engineers tagging friends and saying, “This looks amazing.”

Why it worked:

  • Humanized the brand: Manufacturing can feel impersonal. This video made Siemens feel like a place where real people work—and thrive.
  • Targeted the right audience: Engineers and tech professionals are on TikTok. They just needed a reason to engage.
  • Short and snappy: The video was under 15 seconds, perfect for TikTok’s fast-scrolling audience.

What didn’t work (and how they fixed it): Early videos were too corporate, with stiff narration and slow pacing. The fix? They ditched the script and let employees film raw, unfiltered clips. The lesson? TikTok rewards real moments, not polished ads.

How to replicate this:

  • Use POV videos to show your company culture, not just your products.
  • Let employees take the lead. Authenticity beats production value.
  • Keep it short. If it’s not engaging in the first 3 seconds, scroll on.

Case Study 3: Intuit’s Humor in Finance (Yes, Really)

Finance and humor don’t usually mix. But Intuit, the company behind QuickBooks and TurboTax, proved that even the driest industries can crack a joke—and go viral.

One of their most popular videos plays on the “Get Ready With Me” trend. Instead of makeup, the video shows a small business owner “getting ready” for tax season. The text reads: “Me, pretending I know what I’m doing with my taxes.” The clip cuts between the owner frantically Googling tax terms, sweating over spreadsheets, and finally collapsing in relief when they find QuickBooks. The punchline? “We got you.” The video got over 2 million views and thousands of shares from small business owners who felt seen.

Why it worked:

  • Self-deprecating humor: Intuit didn’t make fun of their audience. They made fun of the problem—which made them relatable.
  • Trend-jacking: They took a popular format (“Get Ready With Me”) and gave it a B2B twist.
  • Emotional hook: The video tapped into the stress of tax season, making the solution (QuickBooks) feel like a lifesaver.

What didn’t work (and how they fixed it): Early attempts at humor fell flat because they were too generic. The fix? They focused on specific pain points (e.g., “Why is my spreadsheet crying?”). The lesson? The more niche the joke, the more it resonates.

How to replicate this:

  • Find the pain points in your industry and turn them into humor.
  • Use trending formats, but make them your own.
  • Don’t be afraid to poke fun at the problem—just don’t make fun of your audience.

Key Takeaways: What These Brands Did Right (And How You Can Too)

These case studies prove that TikTok isn’t just for B2C brands. The best B2B content on the platform shares a few common traits:

  1. They adapted, not copied. Each brand took a trending format and made it their own. Notion didn’t do a literal unboxing—they unboxed software. Siemens didn’t do a dance trend—they used POV to showcase their culture.
  2. They focused on the audience, not the product. The most successful videos solved a problem, told a story, or made the viewer feel something. They weren’t ads—they were content.
  3. They kept it real. TikTok rewards authenticity. The brands that won didn’t overproduce their videos. They let employees, customers, or even humor do the talking.
  4. They tested and iterated. None of these brands got it right on the first try. They experimented, learned from what didn’t work, and doubled down on what did.

Your turn. Pick one trend from this list and ask: How can we make this work for our brand? Start small, test often, and don’t be afraid to laugh at yourself along the way. The algorithm rewards those who try—and so does your audience.

7. Future-Proofing Your B2B TikTok Strategy

TikTok moves fast. What’s trending today might be old news tomorrow. For B2B brands, this can feel like a race you’ll never win—especially when your content needs approval from three different teams before it goes live. But here’s the truth: you don’t need to chase every trend. You just need to build a strategy that’s flexible, smart, and ready for what’s next.

The best B2B TikTok accounts don’t just follow trends—they adapt them. They take what’s working in consumer content and twist it to fit their industry. And the ones that do it well? They’re not just getting views. They’re building communities, generating leads, and even changing how people think about “boring” industries. So how do you set up your team for long-term success? Let’s break it down.

TikTok is always evolving, but a few trends are sticking around—and getting bigger. Here’s what B2B brands should keep an eye on:

  • AI-generated content: Tools like Runway ML and Pika Labs are making it easier to create high-quality videos without a big budget. A SaaS company could use AI to turn a boring product demo into a fun, animated explainer. (Just don’t overdo it—people still want real humans in their content.)
  • Interactive polls and Q&As: TikTok’s “Add Yours” sticker and poll features let you engage your audience in real time. A finance brand could ask, “Would you rather: invest in stocks or crypto?” and use the answers to shape future content.
  • Niche communities: TikTok isn’t just for Gen Z anymore. There are thriving communities for everything from #CorporateTok to #EngineerLife. Find where your audience hangs out and join the conversation.

The key? Don’t jump on every trend. Pick the ones that actually fit your brand. If you’re a law firm, a dance trend might not make sense—but a “Did You Know?” series using trending audio? That could work.

Don’t Just Post on TikTok—Make It Work Everywhere

TikTok is powerful, but it’s not the only platform that matters. The smartest B2B brands repurpose their TikTok content for LinkedIn, email, and even ads. Here’s how:

  • LinkedIn: Turn

Conclusion: Your B2B TikTok Playbook

TikTok isn’t just for dance challenges or viral memes anymore. It’s a powerful tool for B2B brands—if you know how to use it. The key? Take trends that work for consumers and twist them to fit your industry. A boring product demo can become a fun “day in the life” video. A dry case study can turn into a quick, engaging “before and after” story. The best part? You don’t need a big budget or a fancy production team. Just creativity and a willingness to try.

Your 30-Day Challenge

Ready to test the waters? Here’s a simple plan to get started:

  1. Pick 3-5 trends from this list that feel like a good fit for your brand.
  2. Create one short video (under 30 seconds) for each trend.
  3. Post them at different times to see what works best.
  4. Track the results—views, likes, shares, and comments.
  5. Double down on what works and ditch what doesn’t.

Don’t overthink it. The goal isn’t perfection. It’s to learn what your audience responds to and build from there.

Why This Matters

B2B brands that ignore TikTok are missing out. Your customers are already there—scrolling, engaging, and making decisions. If you’re not part of the conversation, someone else will be. The brands that lead tomorrow are the ones experimenting today.

So, which trend will you try first? Drop a comment below or share this post with your team. Let’s make B2B marketing a little less boring—one TikTok at a time.

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KeywordShift Team

Experts in SaaS growth, pipeline acceleration, and measurable results.

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