30 Prompts for Go-To-Market (GTM) Checklists

** Why GTM Checklists Are Essential for Successful Launches**

Launching a product feels like standing at the edge of a cliff. One wrong step, and your big moment could disappear into the noise. Studies show that 90% of startups fail—not because their product is bad, but because they didn’t execute their go-to-market (GTM) strategy well. Remember Quibi? The short-form video app raised $1.75 billion but shut down in just six months. Why? They had a great product, but their launch plan was messy. No clear messaging, no targeted outreach, and no backup plan when things went wrong.

That’s where GTM checklists come in. A GTM checklist isn’t just another to-do list—it’s your launch playbook. While a generic marketing plan tells you what to do, a GTM checklist tells you how to do it, step by step. It covers everything: from pre-launch prep (like building hype on social media) to post-launch follow-ups (like tracking customer feedback). Think of it as your GPS for a successful launch. Without it, you’re driving blind.

Why Structured Prompts Save You Time (and Headaches)

Here’s the truth: most teams waste hours reinventing the wheel for every launch. Should you post on LinkedIn first or send an email? How do you optimize for Product Hunt? What’s the best way to track PR coverage? Pre-built prompts answer these questions before you even ask them. They:

• Reduce errors (no more forgetting key steps)
• Improve consistency (every launch follows the same proven process)
• Save time (no last-minute scrambling to figure out what’s next)

For example, a Product Hunt launch requires specific timing, messaging, and engagement tactics. A checklist prompt like “Schedule your Product Hunt post for 12 AM PST and prepare 10 early upvotes” ensures you don’t miss critical details.

Who Needs This Guide?

This isn’t just for big companies with huge marketing teams. Whether you’re a:

• Founder launching your first product
• Marketer juggling multiple campaigns
• Product manager coordinating cross-team efforts
• Growth hacker testing new channels

…you’ll find value in these prompts. They’re designed to work for any budget, from bootstrapped startups to funded scale-ups.

What’s Inside the 30 Prompts?

This guide breaks down GTM checklists into actionable categories, including:

• Product Hunt launches (timing, upvotes, and engagement)
• Social media (platform-specific strategies for LinkedIn, Twitter, and TikTok)
• Email campaigns (subject lines, segmentation, and follow-ups)
• Paid ads (targeting, creatives, and A/B testing)
• PR and influencer outreach (pitch templates and tracking)

No fluff—just clear, step-by-step instructions to turn your launch from chaotic to controlled. Ready to stop guessing and start launching with confidence? Let’s dive in.

Foundational GTM Checklist Prompts: Setting Up for Success

A great go-to-market (GTM) launch doesn’t happen by accident. It starts with a strong foundation—clear goals, the right audience, and smart planning. Without these, even the best product can get lost in the noise. The good news? You don’t need a big team or a huge budget to get it right. You just need the right prompts to guide your checklist.

Think of these prompts as your launch GPS. They keep you on track, help you avoid mistakes, and make sure you’re focusing on what really matters. Whether you’re launching on Product Hunt, social media, or email, these foundational questions will save you time and stress.

Start with the “Why”: Defining Your Launch Goals

Before you write a single tweet or design a landing page, ask yourself: What does success look like? Is it 1,000 sign-ups? $50K in revenue? 10,000 social shares? Without clear goals, you won’t know if your launch worked—or how to improve next time.

Here’s how to set them up:

• Be specific. Instead of “get more users,” try “acquire 500 paying customers in 30 days.”
• Make them measurable. Use numbers (e.g., “increase trial sign-ups by 30%”).
• Align with business goals. If your company’s focus is revenue, don’t just track vanity metrics like likes or shares.

Prompt examples to try:

• “List 3 primary KPIs for this launch. For each, explain why it matters.”
• “Define success metrics for [product name]. Include both short-term (first week) and long-term goals.”
• “What’s one thing that would make this launch a failure? How will you avoid it?”

If you skip this step, you’ll end up chasing the wrong things. For example, a SaaS company might focus on free trial sign-ups, only to realize later that most users never convert to paid plans. Better to track both sign-ups and conversion rates from the start.

Know Your Audience: Research and Segmentation

You wouldn’t sell ice to an Eskimo, right? The same logic applies to your launch. If you don’t know who you’re talking to, your messaging will fall flat. That’s why audience research is non-negotiable.

Start by asking:

• Who has this problem? (e.g., “Freelance designers who struggle with client feedback”)
• Where do they hang out online? (e.g., Reddit, LinkedIn groups, niche forums)
• What language do they use? (e.g., “I hate back-and-forth emails” vs. “I need better collaboration tools”)

Prompt examples for audience research:

• “Describe the top 3 pain points of your target audience. Use their exact words (from reviews, forums, or interviews).”
• “Segment your audience by [demographics/behavior]. Which group is most likely to buy? Why?”
• “Where does your ideal customer spend time online? List 5 places (websites, social platforms, communities).”

Here’s a real-world example: When Slack launched, they didn’t just target “businesses.” They focused on remote teams and startups who hated email. Their messaging—“Where work happens”—spoke directly to those pain points. That’s the power of knowing your audience.

Don’t Ignore the Competition: Benchmarking and Differentiation

You’re not launching in a vacuum. Your competitors are already out there, and your audience is comparing you to them. The key? Learn from their wins and their mistakes.

Start with a simple competitive analysis:

1. List 3-5 competitors.
2. Note their GTM strategies (e.g., “They launched on Product Hunt with a 24-hour giveaway”).
3. Find gaps (e.g., “They don’t offer a free trial—we can”).

Prompt examples for competitive analysis:

• “List 5 competitors and their GTM strategies. What worked? What didn’t?”
• “Identify 3 gaps in their launch approach. How can you fill them?”
• “What’s one thing your product does better than competitors? How will you highlight it in your launch?”

For example, when Notion launched, they didn’t just say, “We’re a productivity tool.” They positioned themselves as the all-in-one workspace that replaced tools like Evernote, Trello, and Google Docs. That differentiation helped them stand out in a crowded market.

Validate Before You Scale: Pre-Launch Checklist

Imagine spending months building a product, only to launch it and hear crickets. That’s why pre-launch validation is critical. You need to test your assumptions before you go all-in.

Here’s how to do it:

• Talk to real users. Ask beta testers: “What’s one thing that would make you pay for this?”
• Run a small test. Offer early access to a small group and track their behavior.
• Gather feedback. Use surveys or interviews to find out what’s missing.

Prompt examples for pre-launch validation:

• “Draft 5 questions for beta tester feedback. Focus on usability and pricing.”
• “Summarize key insights from early user interviews. What surprised you?”
• “What’s one feature users keep asking for? Should you add it before launch?”

A great example is how Superhuman validated their email client. They didn’t launch publicly until they had a waitlist of 100,000+ users. They used that time to refine the product based on real feedback. When they finally launched, they had a product people actually wanted.

Putting It All Together

A strong GTM foundation isn’t about ticking boxes—it’s about asking the right questions. What are your goals? Who is your audience? What makes you different? And how will you validate your product before launch?

The prompts in this section will help you build a checklist that’s tailored to your launch. Don’t rush this step. The time you spend here will save you headaches later.

Ready to move forward? Next, we’ll dive into channel-specific prompts to turn this foundation into a full-fledged launch plan.

Product Hunt GTM Checklist Prompts: How to Dominate Your Launch Day

Launching on Product Hunt can feel like stepping onto a stage with thousands of eyes watching. One wrong move, and your product might get lost in the noise. But with the right preparation, you can turn your launch into a viral moment that brings real users—not just upvotes.

The key? A solid go-to-market (GTM) checklist. Not just any checklist, but one that covers every critical step—from building hype before launch to keeping momentum after. Below, we’ll break down the exact prompts you need to create a winning Product Hunt strategy.

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Pre-Launch: Build Hype Before You Hit “Post”

A great Product Hunt launch doesn’t start on launch day. It starts weeks (or even months) before. The goal? Make sure people are excited to upvote, comment, and share your product the moment it goes live.

Here’s what you need to do:

1. Optimize Your Listing Your Product Hunt description is your first impression. If it’s vague or boring, hunters will scroll right past. Instead, write a clear, compelling pitch that answers:

• What problem does your product solve?
• How is it different from competitors?
• Why should someone care right now?

Prompt example: “Write a 300-word Product Hunt description for [product name]. Highlight [unique value prop] in the first two sentences. Include a short founder story, key features, and a strong call-to-action (e.g., ‘Try it free today’).”

2. Secure Early Upvotes Product Hunt’s algorithm favors posts with early engagement. That means you need upvotes before you launch. How? Reach out to friends, beta testers, and industry contacts who can support you.

Prompt example: “List 10 influencers, beta testers, or industry peers to notify 24 hours before launch. Include a short, personal message template for each.”

3. Tease Your Launch Don’t wait until launch day to tell people about your product. Share sneak peeks on Twitter, LinkedIn, or even a short demo video. The more people know in advance, the bigger your initial wave of upvotes will be.

Prompt example: “Draft 3 social media posts teasing the Product Hunt launch. Include a short video demo, a countdown, and a CTA to sign up for launch day notifications.”

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Launch Day: Execute Like a Pro

Launch day is chaotic. Between monitoring comments, responding to questions, and keeping engagement high, it’s easy to miss something. That’s why you need a clear plan.

1. Time It Right Product Hunt resets at 12 AM PST. If you post too late, you’ll miss the early wave of hunters. Aim to launch right at midnight (or as close as possible).

Prompt example: *“Create a 24-hour engagement schedule for launch day. Include:

• Posting time (12 AM PST)
• When to check for comments (every 2 hours)
• When to share updates on social media (morning, afternoon, evening)”*

2. Engage with the Community Product Hunt isn’t just about upvotes—it’s about conversation. If someone asks a question, answer it quickly. If someone leaves feedback, thank them. The more you engage, the more the algorithm will favor your post.

Prompt example: *“Draft 5 responses to common questions/comments on Product Hunt. Include:

• A thank-you message for upvotes
• A response to ‘How is this different from [competitor]?’
• A polite answer to ‘This feature is missing’ (with a roadmap mention)”*

3. Leverage Social Media Don’t rely only on Product Hunt’s audience. Share your launch on Twitter, LinkedIn, and relevant Slack/Discord communities. The more eyes on your post, the better.

Prompt example: *“Write a Twitter thread announcing the Product Hunt launch. Include:

• A short intro (why you built the product)
• A demo GIF or video
• A CTA to upvote and comment”*

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Post-Launch: Turn Hunters into Long-Term Users

The launch is over—but your work isn’t. Now, it’s time to convert those upvotes into real users.

1. Thank Your Supporters People who upvoted or commented took time to support you. A simple thank-you email can turn them into loyal users.

Prompt example: *“Design a thank-you email sequence for Product Hunt voters. Include:

• A personal note from the founder
• A special discount or early access offer
• A CTA to join your community (Slack, Discord, etc.)”*

2. Repurpose Your Launch Content Your Product Hunt post is a goldmine of content. Turn it into:

• A blog post recap
• A Twitter thread highlighting key takeaways
• A LinkedIn post thanking supporters

Prompt example: *“Identify 3 ways to repurpose launch content. Include:

• A blog post: ‘How We Got 500 Upvotes on Product Hunt’
• A Twitter thread: ‘5 Lessons from Our Launch Day’
• A LinkedIn post: ‘Thank You to Our Early Supporters’”*

3. Keep the Momentum Going Don’t let the hype die after launch day. Keep sharing updates, engaging with new users, and reminding people why your product matters.

Prompt example: *“Create a 7-day post-launch engagement plan. Include:

• Day 1: Thank-you emails
• Day 3: Share launch results on social media
• Day 7: Announce a new feature or update”*

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Case Study: How [Superhuman] Dominated Product Hunt

Superhuman’s Product Hunt launch is a masterclass in GTM strategy. Here’s what they did right:

✅ Pre-Launch:

• Built hype with a waitlist (over 100K signups before launch)
• Secured early upvotes from power users and influencers

✅ Launch Day:

• Posted at 12 AM PST with a clear, benefit-driven description
• Engaged with every comment within minutes

✅ Post-Launch:

• Sent personalized thank-you emails to voters
• Turned launch momentum into press coverage (TechCrunch, The Verge)

What They Could Have Improved:

• More social media teases before launch
• A stronger CTA in their Product Hunt description (e.g., “Join the waitlist now”)

How Prompts Could Have Helped:

• “Write a 200-word Product Hunt description focusing on speed and productivity.”
• “List 5 tech journalists to notify about the launch.”

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Key Takeaways: Your Product Hunt Launch Checklist

1. Start early—build hype before launch day.
2. Optimize your listing—make it clear, compelling, and benefit-driven.
3. Secure early upvotes—reach out to friends, beta testers, and influencers.
4. Engage like crazy—respond to every comment and question.
5. Follow up—thank supporters and keep the momentum going.

Product Hunt can be a game-changer for your product—but only if you treat it like a real launch, not just a one-day event. Use these prompts to build a checklist that covers every step, and you’ll be well on your way to a successful launch.

3. Social Media GTM Checklist Prompts: Building Hype Across Platforms

Social media is where your launch gets real. It’s not just about posting—it’s about creating a wave of excitement that carries your product forward. But here’s the problem: most teams treat social media like a last-minute task. They post randomly, hope for the best, and wonder why their launch falls flat.

The truth? A strong social media GTM strategy doesn’t happen by accident. It needs planning, platform-specific tactics, and a mix of organic and paid efforts. Whether you’re launching a B2B SaaS tool or a consumer app, the right prompts can turn your social channels into a launch powerhouse.

Let’s break it down.

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Tailor Your Content for Each Platform (Because One Size Doesn’t Fit All)

Every social platform has its own language. What works on LinkedIn won’t fly on TikTok—and vice versa. The key is to match your content to the platform’s strengths.

LinkedIn is where professionals go to learn. For a B2B launch, you need posts that educate, not just sell. Try this prompt: *“Write 5 LinkedIn posts for a B2B SaaS launch. Include:

• A problem your product solves (with data)
• A customer success story
• A behind-the-scenes look at your team
• A poll asking what features users want next
• A CTA to join the waitlist”*

Twitter/X thrives on quick, engaging content. Threads, memes, and hot takes work well here. Example: “Create a Twitter thread teasing a new product feature. Start with a bold statement, add a demo GIF, and end with a question to spark replies.”

Instagram and TikTok are visual-first. Short videos, reels, and stories perform best. Try: “Write a TikTok script teasing [product feature]. Use humor, show the problem, and end with a ‘wait for it…’ cliffhanger.”

Facebook is still useful for community-building. Groups and live videos can drive engagement. Example: “Draft a Facebook post announcing your launch. Include a short video, a link to sign up, and a question to encourage comments.”

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Plan Your Content Calendar (Because Consistency Wins)

Posting randomly won’t build momentum. You need a calendar that maps out pre-launch, launch day, and post-launch content.

Pre-launch (30 days out):

• Tease features with sneak peeks
• Share behind-the-scenes content
• Run polls to build anticipation

Launch week:

• Countdown posts
• Live Q&A or demo
• User-generated content (UGC) from beta testers

Post-launch:

• Share customer testimonials
• Highlight new features or updates
• Engage with comments and messages

Prompt to try: *“Map out a 30-day social media calendar for pre-launch, launch, and post-launch. Include:

• 3 posts per week (mix of videos, images, and text)
• 1 story or reel per week
• 1 engagement post (poll, question, or challenge)”*

Pro tip: Posting at the right time matters. Use this prompt to find your sweet spot: “Identify 3 optimal posting times per platform based on [your audience’s location and behavior].”

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Leverage Influencers and Communities (Because People Trust People)

Influencers and communities can amplify your reach—but you need to approach them the right way.

For influencers:

• Start with micro-influencers (they have engaged audiences)
• Personalize your pitch (no generic DMs!)
• Offer value (free access, exclusive content, or affiliate deals)

Prompt for influencer outreach: *“Draft a DM template to pitch influencers. Include:

• A personalized intro (mention their work)
• Why your product is a good fit for their audience
• What you’re offering in return”*

For communities:

• Join Facebook Groups, Reddit threads, or Slack channels where your audience hangs out
• Engage genuinely (don’t just drop links)
• Share value before promoting your product

Prompt to find the right communities: “List 5 relevant Facebook Groups or Subreddits where [your target audience] discusses [related topics].”

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Boost Your Reach with Paid Social (Because Organic Isn’t Enough)

Even the best organic strategy needs a paid boost. The key is to integrate ads seamlessly into your organic content.

Ad funnel for launch week:

1. Awareness: Run a video ad teasing your product
2. Consideration: Retarget viewers with a demo or case study
3. Conversion: Hit them with a limited-time offer

Prompt for ad variations: *“Write 3 ad variations for [platform] targeting [audience]. Include:

• A problem-solution angle
• A social proof angle (testimonials, stats)
• A scarcity angle (limited-time offer)”*

Pro tip: Use lookalike audiences to find people similar to your existing customers. Example prompt: “Create a lookalike audience targeting users similar to [your email list or website visitors].”

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Final Thought: Social Media Isn’t Just About Posting—It’s About Building a Movement

A successful social media GTM strategy isn’t just about checking boxes. It’s about creating a conversation, building trust, and turning followers into advocates.

Start with these prompts, test what works, and refine as you go. The goal isn’t perfection—it’s momentum. And momentum is what turns a launch into a movement.

4. Email GTM Checklist Prompts: Nurturing Leads Before, During & After Launch

Email is still one of the best ways to talk to your audience. It’s personal, direct, and you control the message. But if you send the wrong emails at the wrong time, people will ignore you—or worse, unsubscribe. A good email strategy doesn’t just sell your product. It builds trust, keeps people interested, and turns curious visitors into happy customers.

The problem? Most teams treat email like an afterthought. They send one or two emails on launch day and hope for the best. But the real magic happens before and after the launch. That’s where checklists come in. With the right prompts, you can create email sequences that feel natural, not pushy. Let’s break it down.

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Pre-Launch Emails: Build Anticipation Without Being Annoying

Before you launch, your goal is simple: get people excited. But you can’t just spam them with “Coming soon!” messages. You need a plan.

A good pre-launch sequence does three things:

• Teases the product (without giving everything away)
• Creates urgency (so people don’t forget)
• Collects early interest (so you know who’s really paying attention)

Here’s how to do it with prompts:

Prompt example: *“Write a 5-email pre-launch sequence for [product name]. Include:

• Email 1: A ‘sneak peek’ with a short demo or screenshot
• Email 2: A story about why you built this product
• Email 3: A limited-time early-bird offer
• Email 4: Social proof (testimonials or case studies)
• Email 5: A final reminder with a countdown to launch”*

Subject line ideas to test:

• “You’re invited to our secret preview 👀”
• “This changes everything (launching soon)”
• “Early access ends in 48 hours—don’t miss out”

Pro tip: Don’t make every email about selling. Mix in stories, behind-the-scenes content, or even a quick poll. People buy from brands they like, not just products they need.

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Launch Day Emails: Drive Urgency Without Being Pushy

Launch day is your big moment. But if your email is just “Hey, we launched!” with a link, you’re wasting an opportunity.

Your launch email should:

• Make it clear what’s new (don’t assume people remember)
• Create FOMO (fear of missing out)
• Give a reason to act now (discounts, bonuses, or deadlines)

Prompt example: *“Design a launch day email with:

• A bold headline (e.g., ‘It’s here! [Product] is live’)
• A short video or GIF showing the product in action
• A countdown timer for a limited-time offer
• A clear CTA (e.g., ‘Get 20% off today only’)
• Social proof (e.g., ‘Join 500+ early users’)”*

What to avoid:

• Long blocks of text (people skim emails)
• Too many CTAs (stick to one main action)
• Generic subject lines like “Our launch is here!”

After the launch, send a thank-you email. It’s a small touch, but it makes people feel valued.

Prompt example: *“Write a post-launch ‘thank you’ email with:

• A personal note from the founder
• A quick recap of the launch (e.g., ‘We hit 1,000 signups!’)
• A soft CTA (e.g., ‘Try it now’ or ‘Share your feedback’)“*

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Post-Launch Emails: Keep People Engaged (and Reduce Churn)

The launch is over, but your work isn’t. Now, you need to turn new users into loyal customers.

A good post-launch sequence does three things:

1. Onboards users (so they actually use the product)
2. Upsells or cross-sells (without being annoying)
3. Wins back inactive users (before they forget you)

Prompt example: *“Create a 7-day onboarding email sequence for [product]. Include:

• Day 1: Welcome + quick setup guide
• Day 3: A success story or case study
• Day 5: A tip or hack to get more value
• Day 7: A check-in (e.g., ‘How’s it going?’) with a CTA to upgrade”*

For users who didn’t convert: *“Draft a win-back email for users who signed up but didn’t buy. Include:

• A reminder of what they’re missing
• A limited-time offer (e.g., ‘Last chance for 15% off’)
• A question to re-engage (e.g., ‘What’s holding you back?’)”*

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A/B Testing: Make Your Emails Better Over Time

Even the best email sequences can be improved. The key? Testing.

Here’s what to test first:

• Subject lines (short vs. long, emojis vs. no emojis)
• CTA buttons (color, text, placement)
• Email length (short and punchy vs. detailed)

Prompt example: *“List 3 subject line variations to test for [email type]. Example:

1. ‘Your early access is ending soon 🚀’
2. ‘Last chance: 24 hours left for 20% off’
3. ‘We saved a spot for you…’”*

Another prompt: *“Identify 2 email elements to optimize. Example:

• CTA placement (top vs. bottom of email)
• Email length (short vs. long)”*

Pro tip: Only test one thing at a time. If you change the subject line and the CTA, you won’t know which one worked.

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Final Thought: Email Isn’t Dead—But Bad Emails Are

A good email strategy doesn’t have to be complicated. It just needs to be thoughtful. Use these prompts to build sequences that feel personal, not robotic. Test, tweak, and improve over time.

The best part? Once you have a system in place, you can reuse it for every launch. No more last-minute panic. Just consistent, effective emails that turn leads into customers.

Ready to try it? Pick one prompt from this list and start writing. Your inbox (and your sales) will thank you.

5. Paid Ads & PR GTM Checklist Prompts: Scaling Your Reach

Paid ads and PR can feel like throwing money into a black hole if you don’t plan carefully. You set up a campaign, spend a few hundred dollars, and… crickets. No signups, no buzz, just a lighter wallet. The problem isn’t the channels—it’s the lack of a clear strategy. Without the right prompts, you’re guessing what works instead of knowing.

This section gives you the exact questions to ask yourself (or your team) to build a paid ads and PR plan that actually moves the needle. No fluff, no vague advice—just actionable prompts to turn your launch into a high-reach, high-impact event.

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Paid Ads: Turning Budget into Customers

Paid ads are like a megaphone for your launch. But if you shout the wrong message, no one listens. The key is testing, refining, and scaling what works. Here’s how to structure your approach:

1. Platform-Specific Ad Copy

Different platforms need different messaging. What works on LinkedIn (professional, data-driven) flops on Meta (emotional, visual). Use these prompts to craft platform-specific ads:

• “Write 3 ad copy variations for [Google Ads/Meta/LinkedIn] targeting [your audience]. Include:
  • A headline that grabs attention
  • A benefit-driven body (what’s in it for them?)
  • A clear CTA (e.g., ‘Sign up now,’ ‘Get 20% off’)”
• “Create a carousel ad for Meta showing [product features/benefits] in 5 slides.”
• “Draft a LinkedIn ad targeting [job title] with a case study or social proof.”

Pro tip: For retargeting, focus on warm audiences. Use this prompt: “Define a retargeting audience for launch week. Include:

• Website visitors from the last 30 days
• Engagers with your social posts
• Email subscribers who didn’t convert”

2. Budget Allocation & ROI Tracking

Throwing money at ads without tracking is like driving blindfolded. Use these prompts to stay on course:

• “Allocate a $5K launch budget across Google Ads, Meta, and LinkedIn. Justify each split based on [audience size, CPC, past performance].”
• “Set up UTM parameters for all ad links. Include:
  • Source (e.g., Meta, Google)
  • Medium (e.g., CPC, display)
  • Campaign name (e.g., ‘Launch_Week_2024’)”
• “Create a spreadsheet to track daily ad spend, clicks, and conversions. Highlight red flags (e.g., high CPC, low CTR).”

Example: A SaaS startup split their $10K budget 50% Meta (for brand awareness), 30% LinkedIn (for B2B leads), and 20% Google Ads (for high-intent searches). They saw a 3x ROI by focusing on retargeting.

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PR & Media Outreach: Getting Press Without a Big Name

PR isn’t just for Apple or Tesla. Even small launches can get coverage if you pitch the right people with the right angle. The secret? Personalization and persistence.

1. Crafting Your Pitch

Journalists get hundreds of emails daily. Yours needs to stand out. Use these prompts:

• “Draft a press release for [product launch]. Include:
  • A headline that’s newsworthy (not just ‘We launched!’)
  • A 1-sentence hook (why should they care?)
  • Quotes from the founder or early users
  • High-res images or a demo video”
• “Write a cold email template to pitch [journalist/blogger]. Personalize it with:
  • A specific article they wrote
  • Why your product fits their beat
  • A clear ask (e.g., ‘Would you be open to a quick demo?’)“

2. Finding the Right Contacts

Don’t spray and pray. Target journalists who actually cover your niche. Use this prompt: “List 10 journalists/bloggers to pitch for [your industry]. Include:

• Their name, outlet, and email
• A recent article they wrote (to reference in your pitch)
• Why they’d care about your launch”

Tools to help: Use Hunter.io to find emails or Muck Rack to track journalists’ beats.

Example: A fintech startup got featured in TechCrunch by pitching a story about how their tool solved a common pain point for freelancers. They didn’t just send a press release—they offered an exclusive interview with data to back their claims.

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Affiliate & Referral Programs: Turning Users into Advocates

Word-of-mouth is free marketing, but you can speed it up with incentives. Affiliate and referral programs turn happy users into your sales team.

1. Designing the Program

The best programs are simple and rewarding. Use these prompts:

• “Design a referral program with [X] rewards. Include:
  • How users earn points (e.g., ‘Refer 3 friends, get 1 month free’)
  • How they redeem rewards (e.g., discount codes, cash)
  • A timeline (e.g., ‘Launch week only: double points’)”
• “Write a partner outreach email template to recruit affiliates. Include:
  • Why you’re reaching out (e.g., ‘We love your audience’)
  • What’s in it for them (e.g., ‘20% commission on sales’)
  • Next steps (e.g., ‘Reply if interested’)“

2. Tracking Success

You can’t improve what you don’t measure. Use this prompt: “Set up a dashboard to track referral program performance. Include:

• Number of referrals per user
• Conversion rate (how many referrals sign up?)
• Top referrers (to reward them publicly)”

Example: Dropbox’s referral program gave users extra storage for inviting friends. It grew their user base by 60% in 15 months—without spending a dime on ads.

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Putting It All Together

Paid ads, PR, and referrals aren’t separate strategies—they’re pieces of the same puzzle. The best launches use all three to create a flywheel effect: ads drive traffic, PR builds credibility, and referrals turn users into promoters.

Start with one channel, test, and scale. Use the prompts above to build your checklist, and you’ll avoid the common pitfalls of wasted spend or missed opportunities. The goal isn’t perfection—it’s progress. And progress starts with asking the right questions.

6. Post-Launch GTM Checklist Prompts: Turning Momentum Into Growth

Your product is live. The launch hype is fading. Now what? This is where many teams drop the ball. They celebrate the launch, then move on to the next big thing—leaving growth on the table. But smart teams know the real work starts after launch. The first few weeks are your chance to turn early momentum into long-term success.

Think of it like baking a cake. The launch is just taking it out of the oven. Now you need to let it cool, add the frosting, and serve it in a way that makes people come back for seconds. That’s what post-launch optimization is all about. It’s not glamorous, but it’s where the real magic happens.

Measuring What Matters: Performance Analysis Prompts

You can’t improve what you don’t measure. But with so many metrics flying around, it’s easy to get lost in vanity numbers. Focus on the ones that actually move the needle. Ask yourself:

• “What 5 key metrics will tell me if this launch succeeded?” (Hint: Look beyond signups. Think retention, engagement, and revenue.)
• “How do my actual results compare to my projections?” (If you missed the mark, dig into why. Was it the messaging? The audience? The timing?)
• “Which channels drove the most high-quality users?” (Not all traffic is equal. A small but engaged audience is better than a flood of tire-kickers.)

Here’s a quick checklist to keep your analysis sharp:

1. Track user behavior – Are people using the product as intended? If not, why?
2. Monitor churn – Are users sticking around, or dropping off after a week?
3. Check conversion rates – Where are people getting stuck in your funnel?
4. Compare cohorts – How do early adopters behave vs. later signups?
5. Listen to feedback – What are users saying in reviews, surveys, or support tickets?

If the numbers aren’t where you want them, don’t panic. Even the best launches have room for improvement. The key is to act fast.

Iteration & Optimization: Fix What’s Broken

Data is useless if you don’t act on it. The best GTM teams treat post-launch as a series of experiments. They ask:

• “Which 3 channels underperformed, and how can I fix them?” (Example: If LinkedIn ads flopped, was it the targeting? The creative? The offer?)
• “What’s one small tweak I can make to improve [metric] by 10%?” (Sometimes, a tiny change—like a clearer CTA—can make a big difference.)
• “How can I turn a one-time launch into an ongoing campaign?” (Example: Repurpose launch content into a follow-up email series or social posts.)

Pro tip: Don’t try to fix everything at once. Pick one or two areas, test changes, and measure the impact. Small wins add up.

Leveraging Social Proof: Customer Feedback & Testimonials

People trust other people more than they trust your marketing. That’s why social proof is gold post-launch. But most teams wait too long to collect it. Start now.

• “What’s the best way to gather user feedback without annoying them?” (Short surveys, in-app prompts, or even a quick email: “What’s one thing we could improve?”)
• “How can I turn happy customers into advocates?” (Ask for testimonials, case studies, or even a quick video review.)
• “What’s a simple template for requesting testimonials?” (Example: “Hi [Name], we’d love to feature your story! Could you share how [Product] helped you with [specific problem]?”)

Case study: A SaaS company increased conversions by 30% just by adding a few short testimonials to their landing page. People want to see real results—not just promises.

Scaling Beyond the Launch: Long-Term Growth Prompts

A launch is just the beginning. The real goal is sustainable growth. That means thinking ahead.

• “What’s my 6-month GTM roadmap?” (Break it into phases: Month 1-2 = optimization, Month 3-4 = expansion, Month 5-6 = scaling.)
• “Which 3 new audience segments should I target next?” (Example: If you launched to freelancers, could you expand to small businesses?)
• “How can I turn early adopters into power users?” (Example: Offer exclusive features, early access, or a referral program.)

Here’s the thing: Growth doesn’t happen by accident. It’s the result of small, consistent actions. The teams that win are the ones that keep iterating, keep listening, and keep pushing forward—long after the launch confetti has settled.

So ask yourself: What’s one thing I can do today to turn my launch momentum into lasting growth? Then go do it.

Conclusion: Building Your Custom GTM Checklist with These Prompts

You now have 30 ready-to-use prompts to build your go-to-market (GTM) checklist—whether you’re launching on Product Hunt, social media, email, or paid ads. But how do you make these prompts work for your product? Let’s break it down.

Quick Recap: Your GTM Prompts by Channel

Here’s a simple way to find the right prompts for your launch:

Channel	Key Prompts
Product Hunt	Pre-launch hype, launch day engagement, post-launch follow-up
Social Media	Teaser posts, influencer outreach, user-generated content
Email	Pre-launch nurture, launch announcement, post-launch thank-you
Paid Ads	Ad copy variations, audience targeting, retargeting strategies
PR & Outreach	Press pitch angles, journalist follow-ups, community engagement

Adapt These Prompts for Your Product

Not all products are the same—so your GTM checklist shouldn’t be either. Here’s how to tweak these prompts:

• B2B SaaS? Focus on LinkedIn outreach, case studies, and demo requests.
• B2C e-commerce? Prioritize Instagram ads, influencer collabs, and email flows.
• Physical product? Highlight unboxing experiences, local PR, and Amazon SEO.
• Freemium model? Use prompts for onboarding sequences and upsell emails.

The key? Start with one channel, test, and refine. Don’t try to do everything at once.

Tools to Make GTM Execution Easier

A checklist is only as good as your ability to execute it. Here are some tools to keep you on track:

• Notion or Trello – Organize tasks, deadlines, and team collaboration.
• HubSpot or Mailchimp – Automate email sequences and track performance.
• Canva – Quickly design social media assets and ads.
• Google Analytics – Monitor traffic and conversions in real time.

Pro tip: Set up a shared dashboard where your team can see progress at a glance. A GTM launch is a team sport—don’t go it alone.

Your Next Step: Download the Free GTM Checklist Template

You’ve got the prompts. Now, put them into action. To make it even easier, we’ve created a free GTM checklist template—pre-filled with these prompts, ready for you to customize.

[Download the Free GTM Checklist Template Here]

What’s Your Biggest GTM Challenge?

Every launch is different. Some teams struggle with timing. Others with messaging. What’s the one thing holding your GTM plan back? Drop a comment below—we’d love to hear (and maybe even help).