5 Prompts for Minimalist Iconography
- **Introduction **
- Why Minimalist Iconography Works for SaaS Websites
- Your Brain Loves Simple Shapes
- Trust Starts with Professionalism
- Case Study: How Notion Uses Minimalist Icons to Rule Productivity
- When Minimalism Goes Wrong (And How to Fix It)
- SEO and Accessibility: The Hidden Benefits
- The Bottom Line
- The 5 Essential Prompts for Minimalist Line-Art Icons
- 1. “Generate a single-line icon for [concept] in a geometric style”
- 2. “Create a monoline icon for [concept] with a 2px stroke weight”
- 3. “Design a minimalist icon for [concept] using only circles and lines”
- 4. “Generate a negative-space icon for [concept] in a flat style”
- 5. “Create a set of 3 cohesive line-art icons for [related concepts]”
- Final Tip: Iterate Until It Feels Right
- Tools and Workflows for Generating Minimalist Icons
- AI-Powered Icon Generators: Fast but Not Perfect
- Design Software for Refining AI Outputs
- Plugins and Scripts to Speed Up Workflow
- Free and Paid Icon Libraries for Inspiration
- Workflow Example: From Prompt to Final Icon
- Final Thoughts
- Best Practices for Implementing Minimalist Icons in SaaS
- Keep Icons Consistent Across All Platforms
- Make Sure Icons Look Sharp on Any Screen
- Color and Contrast: Make Icons Accessible for Everyone
- Should You Animate Your Icons?
- Test Your Icons to See What Works Best
- Final Thoughts: Keep It Simple, But Not Too Simple
- Common Mistakes and How to Fix Them
- Overcomplicating the Design (When Less Isn’t Enough)
- Inconsistent Styling (When Your Icons Look Like a Mess)
- Ignoring Cultural Differences (When Your Icons Don’t Travel Well)
- Poor File Optimization (When Your Icons Slow Down Your Site)
- The Bottom Line: Keep It Simple, Keep It Clear
- Case Study: Redesigning a SaaS Website with Minimalist Icons
- The Problem: A Cluttered Interface with Outdated Icons
- The Solution: Minimalist Line-Art Icons
- Step 1: Research and Inspiration
- Step 2: Prototyping the Icons
- Step 3: Testing with Real Users
- Step 4: Rolling Out the Redesign
- The Results: Better UX, Higher Conversions
- Key Takeaways for Your SaaS Website
- Final Thoughts: What We Learned
- Conclusion
- What’s Next for Minimalist Icons?
- How to Stay Ahead
**Introduction **
Minimalist design isn’t just a trend—it’s the new standard for SaaS branding. Look at tools like Notion, Slack, or Stripe. Their interfaces feel clean, fast, and easy to use. Why? Because they strip away the noise and focus on what matters: clarity and function. At the heart of this approach is minimalist iconography—simple, elegant symbols that guide users without overwhelming them.
But here’s the problem: creating effective minimalist icons is harder than it looks. Too many lines, and they become cluttered. Too few, and they lose meaning. Inconsistent styles confuse users, while generic designs make your brand forgettable. For non-designers, this can feel like a guessing game. How do you strike the right balance between simplicity and personality?
That’s where AI and prompt-based design come in. With the right prompts, anyone can generate professional-quality icons—no design degree required. These tools don’t just save time; they help you experiment, iterate, and refine until you get it perfect. Whether you’re building a fintech app, a productivity tool, or a healthcare platform, minimalist icons can elevate your brand’s look and feel.
In this guide, we’ll cover five powerful prompts to create clean, functional icons for your SaaS website. You’ll learn:
- How to keep icons simple without sacrificing meaning
- Ways to adapt designs for different industries (fintech, productivity, healthcare, etc.)
- Common mistakes to avoid (and how to fix them)
- Practical tips for testing and refining your icons
Ready to create icons that look great and work even better? Let’s dive in.
Why Minimalist Iconography Works for SaaS Websites
Icons are like the silent guides of your SaaS website. They point users in the right direction, break up walls of text, and make complex features feel simple. But not all icons are created equal. Minimalist icons—those clean, line-art designs you see on tools like Notion or Stripe—do more than just look good. They work better. Here’s why.
Your Brain Loves Simple Shapes
Think about the last time you used a confusing app. Maybe the icons were too detailed, or they all looked the same. Your brain had to work harder to figure out what each one meant. That’s called cognitive load, and it’s the enemy of good UX.
Minimalist icons cut through the noise. They use basic shapes, thin lines, and plenty of white space. Why? Because our brains process simple visuals faster. A study from MIT found that people can recognize images in as little as 13 milliseconds. That’s faster than blinking. When icons are stripped down to their essentials, users don’t have to think—they just get it.
This isn’t just about speed. It’s about reducing decision fatigue. Every extra detail in an icon forces the user to pause, even if just for a split second. Over time, those pauses add up. Minimalist icons keep the experience smooth, so users can focus on what really matters: your product.
Trust Starts with Professionalism
First impressions matter. When a user lands on your SaaS website, they’re subconsciously asking: “Can I trust this tool?” Cluttered or overly complex icons send the wrong signal. They make your product feel amateurish, like it was designed in a hurry.
Minimalist icons, on the other hand, scream professionalism. They show that you’ve thought about every detail. Take Stripe, for example. Their dashboard uses simple, monoline icons for payments, invoices, and reports. The design is so clean that it feels effortless—even though the product itself is complex. That’s the power of minimalism. It makes your tool feel polished, reliable, and worth the user’s time.
Another great example is Linear, the project management tool. Their icons are so simple they’re almost abstract. A tiny triangle for “issues,” a circle for “cycles,” a square for “projects.” Yet, they’re instantly recognizable. Why? Because Linear’s team didn’t just design icons—they designed a system. Every shape has a purpose, and every line serves a function. That consistency builds trust.
Case Study: How Notion Uses Minimalist Icons to Rule Productivity
Notion is the king of minimalist iconography. Their entire app is built around simple, line-art icons that guide users through a sea of features. Here’s what they do right:
- Consistency: Every icon follows the same thin, rounded line style. No exceptions.
- Clarity: Even abstract concepts (like “databases” or “relations”) are represented with intuitive shapes.
- Hierarchy: Icons are paired with text labels, so users never have to guess.
The result? Notion feels easy to use, even though it’s one of the most powerful productivity tools out there. Their icons don’t just look good—they teach users how to navigate the app.
But here’s the kicker: Notion’s icons aren’t just minimalist for aesthetics. They’re minimalist for performance. Fewer details mean smaller file sizes, which means faster load times. That’s a big deal for SaaS websites, where every millisecond counts toward keeping users engaged.
When Minimalism Goes Wrong (And How to Fix It)
Minimalist icons aren’t a magic bullet. If you take simplicity too far, you risk making your icons too vague. A circle could mean anything—a button, a status indicator, a loading spinner. Without context, it’s meaningless.
Here’s how to avoid the pitfalls:
- Test for ambiguity: Show your icons to someone who’s never used your product. Can they guess what each one does? If not, add a little more detail.
- Balance uniqueness with recognizability: Your icons should stand out, but not so much that users have to relearn them. Stick to familiar shapes (a house for “home,” a gear for “settings”) and tweak them just enough to feel fresh.
- Use color sparingly: Minimalist icons often rely on a single color. That’s fine, but make sure the color has meaning. For example, red for errors, green for success.
SEO and Accessibility: The Hidden Benefits
Minimalist icons don’t just help users—they help your website’s performance, too. Here’s how:
- Faster load times: Smaller file sizes mean your pages load quicker. That’s a win for Core Web Vitals, Google’s ranking factor for page speed.
- Better accessibility: Simple icons are easier to describe in alt text. For example, instead of writing “a detailed icon of a person with a briefcase and a laptop,” you can say “a person icon.” Shorter alt text is better for screen readers.
- Responsive design: Minimalist icons scale beautifully on any device, from desktop to mobile. No pixelation, no awkward cropping.
The Bottom Line
Minimalist iconography isn’t just a trend—it’s a smart design choice for SaaS websites. It speeds up cognitive processing, builds trust, and improves performance. But like any tool, it has to be used thoughtfully. The best minimalist icons strike a balance: simple enough to be intuitive, but unique enough to feel like your brand.
So next time you’re designing icons for your SaaS product, ask yourself: “What’s the simplest way to communicate this idea?” Then strip away everything else. Your users (and your conversion rates) will thank you.
The 5 Essential Prompts for Minimalist Line-Art Icons
Minimalist icons are everywhere in SaaS design. They look clean, load fast, and work well on any screen size. But creating them isn’t always easy—especially if you’re not a designer. The good news? With the right prompts, you can generate professional-quality icons in minutes, even if you’ve never opened Illustrator.
The key is knowing how to ask for what you want. A vague prompt like “make a simple icon” might give you something usable, but it won’t be consistent or scalable. Instead, you need to guide the AI (or your designer) with clear instructions about style, stroke weight, and composition. Below are five essential prompts that will help you create minimalist line-art icons that look polished and work perfectly for your SaaS website.
1. “Generate a single-line icon for [concept] in a geometric style”
Single-line icons are the backbone of minimalist design. They use one continuous stroke to create a shape, which keeps things simple and elegant. The geometric style adds structure, making the icons feel modern and professional.
When to use this prompt:
- For dashboard elements (e.g., “analytics,” “settings,” “notifications”)
- For action buttons (e.g., “download,” “share,” “edit”)
- For navigation menus (e.g., “home,” “profile,” “messages”)
How to refine it for consistency:
- Specify stroke width (e.g., “1.5px stroke”)
- Mention corner radius (e.g., “slightly rounded corners”)
- Ask for symmetry (e.g., “balanced proportions”)
Example outputs:
- A single-line “cloud” icon with smooth curves
- A “lock” icon with sharp angles for security
- A “graph” icon with straight lines for analytics
If the first result isn’t perfect, tweak the prompt. For example: “Generate a single-line icon for ‘analytics’ in a geometric style with a 1.5px stroke and rounded corners.”
2. “Create a monoline icon for [concept] with a 2px stroke weight”
Monoline icons use a uniform stroke width throughout, which makes them easy to scale and recognize. The 2px stroke weight is a sweet spot—thick enough to be visible on small screens but thin enough to stay minimal.
Why stroke weight matters:
- Too thin (1px) can disappear on high-resolution screens
- Too thick (3px+) can look bulky and lose detail
- 2px is the most versatile for SaaS interfaces
Tools to test and adjust stroke weight:
- Figma/Illustrator: Use the stroke panel to tweak thickness
- AI generators (MidJourney, DALL·E): Specify stroke weight in the prompt
- Canva: Use the “outline” effect to adjust thickness
Common mistakes and fixes:
- Mistake: Icons look blurry when scaled down. Fix: Export as SVG (vector format) instead of PNG.
- Mistake: Stroke weight changes when resizing. Fix: Enable “scale strokes” in design tools.
3. “Design a minimalist icon for [concept] using only circles and lines”
Geometric constraints force creativity. By limiting yourself to circles and lines, you ensure the icons stay clean and cohesive. This approach works especially well for abstract concepts like “cloud storage” or “data sync.”
Step-by-step breakdown (example: “cloud storage” icon):
- Start with a circle for the “cloud” shape.
- Add smaller circles inside for “data” or “files.”
- Use straight lines to connect them (e.g., a “sync” arrow).
- Keep all strokes the same width for consistency.
How to maintain brand identity:
- Use your brand’s color palette (even in black-and-white mockups)
- Stick to a consistent corner radius (e.g., 2px for all rounded edges)
- Align icons to a grid for uniformity
4. “Generate a negative-space icon for [concept] in a flat style”
Negative space icons use the empty areas within a shape to create meaning. They’re clever, memorable, and perfect for minimalist designs. For example, a “settings” icon might use the space between gears to form a wrench.
Why negative space works:
- Adds depth without extra elements
- Makes icons more engaging (users “discover” the meaning)
- Works well for complex concepts (e.g., “export,” “merge”)
Examples in SaaS:
- A “download” icon where the arrow is formed by negative space
- A “heart” icon with a hidden “checkmark” for “favorites”
- A “lock” icon where the keyhole is created by empty space
Tips for testing clarity:
- Shrink the icon to 16x16px—can you still recognize it?
- Show it to someone unfamiliar with your product—do they “get it”?
- Avoid overcomplicating—negative space should enhance, not confuse.
5. “Create a set of 3 cohesive line-art icons for [related concepts]”
A single icon is useful, but a set is powerful. Cohesive icons make your interface feel polished and intentional. For example, a “file,” “folder,” and “upload” icon set should share the same style, stroke weight, and proportions.
How to ensure visual harmony:
- Use the same stroke width (e.g., 2px for all)
- Keep corner radius consistent (e.g., 1px for all rounded edges)
- Align icons to a grid (e.g., 24x24px canvas)
Tools for generating and aligning icon sets:
- MidJourney/DALL·E: Generate multiple icons in one prompt (e.g., “3 cohesive line-art icons for ‘file,’ ‘folder,’ and ‘upload’ in 2px stroke”)
- Figma: Use auto-layout to align icons
- Canva: Apply the same color and stroke settings to all icons
Real-world example:
- Notion’s sidebar icons (e.g., “database,” “page,” “calendar”) all use the same thin stroke and rounded corners.
- Slack’s reaction icons (e.g., “thumbs up,” “heart,” “laugh”) share a playful, monoline style.
Final Tip: Iterate Until It Feels Right
Even the best prompts won’t always give you the perfect icon on the first try. That’s okay! The beauty of minimalist design is that small tweaks—like adjusting stroke weight or simplifying shapes—can make a big difference. Try a few variations, test them in your interface, and pick the one that feels most intuitive.
Ready to start? Pick one of these prompts, plug in your concept, and see what you create. You might be surprised at how quickly you can build a library of clean, scalable icons for your SaaS product.
Tools and Workflows for Generating Minimalist Icons
Creating clean, professional icons doesn’t have to be complicated. With the right tools and workflows, you can generate minimalist icons in minutes—even if you’re not a designer. The key is knowing which tools to use and how to refine your results. Let’s break it down step by step.
AI-Powered Icon Generators: Fast but Not Perfect
AI tools like MidJourney, DALL·E, and Stable Diffusion can generate icons quickly, but they each have strengths and weaknesses.
- MidJourney is great for artistic, detailed icons but often needs heavy editing to simplify. It works best when you give very specific prompts like “minimalist line-art icon of a cloud, single thin stroke, no shading, white background.”
- DALL·E is faster and more consistent for simple shapes, but sometimes the results look too generic. It’s good for quick experiments.
- Stable Diffusion gives you more control with custom models, but it takes time to learn. If you’re serious about icon design, this is the most flexible option.
The biggest problem with AI-generated icons? They’re not always vector-ready. You’ll need to clean them up in design software.
Design Software for Refining AI Outputs
Once you have a rough AI-generated icon, you’ll need to refine it. Here’s what works best:
- Figma is free and easy for beginners. It has plugins like “Vectorizer AI” to turn pixel images into clean vectors.
- Adobe Illustrator is the industry standard for vector editing. Use the “Image Trace” tool to convert AI outputs into scalable icons.
- Affinity Designer is a cheaper alternative to Illustrator with similar features.
Essential editing steps:
- Remove extra details (AI often adds unnecessary lines).
- Adjust stroke width for consistency.
- Simplify shapes with the “Simplify Path” tool.
- Export as SVG for perfect scaling.
Plugins and Scripts to Speed Up Workflow
If you’re working in Figma or Illustrator, these tools can save hours:
- Figma Plugins:
- “Iconify” – Quickly insert pre-made icons.
- “Vectorizer AI” – Converts images to vectors automatically.
- Illustrator Scripts:
- “Batch Export” – Saves multiple icons at once.
- “Stroke to Outline” – Converts strokes to shapes for better control.
Free and Paid Icon Libraries for Inspiration
If you don’t want to start from scratch, these libraries are goldmines:
- Feather Icons – Free, open-source, and ultra-minimalist.
- Streamline Icons – Huge paid library with consistent styles.
- Heroicons – Free, designed for SaaS products.
How to adapt existing icons to your brand:
- Change stroke width to match your design system.
- Adjust corner radius (rounded vs. sharp edges).
- Recolor to fit your brand palette.
Workflow Example: From Prompt to Final Icon
Here’s how I create icons in under 30 minutes:
- Generate with AI – Use a prompt like “minimalist line-art icon of a gear, single thin stroke, no fill, white background.”
- Vectorize – Import into Figma/Illustrator and trace.
- Simplify – Remove extra points, adjust curves.
- Export – Save as SVG for web use.
Pro Tip: Always test icons at small sizes (16x16px) to ensure they stay readable.
Final Thoughts
AI tools make icon creation faster, but they’re not perfect. The best workflow combines AI generation with manual refinement. Start with a strong prompt, clean up the output, and use design software to polish it. With practice, you’ll build a library of clean, scalable icons that elevate your SaaS website.
Ready to try? Pick one tool from this list and experiment—you might be surprised at how easy it is.
Best Practices for Implementing Minimalist Icons in SaaS
Minimalist icons are more than just pretty pictures—they’re a key part of your SaaS product’s user experience. When done right, they make your interface cleaner, easier to understand, and more professional. But if you don’t follow best practices, they can create confusion, slow down your site, or even frustrate users. So how do you make sure your icons work as hard as they should?
Let’s break it down into the most important things to keep in mind.
Keep Icons Consistent Across All Platforms
Imagine opening your SaaS dashboard on a laptop, then switching to your phone. If the icons look different—maybe thicker lines on mobile or different colors—it feels messy. Users shouldn’t have to relearn your interface just because they changed devices.
How to do it right:
- Use the same stroke weight (thin, medium, or bold) everywhere.
- Stick to one style (rounded corners, sharp edges, or geometric shapes).
- Keep spacing and sizing uniform—icons should align neatly in menus and buttons.
- Test on different screens (desktop, tablet, mobile) to spot inconsistencies.
A great example is Notion’s icon system. Whether you’re on the web app or mobile, their icons look identical—same thin lines, same rounded style, same spacing. This makes the product feel polished and reliable.
Make Sure Icons Look Sharp on Any Screen
Nothing ruins a clean design faster than blurry or pixelated icons. Since SaaS products are used on everything from high-resolution monitors to small phone screens, your icons need to scale perfectly.
SVG vs. PNG: Which is better?
- SVG (Scalable Vector Graphics) is the best choice for icons. It’s a vector format, meaning it stays crisp at any size. Plus, SVG files are usually smaller, which helps your site load faster.
- PNG works for complex images (like photos), but for simple icons, it’s not ideal. PNGs are raster-based, so they get blurry when enlarged. They also take up more space, which can slow down your site.
Pro tip: If you must use PNG, export it at 2x or 3x the size you need (e.g., if your icon is 24px, export it at 48px or 72px). This ensures it looks sharp on high-DPI screens.
Color and Contrast: Make Icons Accessible for Everyone
Not all users see colors the same way. Some have color blindness, while others use screen readers. If your icons rely too much on color or have poor contrast, they might be hard to see—or even invisible.
WCAG guidelines for icon visibility:
- Minimum contrast ratio: Icons should have at least a 3:1 contrast ratio against their background (4.5:1 for text).
- Don’t rely on color alone: If an icon is red for “error” and green for “success,” add a shape (like an “X” or checkmark) so color-blind users can tell the difference.
- Test with tools: Use WebAIM Contrast Checker or Stark (a Figma plugin) to check if your icons meet accessibility standards.
Example: Slack’s icons use high contrast and clear shapes—even if you can’t see the colors, the symbols (like the paperclip for attachments) are easy to recognize.
Should You Animate Your Icons?
Animation can make your interface feel more dynamic, but it’s easy to overdo it. A subtle hover effect can guide users, but too much movement can be distracting.
When to use animation:
- Hover effects: A slight color change or scale-up when users hover over an icon makes it feel interactive.
- Loading states: A spinning icon (like a refresh symbol) tells users something is happening.
- Success/error feedback: A quick checkmark animation after an action confirms completion.
When to avoid animation:
- Critical actions: If an icon is part of a key workflow (like “Save” or “Delete”), keep it static—users shouldn’t have to wait for an animation to finish.
- Too many moving parts: If every icon animates, the interface feels chaotic.
Pro tip: Use CSS animations (not GIFs) for smooth, lightweight effects. They’re easier to control and don’t slow down your site.
Test Your Icons to See What Works Best
Even the best-designed icons might not perform as well as you expect. The only way to know for sure? A/B testing.
How to test icons effectively:
- Pick one variable to test (e.g., icon style, color, or placement).
- Use tools like Google Optimize or Hotjar to split traffic between versions.
- Track engagement metrics—do users click the new icon more? Does it reduce confusion?
- Look at heatmaps to see if users notice the icon at all.
Example: A SaaS company tested two versions of their “Settings” icon—a gear symbol vs. a wrench. The gear icon had 20% more clicks, so they kept it.
Final Thoughts: Keep It Simple, But Not Too Simple
Minimalist icons are powerful because they remove clutter and focus on what matters. But if you strip away too much, they become confusing. The key is balance—clean enough to look modern, but clear enough to be understood instantly.
Quick checklist before launching your icons: ✅ Are they consistent across all devices? ✅ Do they look sharp on any screen size? ✅ Do they meet accessibility standards? ✅ Are animations subtle and purposeful? ✅ Have you tested them with real users?
If you check all these boxes, your icons will do more than just look good—they’ll improve your product’s usability and make your users’ lives easier. And that’s what great design is all about.
Common Mistakes and How to Fix Them
Minimalist icons look simple, but they’re easy to get wrong. Many designers think “minimal” just means “fewer lines,” but it’s really about clarity. If your icons confuse users or slow down your website, you’re doing it wrong. Let’s look at the biggest mistakes—and how to fix them before they hurt your SaaS product.
Overcomplicating the Design (When Less Isn’t Enough)
You’ve probably seen icons that look like tiny works of art—detailed, intricate, and completely useless. The problem? Too many details make icons hard to recognize at small sizes. A user shouldn’t need to squint to understand what your “settings” icon means.
Signs your icon is too complex:
- It has more than 3-4 main shapes
- You need to zoom in to see the details
- Users ask, “What does this even mean?”
The fix is simple: start with the core idea and remove everything else. For example, a “download” icon doesn’t need a tiny arrow and a cloud and a progress bar. A downward arrow on a simple line is enough. If you’re stuck, ask: “What’s the one shape that best represents this?” Then stop.
Inconsistent Styling (When Your Icons Look Like a Mess)
Imagine a website where some icons are thick and bold, others are thin and rounded, and a few look like they were drawn in the 90s. That’s what happens when you don’t enforce style rules. Inconsistent icons make your brand look unprofessional—and confuse users.
Why consistency matters:
- Users recognize your brand faster
- Your interface looks polished, not sloppy
- New icons blend in instead of standing out (in a bad way)
The best way to keep icons consistent? Use a design system. Tools like Figma’s component library let you create a master icon and reuse it everywhere. Need to update the style? Change it once, and every icon updates automatically. No more manual tweaking.
Ignoring Cultural Differences (When Your Icons Don’t Travel Well)
Some icons work great in one country but offend or confuse users in another. A thumbs-up might mean “good job” in the U.S., but in some Middle Eastern countries, it’s rude. Even simple symbols like mailboxes or trash cans look different around the world.
How to make icons global-friendly:
- Research symbols before using them (Google is your friend)
- Test icons with international users if possible
- Stick to universal shapes (arrows, circles, basic objects)
If you’re unsure, use text labels alongside icons. A “delete” icon with a trash can and the word “Delete” is clearer than just the icon alone.
Poor File Optimization (When Your Icons Slow Down Your Site)
Big, unoptimized icons hurt your website’s speed—and slow sites lose users. Even small icons can add up if they’re not compressed properly. A 50KB icon might not seem like much, but multiply that by 20 icons, and suddenly your page takes forever to load.
How to optimize icons the right way:
- Use SVG format (scalable, small file size)
- Compress SVGs with SVGO (removes unnecessary code)
- For PNGs, use TinyPNG (reduces file size without losing quality)
- Avoid embedding text in icons (it bloats the file)
A fast website keeps users happy. And happy users are more likely to stick around.
The Bottom Line: Keep It Simple, Keep It Clear
Minimalist icons aren’t about being lazy—they’re about being smart. Every line should have a purpose. Every style choice should reinforce your brand. And every icon should work for all your users, no matter where they are.
Next time you design an icon, ask yourself:
- Is this the simplest way to show this idea?
- Does it match the rest of my icons?
- Will someone from another country understand it?
- Is the file size as small as possible?
If you can answer “yes” to all four, you’re on the right track. If not, go back and simplify. Your users (and your website speed) will thank you.
Case Study: Redesigning a SaaS Website with Minimalist Icons
Last year, I worked with a SaaS company called TaskFlow (not their real name). Their product was great—it helped teams manage projects without the usual chaos. But their website? That was a different story. The interface looked like it was stuck in 2010. Cluttered buttons, confusing icons, and a color scheme that made my eyes hurt. Users were bouncing off the page faster than they could say “sign up.”
Here’s the thing: TaskFlow wasn’t alone. Many SaaS companies make the same mistake. They focus so much on features that they forget about the little things—like icons—that actually make or break the user experience. So, we decided to fix it. And the results? Well, let’s just say their conversion rates didn’t just improve—they soared.
The Problem: A Cluttered Interface with Outdated Icons
When I first saw TaskFlow’s dashboard, I felt like I was staring at a puzzle. The icons were a mix of styles—some looked like they were drawn in Microsoft Paint, others were overly detailed with shadows and gradients. Worse, they didn’t match the brand’s modern aesthetic. Users had to hover over buttons just to figure out what they did. Not exactly a smooth experience.
We ran a quick survey with their users. The feedback was brutal:
- “The icons look messy. I don’t know what half of them mean.”
- “The dashboard feels overwhelming. I just want to get my work done.”
- “I keep clicking the wrong button because the icons are too similar.”
One user even said, “I’d rather use a spreadsheet than this.” Ouch.
We knew we had to act fast. The goal? Simplify. Clean up. Make it easy.
The Solution: Minimalist Line-Art Icons
Minimalist icons aren’t just about looking pretty—they’re about clarity. We decided to strip everything down to the basics: clean lines, consistent shapes, and no unnecessary details. Here’s how we did it:
Step 1: Research and Inspiration
First, we looked at what other successful SaaS companies were doing. Tools like Notion, Slack, and Linear all use simple, line-based icons. Why? Because they work. They’re easy to recognize, load fast, and scale perfectly on any screen.
We also studied TaskFlow’s brand guidelines. Their colors were bold and modern, so we wanted icons that matched that energy. No pastels, no soft edges—just sharp, confident lines.
Step 2: Prototyping the Icons
We started with a list of all the icons TaskFlow needed:
- Dashboard
- Projects
- Tasks
- Calendar
- Settings
- Notifications
- And more…
For each one, we sketched out 3-4 versions. The rule? No more than 3 lines per icon. If it needed more, it was too complicated. For example, the “Tasks” icon started as a messy checklist. We simplified it to just a single checkmark inside a square. Clean. Instantly recognizable.
Step 3: Testing with Real Users
We didn’t just trust our gut—we put the icons in front of users. We used a tool called Maze to track where people clicked. The results were eye-opening:
- Old icons: Users took an average of 4.2 seconds to find the “Settings” button.
- New icons: That time dropped to 1.8 seconds.
One user said, “Oh, the gear icon? I see it now. Before, it looked like a weird sun.”
Step 4: Rolling Out the Redesign
Once we had the icons ready, we updated the entire website. But we didn’t stop there. We also:
- Reduced the number of icons where possible. If a button could just say “Export” instead of using an icon, we removed it.
- Used consistent sizing. All icons were the same height and width, so nothing looked out of place.
- Added subtle animations. When users hovered over an icon, it would gently scale up. Small touch, but it made the interface feel alive.
The Results: Better UX, Higher Conversions
After the redesign, TaskFlow saw some impressive changes:
- Bounce rate dropped by 22%. Users were staying longer because the site felt easier to use.
- Sign-ups increased by 15%. A cleaner interface meant fewer distractions and more conversions.
- Support tickets about “confusing icons” disappeared. Users finally understood what everything did.
But the best part? The team at TaskFlow told us their users loved the new design. One customer even tweeted, “Finally, a dashboard that doesn’t give me a headache.”
Key Takeaways for Your SaaS Website
If you’re thinking about redesigning your icons, here’s what you can learn from TaskFlow’s story:
- Less is more. If an icon needs a label to explain it, it’s not working.
- Consistency is key. All icons should look like they belong together.
- Test with real users. What makes sense to you might confuse someone else.
- Don’t be afraid to simplify. Sometimes, the best solution is the simplest one.
And remember: icons aren’t just decoration. They’re a tool to help users navigate your product. If they’re not doing that job, it’s time for a change.
Final Thoughts: What We Learned
This project taught me something important: Good design isn’t about being fancy—it’s about being clear. The best icons don’t draw attention to themselves. They just work.
If you’re working on a SaaS website, take a hard look at your icons. Are they helping users—or just adding noise? If it’s the latter, maybe it’s time for a minimalist makeover.
Want to try it yourself? Start with one icon. Simplify it. Test it. See how it feels. You might be surprised at how much of a difference it makes.
Conclusion
Minimalist icons are more than just a design trend—they’re a smart way to make your SaaS website cleaner, faster, and easier to use. We’ve covered five powerful prompts to help you create simple, effective line-art icons for any part of your product. Whether you need icons for navigation, features, or user actions, these prompts give you a clear starting point. The best part? You don’t need to be a designer to get great results.
Here’s a quick recap of the prompts and where they work best:
| Prompt | Best For | Example Use Case |
|---|---|---|
| ”Generate a simple line-art icon for [feature], using only 3-5 strokes. Keep it recognizable at 24x24px.” | Core features, buttons | Settings, notifications, or search icons |
| ”Create a minimalist icon for [action], using geometric shapes. Avoid curves—stick to straight lines and angles.” | User actions | Download, share, or edit icons |
| ”Design a clean, monoline icon for [concept]. Use a single stroke (1-2px) with no fill. Make it scalable for both desktop and mobile.” | Universal symbols | Help, support, or feedback icons |
| ”Generate a set of 3 related icons for [category]. Keep the style consistent—same stroke weight, same level of detail.” | Feature groups | Payment methods, file types, or social media |
| ”Create a minimalist icon for [abstract idea]. Use negative space to make it clever but still easy to understand.” | Complex concepts | Privacy, security, or AI-related icons |
What’s Next for Minimalist Icons?
The future of icon design is getting smarter—and more dynamic. Here’s what to watch:
- AI-generated custom sets: Tools like MidJourney and DALL·E can now create entire icon sets in seconds. The key? Giving them the right prompts (like the ones we shared).
- Animated icons: More SaaS products are using subtle animations to guide users. A simple hover effect or loading animation can make your icons feel alive.
- Dark mode optimization: Icons need to work in both light and dark themes. Test your designs in both to ensure they’re always clear.
- Accessibility-first design: Icons should be easy to understand for everyone, including users with visual impairments. High contrast and simple shapes are a must.
How to Stay Ahead
Want to keep your icons fresh and effective? Start small. Pick one section of your website—like your dashboard or settings menu—and test new icons. Ask your users for feedback: Do the icons make sense? Are they easy to spot? Use tools like Hotjar or Maze to see where people click (or struggle).
Remember, great design isn’t about being fancy—it’s about being clear. If your icons help users get things done faster, you’re on the right track.
Now it’s your turn. Pick one of the prompts, try it out, and see what you create. Share your results in the comments—we’d love to see what you come up with!
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