6 ASMR Marketing Prompts to Boost Engagement & Sales

The Power of ASMR in Modern Marketing

Close your eyes for a second. Imagine the sound of a soda can cracking open—fizz hissing, ice clinking against glass. Or the soft crunch of potato chips, one after another. Now, ask yourself: Why does that feel so satisfying? That’s ASMR at work. It’s not just a trend; it’s a powerful way to connect with customers on a deeper, almost primal level.

ASMR stands for Autonomous Sensory Meridian Response. It’s that tingling, relaxing sensation some people feel when they hear certain sounds—whispers, tapping, crinkling, or even the sound of a brush gliding through hair. Scientists aren’t entirely sure why it happens, but they know it triggers feelings of comfort, focus, and even happiness. And brands? They’ve noticed. If you can make someone feel something just by describing a sound, you’re already winning.

Why Brands Are Obsessed with ASMR

ASMR isn’t just for YouTube creators anymore. Big companies are using it to sell everything from furniture to beer. Why? Because it works. Studies show that ASMR content can:

Increase engagement – People watch ASMR videos 3x longer than regular ads.
Boost memory – Sensory details make brands more memorable.
Create emotional connections – The right sounds can make a product feel luxurious, nostalgic, or even comforting.

Take IKEA’s famous ASMR ad. Instead of showing furniture, they focused on the sounds—pages turning in a catalog, a pencil sketching, the quiet rustle of fabric. It wasn’t just an ad; it was an experience. Michelob Ultra did something similar with their “Pure Gold” campaign, using the sounds of a cold beer being poured to make viewers feel the refreshment. These brands didn’t just sell a product—they sold a feeling.

The Secret? A Great Script

But here’s the catch: ASMR marketing only works if the script is perfect. A bad script sounds forced, awkward, or worse—fake. The best ASMR scripts are:

Hyper-specific – They describe sounds in vivid detail (not just “crunchy,” but “the sharp snap of a chip breaking between your teeth”).
Emotionally driven – They don’t just describe; they evoke.
Natural-sounding – They feel like a conversation, not a sales pitch.

That’s why we’ve put together six ready-to-use ASMR script prompts for different products—from soda to skincare. Whether you’re a marketer, a content creator, or just curious, these prompts will help you craft scripts that don’t just sound good—they feel good.

Ready to turn up the volume on your marketing? Let’s dive in.

Understanding ASMR Triggers for Product Marketing

Close your eyes for a second. Imagine the sound of soda bubbles popping in a cold glass. The crisp crunch of potato chips. The soft rustle of fabric as you unfold a new shirt. These aren’t just random noises—they’re powerful triggers that can make your brain feel relaxed, happy, or even hungry. That’s the magic of ASMR, and smart brands are using it to sell products in a way that feels personal, not pushy.

But why does ASMR work so well in marketing? It’s not just about the sounds. It’s about how those sounds make people feel. When done right, ASMR ads don’t just show a product—they create an experience. And in a world where people skip ads faster than ever, that’s a game-changer.

The Science Behind ASMR: Why It Works

ASMR (Autonomous Sensory Meridian Response) is that tingling, warm feeling some people get when they hear certain sounds—like whispering, tapping, or crinkling. Scientists aren’t 100% sure why it happens, but studies suggest it activates parts of the brain linked to relaxation and pleasure. For marketers, this is gold. Instead of shouting, “Buy this!” ASMR lets brands whisper, “Imagine how good this feels.”

Think about it: traditional ads interrupt your day. They’re loud, flashy, and often annoying. But ASMR? It’s like a cozy blanket for your ears. It doesn’t demand attention—it earns it. That’s why brands like IKEA, Michelob Ultra, and even Coca-Cola have used ASMR to create ads that people want to watch.

Common ASMR Triggers and Their Psychological Impact

Not all sounds are created equal. Some triggers work better for certain products. Here’s a quick breakdown:

Whispering – Feels intimate and personal, great for beauty or luxury products.
Tapping – Creates a rhythmic, soothing effect, perfect for tech or home goods.
Crinkling – Instantly makes people think of snacks, packaging, or freshness.
Pouring/Liquid Sounds – Triggers thirst or relaxation (think soda, coffee, or skincare).
Fabric Sounds – Soft rustling or brushing feels luxurious, ideal for clothing or bedding.

The key? Match the trigger to the emotion you want to evoke. A soda ad with fizzing sounds makes you thirsty. A skincare ad with gentle tapping makes you feel pampered. It’s not just about the product—it’s about the feeling that comes with it.

ASMR vs. Traditional Ads: What’s the Difference?

Most ads are like a salesperson yelling in your face. ASMR is like a friend quietly handing you a cup of tea. Big difference, right?

Traditional ads rely on visuals, slogans, and repetition. They’re designed to grab attention fast, even if it’s annoying. ASMR, on the other hand, is slow, sensory, and subtle. It doesn’t just show a product—it immerses you in it. And because it feels more like an experience than an ad, people are more likely to remember it.

Choosing the Right Triggers for Your Product

Not every product needs ASMR, but some are perfect for it. Here’s how to decide:

Food & Drinks – Crunching, pouring, fizzing, or sipping sounds make people crave what you’re selling.
Beauty & Skincare – Gentle tapping, spraying, or whispering creates a spa-like vibe.
Clothing & Bedding – Fabric sounds (rustling, folding) make textures feel more luxurious.
Tech & Gadgets – Tapping, clicking, or smooth sliding sounds make products feel premium.

The best ASMR ads don’t just use random sounds—they pick triggers that enhance the product. A soda ad with fizzing sounds? Obvious. A mattress ad with soft fabric sounds? Genius. The goal is to make the product feel real in the viewer’s mind.

Why ASMR Feels More Personal (and Less Like an Ad)

Here’s the secret: ASMR doesn’t feel like marketing. It feels like a moment. When you hear the sound of ice clinking in a glass or the quiet hum of a coffee machine, your brain fills in the rest. You’re not just seeing a product—you’re experiencing it.

That’s why ASMR works so well in a world where people hate ads. It doesn’t interrupt—it invites. And when done right, it makes people feel something. That’s the kind of marketing that sticks.

Prompt 1: The “Soda Fizz Experience” – Scripting Carbonation Sensations

There’s something magical about the first sip of a cold soda. The crisp hiss of the can opening, the icy clink of ice cubes, the way the bubbles dance on your tongue—it’s not just a drink, it’s an experience. And that’s exactly why soda is one of the best products for ASMR marketing. Unlike traditional ads that just show the product, ASMR scripts let you feel it. The sounds, the textures, the little details that make carbonated drinks so satisfying—all of it can be turned into a sensory journey that makes viewers crave that first sip.

Brands like Coca-Cola and Pepsi have already caught on. Remember Coca-Cola’s “Open Happiness” ASMR campaign? They didn’t just show people drinking soda—they zoomed in on the sounds: the fizz of the carbonation, the crack of the can, the slow pour over ice. It wasn’t an ad; it was an invitation to relax and enjoy the moment. Pepsi took a similar approach with their “Unbelievable” series, using close-up audio to highlight the crisp, refreshing sounds of their drinks. These campaigns worked because they didn’t just sell a product—they sold a feeling. And that’s the power of ASMR.

Why Soda Is a Perfect ASMR Product

Soda isn’t just a drink—it’s a symphony of sensory triggers. Think about it:

The fizz: That satisfying pssst when you open a can or bottle is pure ASMR gold. It’s the sound of anticipation, the promise of something refreshing.
The pour: The way the liquid cascades over ice, the bubbles rising to the surface—it’s visually and audibly mesmerizing.
The sip: The first taste is always the best, but the sound of that first sip—the way the carbonation tickles your throat—is just as important.
The ice: The clink of cubes in a glass, the way they crackle as the soda hits them—it’s a small detail that makes the experience feel real.

These triggers aren’t just random; they’re hardwired into our brains. Studies show that certain sounds—like the fizz of a soda or the crunch of ice—can trigger a relaxing response in the brain. That’s why ASMR works so well for products like soda. It’s not just about seeing the drink; it’s about feeling it.

Breaking Down the Perfect Soda ASMR Script

So, how do you turn these sensory details into a script? Let’s break it down step by step.

1. Start with Ambient Sounds

The best ASMR scripts don’t jump straight into the product. They build anticipation. For a soda script, that means starting with the sounds that set the scene:

The clink of ice cubes being dropped into a glass.
The hiss of a can or bottle being opened.
The fizz of carbonation bubbling up as the soda is poured.

These sounds don’t just introduce the product—they create a mood. They make the viewer feel like they’re right there, holding the can, ready to take that first sip.

2. Describe the Sensory Journey

Now, it’s time to dive into the details. ASMR is all about the little things, so don’t rush. Take your time to describe:

The coldness: “Feel the chill of the glass in your hand, the way the condensation drips down the sides.”
The bubbles: “Watch as the carbonation dances to the surface, tiny bubbles popping like fireworks.”
The pour: “Listen to the soda cascade over the ice, the way it fills the glass with a soft, bubbly whisper.”
The first sip: “Take a slow sip and let the fizz tickle your tongue, the sweetness washing over you like a wave.”

The key here is to use descriptive language that engages all the senses. Don’t just say, “The soda is cold.” Say, “The glass is so cold it almost burns your fingers, but in the best way.” Make the viewer feel it.

3. End with a Satisfying Moment

Every great ASMR script needs a payoff—a moment that leaves the viewer feeling relaxed and satisfied. For a soda script, that moment is the sip and exhale. Here’s how to make it perfect:

The sip: “Take a slow, deep sip. Let the bubbles burst on your tongue, the sweetness filling your mouth.”
The exhale: “Now, exhale. Feel the coolness spread through your chest, the way the carbonation lingers just a little longer.”

This is the moment where the viewer doesn’t just see the soda—they experience it. And that’s what makes ASMR so powerful.

Tips for Maximizing Engagement

Now that you have the basics, here are a few tips to take your soda ASMR script to the next level:

1. Use Close-Up Audio

The best ASMR scripts rely on high-quality, close-up sounds. Invest in a good microphone and record the sounds of the soda being poured, the ice clinking, the can opening. The crisper the audio, the more immersive the experience.

2. Slow Down the Pacing

ASMR is all about relaxation, so don’t rush. Let the sounds breathe. Pause between sentences. Give the viewer time to feel each moment. The slower the pacing, the more satisfying the experience.

3. Add a Personal Touch

Don’t be afraid to add a little personality to your script. Maybe it’s a story about your favorite soda memory, or a tip for the best way to pour it. These little details make the script feel more human and relatable.

4. Test Different Triggers

Not all ASMR triggers work for everyone. Some people love the sound of ice clinking, while others prefer the fizz of carbonation. Test different sounds and see what resonates most with your audience.

Putting It All Together

Here’s a quick example of how a soda ASMR script might look:

“Close your eyes and imagine this: You’re sitting outside on a hot day, the sun warming your skin. In your hand, you hold a cold can of soda—so cold it almost burns your fingers. You hear the hiss as you pull the tab, the fizz of carbonation bubbling up. Now, pour it over the ice. Listen to the clink of the cubes, the way the soda cascades into the glass, filling it with tiny, dancing bubbles. Take a slow sip. Let the fizz tickle your tongue, the sweetness wash over you. Now, exhale. Feel the coolness spread through your chest. That’s the magic of soda.”

ASMR marketing isn’t just about selling a product—it’s about selling an experience. And when it comes to soda, that experience is all about the senses. So, grab a cold drink, hit record, and let the sounds do the talking. Your audience will thank you.

Prompt 2: The “Luxury Skincare Ritual” – Whispered Elegance for Beauty Brands

There’s something magical about a skincare routine. The soft glow of a bathroom light, the cool touch of a glass bottle, the gentle pat of fingers against skin. It’s not just about the products—it’s about the feeling. And that’s exactly why ASMR works so well for beauty brands. When done right, it turns a simple skincare routine into a luxurious, almost meditative experience.

Think about it: how many times have you watched a skincare video just to hear the satisfying pop of a jar opening or the smooth glide of a serum? ASMR taps into that craving for sensory pleasure. It makes people lean in, not scroll away. For beauty brands, this is gold. Instead of just telling customers how great a product is, you’re showing them—through sound, texture, and atmosphere.

Why Whispering and Gentle Sounds Work for Skincare ASMR

Whispering is the secret weapon of beauty ASMR. There’s something inherently intimate about it—like a friend sharing a secret. When you whisper, the listener feels like they’re part of an exclusive moment, not just watching an ad. And it’s not just about the voice. The sounds of skincare—tapping a dropper, rubbing cream between fingers, the soft swoosh of a brush—are all triggers that create a sense of calm.

Brands like Glossier and The Ordinary have already caught on. Glossier’s Instagram videos often feature close-up sounds of product application, while The Ordinary’s YouTube channel has experimented with whispered tutorials. These aren’t just ads; they’re experiences. And they work because they make the viewer feel something—relaxed, pampered, even a little indulgent.

How to Craft a Skincare ASMR Script That Feels Luxurious

So, how do you write a script that captures this magic? Start with the setting. Imagine soft lighting, a clean countertop, and a calming voice. Then, focus on the details:

The textures: Describe how the product feels. Is the cream silky? Does the serum glide like water? Let the listener imagine the sensation.
The sounds: Include intentional triggers—like the click of a pump, the drip of a dropper, or the swirl of a brush.
The benefits: Weave in product benefits naturally. Instead of saying, “This moisturizer hydrates,” say, “Feel how your skin drinks this in, plumping and smoothing with every touch.”

Here’s a simple structure to follow:

Set the scene: “Close your eyes. Imagine soft candlelight, the scent of lavender in the air…”
Introduce the product: “This is our new night cream. Listen to the jar open—pop—just for you.”
Describe the application: “Scoop a little with your ring finger. Gently pat it into your skin. Feel the coolness spread…”
End with a moment of satisfaction: “Now, take a deep breath. Your skin feels soft, nourished, ready for rest.”

Common Mistakes to Avoid

ASMR is powerful, but it’s easy to overdo it. Here’s what to watch out for:

Too many sounds: Don’t overload the script with every possible trigger. Pick 2-3 key sounds and let them shine.
Forgetting the brand message: ASMR should enhance the product, not distract from it. Always tie the sounds back to the benefits.
Unnatural pacing: Whispering is great, but don’t speak so slowly that it feels forced. Keep it natural, like a real conversation.

The Final Touch: Make It Feel Real

The best skincare ASMR doesn’t feel like an ad—it feels like a ritual. It’s not about selling; it’s about sharing an experience. So, when you write your script, ask yourself: Would I want to listen to this before bed? If the answer is yes, you’re on the right track.

Now, grab your favorite skincare product, hit record, and let the sounds do the talking. Your audience will thank you.

Prompt 3: The “Crunchy Snack Adventure” – Amplifying Food Textures

There’s something magical about the sound of a perfect crunch. That first bite into a fresh potato chip, the snap of a Dorito breaking between your teeth, the satisfying crinkle of a cereal box at 3 AM—these sounds don’t just make us hungry. They make us feel something. And that’s exactly why food ASMR is one of the most powerful tools in marketing today.

Think about it: when was the last time you watched a video of someone eating chips and actually felt your mouth water? That’s not an accident. Our brains are wired to react to food sounds. The crunchier, the crispier, the more satisfying the sound, the more we crave it. It’s why brands like Pringles and Cheetos spend millions perfecting the sound of their snacks—not just the taste. Because in a world where ads are ignored, ASMR doesn’t just grab attention. It holds it.

Why Crunchy Sounds Are So Satisfying

Science says we’re hardwired to love crunchy foods. Studies show that the sound of a crisp bite triggers the same pleasure centers in our brain as the taste itself. It’s called the “crunch effect,” and it’s why we’ll happily eat stale chips if they still make that snap sound. But why?

Texture = freshness: A crispy sound signals that food is fresh, safe to eat, and full of flavor. (Ever notice how soggy cereal is the worst? That’s your brain telling you it’s past its prime.)
Control and satisfaction: The louder the crunch, the more we feel in control of the eating experience. It’s why we love watching someone else eat chips—we get the sound without the calories.
Nostalgia and comfort: Certain crunchy sounds (like cereal pouring into a bowl) take us back to childhood. It’s not just food; it’s memory.

Brands know this. That’s why you’ll find ASMR videos of everything from gummy bears being stretched to ice being crushed into a glass. But snacks? Snacks are the perfect ASMR subject. They’re portable, they’re shareable, and—most importantly—they sound amazing.

How to Write a Snack ASMR Script That Works

So, how do you turn a bag of chips into a sensory experience? It’s all about the details. Here’s how to structure your script for maximum crunchy satisfaction:

1. Start with the Unboxing (or Unbagging)

The first sound should be irresistible. Think:

The rustle of a bag being opened (slowly, like you’re savoring the moment).
The pour of chips into a bowl (or straight into your hand—no judgment).
The tap of a chip against the side of the bag (because we all do it).

Example: “Okay, let’s do this. First, the bag—listen to that crinkle. That’s the sound of promise. Now, the pour… one, two, three chips hitting the bowl. Hear how each one has its own little clink?“

2. Describe the First Bite Like a Food Critic

This is where you sell the experience. Don’t just say, “This chip is crunchy.” Make the listener feel it.

The sound: “That first bite? It’s not just a crunch—it’s a crack, like a tiny firework in your mouth.”
The texture: “It shatters, but not too fast. It’s crisp, but not brittle. It’s… perfect.”
The flavor: “Now the salt hits—just enough to make you reach for another. And another.”

Pro tip: Use mouth sounds (but not too much—nobody wants to hear slurping). A little mmm or ahh goes a long way.

3. End with the “Satisfying Finish”

Every great snack ASMR video needs a payoff. That could be:

The last bite (dramatic, like it’s the last chip on Earth).
The crumbs (sweeping them into your hand, the shhh sound of them hitting the bowl).
The packaging (crushing the bag, the pop of a soda can opening for the perfect pairing).

Example: “And now… the last one. The grand finale. Listen to that crunch—louder than the first, because you earned it. Now, the crumbs… sweep them up. Hear that? That’s the sound of satisfaction.”

Best Practices for Food ASMR (That Actually Work)

Not all ASMR is created equal. Here’s how to make sure your snack video pops:

✅ Invest in a good microphone – A $20 USB mic will sound better than your phone. Trust me, your viewers will hear the difference. ✅ Get close to the food – The microphone should be right next to the bag, the bowl, the chip. The closer, the better. ✅ Balance realism with aesthetics – Yes, we want the real sound of a chip crunching. But we don’t need to hear you chewing like a cow. Keep it natural, but pleasing. ✅ Add a little storytelling – Don’t just eat. Describe. Is this a midnight snack? A road trip essential? A guilty pleasure? Give it context. ✅ Test different snacks –

Prompt 4: The “Cozy Blanket Unboxing” – Soft Textures and Relaxation

There’s something magical about the sound of fabric. The soft whoosh of a blanket unfolding. The gentle crinkle of tissue paper. The quiet brush of fingers against plush material. These sounds don’t just describe a product—they create a feeling. And in ASMR marketing, feelings are everything.

Think about the last time you wrapped yourself in a brand-new blanket. Did you run your hands over it? Did you bury your face in it just to feel how soft it was? That’s the experience we’re trying to capture here. Not just selling a blanket, but selling comfort. Selling relaxation. Selling the idea that for a few minutes, the world can wait.

Why Fabric-Based ASMR Works So Well

Fabric sounds are some of the most soothing triggers in ASMR. Why? Because they’re familiar. We’ve all felt the warmth of a towel fresh from the dryer. We’ve all heard the rustle of a pillowcase as we fluff it before bed. These sounds tap into deep, subconscious memories of safety and comfort.

Brands like L.L.Bean and Brooklinen have already figured this out. They don’t just show their products—they let you hear them. A slow-motion video of a flannel shirt being buttoned. The sound of sheets being smoothed out on a bed. These aren’t just ads; they’re experiences. And they work because they make the viewer feel something before they even think about buying.

Writing the Perfect Cozy Unboxing Script

So how do you write a script that makes someone want to curl up under a blanket? It’s all about the details. Here’s how to do it:

1. Set the Mood First

Before you even touch the product, set the scene. A warm, dimly lit room. A cup of tea steaming on the table. A soft voice speaking just above a whisper. The goal? To make the viewer feel like they’re already halfway to sleep.

“Imagine it’s a cold evening. The rain is tapping gently against the window. You’ve just lit a candle, and the room smells like vanilla and warmth.”
“Now, reach into the box. Feel that? That’s the sound of thick, recycled paper—just waiting to be unfolded.”

2. Make the Unboxing an Event

The unboxing shouldn’t feel rushed. Every sound should be intentional. Every movement should feel like a small celebration.

The tear of the tape coming off the box.
The rustle of tissue paper being peeled back.
The sigh of the blanket as it’s lifted out, like it’s stretching after a long nap.

“Listen to that. That’s not just fabric—that’s 100% organic cotton, woven so tightly it feels like a cloud.”

3. Highlight the Product Through Sensory Details

Don’t just say the blanket is soft. Make them feel it.

“Run your fingers along the edge. Feel how the stitching is so fine, you can barely tell it’s there?”
“Now, press it against your cheek. That’s not just warmth—that’s the weight of 500 thread count, designed to keep you cozy all night long.”

The best ASMR scripts don’t just describe—they immerse. They make the listener forget they’re watching an ad and instead feel like they’re holding the product themselves.

Tips for Keeping It Real (and Relaxing)

The biggest mistake brands make with ASMR? Sounding too polished. Too salesy. The magic of ASMR is in its authenticity. Here’s how to keep it real:

✅ Speak like a friend, not a robot – If you wouldn’t say it in real life, don’t say it in the script. “This revolutionary, ultra-luxurious blanket will change your life” sounds fake. “This blanket is the one I reach for every night—it’s that good” sounds real.

✅ Let the sounds do the talking – Don’t over-explain. If the blanket is being folded, let the swish of the fabric speak for itself. Sometimes silence (or near-silence) is more powerful than words.

✅ Record in real time – If the unboxing takes 30 seconds, let it take 30 seconds. Don’t rush. The slower the pace, the more relaxing it feels.

✅ Use natural imperfections – A slight stumble over words? A quiet laugh when the fabric tickles your arm? These little moments make it feel human.

The Final Touch: The “Ahhh” Moment

Every great ASMR script needs a payoff. For a blanket unboxing, that moment is when the viewer finally gets to experience the product. Not just see it. Not just hear about it. Feel it.

“Now, wrap yourself in it. Let the weight settle over your shoulders. That’s not just a blanket—that’s a hug.”

That’s the moment they’ll remember. That’s the moment they’ll want to buy. Not because they need a blanket, but because they crave that feeling.

So next time you’re writing an ASMR script for a fabric product, don’t just describe it. Make them feel it. Because in the end, that’s what sells.

Prompt 5: The “Tech Gadget Showcase” – Precision and Satisfaction

There’s something magical about holding a new tech gadget in your hands. The smooth metal, the satisfying click of buttons, the quiet hum of a device powering on—these small details make technology feel alive. And that’s exactly why ASMR is perfect for marketing tech products. It turns cold, hard gadgets into something warm, personal, and even relaxing.

Think about it: when you watch an Apple product reveal, you’re not just seeing a new iPhone. You’re hearing the snap of the magnetic case, the whoosh of the packaging, the tap of a finger on the screen. These sounds aren’t accidents—they’re carefully designed to make you feel something. And that’s the power of tech ASMR. It doesn’t just show a product; it makes you experience it.

Why Tech ASMR Works (And How to Use It)

Tech products are all about precision. A mechanical keyboard isn’t just a tool—it’s a symphony of clicks and clacks. A high-end mouse isn’t just for scrolling; it’s about the smooth glide of the sensor, the soft press of a button. ASMR captures these details in a way that traditional ads can’t.

Here’s why it works so well:

It makes tech feel premium. The right sounds can make a $20 gadget feel like a $200 one.
It creates emotional connection. People don’t just buy products—they buy feelings. ASMR turns specs into sensations.
It stands out in a crowded market. Most tech ads are loud and fast. ASMR is slow, intimate, and memorable.

Take mechanical keyboards, for example. A simple ASMR video of someone typing can get millions of views—not because people love keyboards, but because they love the sound of them. The same goes for unboxing videos. The crinkle of plastic wrap, the snap of a charging cable—these sounds trigger something deep in our brains.

How to Script a Tech ASMR Experience

So, how do you write a script that makes a gadget feel like a work of art? Start with the senses.

1. The Unboxing: Make It Feel Like a Ritual

The first 30 seconds of your ASMR video should feel like a ceremony. Don’t just rip open the box—savor it.

The packaging: Describe the weight of the box. Is it heavy? Light? Does it feel sturdy?
The reveal: Slowly peel back the plastic. Let the crinkle fill the silence.
The first touch: Run your fingers over the device. Is it cold? Smooth? Textured?

Example: “The box is heavier than I expected. Solid. Like it’s protecting something precious. I peel back the plastic—crinkle, crinkle—and there it is. The first thing I notice? The weight. It’s not too light, not too heavy. Just… perfect.”

2. The Functionality: Turn Features Into Sensations

Now, bring the gadget to life. Don’t just say, “This mouse has 12 buttons.” Say: “Press the side button. Feel that? It’s not too stiff, not too soft. Just a click that tells you it’s working. Now scroll. The wheel moves like silk—no resistance, no wobble. Just smooth, satisfying control.”

Key details to highlight:

Button feedback: Is it a click, a tap, or a soft press?
Movement: Does the trackpad glide? Does the keyboard have a bounce?
Sound: What does it sound like when it turns on? A beep? A hum?

3. The Satisfying Setup: End with a Payoff

Every great ASMR video needs a moment that makes the viewer go, “Ahhh.” For tech, that’s usually the setup.

Plugging in cables with a snap.
Adjusting a monitor with a click.
Typing a few words on a mechanical keyboard.

Example: “Now, let’s set it up. The cable slides in with a click—no forcing, no wiggling. Just perfect alignment. I press the power button. A soft beep, and the screen lights up. Now, one last thing…” (sound of typing) “There. That’s the sound of a job well done.”

Key Considerations for Tech ASMR

Not all tech ASMR is created equal. Here’s how to make yours stand out:

1. Balance Tech Talk with Relaxation

You’re not giving a product demo—you’re creating an experience. So, don’t overload the viewer with specs. Instead of: “This laptop has a 12th-gen Intel i7 processor with 16GB of RAM.”

Say: “The fan is whisper-quiet. Even when I’m editing videos, it’s just a soft hum in the background. No whirring, no grinding. Just smooth, effortless power.”

2. Use Binaural Audio for 3D Sound

If you’re recording ASMR, binaural microphones are a game-changer. They capture sound the way your ears hear it—left, right, and everywhere in between. This makes clicks, taps, and movements feel real.

Example: “I’m going to press the power button now.” (sound moves from left to right) “Did you hear that? The click was right in front of you. Now, I’ll scroll the mouse wheel.” (sound moves up and down) “Feel like you’re right here with me?“

3. Keep It Natural (But Not Too Natural)

Yes, you want real sounds—but not too real. No one wants to hear you chewing gum or breathing heavily. Keep the focus on the product.

Final Thought: Tech ASMR Isn’t Just for Big Brands

You don’t need Apple’s budget to make tech ASMR work. Even a small gadget—like a wireless charger or a smartwatch—can feel premium with the right sounds. The key is to slow down, pay attention to details, and make the viewer feel something.

So, grab your microphone, pick a gadget, and start recording. Your audience isn’t just watching—they’re listening. And if you do it right, they’ll remember your product long after the video ends.

Prompt 6: The “DIY Crafting Session” – Hands-On Creativity

There’s something magical about watching someone create something with their hands. The slow, deliberate movements. The satisfying snip of scissors cutting paper. The gentle tap-tap of a paintbrush against a canvas. Crafting ASMR isn’t just about the final product—it’s about the process. And for brands, that process is pure marketing gold.

Why? Because crafting is universally engaging. Whether you’re a seasoned DIYer or someone who’s never picked up a glue gun, there’s a hypnotic quality to watching someone else make something beautiful. The repetitive motions—folding, cutting, painting—trigger that same tingling, relaxing response as other ASMR triggers. And when done right, it doesn’t just relax your audience. It inspires them to try it themselves.

Why Crafting ASMR Works (And How Brands Use It)

Crafting ASMR taps into two powerful psychological triggers: satisfaction and achievement. The sound of scissors slicing through cardstock? Satisfying. The crinkle of wrapping paper being smoothed out? Satisfying. The click of a Cricut machine cutting perfect shapes? So satisfying. These sounds aren’t just pleasant—they’re addictive. And brands like Michaels and Cricut have caught on.

Take Michaels, for example. Their YouTube channel is full of ASMR-friendly crafting tutorials—think slow-motion paper quilling, the swoosh of a paintbrush on canvas, or the pop of a hot glue gun. They don’t just show the steps; they immerse you in the experience. Cricut does the same with their machine demos, where the whirr of the blade cutting vinyl becomes its own kind of music. These brands aren’t just selling products—they’re selling the feeling of creating something with your own hands.

So how can you use crafting ASMR in your marketing? Start by thinking like a crafter.

Writing a Crafting ASMR Script: Step by Step

A great crafting ASMR video isn’t just a tutorial—it’s a sensory experience. Here’s how to write a script that pulls viewers in and keeps them watching (and buying).

1. Set the Scene: The Perfect Workspace

Before you even pick up a tool, set the mood. Describe your workspace like you’re inviting someone into your creative sanctuary.

Tools and materials: “I’ve got my favorite pair of sharp scissors, a fresh sheet of glitter cardstock, and my trusty bone folder for crisp folds.”
Ambient sounds: The rustle of paper, the clink of beads in a jar, the hum of a crafting lamp.
Lighting and atmosphere: “I’ve got my workspace bathed in warm, soft light—perfect for seeing every detail without straining my eyes.”

The key? Make it real. Viewers should feel like they’re sitting right next to you, ready to craft along.

2. The Creative Process: Slow, Deliberate, Satisfying

This is where the magic happens. Break down each step with sensory-rich descriptions.

Cutting: “Listen to that snip-snip as the scissors glide through the paper. No jagged edges—just a clean, smooth cut.”
Gluing: “A tiny dot of glue here—just enough to hold it in place. No mess, no fuss.”
Painting: “The brush is loaded with just the right amount of paint. Swish—one smooth stroke, no streaks, no drips.”

Don’t rush. Let the sounds and movements breathe. The slower and more deliberate, the more satisfying it is to watch.

3. The Final Reveal: The Big Payoff

Every great crafting ASMR video needs a moment. That split second when everything comes together and the viewer goes, “Wow.”

The sound: The click of a finished card snapping into place. The whoosh of a completed scrapbook page being turned.
The visual: “And there it is—perfectly aligned, no smudges, no mistakes. Just a beautiful, handmade [product].”
The emotion: “I don’t know about you, but I’m so proud of how this turned out.”

This is where you sell the feeling of crafting—not just the product.

Making It Interactive: Turn Viewers into Crafters

The best crafting ASMR videos don’t just entertain—they inspire action. Here’s how to get your audience to grab their supplies and follow along.

Encourage participation: “Grab your own [material] and try this with me! I’ll wait while you get set up.”
Ask questions: “What color should we use next? Let me know in the comments!”
Call to action: “If you loved this tutorial, check out [brand]’s [product]—it’s what I used to make this, and it’s perfect for beginners!”

The goal? Make your viewers feel like they’re part of the creative process. Because when they do the craft themselves, they’ll associate that joy with your brand.

Final Thought: Crafting ASMR Isn’t Just for Crafters

You don’t have to be a craft supply brand to use crafting ASMR in your marketing. Any product that involves hands-on creation—whether it’s baking, woodworking, or even assembling furniture—can benefit from this approach. The key is to focus on the sensory experience: the sounds, the textures, the satisfaction of making something with your own two hands.

So next time you’re writing a script, ask yourself: How can I make this feel like a crafting session? Because when you do, you’re not just selling a product. You’re selling the joy of creating. And that’s something everyone can get behind.

Best Practices for ASMR Marketing Scripts

ASMR marketing is not just about making sounds—it’s about creating an experience. The right script can make your product feel luxurious, playful, or irresistibly satisfying. But how do you get it right? Let’s break it down.

Finding the Right Voice and Tone

Your voice sets the mood. Should you whisper, speak softly, or use ambient narration? It depends on your brand and product.

Whispering works well for intimate, relaxing products like skincare or bedding. It feels personal, like a secret shared between friends.
Soft-spoken narration is great for storytelling. Think of a cozy blanket unboxing or a slow, detailed crafting session.
Ambient narration (background sounds with minimal talking) is perfect for tech gadgets or food textures where the product speaks for itself.

Match your tone to your brand. A luxury perfume might need slow, elegant whispers, while a playful soda brand could use bubbly, energetic sounds. Ask yourself: What emotion do I want my audience to feel?

Sound Design and Editing Tips

Great ASMR starts with great audio. If your sound quality is poor, even the best script won’t save it.

Use a high-quality microphone. A USB condenser mic (like the Blue Yeti or Rode NT-USB) will capture crisp, clear sounds. Avoid phone recordings—they sound tinny and unprofessional.
Get close to the source. If you’re recording a soda fizz, place the mic right next to the glass. The closer, the better.
Layer sounds for depth. Don’t just record one sound—mix multiple. For example, a snack ASMR could include the bag rustling, the crunch of chips, and the sound of pouring into a bowl.
Edit carefully. Use software like Audacity or Adobe Audition to remove background noise and balance audio levels. A little reverb can make sounds feel more immersive.

SEO and Distribution Strategies

Creating great ASMR is only half the battle—you also need people to find it.

Optimize your video titles and descriptions. Use keywords like “satisfying ASMR,” “relaxing sounds,” or “[product name] unboxing.” Example: “Crunchy Chip ASMR – The Most Satisfying Snack Sounds!”
Use the right tags. Include terms like “ASMR,” “relaxation,” “sensory sounds,” and your product category (e.g., “food ASMR,” “tech ASMR”).
Leverage multiple platforms. YouTube is the best for long-form ASMR, but TikTok and Instagram Reels work well for short, engaging clips.
Engage with your audience. Reply to comments, ask what sounds they love, and encourage them to share your videos.

Measuring Success: Key Metrics to Track

How do you know if your ASMR marketing is working? Track these metrics:

Watch time and retention. If viewers drop off early, your script might be too slow or boring. If they watch until the end, you’re doing something right.
Engagement rates. Likes, comments, and shares show how much your audience connects with your content.
Click-through rates (CTR). If you include a call-to-action (like “Try this product!”), see how many people actually click.
A/B test different scripts. Try two versions of the same video—one with whispers, one with soft narration—and see which performs better.

Final Thoughts

ASMR marketing is all about making your product feel real. The right sounds, voice, and editing can turn a simple product into an experience. Start with a clear plan, test different approaches, and refine based on what works. Your audience will thank you—one satisfying sound at a time.

Conclusion: The Future of ASMR in Marketing

ASMR isn’t just a trend—it’s here to stay. People don’t just want to see products anymore; they want to feel them. The sound of a soda fizzing, the crunch of a snack, the soft rustle of fabric—these tiny details make brands memorable. And as attention spans get shorter, sensory-driven content cuts through the noise. If you’re not using ASMR in your marketing yet, you’re missing a big chance to connect with your audience.

The demand for immersive content is only growing. Think about it: when was the last time you watched a video just for the sounds? Maybe it was someone whispering, tapping a mic, or even folding a towel. These moments aren’t accidents—they’re carefully crafted experiences. Brands like IKEA, Michelob Ultra, and even Coca-Cola have already used ASMR to make their products feel more real. And this is just the beginning. In the next few years, we’ll see more ads that don’t just show a product but make you feel like you’re holding it.

What’s Next for ASMR Marketing?

Here’s what I predict:

More interactive ads. Imagine clicking on a soda can in a video and hearing the fizz in real time.
Personalized ASMR. Brands will use AI to create sounds tailored to individual preferences.
ASMR in VR. Virtual shopping experiences where you can touch and hear products before buying.
Silent ASMR. Even without sound, visual triggers (like slow hand movements) will become more common.

Tips for Brands Getting Started

If you’re new to ASMR marketing, don’t overcomplicate it. Start small:

Experiment with different prompts. Try the scripts in this article—see which ones resonate with your audience.
Stay true to your brand. ASMR should enhance your message, not distract from it. A luxury brand might use soft whispers, while a sports drink could focus on crisp, refreshing sounds.
Test and refine. Not every sound will work. Pay attention to engagement metrics and adjust based on what your audience loves.

The best part? You don’t need a big budget to start. Grab a decent microphone, pick a product, and record a simple ASMR script. Try it today—your audience might just thank you with higher engagement, more shares, and (most importantly) more sales. What’s the first product you’ll try this with? Let me know in the comments—I’d love to hear how it goes!

** The Power of ASMR in Modern Marketing**