7 Retail POS Display Ideas to Boost Sales in 2024

The Power of POS Displays in Retail

Ever walked into a grocery store and suddenly grabbed a snack you didn’t plan to buy? That’s no accident. The right point-of-sale (POS) display can turn a casual shopper into a customer in seconds. In retail, where every inch of shelf space fights for attention, a well-designed display isn’t just decoration—it’s a silent salesperson.

Think about it. When you’re waiting in line at the checkout, what catches your eye? Maybe it’s a bright cardboard stand promoting a new energy drink or a cleverly placed display of last-minute impulse buys. These displays work because they’re right where customers make decisions. They don’t just showcase products—they create moments. A study by POPAI (Point of Purchase Advertising International) found that 76% of purchase decisions happen in-store, and POS displays play a huge role in that. If your display isn’t grabbing attention, you’re missing out on sales.

Why Cardboard Displays Are Winning the Game

Not all POS displays are created equal. Plastic and metal stands might look sturdy, but they come with big downsides: high costs, long production times, and environmental concerns. That’s where cardboard comes in. It’s lightweight, affordable, and—most importantly—eco-friendly. Brands like Coca-Cola and Unilever have already switched to cardboard displays for their sustainability benefits, and retailers love them because they’re easy to set up and customize.

Here’s why cardboard is the smart choice:

Cost-effective: Cheaper to produce and ship than plastic or metal.
Customizable: Print any design, shape, or size to match your brand.
Sustainable: Recyclable and often made from recycled materials.
Versatile: Works for promotions, seasonal campaigns, or permanent displays.

What You’ll Learn in This Article

Designing a POS display that actually sells isn’t just about slapping a logo on a box. It’s about understanding psychology, space, and storytelling. In this article, we’ll share 7 creative prompts to help you brainstorm eye-catching cardboard POS displays for any retail environment—whether it’s a grocery store, boutique, or big-box retailer.

By the end, you’ll know:

How to design displays that stop shoppers in their tracks.
Which shapes, colors, and layouts work best for different products.
Tips for making your display stand out in a crowded store.
How to balance creativity with practicality (because a beautiful display that falls apart won’t sell anything).

Ready to turn empty floor space into a sales powerhouse? Let’s dive in.

The “Grab-and-Go” Endcap Display: Maximizing Impulse Purchases

Ever walked into a grocery store and suddenly found yourself holding a bag of chips you didn’t plan to buy? That’s no accident. It’s the power of a well-designed endcap display—those eye-catching stands at the end of store aisles. These displays don’t just hold products; they sell them by making impulse purchases irresistible.

An endcap display is like a silent salesperson. It sits in a high-traffic spot where shoppers can’t miss it. Studies show that products on endcaps can boost sales by 20-30%—sometimes even more. Why? Because they tap into two simple truths: people buy what they see, and they buy what’s easy to grab. If a snack or drink is right in front of them, already priced and ready to go, they’re far more likely to toss it in their cart.

Why Endcaps Work: The Psychology Behind the Sale

Endcaps work because they play on human behavior. Here’s how:

Visibility: Shoppers naturally look toward the ends of aisles. An endcap puts your product in their line of sight.
Convenience: No need to hunt for the item—it’s right there, easy to grab and go.
Urgency: Limited-time offers or seasonal items create a “buy now” mentality.
Novelty: New or featured products stand out more on an endcap than on a crowded shelf.

Think about it: when was the last time you walked past an endcap without at least glancing at it? Probably never. That’s the power of placement.

Designing an Endcap That Sells

Not all endcaps are created equal. A great one balances function and appeal. Here’s what to consider:

Height matters: The display should be tall enough to be seen from a distance but not so tall that shoppers can’t reach the top products. Aim for eye level—about 4 to 5 feet high.
Product arrangement: Place bestsellers at the center and new or high-margin items at eye level. Use facing (the front of the product) to draw attention.
Signage: Keep it simple. A bold headline like “NEW!” or “LIMITED TIME” works better than a wall of text. Use bright colors to stand out.
Branding: Make sure your logo and brand colors are visible. Consistency builds trust.

A well-designed endcap doesn’t just hold products—it tells a story. For example, a summer-themed display for lemonade might use bright yellows and greens, with a sign that says, “Beat the Heat!” The goal is to make the shopper feel something, not just see something.

Case Study: How a Grocery Chain Boosted Snack Sales by 30%

Let’s look at a real-world example. A mid-sized grocery chain wanted to increase sales of a new line of organic snacks. They placed the products on a modular endcap display near the checkout area—where shoppers wait in line and have time to browse.

Here’s what they did right:

Themed design: The display matched the brand’s earthy, natural aesthetic with brown and green colors.
Clear pricing: Each product had a large, easy-to-read price tag.
Sampling: They included a small sign offering free samples, which encouraged trial and repeat purchases.
Limited-time offer: A “Buy 2, Get 1 Free” deal created urgency.

The result? Sales of the organic snacks jumped by 30% in just four weeks. The display didn’t just sell products—it sold an experience.

Prompt Breakdown: Design Ideas for Your Endcap

Ready to create your own grab-and-go endcap? Here’s a step-by-step guide to designing one that works:

Choose a theme:
- Seasonal: Summer drinks, holiday chocolates, or back-to-school snacks.
- New product launch: Highlight a new item with bold “NEW!” signage.
- Promotional: “Buy One, Get One Free” or “Limited-Time Discount.”
Pick a structure:
- Modular: Adjustable shelves or hooks for different product sizes.
- Fixed: A single, sturdy design for a specific product line.
Arrange for impact:
- Place bestsellers at eye level.
- Use facing (the front of the product) to draw attention.
- Group related items together (e.g., chips and dip).
Add signage:
- Keep it short and bold: “SALE,” “NEW,” or “TRY ME!”
- Use high-contrast colors (e.g., black text on a yellow background).
Test and tweak:
- Try different product placements to see what sells best.
- Swap out signage to test which messages resonate.

An endcap display is more than just a stand—it’s a sales tool. The right design can turn a casual shopper into a customer in seconds. So next time you’re in a store, take a closer look at the endcaps. What makes them work? What could be better? Use those insights to create your own winning display.

The “Interactive Product Demo” Stand: Engaging Customers with Hands-On Displays

Ever walked into a store and seen a display that made you stop and touch the products? That’s no accident. Interactive point-of-sale (POS) displays are designed to grab attention, keep customers engaged, and—most importantly—boost sales. When shoppers can try a product before buying, they’re more likely to add it to their cart. It’s simple psychology: people trust what they can see, touch, and experience for themselves.

But why does this work so well? Studies show that tactile engagement increases dwell time—the longer a customer spends with a product, the higher the chance they’ll buy it. A 2022 retail study found that interactive displays can increase sales by up to 40% compared to static ones. That’s a game-changer for brands competing for shelf space. The key? Making the experience feel natural, not forced. If a display feels like a gimmick, customers will walk away. But if it’s useful, fun, or solves a problem, they’ll remember your brand.

Types of Interactive POS Displays That Work

Not all interactive displays are the same. Some are simple, while others use tech to create a memorable experience. Here are a few proven ideas:

Sampling trays – Perfect for food, cosmetics, or small gadgets. Let customers try a bite, test a lotion, or play with a demo unit.
QR code integrations – Scan a code to watch a how-to video, read reviews, or unlock a discount. Great for tech products or complex items.
Touch-and-feel showcases – For fabrics, textures, or materials. Think of a display where customers can compare different types of wood, leather, or packaging.
Digital screen pairings – A small tablet or screen can show product demos, customer testimonials, or even a quick game that ties into the brand.

The best displays don’t just show a product—they tell a story. For example, a spice brand could use a modular stand where customers mix their own seasoning blends. A snack company might let shoppers create a custom trail mix. These experiences make shopping feel personal, and that’s what turns browsers into buyers.

Prompt Example: The “Build-Your-Own” Snack or Spice Display

Imagine a cardboard stand shaped like a mini grocery aisle, with small bins of different snacks or spices. Customers can scoop their favorites into a bag, weigh it, and pay for their custom mix. Here’s how to design it:

Modular bins – Use removable trays so staff can refill products easily. Cardboard is lightweight but sturdy enough for this.
Clear labeling – Each bin should have the product name, price, and a short description (e.g., “Spicy Chipotle Rub – Perfect for BBQ!”).
Interactive elements – Add a small chalkboard or digital screen where customers can see recipe ideas or flavor pairings.
Branding – The stand itself should reflect your brand’s colors and style. A fun, eye-catching design will draw people in.

This type of display works because it’s flexible. You can swap out products for seasonal promotions (holiday spices, summer snacks) or test new flavors without redesigning the whole stand. Plus, customers love the control—it makes shopping feel like an adventure, not a chore.

Best Practices for Durability and Hygiene

Interactive displays get a lot of use, so they need to last. Here’s how to make sure your cardboard stand stays in great shape:

Choose the right materials – Use thick, corrugated cardboard (at least 3mm) for strength. For high-traffic areas, consider a double-walled option.
Add protective coatings – A water-resistant or grease-resistant coating keeps the stand looking fresh, even if products spill.
Design for easy cleaning – Avoid small crevices where dirt can build up. Smooth surfaces and removable trays make maintenance simple.
Reinforce high-touch areas – If customers will be opening bins or pressing buttons, add extra support to those spots.
Train staff – A quick daily wipe-down and restocking routine keeps the display looking inviting.

Hygiene is especially important for food or beauty products. If your display includes sampling, provide hand sanitizer nearby or use single-use tools (like small spoons for spices). A clean, well-maintained display shows customers you care about their experience—and that builds trust.

Why This Works: The Science Behind Interactive Displays

At the end of the day, interactive displays succeed because they tap into how our brains work. When we touch something, our brain releases dopamine—a chemical that makes us feel good. That positive feeling gets associated with the product, making us more likely to buy. It’s the same reason why test-driving a car or trying on clothes increases sales.

But there’s another layer: social proof. When customers see others interacting with a display, they’re more likely to join in. It’s like a silent recommendation. That’s why the best interactive stands are designed to be visible—placed in high-traffic areas where shoppers can’t miss them.

So, if you’re looking to create a POS display that stands out, think beyond the product. How can you make the experience fun, useful, or personal? The more engaging the display, the more sales it will drive—and the more customers will remember your brand.

The “Storytelling Shelf Talker”: Using Narrative to Sell More

Ever walked down a grocery aisle and stopped because a product’s story caught your eye? Maybe it was a chocolate bar with a tiny map showing where the cocoa beans grew. Or a jar of honey with a photo of the beekeeper who harvested it. These little details do more than just look nice—they make us feel something. And when we feel something, we’re more likely to buy.

That’s the power of storytelling in retail. People don’t just want products; they want to know why those products matter. A well-designed shelf talker—those small signs or displays next to products—can turn a simple purchase into a connection. Let’s break down how to make storytelling work for your retail displays.

Why Stories Sell: The Psychology Behind the Purchase

Think about the last time you bought something because of its story. Maybe it was a locally made jam, or a coffee brand that supports farmers. These stories tap into emotions like trust, nostalgia, or even pride. Studies show that when customers connect with a brand’s story, they’re more likely to:

Pay a higher price (because the product feels “worth it”).
Choose that brand over competitors (even if it’s not the cheapest).
Remember the product later (which means repeat purchases).

For example, a study by Harvard Business Review found that customers who felt an emotional connection to a brand were 52% more valuable than those who were just “satisfied.” That’s a big deal for small brands competing with big names.

So how do you tell a story in a tiny shelf talker? It’s all about the right details.

Designing a Shelf Talker That Stands Out

A great storytelling shelf talker doesn’t need to be complicated. In fact, the best ones are simple but powerful. Here’s what to focus on:

1. Size and Shape

Keep it small but noticeable. A shelf talker should fit next to the product without overwhelming it.
Try unique shapes—like a mini chalkboard, a speech bubble, or even a tiny “window” that frames the product.

2. Messaging Hierarchy

Headline: Grab attention with one strong line. Example: “From Our Family Farm to Your Table.”
Body: 2-3 short sentences about the story. Example: “We’ve been growing heirloom tomatoes for three generations. No chemicals, just sun, soil, and love.”
Call to Action: Tell the customer what to do next. Example: “Try it today—your taste buds will thank you!“

3. Visual Storytelling

Photos or illustrations: Show the people, places, or process behind the product. A photo of the farmer or the factory adds authenticity.
Infographics: Use simple icons to show key points, like “100% Organic” or “Family-Owned Since 1985.”
Colors and fonts: Match your brand’s style. Warm colors (like browns and greens) work well for natural products, while bold colors (like red or yellow) grab attention for promotions.

Prompt Breakdown: The “From Farm to Shelf” Display

Let’s say you’re selling a line of organic pasta sauces. How can you turn a simple shelf talker into a story that sells? Here’s a step-by-step example:

1. The Headline

“Meet the Family Behind Your Sauce”

2. The Story

“For 30 years, the Rossi family has grown tomatoes on their sun-drenched farm in Tuscany. Every jar of our sauce starts with hand-picked, vine-ripened tomatoes—no shortcuts, just tradition.”

3. The Visuals

A small photo of the Rossi family in their fields.
A tiny map showing where the farm is located.
Icons for “No Preservatives” and “Non-GMO.”

4. The Call to Action

“Taste the difference—try it tonight!”

This kind of display doesn’t just sell pasta sauce; it sells trust. Customers aren’t just buying a product—they’re buying a piece of the story.

Case Study: How a Small Brand Increased Sales by 40%

Let’s look at a real example. A small honey company called “Golden Acres” was struggling to stand out in grocery stores. Their honey was high-quality, but customers didn’t notice it next to big-name brands.

Then, they redesigned their shelf talker to tell their story. Instead of just saying “100% Pure Honey,” they added:

A photo of their beekeeper, Mark, in his apiary.
A short note: “Mark’s bees forage on wildflowers in the Appalachian Mountains—no pesticides, just pure nature.”
A QR code linking to a video of Mark harvesting honey.

The result? Sales jumped by 40% in just three months. Why? Because customers connected with the story. They weren’t just buying honey—they were supporting a family and a way of life.

Key Takeaways for Your Next Display

Storytelling shelf talkers work because they make products personal. Here’s how to apply this to your own displays:

Find your story. What makes your product unique? Is it locally made? Handcrafted? Sustainable? Highlight that.
Keep it simple. You don’t need a novel—just a few powerful lines and a strong visual.
Make it visual. Photos, maps, or icons help tell the story faster than words alone.
Test and refine. Try different headlines or images to see what resonates with customers.

The next time you’re designing a retail display, ask yourself: What’s the story behind this product? Then, find a way to tell it—even in just a few inches of space. Your customers (and your sales) will thank you.

The “Seasonal & Holiday-Themed” Display: Capitalizing on Trends

Holidays and seasons change how people shop. One day, they buy sunscreen and beach towels. The next, they rush for pumpkin spice and Halloween decorations. Smart retailers know this—and they use seasonal displays to catch shoppers’ attention at the right moment.

A well-designed seasonal display does more than just look nice. It creates urgency. When customers see a Christmas-themed stand in December, they think, “I need to buy gifts now before it’s too late!” The same happens with back-to-school supplies in August or Valentine’s Day chocolates in February. These displays tap into emotions—excitement, nostalgia, or even stress—and turn them into sales.

But here’s the challenge: holidays come and go fast. Retailers can’t afford to spend weeks setting up new displays every few months. That’s why cardboard POS stands are perfect. They’re cheap, easy to assemble, and can be swapped out quickly. The best part? With a little planning, you can reuse the same stand for different seasons—just change the graphics and products.

Why Seasonal Displays Work (And How to Make Them Better)

Shoppers spend more during holidays. In the U.S., retail sales during the 2023 holiday season hit $964 billion—a record high. But it’s not just Christmas. Back-to-school shopping brings in $41 billion every year. Even smaller holidays, like Easter or Halloween, drive extra sales. The key is being where customers are looking.

A good seasonal display should:

Stand out – Use bright colors, bold shapes, or eye-catching graphics.
Tell a story – A summer display could look like a beach, while a Halloween stand might have spooky cutouts.
Make shopping easier – Group related products together (e.g., sunscreen + sunglasses + hats for summer).
Encourage impulse buys – Place small, affordable items near the checkout or at eye level.

One grocery store in Canada tested this idea. They set up a Halloween candy display shaped like a giant pumpkin near the entrance. Sales of seasonal chocolates jumped 40% in just two weeks. The reason? The display wasn’t just functional—it was fun. Shoppers took photos with it, shared them online, and brought their kids to see it. That’s free marketing.

Designing Displays That Can Change With the Seasons

The best seasonal displays aren’t one-time use. A smart retailer designs them to be modular—meaning parts can be swapped out easily. For example:

Base structure stays the same – A simple cardboard stand with shelves or hooks.
Graphics change – Printed panels slide in and out (e.g., snowflakes for winter, flowers for spring).
Products rotate – Swap out summer drinks for hot cocoa in winter.

This approach saves money and time. Instead of building a new display every season, you just update the parts that matter.

Here are three seasonal display ideas to try:

Halloween: The “Spooky Snack Tower”
- Shape: A tall, jagged stand that looks like a haunted house or a witch’s hat.
- Products: Mini candy bags, popcorn, and themed chips.
- Extra touch: Add a small chalkboard with a fun message like “Trick or Treat? Grab a snack!”
Christmas: The “Gift-Wrapping Station”
- Shape: A counter-height stand with shelves for wrapping paper, tape, and gift tags.
- Products: Small stocking stuffers, chocolates, and holiday-themed mugs.
- Extra touch: Include a QR code linking to gift ideas or a holiday playlist.
Summer: The “Beach Cooler Display”
- Shape: A stand shaped like a cooler, with slots for drinks and snacks.
- Products: Soda, sunscreen, and pre-packaged sandwiches.
- Extra touch: Add a small fan or misting bottle to make it feel like a real beach setup.

Tips for Quick Assembly and Storage

Even the best display won’t work if it’s a hassle to set up. Here’s how to make seasonal rotations smooth:

Pre-assemble parts – If possible, build the stand in advance and store it flat.
Use lightweight materials – Cardboard is easy to move, but make sure it’s sturdy enough to hold products.
Label everything – Keep a storage bin with all the pieces and instructions. No one should have to guess how to put it together.
Train staff – Show employees how to set up and take down displays quickly. A 5-minute demo can save hours of frustration.
Store smart – Keep seasonal displays in a dry, clean space. If possible, use stackable bins to save room.

One retail chain in the UK cut setup time by 60% just by pre-assembling their displays and labeling the parts. That meant they could rotate seasonal stands in minutes instead of hours.

Final Thought: Make It Memorable

Seasonal displays aren’t just about selling products—they’re about creating moments. A shopper might forget a regular shelf, but they’ll remember the giant pumpkin stand or the beach cooler that made them crave a cold drink.

The best displays feel like part of the holiday. They make shopping fun, not just a chore. And when customers enjoy the experience, they come back—again and again. So next time a holiday rolls around, ask yourself: How can my display make this season feel special? The answer could be the difference between a good sale and a great one.

5. The “Cross-Merchandising Powerhouse”: Pairing Complementary Products

Ever walked into a store looking for just one thing—say, chips—only to leave with salsa, dip, and maybe even a fancy new serving tray? That’s no accident. It’s cross-merchandising at work, and it’s one of the smartest ways to boost sales without customers even realizing they’re being sold to.

The idea is simple: put related products together so shoppers think, “Oh, I need this too!” It’s like when you’re making coffee and suddenly remember you’re out of sugar. The store already thought of that for you—right there on the shelf next to the coffee beans. That’s the power of a well-designed cross-merchandising display. It doesn’t just sell products; it sells solutions.

The Science Behind the Strategy

Why does this work so well? Because our brains love convenience. When products are grouped logically, it saves shoppers time and mental energy. Studies show that cross-merchandising can increase average order value by 15-30%—sometimes even more. For example, a grocery store that placed marshmallows next to graham crackers and chocolate bars saw s’mores kit sales jump by 40% during summer months. Another retailer paired wine with cheese and crackers, leading to a 25% increase in basket size for those categories.

But it’s not just about throwing random items together. The best cross-merchandising displays follow a few key rules:

They solve a problem (e.g., “I need everything for taco night in one place”).
They tell a story (e.g., “This coffee tastes better in this mug”).
They make sense visually (e.g., colors, sizes, and shapes that complement each other).

If you’ve ever seen a “Movie Night” display with popcorn, candy, and soda, or a “Breakfast Bundle” with cereal, milk, and fruit, you’ve seen cross-merchandising in action. The trick is making it feel natural—not like a sales gimmick.

Designing a Stand That Sells Itself

So how do you turn this idea into a cardboard POS display that actually works? Let’s break down a “Movie Night” stand as an example.

First, think about the theme. Movie night isn’t just about snacks—it’s about the experience. Your display should reflect that. Here’s how to structure it:

Tiered shelves – Place higher-margin items (like premium popcorn or candy) at eye level. Put bulkier items (soda packs, large chip bags) on lower shelves.
Side-by-side compartments – Dedicate one section to sweet snacks (chocolate, gummies), another to savory (chips, pretzels), and a third to drinks.
“Complete the set” section – Add a small bin with movie-themed extras, like disposable cups, napkins, or even a DVD rental coupon.
Clear signage – Use bold, playful text like “Everything You Need for the Perfect Movie Night!” with a fun graphic of a film reel or popcorn box.

The key is making it easy for shoppers to grab multiple items at once. If they see a display that says, “Why just buy popcorn when you can have the full experience?” they’re more likely to add a few extra things to their cart.

Does It Actually Work? Measuring Success

Of course, not every display will be a home run. That’s why it’s important to track performance. Here are a few KPIs to watch:

Sales lift – Compare sales of featured products before and after the display goes up. A 10-20% increase is a good sign.
Basket size – Are customers buying more items per transaction? If the average basket size goes up, your display is doing its job.
Customer feedback – Ask staff if shoppers are commenting on the display. Are they grabbing multiple items? Are they confused about anything?
Inventory turnover – If products are flying off the shelves faster than usual, that’s a win.

One convenience store chain tested a “Tailgate Party” display with chips, dip, and soda. They found that 60% of customers who bought one item from the display ended up buying at least two more. That’s the kind of result that makes cross-merchandising worth the effort.

The Bottom Line

Cross-merchandising isn’t just about selling more—it’s about making shopping easier and more enjoyable for customers. When done right, it feels like a helpful suggestion, not a pushy sales tactic. And the best part? Cardboard displays are the perfect way to test these ideas without a huge investment.

So next time you’re designing a POS stand, ask yourself: What problem am I solving for the shopper? If you can answer that, you’re already on your way to creating a display that doesn’t just sit there—it sells.

The “Minimalist & Eco-Friendly” Display: Sustainable Design That Sells

Shoppers today don’t just want great products—they want to feel good about buying them. More and more, people choose brands that care about the planet. In fact, a 2023 study found that 66% of consumers are willing to pay more for sustainable goods. That’s a big number, and it’s only growing. For retailers, this means one thing: if your point-of-sale (POS) displays aren’t eco-friendly, you might be missing out on sales—and loyal customers.

But here’s the good news: you don’t need fancy materials or expensive designs to make an impact. A simple, well-made cardboard display can do the job just as well—sometimes even better. The key is minimalism. Clean lines, natural textures, and smart design can turn a basic stand into something that feels premium, intentional, and kind to the earth. And the best part? It doesn’t have to cost a fortune.

Why Minimalist Cardboard Displays Work

Minimalist design isn’t just about looking sleek—it’s about making the product the star. When your display is simple, shoppers notice what really matters: the item you’re selling. No flashy colors, no clutter, just a clear message: This product is worth your attention.

Here’s how to get it right:

Use natural, unbleached cardboard – It looks earthy and authentic, perfect for organic or sustainable products.
Keep branding subtle – A small logo or tagline is enough. Let the product speak for itself.
Focus on function – Every part of the display should have a purpose. If it doesn’t help sell the product, leave it out.
Add texture – Embossed patterns, recycled paper labels, or even hand-drawn elements can make a simple stand feel special.

One great example is a “Zero-Waste” product showcase. Imagine a display for reusable beeswax wraps, bulk spices, or bamboo toothbrushes. Instead of plastic bins, you use open cardboard trays with kraft paper liners. The stand itself is shaped like a tree or a leaf, reinforcing the eco-friendly message. A small chalkboard sign explains why the product matters—like “Plastic-free since 2020” or “100% compostable packaging.” It’s simple, but it tells a story that shoppers connect with.

The Hidden Benefits of Cardboard Displays

You might think cardboard is too basic for a professional retail space, but that’s exactly why it works. Here’s why more brands are switching to it:

Lower costs – Cardboard is cheaper to produce than plastic or metal, so you save money upfront.
Lightweight and easy to ship – Less weight means lower shipping costs, and flat-packed displays take up less space in storage.
Fully recyclable – At the end of its life, the display can be broken down and recycled, reducing waste.
Quick to set up – No tools needed. Just unfold, assemble, and you’re ready to sell.

Some retailers worry that cardboard won’t last, but modern designs are surprisingly durable. With the right coating (like water-resistant varnish), a cardboard display can hold up for months—even in high-traffic stores. And if it gets damaged? No problem. Just recycle it and replace it with a new one.

How to Make Your Display Stand Out (Without Overdoing It)

The trick to minimalist design is balance. You want your display to catch the eye, but not scream for attention. Here’s how to do it:

Use one bold color – If your brand has a signature shade (like Patagonia’s green or Dr. Bronner’s blue), use it sparingly on the display. A single pop of color draws the eye without overwhelming the space.
Add a small interactive element – A pull-out drawer for samples, a QR code linking to a product video, or a “Did you know?” fact card can make the display more engaging.
Keep messaging short – Instead of a long paragraph, use 3-5 words. “Plastic-free. Planet-friendly. Perfect for you.” Simple and effective.

One brand that does this well is Who Gives A Crap, a toilet paper company that sells in cardboard boxes. Their in-store displays are just big, colorful boxes with a playful message: “Wipe for good.” No fancy graphics, no complicated setup—just a clear, memorable statement that makes shoppers smile.

The Bottom Line: Less Is More

In a world full of noise, minimalist design cuts through the clutter. It tells customers, “We care about what matters—just like you do.” And when your display aligns with their values, they’re more likely to buy.

So next time you’re designing a POS stand, ask yourself: What’s the simplest way to show this product? Sometimes, the answer is right in front of you—literally, in the form of a well-made cardboard display. It’s sustainable, cost-effective, and surprisingly powerful. And in today’s retail world, that’s a winning combination.

The “Digital-Integrated” POS Display: Bridging Physical and Online Retail

Retail is changing fast. Customers don’t just want to see products—they want experiences. That’s where digital-integrated POS displays come in. These cardboard stands do more than hold products. They connect the physical store to the online world. With a simple scan or tap, shoppers can watch videos, join loyalty programs, or even try products virtually. It’s not the future. It’s happening right now.

But how do you make a cardboard display feel high-tech? It’s easier than you think. The key is blending simple design with smart technology. A well-placed QR code or NFC tag can turn a basic stand into an interactive experience. And the best part? You don’t need a big budget to make it work.

Why Digital Matters in POS Displays

Shoppers today are glued to their phones. They compare prices, read reviews, and look for deals—all while standing in the aisle. A digital-integrated display meets them where they are. Instead of just seeing a product, they can:

Scan a QR code to watch a recipe video or product demo
Tap an NFC tag to instantly join a loyalty program
Use augmented reality (AR) to “try on” makeup or see how furniture fits in their home
Share on social media with a branded hashtag for a chance to win prizes

These features don’t just grab attention—they keep customers engaged longer. And the longer they stay, the more they buy. A study by Retail Dive found that 73% of shoppers use their phones in-store to research products. Why not make that research part of your display?

Designing a Cardboard Stand with Digital Elements

You don’t need a fancy screen to make a digital display. A well-designed cardboard stand with the right tech can do the job. Here’s how to make it work:

Place QR codes where they’re easy to scan – Put them at eye level, not hidden in a corner. Use a clear call-to-action like “Scan to win a free sample!”
Keep it simple – One QR code per display is enough. Too many options confuse shoppers.
Use bold colors and clear fonts – If the code is hard to see, no one will scan it.
Add a short URL as backup – Some shoppers prefer typing a link instead of scanning.
Test before printing – Make sure the QR code works on different phones.

For example, a grocery store could use a cardboard stand for a new snack brand. The display has a QR code that leads to a fun recipe video. Shoppers scan it, watch the video, and suddenly they’re imagining how the snack would taste in their favorite dish. That’s how you turn a browser into a buyer.

Creative Ways to Merge Cardboard and Digital

The best digital-integrated displays don’t just show information—they create experiences. Here are a few ideas to try:

“Scan to Win” displays – Shoppers scan a code to enter a contest. The prize? A discount, free product, or gift card. This works great for new product launches.
“Virtual Try-On” stands – Use AR to let customers “try on” makeup, glasses, or even clothes. A cosmetics brand could let shoppers see how a lipstick shade looks on their skin before buying.
“Recipe of the Week” displays – A grocery store could feature a different recipe each week. Shoppers scan the code to get the full recipe and a shopping list.
“Loyalty Rewards” stands – Scan to join a loyalty program and get instant points. This works well for coffee shops, pharmacies, and beauty stores.

One great example is Sephora’s AR mirrors. While not a cardboard display, the idea is the same. Customers can “try on” makeup virtually before buying. Imagine a smaller version of this on a cardboard stand in a drugstore. It’s simple, effective, and fun.

The Future of Digital POS Displays

Digital integration isn’t just a trend—it’s the future of retail. Soon, we’ll see even smarter displays. Here’s what’s coming:

AI-powered recommendations – Displays that suggest products based on what the shopper has bought before.
Personalized offers – A display that recognizes a loyal customer and shows them a special discount.
Voice-activated features – Shoppers could ask the display questions, like “What wine pairs with this cheese?”
Sustainable tech – Solar-powered screens or displays made from recycled materials.

The good news? You don’t have to wait for the future to start. Even small changes, like adding a QR code to your cardboard display, can make a big difference. The key is to start simple and build from there.

Final Thoughts

Digital-integrated POS displays are a game-changer for retail. They turn static cardboard stands into interactive experiences that engage customers and boost sales. The best part? You don’t need a huge budget to make it work. A well-placed QR code, a fun contest, or a simple AR feature can transform how shoppers interact with your products.

So next time you’re designing a display, ask yourself: How can I make this more than just a stand? The answer could be as simple as a scan.

Conclusion: Bringing Your POS Display Concepts to Life

You’ve seen seven creative ways to make your retail displays stand out. From seasonal themes to digital integration, each idea solves a real problem for shoppers. The “Movie Night Combo” makes shopping easier by grouping snacks and drinks. The “Eco-Friendly Minimalist” display saves money while attracting eco-conscious customers. And the “Digital-Integrated” stand bridges online and offline shopping with just a QR code. These aren’t just pretty designs—they’re tools that help customers decide faster and buy more.

What Makes a Display Work?

A great POS display does three things:

Grabs attention – Bright colors, bold text, or unusual shapes stop shoppers in their tracks.
Makes shopping easier – Group related products or show how items work together.
Fits your brand – Whether it’s playful, sleek, or sustainable, the design should match your store’s personality.

Don’t overcomplicate it. Sometimes the simplest idea works best. For example, a grocery store in Germany tested a cardboard display for local honey. They added a small sign: “Scan to meet the beekeeper.” Sales jumped 40% in two weeks. The lesson? A little creativity goes a long way.

How to Test Your Ideas Before Spending Big

You don’t need to roll out a full campaign to see if a display works. Try this:

Start small – Build a prototype with cardboard or even a digital mockup.
Place it in one store – Pick a high-traffic location and track sales for a week.
Ask customers – A quick question like “Did this display help you find what you needed?” gives real feedback.
Tweak and repeat – If something isn’t working, change one thing at a time (colors, layout, or messaging).

A retail chain in the U.S. tested three different displays for a new snack. The winner? A simple stand with a “Try Me!” sample cup. It cost less than $50 to make but increased sales by 25%. Testing saves money and avoids costly mistakes.

Your Next Steps

Now it’s your turn. Pick one of the seven prompts and sketch a quick design. Or mix two ideas—like a seasonal display with a digital twist. Share your concept with your team or even a few customers. The best displays come from real-world testing, not guesswork.

If you’re ready to take it further, talk to a display manufacturer. Many offer free samples or 3D renderings so you can see your idea before ordering. Remember, a great display isn’t just about looking good—it’s about making shopping effortless. And when you get that right, sales follow.

So which idea will you try first? The “Grab-and-Go” for busy shoppers? The “Sustainable” stand for eco-friendly brands? Whatever you choose, start small, test often, and let the results guide you. Your customers—and your bottom line—will thank you.

** The Power of POS Displays in Retail**