7 Sora Prompts for Surrealist Ad Backgrounds

**Introduction **

Imagine scrolling through your social media feed when suddenly, an ad stops you mid-swipe. The visuals aren’t just eye-catching—they feel like a dream you don’t want to wake up from. Soft colors melt into each other, shapes twist in impossible ways, and the whole scene moves like liquid poetry behind the brand’s message. That’s the power of surrealist ad backgrounds, and with AI tools like Sora, creating them is easier than ever.

Sora isn’t just another AI video generator. It’s a game-changer for marketers who want to stand out in a sea of generic ads. With the right prompts, you can turn simple text into mesmerizing, dreamlike visuals that make your brand feel more like an experience than a sales pitch. And here’s the secret: surrealist backgrounds aren’t just pretty—they work. Studies show that abstract, dreamlike visuals trigger curiosity and emotional responses, making people more likely to remember your ad (and your brand).

Why Surrealist Backgrounds?

• They grab attention fast – In a world where people scroll past ads in seconds, surreal visuals make them pause.
• They enhance text overlays – Soft, flowing backgrounds make your message pop without overwhelming it.
• They tell a story – A melting clock or floating islands can subtly reinforce your brand’s theme (think luxury, innovation, or escape).

In this guide, we’ll share 7 Sora prompts designed to create surrealist ad backgrounds that feel like mini-movies. You’ll learn how to tweak them for different platforms—whether it’s a 15-second Instagram ad or a billboard—and best practices to make sure your visuals look polished, not chaotic. Ready to turn your ads into something unforgettable? Let’s dive in.

Understanding Surrealism in Advertising

Surrealism isn’t just about weird dreams or melting clocks—it’s a powerful way to make people feel something when they see your ad. Think about it: when was the last time a boring stock photo made you stop scrolling? Probably never. But a strange, dreamlike image? That’s different. It makes you pause. It makes you wonder. And that’s exactly what brands want—your attention.

Surrealism started as an art movement in the 1920s, led by artists like Salvador Dalí and René Magritte. They wanted to explore the subconscious mind, mixing reality with fantasy in ways that felt both familiar and impossible. Fast forward to today, and advertisers use the same ideas—not to confuse people, but to connect with them. Because when an ad feels like a mini-movie or a strange little story, it sticks in your memory. And that’s gold for brands.

Why Surrealism Works in Ads

The brain loves novelty. When something looks different, it triggers curiosity. That’s why surrealist ads often get more clicks, more shares, and—most importantly—more sales. Here’s why it works:

• It stands out. Most ads look the same—perfect models, bright colors, happy families. Surrealism breaks the mold.
• It creates emotion. A floating island or a city made of candy isn’t just weird—it makes you feel something, even if you can’t explain why.
• It’s memorable. Studies show that people remember abstract, dreamlike images better than generic ones. (One study found that surreal ads had a 30% higher recall rate than traditional ads.)
• It tells a story without words. A single surreal image can suggest a whole world—like a shoe that turns into a mountain, hinting at adventure without saying a word.

Real Brands That Nailed Surrealist Ads

You’ve probably seen surrealist ads before—you just didn’t realize it. Some of the most famous campaigns use these techniques to make their brands unforgettable.

Nike’s “Dream Crazy” (2018) This ad didn’t just show athletes running—it showed them defying reality. LeBron James breaking through a glass ceiling. Serena Williams playing tennis in a storm. The message? “Dream big, even if it seems impossible.” The surreal visuals made the ad feel epic, not just like another sports commercial. And it worked—it won an Emmy and sparked conversations worldwide.

Absolut Vodka’s Art Collaborations Absolut didn’t just sell vodka—they sold art. In the 1980s and 90s, they teamed up with surrealist artists like Andy Warhol and Keith Haring to turn their bottle into a canvas. One famous ad showed the bottle melting like a Dalí painting. The result? Absolut became a cultural icon, not just a drink. Their sales skyrocketed, and their ads are still studied in marketing classes today.

Dove’s “Real Beauty” (But Make It Surreal) Dove’s “Real Beauty” campaign is famous for showing real women, not models. But some of their most powerful ads used surrealism to make a point. In one, a woman’s face transforms into different ages and ethnicities, showing that beauty isn’t one-size-fits-all. The dreamlike effect made the message feel deeper, like a truth you feel rather than just hear.

How Sora Brings Surrealism to Life

Sora isn’t just another AI tool—it’s like having a surrealist artist in your pocket. With the right prompts, you can create videos that look like they’re from another world. Here’s what makes it special:

• Fluid, dreamlike motion. Sora can generate smooth, almost hypnotic movements—like a river flowing backward or a cityscape that shifts like a mirage.
• Abstract textures and colors. Want a sky that looks like liquid gold? A forest made of glass? Sora can do that.
• Uncanny, impossible scenes. A car driving on a road that turns into a ribbon? A person walking through a door that leads to space? Sora makes it look real.

But it’s not perfect. Sometimes the AI gets details wrong—like hands with too many fingers or objects that morph unnaturally. The trick? Keep your prompts specific. Instead of saying “a surreal landscape,” try “a floating island with waterfalls that flow upward, soft golden light, dreamy and cinematic.” The more details you give, the better the result.

When to Use Surrealism (And When to Avoid It)

Surrealism isn’t for every brand. If you’re selling something straightforward—like office supplies or plumbing services—it might feel out of place. But if you want to:

• Make people feel something (luxury, adventure, wonder)
• Stand out in a crowded market (fashion, tech, travel)
• Tell a story without words (nonprofits, creative agencies)

…then surrealism is your secret weapon.

The key is balance. A surreal background can make your text pop, but if it’s too weird, people might miss the message. Think of it like a movie soundtrack—it should enhance the scene, not overpower it.

So, ready to try it? In the next sections, we’ll share 7 Sora prompts to create surrealist ad backgrounds that stop the scroll. No art degree required—just imagination.

The Anatomy of a High-Converting Surrealist Ad Background

Surrealist ad backgrounds aren’t just about looking cool—they’re about making people feel something. Think about the last time an ad stopped you mid-scroll. Was it because of a bold color? A weird, dreamlike scene? Or maybe it just made you pause and think, “Wait, what is this?” That’s the power of surrealism in advertising. It grabs attention, sparks curiosity, and makes your brand memorable. But here’s the catch: not all surrealist visuals work. Some look messy, confusing, or just plain weird in a bad way. So how do you create one that actually converts?

The secret is balance. You want something that feels magical but not chaotic, eye-catching but not distracting. It’s like cooking a perfect dish—too much spice, and it’s overwhelming. Too little, and it’s boring. The same goes for surrealist ads. You need the right mix of motion, color, and text to make sure your message shines through. Let’s break it down.

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The Core Elements of a High-Impact Surrealist Background

A great surrealist ad background has a few key ingredients. Miss one, and the whole thing falls flat. Here’s what you need to get right:

1. A Strong Central Idea Surrealism works best when it’s meaningful, not just random. Take Apple’s “Shot on iPhone” campaign. Some of their ads show impossible scenes—like a floating city or a melting clock—but they always tie back to the product. The message? “Your iPhone can capture anything, even the impossible.” That’s the kind of connection you want. Before you create your background, ask: What emotion or idea do I want people to associate with my brand?

2. Controlled Motion Too much movement = distraction. Too little = boring. The sweet spot? Subtle, dreamlike motion that guides the eye. Think slow-moving clouds, gently shifting colors, or objects that morph just enough to feel magical. For example, a skincare ad might show flowers blooming in slow motion, symbolizing transformation. The key is to keep the motion purposeful—every movement should support your message, not compete with it.

3. Color That Sets the Mood Colors aren’t just pretty—they communicate. Want to feel futuristic? Neon blues and purples. Nostalgic? Soft pastels. Luxurious? Deep golds and blacks. A study by the University of Loyola found that color increases brand recognition by up to 80%. So don’t just pick colors you like—pick ones that work. For example:

   • Red = urgency, passion (great for sales)
   • Blue = trust, calm (perfect for finance or health brands)
   • Green = growth, nature (ideal for eco-friendly products)
   • Black = sophistication, power (luxury brands love this)

4. Space for Your Message The best surrealist ads leave room for text. If your background is too busy, your words will get lost. Think of it like a stage—your visuals are the backdrop, and your text is the star. Leave negative space (empty areas) where your message can breathe. For example, a floating island in the sky with a clear patch of blue for your headline.

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Motion vs. Stillness: The Delicate Balance

Here’s a hard truth: most people won’t watch your ad for more than 3 seconds. That means your background has to grab attention fast—but not so fast that it overwhelms. So how do you balance motion and stillness?

• For short ads : Use slow, hypnotic motion. Think drifting smoke, rippling water, or a slow zoom on a surreal object. This keeps the viewer engaged without feeling like a chaotic music video.
• For longer ads (15+ seconds): You can play with more dynamic movement, but anchor it with a still element. For example, a floating book with pages turning (motion) against a static, dreamy sky (stillness).
• For text overlays: If your background moves too much, your text will be hard to read. Test this by squinting at your ad—if you can’t read the words, simplify the motion.

Pro tip: Use tools like Adobe After Effects or Canva’s video editor to preview how your text looks over moving visuals. If it’s hard to read, slow down the motion or increase the contrast.

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Text Overlays: Make Your Words Unmissable

Your background might be stunning, but if no one reads your message, it’s useless. Here’s how to make sure your text pops:

1. Font Choice Matters

   • Bold, sans-serif fonts (like Helvetica or Futura) = modern, clean, easy to read.
   • Script fonts = elegant, but use sparingly (only for short headlines).
   • Avoid decorative fonts for body text—they’re hard to read on screens.

2. Contrast Is King

   • Light text on a dark background? Works.
   • Dark text on a light background? Also works.
   • Light text on a light background? Disaster.
   • Use tools like Coolors to test contrast before finalizing.

3. Placement = Power

   • Top or center = best for headlines (people look here first).
   • Bottom = good for CTAs (like “Shop Now”).
   • Avoid edges—text can get cut off on mobile.

4. Keep It Short

   • 3-7 words max for headlines.
   • 1-2 lines for body text.
   • If you need more, break it into multiple slides.

Example of a strong text overlay: “Escape the ordinary.” (Floating island background, bold white text, centered.)

Example of a weak text overlay: “Our new product is the best on the market and will change your life forever!” (Busy background, small gray text, crammed in the corner.)

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Avoid These Common Mistakes

Even the best surrealist ads can fail if you overlook these pitfalls:

❌ Too Much Chaos A background with 10 different surreal elements (flying fish, melting clocks, floating houses) will just confuse people. Stick to one strong surreal idea and build around it.

❌ Ignoring Brand Alignment A luxury watch brand shouldn’t use bright, playful colors. A kids’ toy company shouldn’t use dark, moody visuals. Your background should match your brand’s personality.

❌ Forgetting the CTA The whole point of an ad is to get people to do something. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” make sure your CTA is clear and easy to find.

❌ Skipping the Test Phase Always preview your ad on different devices. What looks great on a desktop might be unreadable on a phone. Ask yourself:

• Can I read the text without squinting?
• Does the motion feel smooth or jarring?
• Does the background support the message, or distract from it?

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Final Thought: Less Is More

Surrealist ads are like magic tricks—they work best when the viewer doesn’t see the effort. The most effective ones feel effortless, like a dream you can’t quite explain. So don’t overcomplicate it. Start with one strong surreal element, keep the motion subtle, and make sure your text is crystal clear.

Ready to create your own? In the next section, we’ll share 7 Sora prompts to generate surrealist backgrounds that stop the scroll. No design skills required—just imagination and a little bit of strategy.

Prompt 1: “Floating Cities at Dusk”

Imagine this: your ad isn’t just another boring image with text slapped on top. Instead, it’s a moving dream—a city floating in the sky, bathed in golden light, with clouds drifting lazily between the buildings. That’s the power of the “Floating Cities at Dusk” prompt. It’s surreal, it’s cinematic, and most importantly, it makes people stop scrolling. Let’s break it down so you can create something just as mesmerizing.

The Base Prompt and Why It Works

The basic version of this prompt is simple: “A surreal floating city at dusk, soft golden light, dreamlike clouds, slow-moving architecture, cinematic 4K.”

Why does this work? Because it checks all the boxes for a great ad background:

• Surrealism grabs attention. Our brains are wired to notice things that don’t quite make sense. A floating city? That’s not normal—so people look.
• Golden light feels warm and inviting. It’s the kind of lighting that makes everything feel magical, like the “golden hour” in photography. It’s flattering, emotional, and perfect for brands that want to feel premium or aspirational.
• Slow-moving architecture keeps it elegant. Fast motion can feel chaotic, but slow movement? That’s relaxing. It gives your ad a high-end, almost meditative quality.
• Cinematic 4K ensures it looks professional. No one wants a blurry or pixelated background. This detail tells Sora to prioritize sharpness and detail.

But here’s the thing: the base prompt is just the starting point. To make it truly yours, you’ll need to tweak it.

Adjusting the Mood: From Cyberpunk to Ethereal

The beauty of this prompt is how flexible it is. With a few small changes, you can completely shift the vibe to match your brand. Here’s how:

1. Cyberpunk Neon Version

Want something edgy and futuristic? Try this: “A cyberpunk floating city at dusk, neon lights reflecting on rain-soaked streets, holographic billboards, slow-moving skyscrapers with glowing windows, cinematic 4K, Blade Runner-inspired.”

• Best for: Tech brands, gaming, futuristic products, or anything that wants to feel cutting-edge.
• Why it works: The neon lights and rain create a moody, high-energy atmosphere. It’s perfect if you want your ad to feel like it’s set in a sci-fi movie.

2. Ethereal Pastel Version

Prefer something softer and more dreamy? Go for this: “A floating city at dusk, pastel pink and lavender skies, fluffy clouds drifting between delicate buildings, soft golden light, slow-moving and serene, cinematic 4K, Studio Ghibli-inspired.”

• Best for: Wellness brands, luxury spas, travel companies, or anything that wants to feel calming and magical.
• Why it works: Pastel colors and fluffy clouds create a sense of peace and wonder. It’s like stepping into a fairy tale.

3. Dark Fantasy Version

Need something mysterious and dramatic? Try this: “A gothic floating city at dusk, stormy skies with flashes of lightning, ancient stone buildings with glowing runes, slow-moving and ominous, cinematic 4K, dark fantasy aesthetic.”

• Best for: Fantasy games, horror-themed products, or brands that want to feel bold and mysterious.
• Why it works: The stormy skies and glowing runes add tension and intrigue. It’s perfect if you want your ad to feel like a story unfolding.

Where to Use This Background

This prompt isn’t just for one type of ad. It’s versatile enough to work across different platforms and industries. Here’s where it shines:

1. Tech and Real Estate Ads

Imagine a luxury real estate company using this background for an ad like: “Elevate Your Lifestyle. Live Above the Ordinary.” The floating city reinforces the idea of exclusivity and aspiration. It’s not just a home—it’s a dream.

2. Travel and Hospitality

A travel brand could use it for: “Escape to a World Beyond Imagination.” The surreal visuals make the destination feel magical, like something out of a storybook.

3. Social Media Carousels

For Instagram or LinkedIn carousels, this background can make your posts stand out. Use it for:

• A tech company announcing a new product.
• A wellness brand sharing a quote about self-care.
• A travel agency showcasing a dream destination.

4. YouTube Intros or Outros

If you create video content, this prompt is perfect for an intro or outro. It sets the tone right away—mysterious, elegant, or futuristic, depending on your tweaks.

Refining Your Output: Tips for Better Results

Not every version of this prompt will look perfect on the first try. Here’s how to refine it:

1. Smoother Motion

If the movement feels too jerky or unnatural, add: “Ultra-smooth camera movement, seamless transitions between clouds and buildings.” This tells Sora to prioritize fluidity.

2. Sharper Details

If the buildings or clouds look blurry, try: “Hyper-detailed architecture, crisp edges, realistic textures, cinematic depth of field.” This ensures everything looks sharp and professional.

3. More Atmosphere

Want to add more mood? Include: “Mist rising from the buildings, distant city lights twinkling, a sense of vastness and scale.” This makes the scene feel more immersive.

4. Side-by-Side Comparisons

Sometimes, small changes make a big difference. Try generating two versions of the same prompt with one tweak:

• Version 1: “A floating city at dusk, golden light.”
• Version 2: “A floating city at dusk, golden light, mist rising from the buildings.”

See which one feels more magical to you. Often, it’s the little details that make the difference.

Final Thoughts: Make It Your Own

The “Floating Cities at Dusk” prompt is like a blank canvas. You can paint it with neon lights, pastel skies, or stormy clouds—whatever matches your brand’s personality. The key is to experiment. Try different versions, see what resonates with your audience, and don’t be afraid to get creative.

And remember: surrealism isn’t about being weird for the sake of it. It’s about creating something that feels emotional and memorable. When done right, your ad won’t just be seen—it’ll be felt. So go ahead, give it a try. What’s the first ad you’ll create with this?

Prompt 2: “Melting Clock Forest”

Imagine walking through a forest where time doesn’t behave like it should. The trees are tall and mysterious, but instead of leaves, they have clocks—melting like warm cheese. Some drip slowly, others stretch like taffy, all glowing under a golden sunset. This isn’t just a pretty picture. It’s a feeling. And with the right Sora prompt, you can turn this surreal scene into a moving background that makes people stop scrolling and pay attention.

This prompt is perfect for brands that want to talk about time—whether it’s a luxury watch, a productivity app, or a limited-time offer. But here’s the thing: surrealism works best when it means something. A melting clock isn’t just random; it’s a symbol. It makes people think about time slipping away, about moments they don’t want to forget. And when your ad makes people feel something, they remember it.

The Base Prompt (And How to Make It Better)

Here’s the starting point: “A surreal forest where clocks melt like Dali’s paintings, soft mist, golden hour, ultra-detailed 8K”

This gives Sora the basic idea, but you can make it even stronger. Try adding:

• Glowing fireflies – Tiny lights floating between the trees make the scene feel magical, not creepy.
• Ancient ruins – Crumbling stone structures half-hidden in the mist add mystery. (Great for brands with history, like heritage watches or legacy companies.)
• A winding path – Leads the viewer’s eye through the scene, making it feel like a journey.
• Subtle motion – Ask for “gentle breeze moving the mist” or “clocks melting at different speeds” to keep it dynamic.

Want to test different versions? Try swapping “golden hour” for “twilight” or “soft mist” for “drifting fog.” Small changes can give you totally different moods.

Where This Background Works Best

Not every brand should use a melting clock forest—but for the right ones, it’s perfect. Here’s where it shines:

• Finance and time-management apps – Think about an ad for a budgeting app with the tagline: “Don’t let time (or money) slip away.” The melting clocks make the message hit harder.
• Luxury watches – A high-end watch brand could use this for a campaign like “Time is art.” The surreal visuals make the product feel timeless, not just expensive.
• Event promotions – Running a sale? Try: “Time’s running out… literally.” The urgency feels natural, not forced.
• Wellness and mindfulness – A meditation app could use this with text like “Stop the clock. Breathe.” The contrast between the chaotic visuals and the calming message is powerful.

The key is to match the surrealism to your brand’s message. If your product or service is about time, memory, or transformation, this prompt will feel like it was made for you.

Pro Tips for Realism (And Readability)

Surreal doesn’t mean messy. Here’s how to make sure your background looks polished and your text stands out:

1. Control the “melting” speed – If the clocks melt too fast, it looks like a glitch. Ask for “slow, graceful melting” to keep it elegant.
2. Layer your text carefully – Place words where the background is simplest (like the sky or a clear patch of mist). Avoid putting text over busy areas, like dripping clock faces.
3. Use contrast – If the scene is warm (golden hour), try cool-toned text (white or light blue). If it’s misty, bold fonts work better than thin ones.
4. Keep the motion subtle – The background should feel dreamy, not dizzy. Ask for “gentle, slow movement” to avoid overwhelming the viewer.

And here’s a trick: if the clocks feel too literal, try replacing them with hourglasses or sundials. The symbolism is the same, but the look is fresh.

Why This Works (Even If You’re Not an Artist)

You don’t need to be Salvador Dalí to use this prompt. The magic of Sora is that it handles the “art” part—you just need to guide it. Think of it like cooking: you’re not making the ingredients, but you are deciding how to mix them.

The best part? This isn’t just for big brands with huge budgets. A small business running a “last chance” sale can use this to make their ad feel premium. A freelancer promoting a time-tracking tool can make their post stand out in a crowded feed. Surrealism levels the playing field because it’s about ideas, not budgets.

So, ready to try it? Start with the base prompt, tweak it for your brand, and see what Sora creates. You might be surprised at how a little surrealism can make your message unforgettable.

Prompt 3: “Ocean of Stars”

Imagine this: you’re scrolling through your feed, and suddenly, you stop. There’s something magical on your screen—a vast ocean that isn’t just water, but a mirror reflecting a sky full of stars. The waves glow softly, like they’re alive, and the whole scene moves in slow motion, as if time itself is taking a deep breath. That’s the power of the “Ocean of Stars” prompt. It’s not just a background; it’s an experience. And the best part? You can create it in seconds with Sora.

This prompt is perfect for brands that want to evoke wonder, calm, or even mystery. Think wellness apps, meditation guides, or space-themed campaigns. But it’s not just for those—any brand that wants to make their message feel deeper and more emotional can use this. Let’s break it down.

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The Base Prompt and How to Tweak It

The foundation of this prompt is simple but powerful: “A vast ocean reflecting a starry sky, bioluminescent waves, slow-motion ripples, hyper-realistic 4K.”

This gives Sora everything it needs to create something breathtaking. But if you want to make it even more unique, you can add small details to tell a story. For example:

• “A lone wooden boat drifts on the water, its lantern casting a warm glow.”
• “Floating paper lanterns rise into the sky, their light blending with the stars.”
• “A single figure stands on the shore, their silhouette small against the endless ocean.”

These little additions make the scene feel more personal, like it’s part of a bigger narrative. And that’s what makes people stop and look.

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Where This Background Works Best

This prompt isn’t just pretty—it’s versatile. Here’s where it shines:

• Wellness and meditation brands: Imagine a guided meditation app using this as a background for a calming voiceover. The slow-moving waves and glowing stars create a sense of peace, making the message feel even more soothing.
• Space and science campaigns: A company launching a new telescope or space mission could use this to make their ad feel cosmic and grand. The stars in the water mirror the stars in the sky—it’s like looking into infinity.
• Testimonials and quotes: Overlaying a heartfelt customer story or a motivational quote on this background makes it feel more meaningful. The contrast between the text and the dreamy visuals draws the eye and keeps people reading.
• Luxury and travel brands: A high-end resort or cruise line could use this to sell the idea of escape. The ocean feels endless, the stars feel timeless—it’s the perfect way to make someone dream of getting away.

The key is to pair this background with minimalist text. Too many words will clutter the scene, but a short, powerful message will stand out even more.

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Making It Even Better with Sora’s Settings

Sora gives you tools to make this background even more stunning. Here’s how to use them:

• Depth of field: Play with the focus to create a sense of depth. For example, you could blur the edges of the ocean slightly, making the stars in the center pop. This draws the viewer’s eye to where you want it—like your text or a key element in the scene.
• Color tones: The base prompt already has a dreamy, ethereal feel, but you can tweak the colors to match your brand. Want it cooler? Add “icy blue tones” to the prompt. Prefer warmth? Try “golden hour lighting.”
• Movement: The slow-motion ripples are already mesmerizing, but you can adjust the speed. Faster waves might work for an energetic brand, while slower waves are perfect for something more serene.

Don’t be afraid to experiment. Sora is like a digital paintbrush—you can keep refining until it feels just right.

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Why This Works So Well

There’s something about water and stars that feels timeless. It’s like looking at the universe itself, but softer, more intimate. That’s why this prompt works so well for ads—it doesn’t just show something beautiful; it makes people feel something.

Think about it: when was the last time an ad made you pause and think, “Wow”? That’s the reaction you want. And with the “Ocean of Stars,” you’re not just creating a background. You’re creating a moment. A moment where your message doesn’t just get seen—it gets remembered.

So go ahead, give it a try. Start with the base prompt, add your own twist, and see what Sora creates. You might be surprised at how something so simple can make such a big impact.

6. Prompts 4-7: Quick-Fire Surrealist Concepts

Ever scroll through ads and stop because the background looks like a dream? That’s the power of surrealism—it makes people pause. But how do you create something that feels magical, not messy? These next four prompts are your shortcut to backgrounds that feel like they’re from another world. No design skills needed, just a little imagination.

Let’s dive in.

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Prompt 4: Gravity-Defying Bookshelf

Imagine a bookshelf floating in mid-air, books spilling out like they’re weightless. Some pages flip gently, others drift away like leaves in the wind. This isn’t just a cool visual—it’s a message. It says: “Ideas are limitless. Knowledge is free.”

Base prompt: “A surreal, gravity-defying bookshelf floating in a soft, golden-lit library. Books hover around it, pages fluttering like butterflies. The scene feels warm and inviting, with a touch of magic. Ultra-detailed, cinematic lighting, 8K resolution.”

Variations to try:

• Steampunk twist: “Add brass gears, tiny airships, and glowing lanterns to the scene. The bookshelf looks like it’s powered by steam, with pipes and valves holding it in the air.”
• Minimalist version: “A single floating bookshelf in an empty white room. Only a few books drift out, with clean, modern typography on the spines. Soft shadows, high contrast.”
• Dark academia: “The bookshelf floats in a gothic library with towering shelves. The lighting is moody, with candlelight flickering. Some books glow faintly, like they hold ancient secrets.”

Best for:

• Education apps (think: “Unlock your potential”)
• Publishing houses (“Stories that take you places”)
• Bookstores (“Where every book has a story”)
• Online courses (“Knowledge has no limits”)

Pro tip: Overlay your text in a bold, easy-to-read font. The contrast between the floating books and your message will make it pop.

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Prompt 5: Glowing Mushroom Cave

Picture a cave lit by bioluminescent mushrooms, their soft blue and green light pulsing like a heartbeat. The walls glisten with moisture, and tiny fireflies drift through the air. It’s nature’s own neon sign—perfect for brands that want to feel organic, magical, or eco-friendly.

Base prompt: “A surreal cave filled with giant glowing mushrooms. The walls shimmer with moisture, and tiny fireflies float through the air. The light is soft and dreamy, with hues of blue, green, and purple. Ultra-detailed, cinematic, 8K resolution.”

Bioluminescent tweaks:

• Fantasy vibe: “Add fairy-like creatures or tiny glowing orbs that dance around the mushrooms. The cave feels like a hidden world from a storybook.”
• Sci-fi twist: “The mushrooms glow in neon pink and electric blue. The cave looks futuristic, with crystalline formations and a high-tech feel.”
• Minimalist nature: “A single glowing mushroom in a dark cave. The light is soft and warm, like a nightlight. Clean, simple, and calming.”

Best for:

• Eco-brands (“Nature’s light, reimagined”)
• Fantasy games (“Step into a world of magic”)
• Organic products (“Grown from the earth, lit by nature”)
• Wellness brands (“Find your inner glow”)

Try pairing this with a tagline like “Light the way naturally.” The glow of the mushrooms will make your text feel like it’s part of the scene.

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Prompt 6: Infinite Mirror Hallway

Ever stood between two mirrors and seen your reflection stretch into infinity? Now imagine that, but with a twist—maybe the hallway curves, or the reflections show different versions of the same scene. It’s disorienting, mesmerizing, and perfect for brands that want to feel endless, luxurious, or transformative.

Base prompt: “A surreal infinite mirror hallway with endless reflections. The walls are made of polished gold or silver, and the floor is a checkerboard of light and shadow. The perspective feels impossible, like the hallway goes on forever. Ultra-detailed, cinematic lighting, 8K resolution.”

Perspective tricks to try:

• Fashion/beauty: “The reflections show the same person in different outfits or makeup looks. The hallway feels like a runway, with soft spotlights highlighting each version.”
• Self-improvement: “The reflections show a progression—one side is dark and cluttered, the other bright and open. The hallway feels like a journey.”
• Luxury brands: “The mirrors reflect opulent details—chandeliers, marble floors, or a grand staircase. The scene feels like a palace.”

Best for:

• Fashion brands (“Endless possibilities, one you”)
• Beauty products (“Transform your look, transform your life”)
• Self-help apps (“Your journey starts here”)
• High-end real estate (“A home as unique as you are”)

“The best ads don’t just show a product—they show a feeling. An infinite hallway doesn’t sell a dress; it sells the idea of reinvention.”

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Prompt 7: Time-Lapse Aurora

Northern lights are already magical, but what if they moved faster? A time-lapse aurora swirls and shifts like a living painting, with colors bleeding into each other. It’s dynamic, eye-catching, and perfect for brands that want to feel fresh, energetic, or connected to nature.

Base prompt: “A surreal time-lapse of the northern lights over a snowy landscape. The aurora moves quickly, shifting from green to purple to pink. The sky feels alive, with stars twinkling in the background. Ultra-detailed, cinematic, 8K resolution.”

Color palette options:

• Cool tones: “Stick to blues, purples, and teals for a calming, futuristic feel. Great for tech or wellness brands.”
• Warm tones: “Add pinks, oranges, and golds for a cozy, inviting vibe. Perfect for travel or hospitality.”
• Neon: “Electric greens, hot pinks, and bright yellows for a high-energy, youthful look. Ideal for music or gaming brands.”

Best for:

• Travel companies (“Chase the light”)
• Energy/sustainability (“Powered by nature’s magic”)
• Tech brands (“Innovation that moves fast”)
• Music festivals (“A light show like no other”)

Pair this with a tagline like “The world moves fast. Stay ahead.” The motion of the aurora will make your ad feel alive.

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Mix and Match for Unique Hybrids

Why stop at one idea? Surrealism is all about breaking rules. Try combining elements from different prompts to create something truly unique. Here are a few ideas to get you started:

• Floating city + aurora: “A futuristic city floats in the sky, with a time-lapse aurora swirling above it. The buildings glow with neon lights, and the scene feels like a sci-fi dream.”
• Glowing mushroom cave + infinite hallway: “A cave filled with bioluminescent mushrooms, but the walls are made of mirrors. The reflections create an endless tunnel of light.”
• Gravity-defying bookshelf + melting clocks: “A floating bookshelf in a library where the clocks on the wall are melting. The scene feels like a mix of knowledge and time slipping away.”

The key is to experiment. Sora can handle wild ideas—so don’t be afraid to push the limits.

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Final Tip: Make It Your Own

These prompts are just the starting point. The real magic happens when you tweak them to fit your brand. Ask yourself:

• What colors match my brand’s vibe?
• What emotions do I want people to feel?
• What story am I trying to tell?

Then, plug those answers into the prompts and see what Sora creates. You might be surprised at how a small change can make a big difference.

Ready to try? Pick one prompt, tweak it, and let your imagination run wild. Your next ad background is just a few words away.

Optimizing Sora Prompts for Different Ad Platforms

You created a beautiful surrealist background with Sora. Now what? The same video won’t work everywhere. Instagram Reels, YouTube ads, and digital billboards all need different things. Let’s make sure your dreamy visuals actually help your ads perform.

Platform-Specific Adjustments: What Works Where?

Not all platforms are the same. A background that looks amazing on Instagram might feel too busy on a billboard. Here’s how to adjust:

• Instagram Reels (9:16 aspect ratio)

  • Keep it fast-paced. People scroll quickly, so your background should grab attention in the first 1-2 seconds.
  • Use bold colors and high contrast. Dark or muted tones get lost on small phone screens.
  • Loop it smoothly. If the video ends abruptly, it feels broken. Make sure the start and end match.

• YouTube Ads (16:9 aspect ratio)

  • Longer attention spans here. You can use slower, more detailed surrealist scenes.
  • Avoid text-heavy overlays. YouTube ads often have voiceovers, so too much text distracts.
  • Test different lengths. A 15-second ad might need a simpler background than a 30-second one.

• Digital Billboards (varies, often 16:9 or 9:16)

  • Keep it simple. People see billboards for just a few seconds. One strong visual works better than a complex scene.
  • High resolution is a must. Billboards are huge, so pixelated videos look terrible.
  • Bright, high-contrast colors work best. Sunlight can wash out darker tones.

Tools to Enhance Sora Outputs

Sora gives you a great starting point, but you’ll often need to tweak it. Here’s how:

• Post-Processing in Premiere Pro or CapCut

  • Adjust brightness and contrast. Surrealist backgrounds can look flat straight from Sora.
  • Add motion blur. If your video feels too sharp or “digital,” a little blur makes it smoother.
  • Speed it up or slow it down. A 10-second loop might need to be shortened for Instagram.

• Adding Music or Sound Effects

  • Sound makes a big difference. A soft ambient track works for wellness ads, while something upbeat fits better for sales.
  • Use free tools like Epidemic Sound or YouTube Audio Library if you don’t have a budget for original music.
  • Sync the music to the video. If your background has a slow, dreamy wave, match it with a slow beat.

• Text Overlays That Work

  • Keep text short. One line of bold, easy-to-read text is better than a paragraph.
  • Use high contrast. White text on a dark background (or vice versa) is easiest to read.
  • Test different fonts. A sleek, modern font works for tech ads, while something handwritten fits wellness brands.

A/B Testing: Which Background Works Best?

You won’t know what works until you test it. Here’s how to do it right:

• Metrics to Track

  • Engagement rate (likes, shares, comments). If people stop to watch, your background is working.
  • Click-through rate (CTR). Are people actually clicking your ad? If not, the background might be distracting.
  • Bounce rate. If people click but leave your website fast, your ad might be misleading.

• Tools for Split-Testing

  • Facebook Ads Manager. Easy to set up A/B tests for different backgrounds.
  • Google Optimize. Great for testing how backgrounds affect website conversions.
  • Instagram Insights. See which Reels get the most saves and shares.

• How to Run a Test

  1. Pick one variable. Test just the background, not the text or music.
  2. Run both versions at the same time. Same audience, same budget.
  3. Give it at least 3-5 days. Don’t decide after just a few hours.
  4. Check the data. Which version got more clicks? More conversions?
  5. Use the winner. Then test something else.

Final Tip: Don’t Overcomplicate It

Surrealist backgrounds are fun, but they’re just one part of your ad. If your background is too busy, people won’t read your text. If it’s too slow, they’ll scroll away. The best ads balance creativity with clarity.

Start simple. Test one thing at a time. And remember—what works for one brand might not work for yours. Keep experimenting, and you’ll find the perfect mix.

Future Trends: AI and Surrealist Advertising

AI is changing advertising faster than we can blink. Just a few years ago, surrealist ads were expensive—only big brands could afford them. Now? Any small business can create dreamlike, moving backgrounds with tools like Sora. But this is just the beginning. What comes next will blow our minds.

Beyond Sora: The Next Wave of AI Tools

Sora is amazing, but it’s not the only player. Tools like Runway ML and Pika Labs are already pushing boundaries. Runway ML lets you edit videos with simple text commands—imagine changing a background from day to night with just a few words. Pika Labs specializes in surreal, artistic styles that feel like living paintings. These tools are getting better every month. Soon, creating a surreal ad won’t take hours—it’ll take minutes.

What does this mean for marketers? More creativity, less budget. You won’t need a Hollywood studio to make something stunning. A small team with a laptop can produce ads that look like they cost millions. The question isn’t if you’ll use these tools—it’s when you’ll start.

Surrealist Ads in 2025: What to Expect

By 2025, surrealist ads won’t just be a trend—they’ll be the norm. Here’s what’s coming:

• Hyper-personalization: AI won’t just create one ad for everyone. It’ll generate unique backgrounds for each viewer. Imagine an ad where the visuals change based on the user’s mood, location, or even the time of day. A morning ad might show a sunrise, while an evening ad shifts to a starry night.
• Interactive surrealism: Ads won’t just be videos—they’ll be mini-experiences. Viewers might swipe to change the scene or tap to reveal hidden details. A fashion brand could let users “walk” through a surreal dream world where clothes float like clouds.
• AI-generated soundscapes: Visuals are just one part. Soon, AI will create custom soundtracks that match the mood of your ad. A wellness brand’s ad might have calming ocean waves, while a tech company’s ad could feature futuristic synth beats—all generated on the spot.

But with great power comes great responsibility. Ethical concerns are already popping up. Deepfakes, misleading visuals, and over-personalization could cross lines. Brands will need to balance creativity with honesty. The best ads won’t just look cool—they’ll feel real, even when they’re surreal.

How to Stay Ahead of the Curve

Want to be a leader, not a follower? Here’s how to prepare:

1. Follow AI art communities: Join Discord servers like MidJourney’s or Runway’s to see what’s trending. Artists and marketers share prompts, tips, and experiments daily.
2. Experiment with new tools: Don’t wait for perfection. Try Pika Labs for surreal animations or Leonardo.AI for dreamlike images. The more you play, the faster you’ll learn.
3. Test surrealism in small doses: Not sure if your audience will love it? Start with one surreal element—like a floating product or a melting background. Track engagement and adjust.
4. Think beyond visuals: Surrealism isn’t just about looks. How can you use sound, text, or interactivity to make your ads feel magical? A simple voiceover or a hidden Easter egg can make all the difference.

“The future of advertising isn’t about selling—it’s about storytelling. And AI is the best storyteller we’ve ever had.”

The Big Picture

AI isn’t replacing creativity—it’s supercharging it. The brands that win won’t be the ones with the biggest budgets. They’ll be the ones who embrace the weird, the dreamy, and the unexpected. Surrealist ads aren’t just eye-catching—they’re memorable. And in a world where attention spans are shorter than ever, that’s everything.

So, what’s your next move? Will you wait and see, or will you dive in and start experimenting? The tools are here. The future is now. Your only limit is your imagination.

Conclusion

You just explored seven surreal Sora prompts that can turn your ad backgrounds from ordinary to unforgettable. From floating cities to infinite mirror hallways, these ideas aren’t just pretty—they’re powerful tools to make your brand stand out. Whether you’re selling wellness products, tech gadgets, or luxury travel, surreal visuals can create that “wow” moment that stops scrollers in their tracks.

Quick Reference: Your Surreal Ad Prompts at a Glance

Here’s a simple table to help you pick the right prompt for your next campaign:

Prompt	Best For	Emotion It Evokes
Floating City	Tech, futuristic brands	Wonder, innovation
Ocean of Stars	Wellness, meditation, space	Calm, infinity
Melting Clock Forest	Creative agencies, art brands	Mystery, time distortion
Infinite Mirror Hallway	Fashion, beauty, luxury	Elegance, depth
Dreamlike Desert	Travel, adventure, minimalist brands	Freedom, vastness
Glowing Neon Jungle	Gaming, nightlife, music	Energy, excitement
Surreal Portrait	Personal branding, storytelling	Connection, emotion

Final Tips for Surreal Ad Success

Surrealism works best when it feels intentional—not just random. Here’s how to make it work for your brand:

• Balance creativity with brand identity. A floating city might be cool, but does it fit your brand’s vibe? If you sell organic tea, maybe a dreamlike forest works better than a neon jungle.
• Test and iterate. Try different prompts, tweak the details, and see what your audience responds to. Maybe your customers love slow, dreamy visuals but get distracted by too much movement.
• Keep text readable. Surreal backgrounds are eye-catching, but if your text gets lost in the visuals, the message is wasted. Use bold fonts, contrasting colors, or simple overlays to make sure your words pop.

Your Turn to Experiment

Sora is still new, and that’s the exciting part—you’re one of the first to explore its potential for ads. Don’t be afraid to play around. Mix prompts, add your own twists, and see what happens. The best results often come from unexpected experiments.

Want to stay updated on the latest Sora tricks and surreal ad trends? Join our newsletter or Discord community where we share new prompts, case studies, and behind-the-scenes tips. Let’s create something amazing together—one surreal ad at a time.