Analytics & Reporting
Wire events correctly, close the offline loop, and ship dashboards leadership can trust—so decisions move faster and budgets scale with confidence.
from 108+ happy clients
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Event Coverage
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Time to Dashboards
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Board‑Ready KPIs
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Source of Truth
The Core Offering
Move from messy tags and vanity metrics to a clean measurement layer that ties activities to pipeline and payback. Implement event schemas, server‑side tracking, and offline conversions so reporting reflects reality—not just clicks.
Define a durable naming convention, parameters, and identities across web, product, and CRM.
Sync qualified stages and revenue back to ad platforms to optimize for business outcomes.
Versioned changes, consent alignment, and automated checks to protect data integrity.
Our Expertise
From instrumentation and identity resolution to dashboards leaders adopt across marketing, product, and sales.
GA4/Tag Manager implementation, event schemas, user IDs, and consent‑aware triggers.
UTMs, server‑side events, and CRM feedback loops to connect clicks to revenue.
Looker/Tableau/Power BI dashboards for CAC, payback, pipeline, and NRR with drill‑downs.
Warehouse/ETL integrations and lightweight identity resolution for reliable join keys.
A/B frameworks, guardrails, and scorecards that separate signal from seasonality.
Consent modes, PII minimization, and documentation that keeps teams aligned.
Ready to build something exceptional?
Let's Discuss Your ProjectOur Method
A clear path to clean data and credible reporting—without disrupting existing campaigns.
Map current tracking, identify gaps, define KPIs, and draft the event schema and identities.
Implement events, server‑side endpoints, and CRM/warehouse connections with QA.
Build KPI models and executive dashboards with filters, cohorts, and drill‑downs.
Automated checks, documentation, and team training to prevent data drift.
Add segments, cohorts, and experiments; evolve models as channels and motions grow.
Investment
Start with a focused audit and setup, then scale into advanced attribution and BI as needed.
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What's Included:
Advanced data pipelines, multi‑brand, or BI expansions may require an extended scope.
Extend visibility and control as teams and channels expand.
BigQuery/Snowflake models and scheduled refresh for reliability.
Multi‑touch models and MMM‑light views aligned to your sales cycle.
Pipeline coverage, stage velocity, and cohort health for leadership.
Consent mode, regional routing, and ongoing governance reviews.
GA4, Tag Manager, server‑side tracking, BigQuery/Warehouse, and BI tools like Looker, Tableau, and Power BI. We also integrate with common CRMs and ad platforms.
Yes. We prioritize a minimal‑disruption plan: patch critical gaps, document events, and phase improvements behind flags.
We pass qualified stages and revenue from CRM back to platforms via APIs or uploads so bidding learns from business outcomes.
Dashboards include CAC, payback, pipeline value, and velocity with cohort filters—so planning reflects unit economics.
Automated QA, versioned changes, consent alignment, and naming conventions keep tracking consistent as teams ship.
Request a free analytics plan and leave with 3–5 priority fixes and a dashboard outline your executives will adopt.
Claim Your Free Consultation