Email & Automation
Ship lifecycle flows that welcome, activate, and expand customers—backed by first‑party data, clean segmentation, and deliverability that keeps messages in the inbox.
from 87+ happy clients
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Time to Activation Lift
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Lead→SQL Uplift
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Deliverability Readiness
The Core Offering
Replace ad‑hoc campaigns with an operating system for growth: event‑triggered onboarding, segmented nurture, and reactivation flows that map to activation, expansion, and payback. Every sequence is measurable, testable, and tied to product and CRM data.
Trigger emails from product milestones and CRM stages so messages land when intent is highest.
Segment by role, account tier, lifecycle stage, and behavior to increase relevance and lift conversions.
Sync events and fields across CRM, product, and billing so attribution and personalization stay in lockstep.
Our Expertise
From strategy and templates to data plumbing and QA—built for PLG, sales‑led, or hybrid motions.
Define goals, KPIs, and flow architecture across onboarding, nurture, reactivation, and expansion.
Guided setup, value cues, and intent triggers that shorten time‑to‑first‑value and reduce churn risk.
Persona‑based sequences that educate, qualify, and convert to opportunities—not just form fills.
Recency, frequency, and value (RFV) frameworks to revive stalled trials, churned users, and inactive MQLs.
CRM sync, product events, and billing signals wired into journeys with error handling and fallbacks.
Subject, content, and send‑time tests plus SPF/DKIM/DMARC, warmups, and list hygiene best practices.
Ready to build something exceptional?
Let's Discuss Your ProjectOur Method
A practical cadence that aligns teams, wires data, and ships flows that measurably move KPIs.
Assess stack, data, and current flows; define lifecycle goals and segmentation rules.
Map events/fields across tools; implement tracking, webhooks, and error handling.
Write conversion‑focused copy, design modular templates, and set fallbacks per segment.
Stage and QA journeys, soft‑launch cohorts, then expand with tight monitoring.
Review KPIs, run structured tests, and scale winners across personas and geos.
Investment
Start lean, scale fast. Pricing flexes by flow complexity, integration depth, and testing velocity.
Starting from
What's Included:
Advanced data work, multi‑brand setups, or heavy creative may require a one‑time setup fee.
Unlock deeper personalization and velocity as signal improves.
Add lifecycle branches for role, plan, and product usage.
Dynamic content by events, firmographics, and health scores.
Subject, offer, and creative tests with significance reviews.
Warmups, list hygiene, and proactive reputation monitoring.
We work with modern stacks including HubSpot, Mailchimp, SendGrid, Mailgun, and workflow tools like Zapier and Airtable. Integrations with product analytics and billing are included in scoped projects.
Foundational flows ship in 2–4 weeks after audit and integration. Complex data models or multi‑brand setups may take longer but follow a transparent plan.
We configure SPF/DKIM/DMARC, manage warmups and list hygiene, and monitor reputation. Templates and cadence follow inbox‑safe best practices.
Yes. We segment by ICP, lifecycle stage, plan tier, and product events. Dynamic content serves the right message at the right moment.
We track activation rate, SQL conversion, reactivation, expansion, and revenue influence—tied back to cohorts and journeys in dashboards.
Request a free lifecycle plan and leave with 3–5 prioritized flows and personalization ideas ready to launch.
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