How to repurpose a webinar into 10 LinkedIn posts

** Why Repurposing Webinars Maximizes Your LinkedIn ROI**

You just spent hours planning, promoting, and hosting a webinar. The replay is sitting in your drive, gathering digital dust. Sound familiar? Here’s the hard truth: if you’re not repurposing that webinar, you’re leaving money—and engagement—on the table.

A single webinar can fuel weeks of LinkedIn content. Why? Because most of your audience didn’t attend live. Even if they did, they won’t remember everything. Research shows that people forget 90% of what they learn within a week—unless you reinforce it. That’s where repurposing comes in. Instead of letting your hard work disappear, you can turn one webinar into 10+ LinkedIn posts that keep your audience engaged, position you as an expert, and generate leads long after the live event ends.

Why LinkedIn is the Perfect Platform for Webinar Content

LinkedIn isn’t just for job seekers anymore. It’s the #1 platform for B2B marketers, with 80% of B2B leads coming from LinkedIn (HubSpot). The algorithm loves native content—especially videos, carousels, and long-form posts. And unlike other platforms, LinkedIn’s audience is actively looking for professional insights. They’re not scrolling for memes; they’re scrolling for solutions.

Here’s the best part: LinkedIn rewards consistency. Posting multiple times a week keeps you top of mind. But creating fresh content every day is exhausting. That’s why repurposing a webinar is a game-changer. You already have the material—you just need to slice it into bite-sized pieces.

How This Framework Works

In this guide, I’ll show you how to turn one webinar into 10 LinkedIn posts over two weeks. Here’s what you’ll get:

• 2 insight threads (deep dives on key takeaways)
• 3 clip posts (short video snippets with captions)
• 2 carousels (one framework, one checklist)
• 1 objection-handling post (addressing common pushbacks)
• 1 customer quote (social proof from attendees)
• 1 CTA recap (driving action from the webinar)

Each post is designed to engage a different part of your audience—whether they attended the webinar or not. And with founder commentary, you’ll add personality and authority to every piece.

What You’ll Learn

By the end of this guide, you’ll know how to:

• Extract the most valuable moments from your webinar
• Adapt them for LinkedIn’s algorithm and audience
• Schedule them strategically over two weeks
• Add your unique perspective to make the content stand out

No more wasted effort. No more one-and-done content. Just a simple, repeatable system to maximize your webinar’s ROI. Ready to get started? Let’s dive in.

Step 1: Pre-Repurposing Prep – Extracting Gold from Your Webinar

You just finished hosting a killer webinar. The chat was buzzing, the polls got great responses, and you even dropped that framework everyone loved. But now what? Let the recording sit in your drive forever? No way. That webinar is a goldmine—if you know how to dig.

The truth is, most people waste their best content because they don’t repurpose it right. They post the replay once, maybe share a highlight clip, and call it a day. But here’s the thing: your audience didn’t see everything. Some missed the live session. Others scrolled past your post. And even the ones who watched? They didn’t absorb every detail. That’s why repurposing isn’t just smart—it’s necessary.

So before you start chopping up your webinar into LinkedIn posts, you need a plan. Think of this step like packing for a trip. You wouldn’t throw random clothes into a suitcase and hope for the best, right? Same with repurposing. You need to organize, prioritize, and extract the most valuable pieces first. Here’s how to do it without the headache.

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Step 1: Transcribe Your Webinar (Without Losing Your Mind)

First things first: get a transcript. Why? Because scrolling through a 60-minute recording to find that one brilliant quote is a waste of time. A transcript lets you scan, highlight, and pull out the best parts in minutes.

Tools to make this easy:

• Otter.ai – Great for accuracy, even with multiple speakers. Just upload your recording, and it spits out a transcript with timestamps.
• Descript – If you want to edit the transcript like a doc (and even remove filler words), this is your best friend.
• Rev – More expensive, but if you need 99% accuracy (like for legal or technical content), it’s worth it.

Pro tip: Don’t rely only on AI. Always skim the transcript for errors—especially if you or your guests have accents or use industry jargon. A quick manual edit saves you from embarrassing mistakes later.

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Step 2: Find the “Aha!” Moments (Where the Magic Happens)

Now that you have your transcript, it’s time to hunt for the good stuff. Not every minute of your webinar is worth repurposing. You want the parts that made your audience lean in—the stories, the frameworks, the answers to burning questions.

How to spot the best moments:

• Polls and audience reactions – Did a poll get 80% of the votes? That’s a sign people care. Turn it into a post.
• Q&A answers – If someone asked a question, others probably wanted to know the answer too. Pull out the best ones.
• Frameworks and slides – That 3-step process you shared? Perfect for a carousel.
• Stories and examples – People remember stories way more than stats. Did you share a client success? A personal failure? Highlight it.
• Objections and pushback – If someone challenged your point and you handled it well, that’s pure gold for a LinkedIn post.

Example: Let’s say you hosted a webinar on “How to Close More Deals Without Being Pushy.” The part where you broke down the “3 No’s Before a Yes” framework? That’s a carousel. The story about how you lost a deal by being too aggressive? That’s a clip post. The Q&A where someone asked, “But what if the client ghosts me?” That’s an objection-handling post.

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Step 3: Map Your Content to the 10-Post Framework

Now, let’s match your webinar’s best moments to the 10 LinkedIn posts you’ll create. Here’s how to think about it:

Webinar Moment	LinkedIn Post Type	Example
A 2-minute story or tip	Clip post (video)	“Here’s how I turned a ‘no’ into a ‘yes’ in 30 seconds.”
A framework or process	Carousel (step-by-step)	“The 4-Step Framework to Handle Objections Like a Pro”
A slide with key stats	Carousel (data-driven)	“3 Surprising Stats About Sales Follow-Ups”
A customer quote	Text post + image	”‘This one tip changed my sales game’ – [Customer Name]“
A common objection	Objection-handling post	”‘But what if they say no?’ Here’s how to respond.”
The big takeaway	CTA recap post	”Missed the webinar? Here’s the one thing you need to remember.”

Pro tip: Don’t force it. If a moment doesn’t fit neatly into one of these categories, save it for later. The goal is to create posts that feel natural, not like you’re checking boxes.

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Step 4: Tools to Make Repurposing 10x Faster

You don’t need a fancy setup to repurpose well, but the right tools can save you hours. Here’s what I use:

• For clipping videos:

  • CapCut (free, easy for beginners)
  • Riverside.fm (if you recorded the webinar there, it has built-in clipping)
  • Descript (if you want to edit audio like a doc)

• For designing carousels:

  • Canva (templates for days, drag-and-drop)
  • Adobe Express (if you want more customization)

• For scheduling:

  • Buffer (simple, great for beginners)
  • Hootsuite (if you manage multiple accounts)
  • LinkedIn’s native scheduler (free, but limited)

Bonus: If you’re short on time, use Repurpose.io to automatically turn your webinar into clips and posts. It’s not perfect, but it gets the job done.

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The Bottom Line: Start Small, But Start Now

Repurposing a webinar can feel overwhelming, but it doesn’t have to be. The key is to break it down into small, manageable steps. Transcribe first. Then find the best moments. Finally, match them to the right post types.

And remember: you don’t have to do it all at once. Even repurposing one clip or one carousel from your webinar is better than nothing. The more you do it, the faster and easier it gets.

So grab your transcript, open your favorite tool, and start extracting the gold. Your LinkedIn audience is waiting.

Step 2: Crafting 2 Insight Threads – Turning Webinar Takeaways into Engaging Conversations

You just hosted a killer webinar. The chat was buzzing, the questions were sharp, and your audience left with real value. But now what? If you let that content sit in your recording folder, you’re leaving money on the table. The secret? Turning those golden moments into LinkedIn insight threads—the kind that stop the scroll, spark conversations, and position you as the go-to expert in your space.

Here’s the thing: LinkedIn’s algorithm loves threads. Why? Because they keep people on the platform longer. A well-crafted thread can get 3-5x more engagement than a single post. And the best part? You don’t need to be a viral creator to make them work. You just need to know how to package your webinar’s best ideas in a way that feels like a natural conversation—not a sales pitch.

What Exactly Is an Insight Thread?

An insight thread is a series of connected LinkedIn posts that dive deep into a single idea. Think of it like a mini-article, broken into bite-sized chunks. Each post builds on the last, pulling the reader in with curiosity, data, or a bold take.

Why do they work so well?

• Algorithm-friendly: LinkedIn rewards posts that keep users engaged. A thread with multiple replies? That’s a signal to push it to more feeds.
• High engagement: People love stories and frameworks. A thread lets you unfold an idea step by step, making it easier for your audience to digest (and comment on).
• Thought leadership: Threads position you as someone with depth—not just another person dropping hot takes.

Take a look at creators like Justin Welsh or Katelyn Bourgoin. Their threads often start with a hook like: “Most people get [X] wrong. Here’s why…” Then, they break down the idea in 3-5 posts, mixing data, personal stories, and actionable advice. The result? Hundreds (sometimes thousands) of likes, comments, and shares.

How to Extract 2 High-Impact Threads from Your Webinar

Your webinar is packed with insights—but not all of them deserve a thread. The key is to pick the two most valuable takeaways and turn them into conversations. Here’s how:

Thread 1: The “Big Idea” Breakdown

This thread takes the core framework or concept from your webinar and breaks it down into digestible parts. For example:

• If your webinar was about “How to 10X Your SaaS Onboarding”, your thread might look like:
  1. Post 1 (Hook): “Most SaaS onboarding fails because of one critical mistake. Here’s what it is…”
  2. Post 2: “The 3-step framework we use to reduce churn by 40% (with real data).”
  3. Post 3: “How [Customer X] applied this and saw a 25% increase in activation.”
  4. Post 4: “The #1 objection we hear (and how to overcome it).”
  5. Post 5 (CTA): “Which step resonates most? Drop a comment—I’ll reply to every one.”

Pro tip: Use visuals (screenshots, simple graphics) to make each post stand out. A framework in a carousel? Even better.

Thread 2: The “Counterintuitive Insight”

This thread highlights a surprising or controversial takeaway from your webinar. The goal? Make people stop and think, “Wait, that’s not what I expected!”

For example:

• If your webinar was about “The Future of AI in Sales”, your thread might start with:
  1. Post 1 (Hook): “AI won’t replace salespeople. But here’s what it will do…”
  2. Post 2: “The data: Companies using AI in sales see 50% higher close rates (but only if they do this one thing).”
  3. Post 3: “Why most AI sales tools fail (and how to avoid the trap).”
  4. Post 4: “A real example: How [Company Y] used AI to cut sales cycles in half.”
  5. Post 5 (CTA): “Do you agree? Or am I missing something? Let’s debate in the comments.”

Why this works: Controversy (when backed by data) sparks discussion. And discussion = engagement.

Writing Tips to Make Your Threads Irresistible

Now that you’ve picked your two threads, how do you make sure they actually get read? Here’s what works:

1. Hooks That Stop the Scroll

Your first post is everything. If it doesn’t grab attention, the rest won’t matter. Try:

• A bold statement: “Most people waste 30% of their LinkedIn content budget. Here’s why.”
• A question: “What’s the #1 mistake founders make when scaling their sales team?”
• A personal story: “I used to think [X] was the key to growth. Then I saw this data…“

2. Formatting for Readability

LinkedIn is a mobile-first platform. If your post looks like a wall of text, people will skip it. Break it up with:

• Short paragraphs (2-3 sentences max).
• Emojis (sparingly—1-2 per post).
• Line breaks between ideas.
• Bold text for key points.

3. CTAs That Spark Discussion

Every thread should end with a clear call-to-action. Not “Check out my webinar!” (too salesy), but something like:

• “Which part of this resonates most? Comment below—I’ll reply to every one.”
• “Do you agree or disagree? Let’s debate in the comments.”
• “Tag someone who needs to see this.”

Example: A Real Webinar Thread Breakdown

Let’s say your webinar was about “How to Build a High-Converting LinkedIn Profile.” Here’s how you could turn it into a Big Idea thread:

Post 1 (Hook): “Your LinkedIn profile isn’t a resume. It’s a sales page. And most people get it wrong. Here’s why…”

Post 2: *“The 3-part framework we use to turn profiles into lead magnets:

1. Headline: Not your job title—your value prop.
2. About section: A story, not a bio.
3. Experience: Results, not responsibilities. Here’s how to apply it…”*

Post 3: “Example: How [Client X] went from 5 to 50 inbound leads/month by fixing just their headline. (Spoiler: It’s not what you think.)”

Post 4: “The #1 objection we hear: ‘But I don’t want to sound salesy.’ Here’s how to avoid that trap…”

Post 5 (CTA): “Which part of this framework are you going to test first? Drop a comment—I’ll give you feedback.”

Result: A thread that educates, engages, and positions you as the expert—without ever feeling like an ad.

Final Thought: Threads Are Conversations, Not Monologues

The best threads don’t just inform—they invite participation. They make the reader feel like they’re part of a discussion, not just consuming content. So when you’re crafting yours, ask yourself:

• Does this make the reader stop and think?
• Does it give them something they can use immediately?
• Does it make them want to reply?

If the answer is yes, you’re on the right track. Now go turn that webinar into a LinkedIn goldmine.

Step 3: Creating 3 Clip Posts – Short, High-Impact Video Snippets

Let’s be honest—most people won’t watch your entire webinar. But they will watch a 30-second clip if it’s packed with value. That’s why clip posts are one of the most powerful ways to repurpose your webinar on LinkedIn. Native video gets 5x more engagement than static posts, and LinkedIn’s algorithm loves it. So how do you turn your webinar into snackable, high-performing clips? Let’s break it down.

Why Clip Posts Work (And How to Make Them Irresistible)

LinkedIn’s algorithm favors video—especially native video (uploaded directly to the platform, not linked from YouTube). Why? Because video keeps users on the platform longer, and LinkedIn rewards that. Studies show that video posts get 3x more comments and 2x more shares than text or image posts. But not all clips are created equal. The best ones feel like mini-stories: they hook the viewer fast, deliver value, and leave them wanting more.

The key? Don’t just chop up your webinar randomly. Instead, pick moments that stand alone as powerful insights, objections, or stories. Here’s how to choose the right clips:

How to Pick the Perfect Clips (With Examples)

**1. The “Aha Moment” Clip **

This is the moment in your webinar where you drop a big insight—something that makes your audience pause and think, “Wow, I never thought of it that way.” It could be a surprising statistic, a counterintuitive tip, or a simple framework that solves a common problem.

Example: If your webinar is about sales strategies, your “aha moment” might be: “Most sales teams spend 80% of their time on leads that will never close. Here’s how to flip that ratio—without working more hours.”

Pro tip: Look for moments where your audience’s engagement spiked (check your webinar analytics). That’s usually a sign of a strong “aha moment.”

**2. The “Objection Crusher” Clip **

Every industry has common objections—reasons people hesitate to buy, adopt a new tool, or change their process. Your webinar probably addressed a few of these. Turn those moments into clips that preemptively answer objections before they even come up.

Example: If you’re in SaaS, a common objection might be: “We already have a tool that does this—why switch?” Your clip could be: “Here’s why ‘good enough’ is costing you 10+ hours a month—and what to do instead.”

Why it works: These clips position you as the expert who gets your audience’s pain points. They also make great conversation starters in the comments.

**3. The “Storytelling Hook” Clip **

People remember stories 22x more than facts alone. The best clips aren’t just informative—they’re emotional. Pick a moment where you share a personal story, customer success, or a relatable struggle that ties back to your main point.

Example: Instead of saying: “Our tool helps teams save time.” Try: “Last year, one of our customers was spending 15 hours a week on manual reports. Here’s how they cut that down to 15 minutes—and what it meant for their team.”

Pro tip: If your webinar doesn’t have a strong story, add one! Even a quick anecdote about a past failure or a customer’s “before and after” works.

Editing Tips: Make Your Clips Look Professional (Even If You’re Not a Pro)

You don’t need fancy equipment or a Hollywood editor to make great clips. But a few small tweaks can make your videos 10x more engaging. Here’s what to focus on:

1. Add Captions (Because 85% of Videos Are Watched on Mute)

Most people scroll LinkedIn with the sound off. If your clip relies on audio, you’re losing most of your audience. Use tools like CapCut, Descript, or even LinkedIn’s built-in caption tool to add subtitles.

Pro tip: Make captions bold and easy to read (white text with a black outline works best). Avoid tiny fonts or colors that blend into the background.

2. Use Text Overlays to Highlight Key Points

Even with captions, some viewers will skim. Overlay text on the screen to emphasize your main takeaway. For example:

• If you’re sharing a stat, put it in big, bold numbers.
• If you’re making a bold claim, highlight it in a callout box.

Example: If your clip is about productivity, you might overlay: “The average employee wastes 2 hours/day on unnecessary meetings.”

3. Trim the Fluff (Tighten Your Pacing)

Nothing kills engagement faster than a slow, rambling clip. Cut out:

• Long pauses
• Filler words (“um,” “like,” “you know”)
• Repetitive points
• Off-topic tangents

Pro tip: If a clip feels slow, try speeding it up by 10-15%. It makes you sound more energetic without being noticeable.

4. Start Strong (Hook Them in the First 3 Seconds)

LinkedIn’s algorithm tests your video in the first few seconds. If people drop off, it won’t show it to more people. Start with:

• A bold statement (“This one mistake is costing you $10K/year.”)
• A question (“What if I told you there’s a better way to do X?”)
• A surprising fact (“80% of teams are doing this wrong—and don’t even know it.”)

Tools to Edit Your Clips (No Experience Needed)

You don’t need expensive software to make great clips. Here are some free and paid tools to try:

Tool	Best For	Cost
CapCut	Quick edits, captions, text overlays	Free
iMovie	Basic trimming, simple effects	Free (Mac)
Descript	Removing filler words, auto-captions	Free (limited)
Canva	Adding graphics, text overlays	Free
Adobe Premiere Rush	More advanced edits (if you’re comfortable)	Paid

LinkedIn’s native video specs:

• Format: MP4 (best for compatibility)
• Resolution: 1080p (but 720p works fine)
• Length: 30-90 seconds (shorter = better engagement)
• File size: Under 5GB (LinkedIn’s limit)

Final Tip: Test and Iterate

Not every clip will perform the same. Try different hooks, lengths, and styles to see what resonates with your audience. For example:

• One clip might do well with a bold statement at the start.
• Another might perform better with a customer story.
• A third might get more engagement with text overlays highlighting key stats.

The best part? You can reuse these clips in emails, on your website, or even in future webinars. One piece of content, multiple touchpoints.

Now, go grab your webinar recording and start clipping! Which moment will you turn into your first LinkedIn video?

Step 4: Designing 2 Carousels – Frameworks and Checklists for Lead Magnet Potential

You just spent hours (or maybe days) creating a killer webinar. The slides are polished, the insights are sharp, and your audience loved it. But here’s the thing: most of that value disappears after the live session ends. What if I told you one of the easiest ways to squeeze more ROI from your webinar is by turning it into two high-converting LinkedIn carousels?

Carousels are like the Swiss Army knife of LinkedIn content. They get more reach than regular posts, they’re highly shareable, and—best of all—they position you as an expert. LinkedIn’s algorithm loves them, and so do users. Why? Because they’re visual, scannable, and packed with value in just a few swipes. And if you do them right, they can even become lead magnets that grow your email list or generate DMs.

So how do you turn your webinar into two carousels that actually convert? Let’s break it down.

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Why Carousels Work (And How to Make Them Irresistible)

Before we dive into the how, let’s talk about the why. Carousels work because they:

✅ Stop the scroll – A well-designed carousel grabs attention with bold visuals and minimal text. ✅ Tell a story – Each slide builds on the last, making complex ideas easy to digest. ✅ Encourage saves and shares – People save carousels for later (hello, future engagement!) and share them with their network. ✅ Position you as an expert – A framework or checklist shows you know your stuff—and that you’re generous with your knowledge.

But here’s the catch: not all carousels are created equal. The ones that flop are usually too text-heavy, poorly designed, or lack a clear takeaway. The ones that win are simple, actionable, and visually compelling.

So how do you create a carousel that stands out? Start with these two types:

1. The Framework Carousel – A step-by-step guide to solving a problem.
2. The Checklist Carousel – A “do this, not that” list with actionable tips.

Let’s dig into each.

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Carousel 1: The Framework Carousel (Turn Your Webinar into a Step-by-Step Guide)

Think of your webinar as a treasure trove of frameworks. Maybe you walked your audience through a 5-step process, a decision-making model, or a problem-solving framework. That’s gold for a carousel.

Here’s how to turn it into a swipe-worthy post:

Step 1: Pick Your Framework

Go through your webinar slides and look for:

• A process you taught (e.g., “5 Steps to Launch a High-Converting Sales Funnel”)
• A model you explained (e.g., “The 3 Pillars of Customer Retention”)
• A system you use (e.g., “How We Onboard Clients in 7 Days”)

If you’re struggling to find one, ask yourself: What’s the one thing my audience kept asking about during the Q&A? That’s your framework.

Step 2: Simplify and Structure

A good framework carousel has:

• A strong hook slide (e.g., “Most people fail at [X] because they skip Step 3. Here’s how to do it right.”)
• One idea per slide (no walls of text!)
• Visuals that reinforce the message (icons, diagrams, or bold typography)
• A clear CTA on the last slide (e.g., “Want the full guide? DM me ‘FRAMEWORK’”)

Pro tip: If your webinar slides are already designed, don’t just copy-paste them. Simplify the text, increase font size, and add high-contrast colors so they’re easy to read on mobile.

Step 3: Design for Impact

You don’t need to be a designer to create a great carousel. Here’s what works:

• Consistent branding – Use the same colors, fonts, and style as your other content.
• Minimal text – Aim for 10 words or less per slide. If it’s more, split it into two slides.
• High-contrast visuals – Dark text on a light background (or vice versa) is easiest to read.
• Progress indicators – Add “1/5” or “Step 1 of 5” to keep people swiping.

Tools to use:

• Canva (LinkedIn carousel templates are pre-sized)
• Adobe Express (great for quick, professional designs)
• PowerPoint/Google Slides (if you want full control)

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Carousel 2: The Checklist Carousel (Actionable “Do This, Not That” Tips)

While frameworks are great for teaching how to do something, checklists are perfect for showing what to do (or avoid). They’re highly shareable because they’re practical—people love saving and sending them to their teams.

Here’s how to create one from your webinar:

Step 1: Extract the “Aha!” Moments

Look for:

• Common mistakes you warned against (e.g., “3 Mistakes That Kill Your Email Open Rates”)
• Best practices you shared (e.g., “5 Things Every SaaS Onboarding Email Must Include”)
• Quick wins or hacks (e.g., “The 2-Minute Trick to Double Your LinkedIn Engagement”)

Step 2: Structure It for Maximum Impact

A great checklist carousel follows this formula:

1. Problem slide – “Struggling with [X]? Most people make these 3 mistakes.”
2. Mistake slides – “Mistake #1: [Explanation]. Here’s how to fix it.”
3. Solution slides – “Do this instead: [Actionable tip].”
4. CTA slide – “Want the full checklist? Comment ‘CHECKLIST’ and I’ll send it to you.”

Example: If your webinar was about LinkedIn growth, your checklist could be:

• “Mistake #1: Posting without a hook. Fix: Start with a question or bold statement.”
• “Mistake #2: Ignoring engagement. Fix: Spend 10 mins/day commenting on posts in your niche.”
• “Mistake #3: No CTA. Fix: End every post with a clear next step (e.g., ‘DM me for the template’).”

Step 3: Make It Visually Engaging

Checklists are all about clarity, so:

• Use icons (✅ for “do this,” ❌ for “don’t do this”)
• Keep one tip per slide
• Use bold text for the key takeaway
• Add a progress bar (e.g., “3/5”) to encourage swiping

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How to Turn Carousels into Lead Magnets

Here’s the real magic: carousels don’t just get engagement—they can grow your email list or generate leads. Here’s how:

1. Gate the full guide – On the last slide, say: “Want the full [Framework/Checklist]? DM me ‘[KEYWORD]’ and I’ll send it to you.”
2. Link to a landing page – If you have a lead magnet (e.g., a PDF or Notion template), add a link in the comments or your profile.
3. Offer a bonus – “First 10 people to DM me get a free 15-minute audit of their [topic].”

Pro tip: Track which carousels generate the most DMs or link clicks. Double down on what works!

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Final Thought: Carousels Are Your Secret Weapon

Most people treat webinars as a one-time event. But you? You’re turning yours into two high-value LinkedIn posts that keep working for you long after the live session ends.

So here’s your challenge: Pick one framework or checklist from your webinar and turn it into a carousel this week. Use the tips above, keep it simple, and watch the engagement roll in.

Which one will you create first—the framework or the checklist?

Step 5: The Objection-Handling Post – Addressing Doubts to Build Trust

Let’s be honest—no matter how great your webinar was, some people will still have doubts. Maybe they think your solution is too expensive. Maybe they’re not sure it will work for their industry. Or maybe they’ve tried something similar before and it didn’t work. These objections aren’t just roadblocks—they’re opportunities. When you address them head-on, you don’t just silence the critics. You build trust. You show that you understand your audience’s real concerns. And you position yourself as the expert who can guide them past their hesitation.

The best part? You don’t have to guess what those objections are. Your webinar already gave you the answers. All you have to do is listen.

How to Find the Objections Hiding in Your Webinar

Most people think objections only come up in the Q&A at the end. But the truth is, they’re scattered throughout your entire webinar—if you know where to look. Here’s how to find them:

• The Q&A session – This is the obvious place. What questions kept coming up? Were people asking about pricing, implementation, or results? Write them down.
• The chat box – People often type their doubts in the chat before they ask them out loud. Look for phrases like “But what if…?” or “I’m not sure this would work for…”
• The pushback moments – Did someone say, “I’ve tried this before and it didn’t work”? That’s gold. That’s your objection.
• The silent skeptics – Not everyone will speak up. But if you notice a drop in engagement during a certain part of your webinar, that might be where the doubt is.

Once you’ve collected a few objections, pick the biggest one. The one that makes people hesitate the most. That’s the one you’ll tackle in your LinkedIn post.

How to Structure Your Objection-Handling Post

Now that you’ve found your objection, it’s time to turn it into a post that stops the scroll. Here’s the formula that works every time:

1. The Hook – Grab Attention Fast Start with a bold statement that makes people stop and think. Something like: “Here’s the #1 objection I hear about [topic]… and why it’s wrong.” Or: “Most people think [common belief]. Here’s why they’re missing the point.”

This does two things: It makes the doubters feel seen, and it makes the curious click to read more.

2. The Breakdown – Show, Don’t Just Tell Now, take that objection and break it down. Explain why people believe it, then show why it’s not true. Use:

• Data – “80% of our customers see results in 30 days.”
• Case studies – “Here’s how [Customer] overcame this exact challenge.”
• Personal stories – “I used to believe this too, until I saw…”

The key here is to be specific. Vague answers like “Trust me, it works” won’t cut it. You need proof.

3. The Counterargument – Flip the Script This is where you turn the objection into a reason to act. For example:

• Objection: “This is too expensive.”
• Counter: “What’s more expensive? Paying for this now, or losing $X every month because you didn’t?”

Make them see the cost of not taking action.

4. The CTA – Invite the Conversation End with a question that encourages engagement. Something like: “Have you faced this objection before? How did you handle it?” Or: “What’s the biggest doubt holding you back from trying [solution]?”

This turns your post into a conversation—and conversations build relationships.

Real Examples of Objection-Handling Posts That Work

Still not sure how this looks in action? Here are two examples of LinkedIn posts that crushed it by addressing objections:

Example 1: The “It’s Too Expensive” Objection “Most people tell me, ‘I’d love to try this, but it’s too expensive.’ Here’s the thing: The real cost isn’t the price tag—it’s the cost of not doing it. Last year, one of our clients was losing $10K/month because they didn’t have this solution. They paid for it in 3 months. Now, they’re saving $5K/month. So tell me: What’s really too expensive?”

Example 2: The “I’ve Tried This Before” Objection “I hear this all the time: ‘I’ve tried [solution] before, and it didn’t work.’ Here’s why: Most people give up too soon. They expect results in a week, but real change takes time. Our average customer sees results in 60 days—not 7. The difference? Consistency. So if you’ve tried and failed before, ask yourself: Did you really give it enough time?”

Both of these posts do the same thing: They take a common objection and turn it into a reason to engage. And that’s the power of objection-handling content.

Why This Works (And How to Make It Even Better)

Objection-handling posts work because they do three things:

1. They preemptively answer questions – People don’t have to wonder if your solution is right for them. You’ve already addressed their biggest doubts.
2. They reduce friction – When you answer objections upfront, you make it easier for people to say “yes.”
3. They position you as a trusted advisor – Instead of just selling, you’re teaching. And people buy from those they trust.

But here’s the secret: The best objection-handling posts don’t just answer the objection—they reframe it. They make the reader see the problem in a new way. So next time you’re writing one, ask yourself: How can I turn this doubt into a reason to act?

Now, go back to your webinar. What’s the biggest objection you heard? How can you turn it into a post that builds trust—and maybe even converts a few skeptics?

Step 6: Leveraging Social Proof – The Customer Quote Post

People don’t just buy products—they buy results. And nothing sells results better than hearing it straight from someone who’s already gotten them. That’s the power of social proof. When a potential customer sees real people achieving real outcomes with your solution, their trust skyrockets. In fact, studies show that testimonials can increase conversions by up to 34%. That’s not just a small bump—that’s a game-changer.

But here’s the thing: most businesses sit on a goldmine of social proof and don’t even realize it. Your webinar? It’s packed with real voices, real feedback, and real success stories—you just need to know where to look. The good news? You don’t need to stage a photoshoot or hire actors. The best quotes come from the people who were already in the room with you.

Where to Find the Best Quotes (Without Begging for Them)

You don’t need to chase down customers for testimonials. The best quotes are often hiding in plain sight—right in your webinar recording. Here’s how to find them:

• Live testimonials during the session: Did someone unmute to share how your framework helped them? That’s pure gold. Example: “After using this strategy for just two weeks, I saw a 20% increase in leads!”
• Chat or Q&A responses: Scroll through the chat. Did someone drop a quick “This changed everything for me”? That’s a quote waiting to happen.
• Poll or survey responses: If you ran a poll asking, “How confident are you in applying this?” and 90% said “Very confident,” that’s a powerful stat to pair with a quote.
• Post-webinar follow-ups: Send a quick email or LinkedIn message asking, “What was your biggest takeaway?” Their reply could be your next post.

The key? Listen for the emotion. The best quotes aren’t just about numbers—they’re about how your solution made someone feel. Did they finally stop stressing about [pain point]? Did they save hours every week? That’s what people connect with.

How to Turn a Quote into a High-Converting Post

Now that you’ve found your quote, how do you make it stand out? Here’s the formula:

1. Visuals matter more than you think

   • Overlay the quote on a branded background (use Canva or Adobe Express for templates).
   • Even better? Use a short video clip of the customer saying it. A 10-second clip of someone smiling and saying, “I wish I’d found this sooner” is 10x more powerful than text alone.
   • Pro tip: If you don’t have video, use a headshot of the person (with permission) next to the quote.

2. The caption: Give it context Don’t just drop the quote and run. Tell a mini-story. For example:

   “Meet Sarah, a marketing manager who was drowning in manual reports. After implementing our [framework], she cut her workload in half. Here’s what she said: [Quote]. Want results like this? Here’s how [link to replay/lead magnet].”

   See what happened there? You:

   • Introduced the person (builds trust).
   • Highlighted the problem (so others relate).
   • Shared the result (proves it works).
   • Added a CTA (drives action).

3. The CTA: Make it easy to say “yes” Your post should end with a clear next step. Examples:

   • “Want to see how Sarah did it? Watch the full webinar here: [link].”
   • “Grab our free checklist to get started: [link].”
   • “DM me ‘QUOTE’ and I’ll send you the replay.”

   The goal? Remove friction. If someone’s inspired by the quote, give them an immediate way to act.

Where to Find Even More Quotes (After the Webinar)

Your webinar recording isn’t the only place to find social proof. Here’s where else to look:

• Follow-up emails: Did someone reply to your post-webinar email with a glowing review? Ask if you can use it.
• LinkedIn messages: Check your DMs. Someone might’ve sent you a quick “This was amazing!”—perfect for a post.
• Post-webinar surveys: If you sent a feedback form, dig through the responses. Look for phrases like “I already tried this and it worked!”
• Case study interviews: If you’ve done deeper dives with customers, pull a standout line from their story.

Pro tip: Always ask for permission before using someone’s quote or name. A quick “Hey, mind if I share this on LinkedIn?” goes a long way.

The Secret Sauce: Make It Feel Personal

The best customer quote posts don’t feel like ads—they feel like real conversations. Here’s how to keep it authentic:

• Use their real name and photo (if possible). Anonymity kills trust.
• Keep it short and punchy. A 1-2 sentence quote is easier to digest than a paragraph.
• Add a personal touch. Example: “This one hit me hard—thanks for sharing, [Name]!”
• Engage with comments. If someone says “This is exactly my problem!”, reply with “Glad you found it helpful! What’s your biggest struggle with [topic]?”

Remember: People don’t trust brands—they trust people. When you put a real face and story behind your solution, you’re not just selling a product. You’re building a connection.

So, go back to your webinar recording. Who said something that made you think, “Wow, that’s powerful”? That’s your next LinkedIn post.

Step 7: The CTA Recap Post – Driving Action Without Being Salesy

You just spent an hour (or more) pouring your expertise into a webinar. People showed up, took notes, maybe even asked questions. But here’s the hard truth: most of them will forget 90% of what you said by tomorrow. That’s where the CTA recap post comes in—your secret weapon to keep the conversation going without sounding like a used-car salesman.

Think of it like leaving breadcrumbs. You’re not shoving a replay link in someone’s face and saying, “BUY NOW!” Instead, you’re gently reminding them: “Hey, this was useful. Here’s how to get more.” The best part? It works. A well-crafted recap post can turn passive viewers into active leads—without the awkwardness of a hard sell.

Why a Recap Post Works (Even If They Attended Live)

People are busy. Even if they loved your webinar, life gets in the way. Maybe they got distracted halfway through. Maybe they meant to take notes but their kid spilled juice on their laptop. A recap post does three things:

1. Reinforces the value – It reminds them why they signed up in the first place.
2. Fills in gaps – Even live attendees miss things. A quick summary helps them catch what they overlooked.
3. Gives a clear next step – Instead of leaving them hanging, you guide them toward action (without being pushy).

The key? Frame it as helpful, not salesy. You’re not begging for their business—you’re offering a resource they already wanted.

How to Structure a Recap Post That Doesn’t Feel Like a Sales Pitch

Here’s the formula I’ve used for clients (and myself) that gets replies, DMs, and—yes—conversions:

1. The Hook: Make It About Them

Start with a question or a relatable pain point. Examples:

• “Missed the webinar? Here are the 3 biggest takeaways.”
• “If you only remember one thing from yesterday’s session, let it be this…”
• “I got 10 DMs asking for the replay—here’s the link + the key lessons.”

Notice how none of these say, “Watch my webinar!” Instead, they focus on their needs.

2. The Body: Bullet Points > Walls of Text

People scroll fast. If your post looks like a novel, they’ll skip it. Instead, break it into bite-sized chunks:

• 1-3 key takeaways (e.g., “The #1 mistake founders make with pricing—and how to fix it”)
• A quick framework (e.g., “Here’s the 3-step system we used to 2X our MRR”)
• A memorable story or stat (e.g., “One client tried this and saw results in 7 days—here’s how”)

Pro tip: Use emojis (sparingly) to make it skimmable. A 🔥 or 💡 can draw the eye without looking unprofessional.

3. The CTA: Soft, Specific, and Low-Pressure

This is where most people mess up. They either:

• Don’t include a CTA (and wonder why no one engages), or
• Make it too pushy (e.g., “Click here to buy my $5K course!”).

Instead, try these:

• “Want the full replay? Comment ‘REPLAY’ and I’ll DM you the link.”
• “Which of these takeaways was most useful? Reply with a 🔥 if you’re testing this in your business.”
• “I’m putting together a free checklist on this—want me to send it to you?”

See the difference? You’re not demanding anything. You’re inviting them to engage.

The Hard Sell vs. The Helpful Ask (With Examples)

Let’s compare two versions of the same post:

❌ Weak (Too Salesy): “If you missed my webinar, you NEED to watch the replay—it’s only available for 48 hours! Click here to get it before it’s gone: [link].”

✅ Strong (Helpful): *“Missed yesterday’s session? Here’s the TL;DR:

• Most founders overcomplicate pricing (here’s the simple fix).
• The ‘3-question test’ to see if your offer is actually sellable.
• How one client used this to land 5 new customers in a week.

Want the full replay? Comment ‘REPLAY’ and I’ll send it over. No pitch—just the recording.”*

Which one would you respond to?

When to Post It (And How to Make It Feel Fresh)

Timing matters. Post your recap:

• Within 24 hours of the webinar (while it’s still top of mind).
• On a weekday morning (when people are checking LinkedIn before work).
• With a founder comment (e.g., “This was my favorite part—what resonated with you?”).

And if you’re worried about repeating yourself? Don’t be. Most of your audience didn’t see the webinar live. For them, this is the first time they’re hearing these ideas.

The Bottom Line

A recap post isn’t about tricking people into watching your webinar again. It’s about giving them a reason to want to. When you focus on being helpful first, the conversions follow naturally.

So go grab your webinar notes. What’s the one thing you wish everyone remembered? That’s your next LinkedIn post.

Step 8: Scheduling Over 2 Weeks – The Founder’s Commentary Strategy

You just turned one webinar into 10 LinkedIn posts. Great job! But now what? You can’t just dump them all online at once. That’s like serving a 10-course meal in one sitting—your audience will get overwhelmed and walk away. Instead, you need a smart schedule. Two weeks is perfect. Why? Because it gives you enough time to stay top of mind without annoying people.

Let me tell you something: I learned this the hard way. Last year, I posted 5 webinar clips in one week. My engagement dropped like a rock. People started muttering, “Not this guy again.” But when I spread them out over two weeks? My reach doubled. The algorithm loves consistency, but it hates spam. Two weeks is the sweet spot.

The Perfect Posting Cadence (With Data to Back It Up)

Here’s how to do it right:

Week 1:

• Day 1: Insight thread (the big idea from your webinar)
• Day 3: Clip post (short, punchy moment)
• Day 5: Carousel (framework or checklist)
• Day 7: Objection-handling post (answer a common doubt)

Week 2:

• Day 9: Customer quote (social proof)
• Day 11: Clip post (another high-energy moment)
• Day 13: Insight thread (part 2 or a new angle)
• Day 15: CTA recap (final nudge to take action)

Why this order? Because you’re telling a story. First, you hook them with insights. Then, you build trust with social proof. Finally, you ask for action. It’s like dating—you don’t propose on the first date.

And here’s the secret: post on Tuesdays, Wednesdays, and Thursdays. LinkedIn’s data shows these days get 20% more engagement than Mondays or Fridays. People are in work mode, but not yet drowning in emails.

Founder Commentary: How to Make Each Post Feel Personal

Scheduling tools are great, but they can make your posts feel robotic. That’s where founder commentary comes in. You need to add your voice—your stories, your mistakes, your “aha!” moments.

For example:

• Insight thread: “When I first shared this idea, a client told me I was crazy. Here’s what happened next…”
• Clip post: “This part of the webinar got the most laughs. But here’s the serious lesson behind it…”
• Objection post: “I used to believe this too. Then I tried it—and failed. Here’s what I learned.”

And don’t just post and disappear. Reply to every comment. Even a simple “Great question! Here’s what I’d add…” can spark a conversation. The algorithm notices when you engage, and it rewards you with more reach.

Tools to Make Scheduling Easy (And When to Post)

You don’t need fancy software, but a scheduler helps. Here are my top picks:

• LinkedIn’s native scheduler (free, but basic)
• Buffer (simple, great for beginners)
• Hootsuite (more features, but pricier)

Best times to post? 8-10 AM or 12-2 PM in your audience’s timezone. If you’re targeting global audiences, test different times. I once posted at 3 AM my time (for an Asian audience) and got my highest engagement ever.

How to Know If It’s Working (And What to Fix)

Don’t just post and pray. Track these metrics:

• Engagement rate (likes, comments, shares)
• Clicks (if you included a link)
• DMs (are people reaching out?)

If a post flops, tweak it. Maybe the hook was weak. Maybe the timing was off. I once had a carousel that bombed—until I changed the first slide to a bold question. Suddenly, it got 3x more views.

Here’s the truth: Not every post will go viral. But if you follow this schedule, add your personal touch, and track what works? You’ll build a loyal audience—and turn one webinar into a month’s worth of content. That’s how you win on LinkedIn.

Conclusion: Turning One Webinar into a LinkedIn Content Engine

You just spent hours (or maybe days) creating a webinar—why let it disappear after one live session? With this 10-post framework, you can stretch that single piece of content into two weeks of high-value LinkedIn posts. No extra research, no starting from scratch. Just smart repurposing.

Here’s a quick recap of what you can create:

• 2 insight threads – Break down key takeaways into bite-sized lessons.
• 3 clip posts – Share short, punchy moments that grab attention.
• 2 carousels – One framework (teach a concept) + one checklist (make it actionable).
• 1 objection-handling post – Address doubts before they become dealbreakers.
• 1 customer quote – Let social proof do the selling for you.
• 1 CTA recap – Remind people what to do next (without being pushy).

The best part? This isn’t just about saving time—it’s about building authority. Every post reinforces your expertise, keeps you top of mind, and nurtures leads long after the webinar ends. And because you’re repurposing the same core content, you’re not just posting more—you’re posting better.

Your 30-Minute Repurposing Checklist

Ready to try this? Here’s how to start:

1. Pick your best webinar moment – What’s the one thing people kept asking about? That’s your first post.
2. Grab 3-5 key quotes – These become your clip posts or customer testimonials.
3. Turn one slide into a carousel – Frameworks and checklists work best.
4. Schedule over two weeks – Space out posts so you don’t overwhelm your audience.
5. Add your voice – Founder commentary makes posts feel personal, not robotic.

Which post type will you try first? Maybe the objection-handling post to tackle a common pushback? Or a carousel to simplify a complex idea? Drop a comment—I’d love to hear what works for you.

The truth is, most people won’t repurpose their content. They’ll post once, maybe twice, and then move on. But you? You’re different. You’re building a system that turns one webinar into a LinkedIn content engine. And that’s how you stand out.