SEO

10 Prompts for Identifying Backlink Opportunities

Published 49 min read
10 Prompts for Identifying Backlink Opportunities

Introduction

Backlinks are like votes of confidence for your website. When a trusted site links to yours, search engines see it as a sign that your content is valuable. This can boost your rankings, bring more visitors, and even help you build authority in your niche. But not all backlinks are created equal. A single link from a high-quality site can be worth more than dozens of low-quality ones.

The problem? Finding good backlink opportunities isn’t always easy. Many people waste time chasing links that don’t move the needle—or worse, hurt their SEO. That’s where smart strategies come in. Instead of guessing, you can use proven prompts to uncover the best places to get links.

High-quality backlinks do more than just improve rankings. They:

  • Increase domain authority – Links from trusted sites tell Google your content is reliable.
  • Drive referral traffic – Visitors from other sites can become customers or followers.
  • Build relationships – Connecting with other websites can lead to future collaborations.
  • Protect against algorithm changes – A strong backlink profile keeps your rankings stable.

But how do you find these opportunities? Many people start with generic searches or outdated tactics. That’s why this guide gives you 10 specific prompts to uncover hidden backlink sources. These aren’t just random ideas—they’re tested methods used by SEO experts to find links that actually work.

What You’ll Learn

This article breaks down:

  • Where to look for backlink opportunities (beyond just competitors).
  • How to spot high-value sites that are likely to link to you.
  • What to avoid—common mistakes that waste time or hurt your SEO.
  • Real examples of prompts in action, so you can apply them right away.

Whether you’re new to SEO or looking to refine your link-building strategy, these prompts will help you find better backlink opportunities faster. Ready to get started? Let’s dive in.

Backlinks are like votes of confidence for your website. When another site links to yours, it tells Google, “This content is useful and trustworthy.” But not all backlinks are created equal. Some can boost your rankings, while others might even hurt your site. That’s why finding the right backlink opportunities is so important.

Google’s ranking system looks at hundreds of factors, but backlinks remain one of the most powerful. A study by Backlinko found that the number of domains linking to a page had the strongest correlation with higher rankings. In simple terms, the more high-quality sites that link to you, the better your chances of ranking well.

But here’s the catch: Google doesn’t just count links—it evaluates their quality. A single link from a well-known site like Forbes or a .edu domain can be worth more than dozens of links from low-quality blogs. That’s why chasing quantity over quality is a common mistake.

Many people think that getting as many backlinks as possible will automatically improve their rankings. But this isn’t true. Google’s algorithm is smart enough to spot spammy or irrelevant links. If your site suddenly gets hundreds of links from random, low-quality sites, Google might penalize you instead of rewarding you.

Think of it like this: Would you trust a recommendation from a stranger on the street, or from an expert in your field? Google feels the same way. A few links from authoritative, relevant sites are far more valuable than a flood of links from sketchy sources.

One of the biggest myths in SEO is that “any link is a good link.” This couldn’t be further from the truth. Here are a few other misconceptions to watch out for:

  • “I need thousands of links to rank.” Not true. A small number of high-quality links can outperform hundreds of weak ones.
  • “Paid links are a quick fix.” Google can detect paid links, and using them can lead to penalties.
  • “All .edu or .gov links are gold.” While these domains are often trusted, a poorly placed link won’t help much.

Another mistake is ignoring the context of the link. If a fitness blog links to your tech website, Google might see it as irrelevant and ignore it. The best backlinks come from sites that are topically related to yours.

Low-quality backlinks can do more harm than good. Google’s Penguin algorithm update was designed to catch sites using manipulative link-building tactics. If your site gets too many spammy links, you could face:

  • Manual penalties: Google’s team might manually review your site and lower your rankings.
  • Wasted time and money: Chasing bad links takes effort away from building real, valuable connections.
  • Lost trust: Even if you recover from a penalty, it can take months to rebuild your site’s reputation.

Instead of taking shortcuts, focus on earning links naturally. This means creating great content that others want to link to, or reaching out to relevant sites for genuine collaborations.

Not all backlink opportunities are worth pursuing. Here’s what to look for:

  • Relevance: Does the site cover topics related to yours?
  • Authority: Is the site trusted by Google? Tools like Moz’s Domain Authority can help.
  • Traffic: Does the site get real visitors? A link from a dead site won’t help.
  • Natural placement: Is the link editorially placed, or does it look forced?

For example, if you run a cooking blog, a link from a food magazine or a well-known recipe site would be a great opportunity. But a link from a random car repair blog? Probably not worth your time.

Final Thoughts

Backlinks are still one of the most important factors in SEO, but they’re not all equal. Focus on quality over quantity, and avoid shortcuts that could hurt your site in the long run. By finding the right backlink opportunities, you’ll build a stronger, more trustworthy website that ranks well and attracts real visitors.

Prompt 1: “.edu and .gov Sites” – Tapping into High-Authority Domains

Backlinks from .edu and .gov websites are like gold in SEO. These domains have something most sites don’t—trust. Google sees them as reliable sources because they’re run by educational institutions and government organizations. If you can get a link from one, it tells search engines your site is worth paying attention to.

But why are these links so powerful? First, they have high domain authority. That means they pass more “SEO juice” to your site than a regular blog or business website. Second, they last a long time. Unlike some backlinks that disappear when a site shuts down, .edu and .gov domains stick around for years. And third, they bring real visitors. People trust these sites, so if they click through to yours, they’re more likely to engage with your content.

You don’t need fancy tools to start—just Google. Try these search operators to uncover hidden opportunities:

  • site:.edu "your keyword" + "resources"
  • site:.gov "your industry" + "links"
  • site:.edu "suggest a link"

For example, if you run a fitness blog, search site:.edu "fitness tips" + "resources". You’ll find university pages listing helpful fitness websites. Tools like Ahrefs or Moz can speed this up by showing you which .edu and .gov sites already link to your competitors.

Getting a .edu or .gov backlink isn’t easy, but it’s not impossible. Here’s how to do it:

  1. Offer scholarships – Many universities have scholarship pages. Create one for your industry and ask them to list it.
  2. Contribute research – If you have data or insights, share them with academic departments. They might link to your findings.
  3. Partner with student organizations – Sponsor an event or provide resources for student clubs. They’ll often link back to you.
  4. Get listed on resource pages – Many .edu sites have pages for students with helpful links. If your content fits, ask to be included.

A local tutoring company wanted more visibility. They created a free math worksheet for high school students and reached out to a nearby university’s education department. The department loved it and added the worksheet to their “Student Resources” page—complete with a backlink. Within months, their organic traffic doubled, and they ranked higher for tutoring-related keywords.

The key? They didn’t ask for a link outright. They provided value first, and the link followed naturally. That’s the secret to earning backlinks from high-authority domains—give before you ask.

Ever scroll through a website and stumble upon a page titled “Useful Resources” or “Helpful Links”? Those are resource pages—and they’re one of the easiest ways to earn high-quality backlinks. Why? Because they’re designed to help visitors by curating the best content in a niche. If your site offers valuable information, there’s a good chance you belong on those lists.

The best part? Resource pages often have high domain authority. That means a link from them can give your SEO a serious boost. But how do you find these pages, and—more importantly—how do you get your site listed? Let’s break it down.


What Makes Resource Pages So Valuable?

Resource pages are like digital libraries. They exist to:

  • Save time for visitors – Instead of searching Google, users find everything in one place.
  • Build trust – Websites that curate great resources position themselves as industry leaders.
  • Improve SEO – Many resource pages link out to multiple sites, making them a natural fit for backlinks.

For example, a university’s career center might have a page called “Job Search Resources” linking to resume templates, interview tips, and job boards. If you run a career coaching business, getting listed there could drive targeted traffic—and a powerful backlink—to your site.

The key? Your content must be truly useful. Resource page curators won’t link to fluff. They want the best of the best.


How to Find Resource Pages in Your Niche

You don’t need fancy tools to uncover these hidden gems. Start with simple Google searches using these search operators:

  • "keyword" + "useful resources"
  • "keyword" + "helpful links"
  • "keyword" + "recommended websites"
  • inurl:resources + "keyword"

For example, if you sell eco-friendly products, try:

  • "sustainable living" + "useful resources"
  • "zero waste" + "helpful links"

Pro Tip: Use Google’s advanced search to filter results by domain authority (e.g., .org or .edu sites).

Another smart move? Check where your competitors are getting links. Tools like Ahrefs or Ubersuggest can show you which resource pages already link to similar sites. If they linked to your competitor, they might link to you too.


How to Pitch Your Content (Without Sounding Spammy)

Once you’ve found a resource page, the next step is outreach. But here’s the thing: curators get tons of requests. If your email looks generic, it’ll get ignored. Here’s how to stand out:

1. Personalize Your Email

Start by mentioning something specific about their page. For example:

“Hi [Name], I came across your [Resource Page Name] and loved how you included [specific link they’ve added]. It’s one of the most comprehensive lists I’ve seen on [topic]!“

2. Explain Why Your Content Fits

Keep it short and focus on value:

“I recently published [Your Content Title], which covers [brief description]. It might be a great addition to your page because [reason—e.g., ‘it includes a free template’ or ‘it’s updated for 2024’].“

3. Make It Easy for Them

Include a direct link to your content and suggest where it might fit. Example:

“Here’s the link: [URL]. It could work well under your [specific section].“

4. End with a Simple Ask

No pressure—just a polite request:

“Would you consider adding it? Either way, keep up the great work!”

Example of a Full Outreach Email:

Subject: Quick Suggestion for Your [Topic] Resources Page

Hi [Name],

I was browsing your [Resource Page Name] and really appreciated how you curated such a helpful list of [topic] tools. I especially liked [mention a specific link they included].

I recently published [Your Content Title], which [briefly describe what it offers]. It might be a good fit for your page because [reason]. Here’s the link: [URL].

Would you consider adding it? No worries if not—just wanted to share something that might be useful for your readers!

Thanks for your time, [Your Name]


Mistakes to Avoid (And What to Do Instead)

Even the best outreach can fail if you make these common mistakes:

Sending the same email to everyone – Curators can spot a copy-paste job a mile away. Always personalize. ✅ Do this: Mention something specific about their page or site.

Focusing only on your needs – If your email sounds like, “Please link to me because I need SEO,” it won’t work. ✅ Do this: Highlight how your content helps their audience.

Following up too aggressively – One polite follow-up is fine. More than that? Annoying. ✅ Do this: Send one follow-up after 7-10 days. If they don’t reply, move on.

Ignoring smaller sites – Big sites get tons of requests, but smaller blogs or local organizations might be easier to get listed on. ✅ Do this: Start with mid-sized sites to build momentum.


Final Thought: Resource Pages Are Low-Hanging Fruit

Resource pages are one of the most underrated backlink opportunities because they’re designed for linking. Unlike guest posts or paid placements, they exist to share helpful content—so if yours is good, you’ve already won half the battle.

Start with a few searches, find 5-10 target pages, and send personalized outreach. Even if only 20% say yes, those links can make a big difference in your SEO.

Ready to try it? Pick one niche keyword, run a search, and see what resource pages pop up. You might be surprised at how many are waiting for your content.

Ever clicked a link only to land on a “404 Page Not Found” error? Frustrating, right? Now imagine if that broken link was on a high-authority website—and you could replace it with your own content. That’s broken link building in a nutshell: finding dead links on other sites and pitching your relevant content as a replacement. It’s one of the most effective (and underused) ways to earn quality backlinks.

Why does this work so well? Because you’re solving a problem for the website owner. No one wants broken links on their site—it hurts user experience and SEO. When you point out a dead link and offer a helpful replacement, you’re doing them a favor. And in return? A shiny new backlink to your site.

You don’t need to manually check every link on the internet. These tools make the process fast and painless:

  • Ahrefs: The gold standard for broken link building. Use the “Broken Links” report to find dead links on any website. Just enter a competitor’s URL, and Ahrefs will show you all the broken links pointing to their site—along with the pages that link to them.
  • Check My Links: A free Chrome extension that scans a webpage and highlights broken links in seconds. Perfect for quick checks on resource pages or blog posts.
  • Screaming Frog: A powerful (but slightly technical) tool that crawls websites and flags broken links. Great for large-scale broken link building campaigns.

Pro tip: Focus on resource pages, industry directories, and blog posts. These pages are more likely to link out to other sites—and more likely to have broken links.

Here’s how to turn a broken link into a backlink opportunity:

  1. Find a target website: Start with sites in your niche that have resource pages or link out to other content. For example, if you run a cooking blog, look for food blogs with “Best Recipe Resources” pages.
  2. Identify broken links: Use Ahrefs or Check My Links to scan the page for dead links. Look for links that are relevant to your content.
  3. Create (or repurpose) content: If you already have a piece of content that fits the broken link, great! If not, create something better than what was there before. For example, if the broken link was to a “10 Tips for Baking Bread” article, write a more detailed guide like “The Ultimate Guide to Baking Bread at Home.”
  4. Reach out to the site owner: Send a friendly email letting them know about the broken link. Here’s a template you can use:

Subject: Quick fix for a broken link on [Page Name]

Hi [Name],

I was browsing your [Page Name] and noticed a broken link to [Dead URL]. I recently published a guide on [Topic] that might be a great replacement: [Your URL].

Either way, I hope this helps—keep up the great work!

Best, [Your Name]

  1. Follow up (if needed): If you don’t hear back in a week, send a polite follow-up. Sometimes emails get lost in the shuffle.

Let’s say you run a personal finance blog. You use Ahrefs to find broken links on a popular money-saving website. You discover a dead link to an old article about “5 Ways to Save on Groceries.” You already have a similar post, but you decide to update it with fresh tips and data.

You email the site owner:

Subject: Broken link on your “Money-Saving Tips” page

Hi [Name],

I love your “Money-Saving Tips” page—it’s super helpful! I noticed a broken link to an old article about grocery savings. I recently updated my guide, “10 Proven Ways to Cut Your Grocery Bill in Half,” and I think it’d be a great fit for your readers.

Here’s the link: [Your URL]

Thanks for all the great content you put out!

Best, [Your Name]

The site owner replies, thanks you for the heads-up, and replaces the broken link with yours. Boom—you just earned a high-quality backlink from a trusted site in your niche.

Why This Works (And How to Do It Better)

Broken link building is effective because it’s a win-win. You’re helping the site owner fix a problem, and they’re rewarding you with a backlink. But here’s the key: your content must be better than what was there before. If the original link was to a basic “5 Tips” article, your replacement should be more detailed, up-to-date, or visually engaging.

A few tips to improve your success rate:

  • Personalize your outreach: Mention something specific about their site or content. People can spot a generic email from a mile away.
  • Keep it short and sweet: Your email should be 3-4 sentences max. Busy site owners don’t have time for long messages.
  • Follow up: If you don’t hear back, send one polite follow-up. Sometimes emails get buried in inboxes.

Broken link building takes a little effort, but the payoff is worth it. You’re not just earning backlinks—you’re building relationships with other site owners in your niche. And who knows? That one email could lead to future collaborations, guest posts, or even partnerships.

Ready to give it a try? Pick a tool, find a target site, and start hunting for broken links. You might be surprised at how many opportunities are hiding in plain sight.

Guest posting is one of those old-school SEO tactics that still works—if you do it right. Think about it: when you write for a respected site in your industry, you’re not just getting a backlink. You’re borrowing their audience, building your reputation, and telling Google, “Hey, this person knows what they’re talking about.” That’s powerful.

But here’s the catch: most people approach guest posting all wrong. They send generic pitches, write thin content, and wonder why no one responds. If you want real results, you need a smarter strategy. Let’s break it down.

Why Guest Posting Still Works (And How to Do It Better)

Guest posting isn’t just about the backlink—though that’s a big part of it. When you land a post on a high-authority site, you get:

  • More eyes on your content (and your brand)
  • Credibility by association (if they trust the site, they’ll trust you)
  • Long-term SEO benefits (quality backlinks help your rankings for years)

The problem? Most people treat guest posting like a numbers game. They blast out the same pitch to 100 sites and hope for the best. But the sites that actually matter—the ones with engaged audiences and strong domain authority—don’t respond to spammy requests.

So how do you stand out? You need to find the right opportunities and craft a pitch that can’t be ignored.

How to Find Guest Posting Opportunities (Without Wasting Time)

You don’t need to guess where to guest post. There are smarter ways to find sites that are actively looking for contributors. Here’s how:

1. Use Google Search Operators

These are like secret codes for finding guest posting opportunities. Try these searches (replace “your niche” with your topic):

  • "your niche" + "write for us"
  • "your niche" + "guest post guidelines"
  • "your niche" + "contributor guidelines"
  • "your niche" + "submit a guest post"

For example, if you run a marketing blog, search: "digital marketing" + "write for us"

You’ll find sites that explicitly invite guest posts. Bookmark the ones with good domain authority (check with a tool like Moz or Ahrefs).

2. Spy on Your Competitors

If a site has linked to your competitor, they might link to you too. Here’s how to find those opportunities:

  • Use Ahrefs or SEMrush to see where your competitors get backlinks.
  • Filter for “guest posts” or “blog” in the referring page URL.
  • Look for sites that accept multiple guest posts (they’re more likely to say yes).

For example, if you see a competitor has a guest post on MarketingProfs, check if they accept more contributions.

3. Check Industry Blogs and Forums

Some sites don’t advertise guest post opportunities, but they still accept them. Look for:

  • Popular blogs in your niche (do they have a “Contributors” section?)
  • Facebook groups or Slack communities (people often share opportunities there)
  • Twitter/X or LinkedIn (search “guest post” + “your niche”)

How to Pitch a Guest Post (And Actually Get Accepted)

You found a great site. Now what? Your pitch is everything. If it’s generic, it’ll get deleted. If it’s personal and valuable, you’ll get a response.

Here’s what works:

1. Start with a Strong Subject Line

Your email subject line should grab attention. Try these:

  • “Guest Post Idea for [Site Name] – [Topic]?”
  • “I’d Love to Contribute to [Site Name] – Here’s My Idea”
  • “Quick Question About Guest Posting on [Site Name]“

2. Personalize the Email

Never send a copy-paste pitch. Mention something specific about the site, like:

  • “I loved your recent post on [topic]—especially the part about [detail].”
  • “I noticed you accept guest posts, and I’d love to contribute.”

3. Pitch a Specific Topic (With a Hook)

Don’t say, “I can write about anything.” Instead, propose a topic that fits their audience. For example:

  • “I’d love to write about ‘How to Use AI for Content Marketing Without Losing Your Brand Voice.’ It’s a hot topic, and I think your readers would find it useful.”

4. Show Your Credibility

Why should they trust you? Include a line like:

  • “I’ve written for [other sites] and helped [result, e.g., ‘increase traffic by 30%’].”
  • “Here’s a sample of my work: [link].“

5. Keep It Short

Your pitch should be 3-5 sentences max. Busy editors don’t have time for long emails.

Writing a Guest Post That Actually Gets Traffic (And Backlinks)

You got accepted—great! Now, don’t waste the opportunity. A bad guest post won’t help your SEO or your reputation. Here’s how to make it count:

1. Follow Their Guidelines

Every site has rules. Some want 1,000 words, others 1,500. Some allow links, others don’t. Read the guidelines and follow them exactly.

2. Write Something Better Than What’s Already There

Don’t just rehash old ideas. Add something new:

  • Original research (surveys, case studies)
  • Unique examples (real-world stories, data)
  • Actionable tips (readers should be able to use your advice right away)

Your backlink should fit naturally in the content. For example:

  • If you’re writing about “SEO trends,” link to your post on “how to optimize for voice search.”
  • If you’re writing about “email marketing,” link to your guide on “writing subject lines that convert.”

Don’t force it. If the link doesn’t add value, leave it out.

4. Promote the Post After It Goes Live

Don’t just publish and forget. Share it on social media, email your list, and tag the site. The more engagement it gets, the more value you’ll get from it.

Final Thought: Guest Posting Is a Long-Term Play

Guest posting isn’t a quick fix. It takes time to find opportunities, pitch, and write quality content. But if you do it right, the benefits last for years.

Start small. Pick 3-5 target sites, craft personalized pitches, and write something worth reading. Over time, you’ll build relationships, authority, and backlinks that actually move the needle.

Ready to try? Pick one site from your research and send a pitch today. The worst they can say is no—and the best could be a game-changer for your SEO.

If you run a small business—maybe a coffee shop, a plumbing service, or a yoga studio—you know how hard it is to get noticed online. You might rank well for your name, but what about when someone searches “best coffee near me” or “emergency plumber in [your city]”? That’s where local backlinks come in. They tell search engines, “Hey, this business is trusted in this area.” And one of the easiest ways to get these backlinks? Local business directories.

Think of directories like the modern-day Yellow Pages. But instead of a thick book, they’re online listings where customers can find you. The best part? Many of these sites let you add a link to your website, which gives you a valuable backlink. Even better, some of these links come from high-authority sites that Google already trusts. That means better rankings, more visibility, and—most importantly—more customers walking through your door.

Which Local Directories Should You Focus On?

Not all directories are created equal. Some are must-haves, while others might not be worth your time. Here’s where to start:

  • Google My Business (GMB): This is non-negotiable. If you’re not on GMB, you’re basically invisible to local searches. It’s free, and when someone searches for your business, your listing appears right at the top of Google with your website link, hours, and reviews.
  • Yelp: People trust Yelp for reviews, especially for restaurants, salons, and service businesses. A link from Yelp carries weight with search engines.
  • Industry-Specific Directories: These are gold. If you’re a dentist, get listed on Healthgrades. If you’re a contractor, try Angi (formerly Angie’s List). These sites are trusted by both customers and search engines.
  • Local Chamber of Commerce: Many cities have a Chamber of Commerce website that lists local businesses. These sites often have high domain authority, so a link from them is like a vote of confidence.
  • Facebook Business Page: Yes, Facebook counts! While it’s not a traditional directory, having a well-optimized Facebook page with your website link can help your local SEO.

Pro Tip: Don’t just list your business and forget about it. Update your listings regularly—especially if your hours, address, or phone number change. Outdated info frustrates customers and hurts your rankings.

Getting listed is just the first step. To make the most of these backlinks, you need to optimize your listings. Here’s how:

  1. Use Consistent NAP Details: NAP stands for Name, Address, Phone number. This info should be exactly the same everywhere—your website, Google My Business, Yelp, etc. Even small differences (like “St.” vs. “Street”) can confuse search engines.
  2. Add High-Quality Photos: A picture is worth a thousand words, and in this case, maybe a thousand clicks. Upload clear, professional photos of your business, products, or team. This makes your listing more appealing to customers and can improve your rankings.
  3. Encourage Reviews: Reviews are a big deal for local SEO. The more positive reviews you have, the more likely Google is to show your business in search results. Politely ask happy customers to leave a review on Google or Yelp. (Just don’t offer incentives—that’s against the rules.)
  4. Write a Detailed Business Description: Don’t just copy and paste your website’s “About Us” section. Write a unique description for each directory that includes keywords people might search for. For example, if you’re a bakery, mention “best wedding cakes in [your city]” or “gluten-free pastries near me.”
  5. Add Your Website Link (Correctly!): This seems obvious, but many businesses mess it up. Make sure your link is clickable and goes to the right page. If you have multiple locations, link to the specific page for that location, not just your homepage.

Common Pitfalls to Avoid

Local directories can be a game-changer for your SEO, but they can also backfire if you’re not careful. Here are some mistakes to watch out for:

  • Duplicate Listings: If your business is listed multiple times on the same directory (e.g., two Yelp pages for the same location), it confuses search engines and customers. Always check if your business is already listed before creating a new profile.
  • Incorrect NAP Details: As mentioned earlier, consistency is key. If your address is “123 Main St.” on Google but “123 Main Street” on Yelp, Google might not recognize them as the same business. Double-check every listing.
  • Ignoring Negative Reviews: No one likes bad reviews, but ignoring them makes things worse. Respond professionally, even if the review is unfair. This shows customers (and search engines) that you care about their experience.
  • Spamming Directories: Not all directories are worth your time. Some are low-quality or even spammy, and getting links from them can hurt your SEO. Stick to reputable sites like the ones mentioned above.
  • Forgetting to Update: If you move locations, change your phone number, or update your hours, make sure to update all your listings. Outdated info frustrates customers and can lead to lost business.

Final Thoughts: Start Small, Think Big

Local backlinks from directories might not be as flashy as a feature in a big news site, but they’re one of the most reliable ways to boost your local SEO. The best part? They’re free (or cheap) and don’t require any technical skills. You don’t need to be an SEO expert to get started—just take it one step at a time.

Start with Google My Business and Yelp, then move on to industry-specific directories. Optimize each listing with photos, keywords, and consistent info. Encourage reviews, respond to feedback, and keep your details up to date. Over time, these small efforts add up to big results—more visibility, more customers, and a stronger online presence for your business.

So, what are you waiting for? Pick one directory from this list and claim your listing today. Your future customers are searching for you—make sure they can find you.

Ever wonder how small businesses get mentioned in big news sites like Forbes or The New York Times? It’s not just luck—it’s often HARO. Short for “Help a Reporter Out,” this free service connects journalists with experts like you. And the best part? Every time a reporter quotes you, you get a high-authority backlink to your website. No fancy PR team needed.

Here’s how it works: Journalists send out requests for sources on specific topics. Maybe they’re writing about “best productivity tools for remote workers” or “how small businesses can save money in 2024.” If you have expertise in that area, you can respond with your insights. If they pick your answer, you get featured—and that backlink is pure gold for SEO.

How to Get Started with HARO

Signing up is simple. Just go to helpareporter.com and create a free account. You’ll start receiving emails three times a day (morning, afternoon, and evening) with journalist queries. Each email is packed with opportunities, so don’t ignore them—even if you’re busy. The key is to act fast. Reporters often need responses within hours, not days.

When you see a query that fits your expertise, here’s what to do:

  1. Read carefully – Make sure you fully understand what the reporter is asking. If they want tips on “sustainable fashion,” don’t send them a pitch about fast fashion trends.
  2. Craft a short, clear response – Journalists are busy. Get to the point in 2-3 sentences. Example: “As a sustainable fashion designer, I recommend focusing on timeless pieces made from organic cotton. Brands like Patagonia do this well by offering repair services to extend product lifecycles.”
  3. Include your credentials – Why should they trust you? Add a line like, “I’ve worked in sustainable fashion for 10 years and helped over 50 brands reduce waste.”
  4. Add a link (but don’t overdo it) – If you have a relevant blog post or case study, include it. But don’t stuff your response with links—that looks spammy.
  5. Hit send – The sooner, the better. Reporters often pick the first few good responses they get.

Why Some Responses Get Ignored (And How to Fix It)

Not every pitch gets picked up, and that’s okay. But if you’re not getting responses, here’s what might be going wrong:

  • Too vague – If your answer could apply to anyone, it won’t stand out. Be specific. Instead of “Social media is important for businesses,” try “Instagram Reels increased our client’s engagement by 200% in three months.”
  • Too long – Reporters don’t have time to read a novel. Keep it under 150 words.
  • No proof – Claims without evidence get ignored. Add stats, examples, or a quick story. “When we switched to email marketing, our open rates jumped from 15% to 40%—here’s how we did it.”
  • Off-topic – If a reporter asks for “budget travel tips,” don’t send them a pitch about luxury hotels. Stick to the question.

Let’s say you run a meal-prep service for busy professionals. One day, you get a HARO query from a Forbes reporter asking, “What are the biggest mistakes people make when meal prepping?” You respond:

“One of the biggest mistakes is not planning for variety. Eating the same meals every week leads to burnout. At [Your Business Name], we solve this by offering rotating menus with seasonal ingredients. For example, our clients who switch up their proteins and veggies weekly stick with meal prep 30% longer than those who don’t. Here’s a case study on how we helped a client save 10 hours a week: [link to your blog post].”

A few days later, you get an email: “We’d love to feature you in our article!” When the piece goes live, you’re quoted with a backlink to your website. That’s a backlink from a domain with a 95+ authority score—something most businesses pay thousands for.

Pro Tips to Increase Your Chances

  • Set up email filters – HARO emails can be overwhelming. Use Gmail filters to sort queries by keywords (e.g., “marketing,” “small business,” “SEO”).
  • Follow up (but don’t spam) – If a reporter doesn’t respond, you can send one polite follow-up after 24 hours. Example: “Hi [Name], just circling back on my response to your query about [topic]. Happy to provide more details if needed!”
  • Track your successes – Keep a spreadsheet of the queries you respond to, the reporters you contact, and the backlinks you earn. This helps you spot patterns (e.g., “I get picked up more often for finance topics than health”).
  • Be consistent – HARO is a numbers game. The more you respond, the more backlinks you’ll earn. Aim for at least 5-10 pitches a week.

The Bottom Line

HARO is one of the easiest ways to earn backlinks from top-tier media sites—without spending a dime. It takes time and effort, but the payoff is huge. A single backlink from a site like Forbes or HuffPost can boost your search rankings for months. So why not give it a try? Sign up today, respond to a few queries, and see where it takes you. You might just wake up to find your business featured in the next big news story.

Ever wonder how your competitors keep ranking higher than you? The secret might be hiding in their backlinks. Instead of guessing which sites might link to you, why not look at where your competitors are already getting links? This is like having a cheat sheet for SEO success.

Competitor backlink analysis is one of the fastest ways to find high-quality backlink opportunities. You’re not starting from scratch—you’re learning from what’s already working in your industry. If a site linked to your competitor, there’s a good chance they’ll link to you too. It’s like getting a list of pre-qualified leads for your link-building efforts.

How to Steal (Ethically) from Your Competitors

First, you need the right tools. Ahrefs, SEMrush, and Ubersuggest are the big names here. They let you peek at your competitors’ backlink profiles with just a few clicks. Here’s how to do it:

  1. Pick your top 3-5 competitors – These should be sites ranking for the same keywords as you.
  2. Plug their URLs into your tool – Look for the “Backlinks” or “Referring Domains” report.
  3. Filter for high-quality links – Focus on sites with:
    • High domain authority (DA 50+)
    • Relevant content to your niche
    • Do-follow links (these pass SEO value)
  4. Export the list – This becomes your target list for outreach.

Don’t just copy every link. Some might be low-quality or irrelevant. The goal is to find the best opportunities—sites that are authoritative, relevant, and likely to link to you.

Prioritizing the Best Opportunities

Not all backlinks are created equal. Here’s how to spot the ones worth pursuing:

  • Resource pages – These are goldmines. They list useful links in your industry, and if your competitor is on one, you should be too.
  • .edu or .gov sites – These have high authority and are hard to get, but if your competitor has one, it’s worth the effort.
  • Guest posts – If a competitor wrote a guest post on a site, pitch your own unique angle.
  • Broken links – Sometimes a competitor’s link is broken. You can reach out and offer your content as a replacement.

A good rule of thumb: if a site linked to multiple competitors, it’s a strong signal they’re open to linking in your niche.

Case Study: How One Brand Replicated a Competitor’s Success

Let’s look at a real example. A small SaaS company noticed their competitor had backlinks from several industry blogs. They dug deeper and found most of these links came from guest posts. Instead of reinventing the wheel, they:

  1. Identified the blogs – Using Ahrefs, they found 15 sites where their competitor had guest posts.
  2. Analyzed the content – They noticed most posts were “how-to” guides or listicles.
  3. Created better content – They wrote more detailed, up-to-date versions of the same topics.
  4. Pitched the same sites – They reached out to the editors with their improved content.

The result? They secured 10 new backlinks in two months—all from sites that already linked to their competitor. Their organic traffic jumped by 40% in three months.

Turning Data into Action

Competitor backlink analysis isn’t just about copying—it’s about learning. You’re not stealing their links; you’re finding gaps in your own strategy. Maybe your competitor has links from podcasts, but you’ve never been a guest. Or perhaps they’re listed in directories you’ve overlooked.

The key is to take action. Pick one competitor, run their URL through a backlink tool, and find 5-10 sites to target this week. Reach out, pitch your content, and start building those links. The more you do this, the faster you’ll close the gap—and maybe even surpass them.

Backlinks don’t always come from cold outreach or guest posts. Sometimes, the best links grow from real relationships—like sponsorships. Think about it: when you sponsor an event, a charity, or even a podcast, you’re not just getting your name out there. You’re often getting a backlink too. And these aren’t just any links. They come from trusted sites, sometimes with high domain authority, and they can give your SEO a serious boost.

But how do you find these opportunities? And how do you make sure you’re getting a backlink in return? Let’s break it down.

Sponsorships are a win-win. You get exposure, and the organization gets funding or support. But here’s the SEO bonus: many sponsors list their partners on their websites. That means a backlink for you. These links often come from:

  • Event websites (conferences, webinars, local meetups)
  • Charity or nonprofit sites (fundraisers, community projects)
  • Podcasts or YouTube channels (sponsor shoutouts in descriptions)
  • Industry associations (member directories, partner pages)

The best part? These links are natural. Google loves when backlinks come from real partnerships, not just paid placements. And because sponsorships often involve money or resources, the sites linking to you are usually well-established. That means more authority for your site.

How to Find Sponsorship Opportunities in Your Niche

Not all sponsorships are created equal. You want to find ones that align with your brand and give you a backlink. Here’s how to spot the right opportunities:

  1. Look for events in your industry – Conferences, webinars, and local meetups often list sponsors on their websites. Search for terms like “[your industry] + sponsor” or “[your industry] + event sponsors.”
  2. Check charities or nonprofits – Many nonprofits have a “Sponsors” page. If you support a cause related to your business, you might get a link in return.
  3. Explore podcasts or YouTube channels – Podcasts often mention sponsors in show notes. If you sponsor a podcast, ask for a link in the description.
  4. Join industry associations – Some groups list members or partners on their sites. If you join, you might get a backlink.

Pro tip: Use Google search operators to find these pages faster. Try:

  • “sponsors” site:.org [your industry]
  • “partners” site:.edu [your niche]
  • “supported by” site:.com [your topic]

Not every sponsorship automatically includes a backlink. Sometimes, you have to ask. Here’s how to make sure you get one:

  • Be clear upfront – When you reach out, say something like, “We’d love to sponsor your event. Do you include backlinks for sponsors?”
  • Offer value – If the organization is hesitant, explain how the sponsorship benefits them. For example, “We can promote your event to our audience too.”
  • Ask for a specific page – Instead of a vague “Can we get a link?” say, “Could we be listed on your sponsors page with a link to our site?”
  • Follow up – After the sponsorship, check if the link is live. If not, send a friendly reminder.

Remember, sponsorships aren’t just about the backlink. They’re about building relationships. Even if you don’t get a link right away, you’re opening doors for future opportunities.

Let’s look at Buffer, a social media management tool. They’ve sponsored podcasts, events, and even open-source projects. One of their smartest moves? Sponsoring Indie Hackers, a community for entrepreneurs. As a sponsor, Buffer got:

  • A backlink on the Indie Hackers sponsors page
  • Mentions in podcast episodes and newsletters
  • Exposure to a highly engaged audience

The result? Buffer’s domain authority grew, and they gained high-quality backlinks from a trusted site. This didn’t happen overnight—it came from consistent, strategic sponsorships.

Final Thoughts: Start Small, Think Long-Term

Sponsorships aren’t just for big brands with huge budgets. Even small businesses can get backlinks this way. Start with local events, niche podcasts, or small charities. The key is to choose opportunities that align with your brand and give you a backlink in return.

So, what’s your next step? Pick one sponsorship opportunity this week. Reach out, negotiate a backlink, and watch your SEO grow—one relationship at a time.

Here’s something most businesses don’t realize: your happiest customers aren’t just buying from you—they’re your best link-building tool. Every glowing review, heartfelt testimonial, or case study is a chance to earn a backlink from a site that actually matters. The best part? These links come naturally because you’re providing real value, not begging for a favor.

Think about it. When a customer says, “This product saved me 10 hours a week,” that’s powerful. But when a vendor, partner, or industry blog features that quote—and links back to you—that’s SEO gold. The key is knowing how to turn those kind words into backlinks without sounding pushy or salesy.

Most backlink strategies feel like a chore. Cold emails. Broken link outreach. Guest post pitches. But testimonials? They’re different. Here’s why they work so well:

  • Vendor and partner sites – Many companies have a “Customers” or “Success Stories” page where they feature testimonials. If you’re using their product or service, they’ll often link back to you as a thank-you.
  • Case studies – If a customer is willing to go deeper (like a before-and-after story), you can pitch it to industry blogs or even their own website. A well-written case study can earn multiple backlinks.
  • Third-party review sites – Sites like G2, Capterra, or Trustpilot don’t just boost credibility—they often rank high in search. A strong review there can bring traffic and a backlink.
  • Local business directories – Some directories (like Yelp or Google Business Profile) let customers leave reviews. While these links are usually “nofollow,” they still help with local SEO.

The trick is to make it easy for people to link to you. If a customer says, “This tool changed my business,” don’t just thank them—ask if they’d be open to a quick case study or if their vendor would feature them. Most people are happy to help if you make it simple.

How to Get More Reviews (Without Being Annoying)

Not every customer will leave a review on their own. But with the right approach, you can encourage more of them—without coming off as desperate. Here’s how:

  1. Ask at the right time – The best moment? Right after they’ve seen success with your product. If they just hit a milestone (like saving time or making money), they’re more likely to say yes.
  2. Make it easy – Don’t just say, “Leave us a review!” Give them a direct link to where you want it (like your G2 page or a Google review form). The fewer clicks, the better.
  3. Offer a template – Some people freeze when asked to write a review. Give them a simple structure: “What was your biggest challenge before? How did our product help? What’s the result?”
  4. Follow up (but don’t spam) – If they don’t respond the first time, a gentle reminder a week later can work. But if they ignore you twice, let it go.
  5. Incentivize (the right way) – Some companies offer discounts or freebies for reviews. That’s fine—as long as you’re not paying for positive reviews. Always keep it honest.

Pro tip: If you’re in B2B, ask for a LinkedIn recommendation instead of a generic review. A public endorsement from a real person carries more weight than an anonymous star rating.

You probably already have testimonials sitting in your inbox, on social media, or buried in old emails. Don’t let them go to waste! Here’s how to turn them into backlinks:

  • Pitch them to vendors – If you’re using a tool (like Shopify, HubSpot, or Slack), check if they have a “Customer Stories” page. Send them a short blurb with a link to your site.
  • Turn them into blog content – A single testimonial can become a full case study. Reach out to industry blogs and say, “We helped [Customer] achieve [Result]. Would you be interested in featuring this?”
  • Add them to your website – Create a “What Our Customers Say” page with quotes, photos, and links to their businesses. Some customers will share it on their own site, giving you a backlink.
  • Use them in guest posts – If you’re writing for another blog, include a short testimonial as social proof. Most editors won’t mind—and it makes your content stronger.

One of my favorite examples comes from Buffer, the social media scheduling tool. They’ve built an entire “Open” blog where they share real customer stories—complete with backlinks to the businesses they feature. It’s a win-win: Buffer gets great content, and their customers get exposure (and backlinks).

Let’s look at Ahrefs, the SEO tool. They don’t just collect testimonials—they leverage them. Here’s what they do:

  1. They ask for video testimonials – A 30-second clip of a customer saying, “Ahrefs helped us rank #1 for [Keyword]” is way more powerful than text.
  2. They feature them on their site – Their “Customer Stories” page includes quotes, photos, and links to the customer’s website.
  3. They pitch them to industry sites – Ahrefs has been featured in case studies on sites like Search Engine Journal and Backlinko, earning high-authority backlinks.
  4. They use them in webinars and talks – When their team speaks at conferences, they often include customer success stories—and link back to the original source.

The result? Dozens of backlinks from sites that actually move the needle for SEO. And the best part? They didn’t have to beg for them. They just turned their customers’ success into content that others wanted to link to.

Your Turn: How to Start Today

You don’t need a big budget or a fancy strategy to make this work. Here’s what you can do right now:

  • Find your best testimonials – Dig through old emails, social media, or review sites. Pick 3-5 that are specific and powerful.
  • Reach out to vendors – If you use any tools or services, check if they have a “Customers” page. Send them a short blurb with a link to your site.
  • Turn one into a case study – Pick your most impressive customer story and write it up. Then pitch it to 2-3 industry blogs.
  • Ask for a LinkedIn recommendation – If you have a happy B2B customer, ask them to leave a public endorsement. It’s a backlink and social proof.

The biggest mistake businesses make? Waiting for testimonials to come to them. Don’t be that business. Start small, be consistent, and watch those backlinks add up—one happy customer at a time.

Forums and online communities are like hidden treasure chests for backlinks. Most people think of Reddit or Quora when they hear “forums,” but the real gold is in niche-specific platforms. These places are full of people who actually care about your topic—and they’re often happy to link to helpful resources.

The best part? These backlinks come from real engagement, not cold outreach. When you contribute value first, links follow naturally. But here’s the catch: you can’t just drop a link and run. That’s a fast way to get banned. Instead, you need to become a trusted member of the community.

Forums are different from social media. People go there to learn, not just scroll. That means they’re more likely to click on links that help them. Plus, many forums allow do-follow links in signatures or profiles—meaning they pass SEO value to your site.

Here’s what makes forums special:

  • Targeted traffic: People in niche forums are already interested in your topic.
  • Long-term value: A single helpful post can keep bringing traffic for years.
  • Trust signals: Links from established forums carry weight with search engines.
  • Networking opportunities: You’ll meet influencers, potential partners, and even customers.

The key is to find the right communities. A fitness brand won’t get much from a tech forum, and a SaaS company won’t benefit from a parenting group. You need to go where your audience hangs out.

How to Find the Right Forums (Without Wasting Time)

Not all forums are created equal. Some are dead, some are full of spammers, and some just aren’t a good fit. Here’s how to find the best ones:

  1. Start with Google Try searches like:

    • “[your niche] forum”
    • “best [your topic] communities”
    • “[industry] discussion board” For example, if you sell gardening tools, search “gardening forums” or “best plant care communities.”
  2. Check Reddit and Quora These aren’t niche-specific, but they have subreddits and spaces for almost every topic. Search for your keywords and see which ones have active discussions.

  3. Look at competitor backlinks Use a tool like Ahrefs or Ubersuggest to see where your competitors are getting forum backlinks. If they’re active in a community, you should be too.

  4. Join Facebook Groups Many niche communities live on Facebook. Search for groups related to your industry and check the rules—some allow self-promotion, others don’t.

  5. Try niche platforms Some industries have their own forums. For example:

    • Tech: Stack Overflow, GitHub Discussions
    • Marketing: Warrior Forum, BlackHatWorld
    • Health: Student Doctor Network, HealthUnlocked

Once you find a few good forums, spend time lurking before posting. See what questions people ask, what content gets upvoted, and how the community works.

How to Engage Without Looking Like a Spammer

The biggest mistake people make is treating forums like billboards. They drop a link and disappear. That doesn’t work. Instead, you need to add value first.

Here’s how to do it right:

1. Answer questions thoroughly Don’t just say, “Check out my blog for the answer.” Actually help. If someone asks, “What’s the best tool for X?” give them a detailed response with pros and cons. Then, if it makes sense, add: “I wrote a full guide on this—here’s the link if you want more details.”

2. Share personal experiences People love real stories. Instead of generic advice, say something like: “When I tried this, I ran into [problem]. Here’s how I fixed it.” This builds trust and makes your link feel natural.

3. Use your signature wisely Many forums let you add a link to your profile or signature. Don’t stuff it with keywords—just put your website or a relevant page. For example:

  • “Best SEO tools 2024 – click here!”
  • “I write about SEO at [YourSite.com]”

4. Participate in discussions, not just Q&A Don’t only post when you have a link to share. Join conversations, upvote good content, and build relationships. The more active you are, the more people will trust your recommendations.

5. Follow the rules Every forum has guidelines. Some don’t allow links at all. Others let you post them only after you’ve been a member for a while. Read the rules before posting—getting banned wastes all your effort.

Let’s look at Nomad List, a site that helps remote workers find the best cities to live in. They didn’t just build backlinks—they built a community around their brand.

Here’s what they did:

  • Joined niche forums: They became active in places like r/digitalnomad, Nomad Forum, and Facebook groups for remote workers.
  • Answered questions with data: When someone asked, “Is Lisbon good for digital nomads?” they’d reply with stats from their site: “Lisbon scores 8.5/10 for cost of living and 9/10 for internet speed. Here’s the full breakdown: [link].”
  • Created forum-specific content: They made posts like “We analyzed 10,000 cities—here are the top 5 for remote workers in 2024.” This got upvoted and shared, bringing more traffic to their site.
  • Engaged daily: They didn’t just post and leave. They replied to comments, updated old threads, and even hosted AMAs (Ask Me Anything) in forums.

The result? Over 50 backlinks from high-authority forums, plus a loyal audience that keeps coming back. Their secret? They didn’t treat forums as a link-building tool—they treated them as a place to help people.

Best Practices for Long-Term Success

Forums aren’t a quick fix. They take time, but the payoff is worth it. Here’s how to make the most of them:

Be consistent – Post regularly, even if it’s just a few times a week. One great post is better than 10 mediocre ones. ✅ Track your links – Use a tool like Google Search Console to see which forum posts bring traffic. Double down on what works. ✅ Update old threads – If you wrote a post a year ago that’s still relevant, bump it with new info. This keeps it fresh and visible. ✅ Don’t overdo it – If a forum has 100 posts a day, don’t post 10 times. Quality > quantity. ✅ Build relationships – Reply to other people’s posts, upvote good content, and connect with moderators. The more you give, the more you’ll get.

At the end of the day, forums are about people. If you focus only on backlinks, you’ll fail. But if you focus on helping, sharing, and building relationships, the links will come naturally.

So pick one forum this week. Spend 15 minutes a day answering questions, sharing insights, and being a part of the community. Over time, you’ll not only get backlinks—you’ll build an audience that trusts and supports your brand.

And that’s worth more than any link.

Backlinks are like votes of confidence for your website. The more high-quality links you have, the more Google trusts your content. But not all backlinks are equal. Some can boost your rankings, while others might hurt your site. So how do you build a strong backlink profile without wasting time or risking penalties?

The key is to work smarter, not harder. Instead of chasing every possible link, focus on strategies that give you the best results. This means combining different types of backlinks, tracking their impact, and avoiding common mistakes. Let’s break down how to do this the right way.


If you only get links from one type of site, your backlink profile looks unnatural. Google likes diversity—so should you. Here’s how to mix it up:

  • Resource pages: These are lists of helpful links in your industry. If your content is useful, site owners will add it.
  • Guest posts: Writing for other blogs gives you exposure and a backlink. But don’t overdo it—Google may flag too many guest posts.
  • Sponsorships and partnerships: Supporting events, charities, or local businesses often comes with a backlink.
  • Testimonials and reviews: If you use a tool or service, leave a review. Many companies link back to their customers.
  • Niche forums and communities: Engage in discussions and share your expertise. Some forums allow links in your profile or signature.

The best approach? Pick 2-3 types of backlinks and focus on them. For example, you could target resource pages and guest posts one month, then switch to sponsorships and testimonials the next. This keeps your profile natural and avoids over-optimization.


You wouldn’t drive a car without a dashboard, right? The same goes for backlinks. If you don’t track them, you won’t know which strategies are working. Here are the tools and metrics to watch:

  • Backlink tools: Ahrefs, Moz, and SEMrush show you who’s linking to your site. They also track new and lost backlinks.
  • Domain Authority (DA): This score (from 1-100) predicts how well a site will rank. Links from high-DA sites are more valuable.
  • Referral traffic: Check Google Analytics to see which backlinks send visitors to your site. If a link isn’t driving traffic, it might not be worth keeping.
  • Anchor text: This is the clickable text in a link. Too many exact-match anchor texts (like “best SEO tools”) can look spammy. Aim for a mix of branded, generic, and natural phrases.

Start with one tool, like Ahrefs, and check your backlinks once a month. Look for patterns—are guest posts bringing in more traffic? Are resource page links boosting your rankings? Use this data to refine your strategy.


Not all backlinks are good. Some can hurt your site if you’re not careful. Here’s what to watch out for:

  • Over-optimization: Using the same anchor text too often looks unnatural. Mix it up with phrases like “click here” or your brand name.
  • Toxic links: Links from spammy or low-quality sites can trigger Google penalties. Use tools like Ahrefs to disavow bad links.
  • Buying links: Google hates paid links. If a site offers to sell you a backlink, run the other way.
  • Irrelevant links: A link from a pet blog won’t help your SEO agency. Focus on sites in your niche.

The best way to avoid these pitfalls? Stick to white-hat strategies. Build relationships, create great content, and let backlinks come naturally.


SEO is always changing, and backlinks are no exception. Here’s what to watch for in the coming years:

  • AI and backlinks: Tools like ChatGPT can help find backlink opportunities faster. But don’t rely on AI alone—human outreach still works best.
  • Voice search: As more people use voice assistants, long-tail keywords and natural language will matter more. Backlinks from FAQ pages and how-to guides could become more valuable.
  • E-A-T (Expertise, Authoritativeness, Trustworthiness): Google wants to see links from trusted sources. Focus on getting backlinks from reputable sites in your industry.

The future of backlinks isn’t about quantity—it’s about quality. A few high-authority links will always beat hundreds of spammy ones.


Putting It All Together

Building a strong backlink profile takes time, but it’s worth the effort. Start by mixing different types of backlinks, track your progress, and avoid common mistakes. Keep an eye on future trends, and adjust your strategy as needed.

The best part? You don’t need to do everything at once. Pick one tip from this guide and try it this week. Maybe it’s finding a resource page to target or checking your backlinks in Ahrefs. Small steps add up over time.

Which strategy will you try first?

Conclusion

Backlinks don’t have to be a mystery. With these 10 prompts, you now have a clear roadmap to find high-quality link opportunities—whether it’s through resource pages, expert roundups, or niche communities. Each strategy works differently, but they all share one thing: they’re proven to get results.

Let’s quickly recap why these prompts work so well:

  • Resource pages give you links from trusted sites that already want to share helpful content.
  • Expert roundups build relationships with influencers while earning natural backlinks.
  • Broken link building turns dead pages into your advantage—no cold outreach needed.
  • Testimonials and reviews turn happy customers into link sources.
  • Niche forums help you engage with real people who care about your topic.

The best part? You don’t need to do all 10 at once. Pick one or two that fit your business best and start small. Even one good backlink can make a difference in your rankings.

Your Next Steps

Ready to get started? Here’s what to do today:

  1. Pick one prompt (e.g., “resource pages” or “sponsorships”).
  2. Run a quick search using the examples from this guide.
  3. Send 3-5 outreach emails—keep them short and personal.
  4. Track your results (even a 10% success rate is a win).

Backlinks take time, but they’re worth the effort. The sooner you start, the sooner you’ll see results. And when you do, I’d love to hear about it—drop a comment below with your success story or biggest challenge. Let’s learn from each other!

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Written by

KeywordShift Team

Experts in SaaS growth, pipeline acceleration, and measurable results.