15 Copy.ai Prompts for eCommerce Product Descriptions

Published November 6, 2025 • 78 min read

Introduction

Let’s be honest—most product descriptions are boring. They list features like a robot, but forget to tell customers why they should care. And guess what? Shoppers notice. Studies show that 53% of visitors leave a product page in under 15 seconds if the description doesn’t grab them. Even worse, 70% of online shopping carts get abandoned, often because the product copy fails to connect.

Here’s the problem: too many eCommerce stores write descriptions that sound like instruction manuals. “This blender has 10 speeds and a 64-ounce jar.” Okay, but so what? Customers don’t buy features—they buy results. They want to know how your product will make their life easier, happier, or more convenient. A blender isn’t just a blender; it’s a way to make quick, healthy smoothies before work or impress guests with homemade soups.

That’s where AI comes in. Tools like Copy.ai can turn dry specs into persuasive, benefit-driven copy—but only if you give them the right prompts. The key is knowing how to ask. A good prompt doesn’t just say, “Write a product description for this blender.” It says, “Explain how this blender saves time for busy parents while making meals healthier.”

In this guide, we’ll share 15 Copy.ai prompts designed to do exactly that. These aren’t generic templates—they’re battle-tested formulas for:

Turning features into emotional benefits
Writing descriptions that rank on Google
Copy that speaks directly to your ideal customer
Avoiding the “meh” descriptions that kill conversions

Whether you run a Shopify store or sell on Amazon, these prompts will help you write product copy that actually sells. No fluff, no guesswork—just clear, high-converting descriptions that make customers click “Add to Cart.” Ready to ditch the boring copy? Let’s get started.

Why Benefit-Driven Product Descriptions Outperform Feature Lists

Imagine you’re shopping for a new raincoat. You see two options:

Option 1: “Waterproof, 100% polyester, adjustable hood, zipper closure.” Option 2: “Never let the rain ruin your day again. This lightweight coat keeps you dry in downpours while letting you move freely—perfect for running errands or hiking in unpredictable weather. The adjustable hood shields your face, and the zipper closure locks out wind, so you stay comfortable no matter what.”

Which one makes you feel something? Which one makes you picture yourself using it?

Most eCommerce stores make the same mistake: they list features like a robot, not benefits like a storyteller. But here’s the truth—customers don’t buy products. They buy better versions of themselves. And benefit-driven descriptions are how you show them that transformation.

The Psychology of Buying: Why Emotions Rule the Checkout

You’ve probably heard that people buy based on emotion and justify with logic. But what does that really mean?

Studies in consumer behavior (like this one from Harvard Business School) show that emotional responses to ads influence purchase decisions twice as much as the actual content of the ad. That’s right—how a product makes someone feel matters more than what it does.

Think about it:

A fitness tracker isn’t just a gadget—it’s a way to finally hit your step goal and feel proud.
A noise-canceling headphone isn’t just tech—it’s a way to escape the chaos of a busy office.
A cast-iron skillet isn’t just a pan—it’s a way to cook like a pro and impress your dinner guests.

Features tell. Benefits sell. And the best product descriptions do both—by painting a picture of how the customer’s life improves.

Features vs. Benefits: The Difference That Boosts Conversions

Let’s break it down with real examples. Here’s how a feature-focused description compares to a benefit-driven one:

Feature	Benefit
”10,000mAh battery"	"Power through a full day of work, travel, or streaming without ever hunting for an outlet—even on long flights."
"24MP camera"	"Capture every detail of your adventures, from golden-hour landscapes to fast-moving kids, with professional-quality photos."
"Memory foam insole"	"Say goodbye to sore feet. These shoes mold to your feet for all-day comfort, whether you’re standing at work or walking a marathon.”

See the difference? Features are what the product is. Benefits are why it matters.

Pro tip: If your description starts with “This product has…” or “It features…”, you’re probably stuck in feature mode. Flip it by asking: “So what? How does this make the customer’s life better?”

The Proof: How One Shopify Store Increased Conversions by 42%

Here’s what happened when an outdoor gear store switched from feature lists to benefit-driven descriptions:

Before (Feature-Focused): “The TrailBlazer Backpack – 30L capacity, water-resistant fabric, adjustable straps, 5 pockets.”

After (Benefit-Driven): “Hike farther, worry less. The TrailBlazer Backpack keeps your gear dry in sudden downpours, with a 30L capacity that fits everything you need for a day (or a weekend) on the trail. The adjustable straps distribute weight evenly, so you can focus on the view—not your sore shoulders. And with 5 easy-access pockets, your snacks, phone, and map are always within reach.”

Result: A 42% increase in conversions and a 28% drop in returns (because customers knew exactly what they were getting).

The lesson? When you speak to desires instead of specs, people buy.

Common Mistakes That Kill Your Product Descriptions

Even well-meaning stores fall into these traps:

Drowning in jargon. Terms like “ergonomic design” or “proprietary algorithm” mean nothing to most customers. Instead, say “fits your hand like it was made for you” or “works smarter, not harder.”
Ignoring pain points. If you sell a mattress, don’t just say “medium-firm support.” Say “wake up without back pain for the first time in years.”
Being generic. “High-quality materials” is meaningless. “Hand-stitched leather that lasts decades” is specific and compelling.
Forgetting the competition. If every competitor says “durable,” you need to go deeper. “Survives drops, spills, and your kid’s science project” stands out.

Quick audit: Grab one of your product descriptions. Highlight every feature. Then rewrite it to answer: “What does this do for the customer?”

How to Turn Features Into Benefits (Without Guessing)

You don’t need to be a copywriting genius to write benefit-driven descriptions. Just follow this simple framework:

List the features. (Example: “Waterproof, lightweight, breathable fabric.”)
Ask “So what?” for each one.
- “Waterproof” → “Stay dry in the rain without missing a beat.”
- “Lightweight” → “Wear it all day without feeling weighed down.”
- “Breathable fabric” → “No more sweaty, uncomfortable hikes.”
Add emotion. “Never let the weather ruin your plans again.”
Include a call to action. “Grab yours and hit the trails with confidence.”

Bonus: Mine your customer reviews for real benefit language. If people say “I love how it doesn’t overheat,” turn that into “Stays cool even in the summer heat—no more sweaty nights.”

The Bottom Line

Features are the ingredients. Benefits are the recipe. And customers don’t buy ingredients—they buy the delicious meal.

Next time you write a product description, ask yourself: “Does this make the customer feel something? Does it show them a better version of their life?” If not, it’s time to rewrite.

Because in eCommerce, the stores that win aren’t the ones with the best products. They’re the ones that tell the best stories.

How Copy.ai Supercharges eCommerce Product Descriptions

Let’s be honest—writing product descriptions is hard. You stare at a blank screen, trying to turn boring specs like “100% cotton” or “2-year warranty” into something that makes customers click “Add to Cart.” And if you’re running a Shopify store with hundreds of products? Forget about it. That’s where Copy.ai comes in.

This AI tool isn’t just another writing assistant. It’s like having a copywriting expert in your pocket—one that works 24/7, never gets tired, and can match your brand’s voice perfectly. Whether you’re selling luxury watches or budget-friendly kitchen gadgets, Copy.ai helps you turn dry features into benefit-driven stories that actually sell.

What Makes Copy.ai Different?

Most AI tools spit out generic, robotic text. Copy.ai? It’s smarter. Here’s why eCommerce stores love it:

Speed without sacrificing quality – Generate 10 product descriptions in the time it takes to write one. No more writer’s block.
Tone flexibility – Need a description that sounds like Apple (sleek and minimal) or Old Spice (bold and funny)? Copy.ai adapts.
SEO-friendly without sounding like a robot – It weaves in keywords naturally, so your descriptions rank and convert.
Multilingual support – Sell globally? Write once, translate instantly for international markets.

But here’s the thing: AI isn’t here to replace you. It’s here to supercharge your creativity. Think of it like a sous-chef—it preps the ingredients, but you’re the one who adds the secret sauce (your brand’s unique voice).

How AI Enhances Human Creativity (Not Replaces It)

Ever read a product description that sounds… off? Like it was written by a robot trying too hard to be human? That’s what happens when you rely only on AI. The best descriptions? They’re a mix of AI efficiency and human touch.

Here’s how to use Copy.ai the right way:

Start with a strong prompt – Don’t just say, “Write a product description for this blender.” Instead, try: “Explain how this blender saves time for busy parents while making smoothies healthier. Use a friendly, conversational tone.”
Edit for personality – AI gives you a solid first draft. You tweak it to match your brand’s vibe (e.g., adding humor, storytelling, or urgency).
Test and refine – Run A/B tests with different versions. See which one converts better, then use those insights for future descriptions.

For example, let’s say you sell eco-friendly water bottles. A basic AI description might say: “This water bottle is made from recycled materials and keeps drinks cold for 24 hours.”

But with a little human polish, it becomes: “Tired of lukewarm coffee and plastic waste? Our bottle keeps your drinks icy for a full day—while giving single-use plastic the boot. Perfect for gym rats, office warriors, and anyone who hates warm water.”

See the difference? The first one is fine. The second one? It sells.

Copy.ai vs. Other AI Tools (Jasper, Writesonic, etc.)

Not all AI tools are created equal. Here’s how Copy.ai stacks up for eCommerce:

Feature	Copy.ai	Jasper	Writesonic
Tone customization	✅ Highly flexible	✅ Good	⚠️ Limited
SEO optimization	✅ Natural-sounding	✅ Good	⚠️ Can feel forced
Multilingual	✅ 25+ languages	✅ 20+ languages	⚠️ Fewer options
eCommerce focus	✅ Built-in templates	⚠️ General use	⚠️ General use
Pricing	✅ Affordable	⚠️ Expensive	✅ Mid-range

If you’re running a Shopify store, Copy.ai’s eCommerce-specific templates (like “Product Description Generator” or “Urgency Booster”) make it a no-brainer. Jasper is great for long-form content, but for product descriptions? Copy.ai wins.

The Bottom Line

AI isn’t magic—it’s a tool. And like any tool, it’s only as good as the person using it. Copy.ai helps you write better product descriptions faster, but the real power comes from how you use it.

So, ready to ditch the boring copy? Start with one product, run it through Copy.ai, and tweak the results until they sound unmistakably you. Your conversion rates (and your sanity) will thank you.

15 Copy.ai Prompts to Transform Your Product Descriptions

Let’s be honest—most product descriptions are boring. They list features like a robot reading from a manual. “This blender has 10 speeds and a 64-ounce jar.” Who cares? Customers don’t buy features. They buy better versions of themselves. A busy mom doesn’t want a blender—she wants quick, healthy smoothies so she can spend less time in the kitchen and more time with her kids.

That’s where these Copy.ai prompts come in. They turn dry specs into stories that sell. No more guessing what to write. No more staring at a blank screen. Just plug in your product details, tweak the output, and watch your conversion rates climb. Here are 15 prompts to get you started, complete with when to use them and how to make them even better.

1. The “Problem-Solver” Prompt

Prompt Example: “Write a product description for [product name] that explains how it solves [specific problem] for [target customer]. Focus on the emotional benefits, not just features. Use a conversational tone and keep it under 150 words.”

Use Case: Perfect for everyday products where customers need a quick solution. Think kitchen gadgets, cleaning tools, or office supplies.

Example Output: Before: “This vacuum has a HEPA filter and 2000Pa suction power.”

After: “Tired of pet hair taking over your home? Our vacuum’s powerful suction grabs every last strand—so you can finally stop apologizing when guests sit on your couch. Plus, the HEPA filter traps allergens, giving you cleaner air (and fewer sneezes). No more battling fur tumbleweeds. Just a home that feels fresh, fast.”

Pro Tip: Add a specific pain point to make it more relatable. Instead of “busy people,” try “parents with toddlers” or “remote workers with back-to-back meetings.”

2. The “Luxury Experience” Prompt

Prompt Example: “Write a product description for [product name] that makes it feel like a luxury experience. Use sensory language (touch, sound, sight) and focus on exclusivity. Avoid generic phrases like ‘high quality.’ Instead, show why it’s worth the price.”

Use Case: Ideal for premium products—skincare, jewelry, high-end electronics, or designer fashion.

Example Output: Before: “This watch is made of stainless steel and has a sapphire crystal face.”

After: “Slide this watch onto your wrist, and you’ll feel the weight of craftsmanship. The brushed stainless steel band catches the light just right, while the sapphire crystal face—scratch-resistant and cool to the touch—reflects your day in perfect clarity. It’s not just a timepiece. It’s a quiet statement that says you value the details.”

Pro Tip: Use words that evoke emotion: “whisper-quiet,” “buttery-soft,” “effortless elegance.” The more vivid, the better.

3. The “Tech Explainer” Prompt

Prompt Example: “Explain [product name] like you’re talking to a friend who isn’t tech-savvy. Break down the features into simple benefits. Use analogies if needed. Example: ‘This noise-canceling headphone works like a mute button for the world.’”

Use Case: Great for gadgets, software, or anything with complex features. Think smart home devices, laptops, or fitness trackers.

Example Output: Before: “This router has Wi-Fi 6 and MU-MIMO technology.”

After: “Ever feel like your Wi-Fi slows down when everyone’s streaming? This router fixes that. It’s like a traffic cop for your internet, making sure every device gets a fast lane—no more buffering during movie night. And with Wi-Fi 6, it’s future-proof, so you won’t need an upgrade for years.”

Pro Tip: Ask Copy.ai to “avoid jargon” in the prompt. If the output still feels too technical, tweak it by saying, “Explain it like I’m 10 years old.”

4. The “Before & After” Prompt

Prompt Example: *“Write a product description for [product name] that paints a vivid picture of life before and after using it. Use this structure:

Before: [Frustration or problem]
After: [How the product fixes it]
Why It Matters: [Emotional benefit]”*

Use Case: Works well for products that solve a clear problem. Skincare, fitness gear, or home organization tools.

Example Output: Before: “This organizer has 12 compartments and a removable tray.”

After: “Before: Your bathroom counter looks like a war zone. Toothpaste tubes, half-used lotions, and bobby pins everywhere. You waste 5 minutes every morning just finding your face wash. After: This organizer corrals the chaos. Everything has a home—no more digging through drawers. Your morning routine is faster, your counter is clutter-free, and you start the day feeling in control. Why It Matters: Because your bathroom should feel like a spa, not a storage unit.”

Pro Tip: Make the “before” scenario as specific as possible. Instead of “messy counter,” try “a counter so crowded you knock over your coffee every morning.”

Prompt Example: “Write a product description for [product name] that includes a customer testimonial or review. Make the testimonial sound natural, not salesy. Focus on how the product improved their life, not just what it does.”

Use Case: Best for products with strong reviews or user-generated content. Think beauty products, fitness gear, or subscription boxes.

Example Output: Before: “This moisturizer is great for dry skin.”

After: “I’ve tried every moisturizer under the sun, but this one finally fixed my flaky winter skin. No greasy residue, no breakouts—just soft, happy skin. Even my dermatologist noticed the difference. —Sarah, verified buyer”

Pro Tip: If you don’t have real reviews yet, ask Copy.ai to “generate a realistic-sounding testimonial” based on common customer pain points.

6. The “Urgency & Scarcity” Prompt

Prompt Example: “Write a product description for [product name] that creates urgency without sounding pushy. Use phrases like ‘limited stock,’ ‘selling fast,’ or ‘only available for a short time.’ Focus on why the customer should buy now, not later.”

Use Case: Great for flash sales, seasonal items, or products with limited inventory.

Example Output: Before: “This sweater is available in multiple colors.”

After: “This cozy cashmere sweater is flying off the shelves—we only have 12 left in your size. Once they’re gone, you’ll have to wait until next season. Don’t miss out on your perfect winter staple. Order now before it’s too late.”

Pro Tip: Pair urgency with a benefit. Instead of just “limited stock,” try “limited stock—so you can be one of the few to own this exclusive design.”

7. The “Bundle Pitch” Prompt

Prompt Example: “Write a product description for [product bundle] that explains why buying the bundle is smarter than buying items separately. Focus on savings, convenience, or a better experience. Use a friendly, persuasive tone.”

Use Case: Perfect for eCommerce stores that sell complementary products. Think skincare sets, kitchen bundles, or fitness packages.

Example Output: Before: “This bundle includes a cleanser, toner, and moisturizer.”

After: “Why buy one at a time when you can get the full routine for 20% off? This bundle has everything you need to glow—cleanser to wash away the day, toner to balance your skin, and moisturizer to lock in hydration. No guesswork, no missing steps. Just healthy, happy skin, all in one box.”

Pro Tip: Highlight the experience of the bundle, not just the savings. Example: “No more forgetting your toner—this set has you covered.”

8. The “Eco-Friendly Angle” Prompt

Prompt Example: “Write a product description for [product name] that highlights its eco-friendly benefits. Explain how it helps the planet and why that matters to the customer. Avoid greenwashing—be specific about materials, processes, or impact.”

Use Case: Ideal for sustainable brands, reusable products, or anything with an environmental benefit.

Example Output: Before: “This water bottle is made from recycled materials.”

After: “Every time you sip from this bottle, you’re keeping 11 plastic bottles out of landfills. Made from 100% recycled stainless steel, it’s built to last—no flimsy plastic here. Plus, for every bottle sold, we donate $1 to clean water projects. Hydrate guilt-free, knowing you’re doing your part.”

Pro Tip: Add a personal reason why sustainability matters. Example: “Because future generations deserve a planet as beautiful as the one we inherited.”

9. The “Gift Guide” Prompt

Prompt Example: “Write a product description for [product name] that positions it as the perfect gift. Focus on who it’s for (e.g., ‘for the coffee lover in your life’) and why it’s a thoughtful choice. Include a line about packaging if it’s gift-ready.”

Use Case: Great for holiday seasons, birthdays, or anytime you want to boost gift sales.

Example Output: Before: “This coffee maker has a thermal carafe.”

After: “Know someone who starts their day with coffee? This sleek French press is the ultimate gift for coffee lovers. It brews rich, flavorful coffee in minutes—no pods, no waste. Plus, it comes in a beautiful gift box, so you can skip the wrapping paper. Because the best gifts are the ones that make everyday moments a little more special.”

Pro Tip: Add a “perfect for” line to help shoppers visualize. Example: “Perfect for: The coworker who’s always stealing your coffee.”

10. The “How-To” Prompt

Prompt Example: “Write a product description for [product name] that includes a quick ‘how to use it’ section. Make it simple and engaging, like you’re teaching a friend. Example: ‘Just pop it in the microwave for 30 seconds—no mess, no fuss.’”

Use Case: Works well for products that need a little explanation. Think kitchen gadgets, beauty tools, or DIY kits.

Example Output: Before: “This hair straightener has ceramic plates and 3 heat settings.”

After: *“Tired of frizzy hair? Here’s how to get salon-smooth locks in minutes:

Plug it in and choose your heat setting (low for fine hair, high for thick).
Glide it through small sections of hair, starting at the roots.
That’s it! No more wrestling with your hair—just effortless shine. Bonus: The ceramic plates heat up fast, so you’re not waiting around.”*

Pro Tip: Use numbered steps or bullet points for easy scanning. Example: ”✅ Plug it in ✅ Choose your heat ✅ Glide and go”

11. The “Comparison” Prompt

Prompt Example: “Write a product description for [product name] that compares it to a common alternative. Example: ‘Unlike cheap earbuds that die after 2 hours, these last all day.’ Focus on what makes your product better.”

Use Case: Best for products where customers might be considering a cheaper or more well-known option.

Example Output: Before: “These headphones have 30-hour battery life.”

After: “Most wireless headphones give you 5 hours of playtime—then leave you scrambling for a charger. These? They go the distance. 30 hours on a single charge means you can listen all week without plugging in. No more mid-workout silence or dead headphones on a long flight. Just music that keeps up with you.”

Pro Tip: Be specific about the alternative. Instead of “other headphones,” try “the $20 earbuds you bought last year.”

12. The “Storytelling” Prompt

Prompt Example: “Write a product description for [product name] that tells a short story. Example: ‘Picture this: You’re on a camping trip, the fire’s crackling, and you pull out this compact grill…’ Make the customer the hero of the story.”

Use Case: Perfect for products with a strong emotional or experiential appeal. Think travel gear, outdoor equipment, or hobbyist tools.

Example Output: Before: “This camping stove is lightweight and portable.”

After: “You’re deep in the woods, the sun’s setting, and your stomach’s growling. No problem. Just pull out this pocket-sized stove, light it up, and in minutes, you’re sipping hot coffee like you’re at a café—not stranded in the wilderness. It’s not just a stove. It’s your ticket to adventure without the hassle. Because the best memories shouldn’t come with a side of hunger.”

Pro Tip: Use sensory details to make the story vivid. Example: “the smell of pine needles,” “the crackle of the fire.”

13. The “FAQ” Prompt

Prompt Example: “Write a product description for [product name] that answers common customer questions. Example: ‘Will this fit my iPhone 15?’ or ‘How do I clean it?’ Keep it concise and helpful.”

Use Case: Great for products where customers have a lot of questions. Think tech accessories, furniture, or appliances.

Example Output: Before: “This phone case is compatible with most models.”

After: “Got questions? We’ve got answers: ✔ Will this fit my iPhone 15? Yes! Designed for iPhone 15, 15 Plus, 14, and 14 Pro. ✔ Is it waterproof? Yep—tested to survive splashes and spills. ✔ How do I clean it? Just wipe with a damp cloth. No scrubbing required. Still unsure? Check out our size guide or shoot us a message—we’re happy to help!”

Pro Tip: Use a “Still have questions?” section to encourage customer support engagement.

14. The “Minimalist” Prompt

Prompt Example: *“Write a product description for [product name] that’s short, punchy, and benefit-focused. Use bullet points and avoid fluff. Example:

Saves time: 5-minute setup
Looks great: Sleek, modern design
Built to last: Durable materials”*

Use Case: Best for products where customers want the facts fast. Think Amazon listings, social media ads, or minimalist brands.

Example Output: Before: “This desk organizer is made of bamboo and has multiple compartments.”

After: “Your desk, simplified: ✅ No more clutter: 6 compartments for pens, notebooks, and gadgets ✅ Eco-friendly: Made from sustainable bamboo ✅ Looks good: Minimalist design that blends with any workspace ✅ Easy to clean: Just wipe with a damp cloth Because your desk should work for you—not the other way around.”

Pro Tip: Use emojis sparingly for visual appeal (but don’t overdo it).

15. The “Personalized” Prompt

Prompt Example: “Write a product description for [product name] that feels like it’s speaking directly to the customer. Use ‘you’ and ‘your’ instead of ‘customers’ or ‘users.’ Example: ‘Your mornings just got easier.’”

Use Case: Works for any product, but especially effective for personal items like skincare, fitness gear, or home decor.

Example Output: Before: “This planner helps people stay organized.”

After: “Your to-do list is a mile long, and your brain feels like it’s running a marathon. Sound familiar? This planner is your secret weapon. It breaks down your day into manageable chunks, so you can focus on what matters—without the overwhelm. Because you deserve a system that works as hard as you do.”

Pro Tip: Read the description out loud. If it feels like a conversation, you’re on the right track.

Final Tip: How to Get the Best Results from These Prompts

These prompts are a starting point, not a finish line. Here’s how to make them even better:

Add specifics. Instead of “a water bottle,” try “a 32-ounce insulated water bottle for hikers.”
Include your brand voice. If your brand is playful, add “Make it fun and quirky.” If it’s luxury, say “Use elegant, sophisticated language.”
Tweak the output. Copy.ai’s first draft is rarely perfect. Edit for tone, length, and clarity.
Test and refine. Try two versions of a description and see which one converts better.

The best product descriptions don’t just describe—they sell the dream. With these prompts, you’re not just writing copy. You’re crafting stories that make customers click “Add to Cart” without a second thought. Now, pick a product and give one a try. Your sales (and your sanity) will thank you.

The “Problem-Solution” Prompt

Ever read a product description that just lists features? Like, “This blender has 10 speeds, a 64-ounce jar, and a stainless steel blade.” Boring, right? Your customers don’t buy features—they buy solutions. They buy the feeling of finally fixing a problem that’s been annoying them for months.

That’s where the “Problem-Solution” prompt comes in. Instead of starting with what your product is, start with what it solves. This approach grabs attention because it speaks directly to your customer’s pain points. It’s like saying, “Hey, I get you. This is why you’re frustrated. And here’s how we fix it.”

Why This Works Better Than Feature Lists

Think about the last time you bought something online. Did you care about the technical specs first? Probably not. You cared about your problem. Maybe your old headphones kept dying mid-workout. Or your coffee maker took forever to brew. The best product descriptions make you feel like the product was made for you—because it addresses your exact struggle.

Here’s the difference:

Feature list: “This yoga mat is 6mm thick and made of eco-friendly TPE.”
Problem-Solution: “Tired of slipping during downward dog? Our ultra-grippy 6mm yoga mat keeps you stable, so you can focus on your flow—not your balance.”

See the difference? One tells you what the product is. The other tells you what it does for you.

How to Use This Prompt in Copy.ai

The formula is simple:

Start with the problem. What’s the frustration your customer feels?
Introduce the product as the hero. How does it fix that problem?
Highlight the benefits. What’s the result of using it?

Here’s the exact prompt you can plug into Copy.ai: “Write a product description for [product name] that starts with the frustration of [common problem] and explains how this product solves it. Focus on the emotional relief or practical benefit the customer will feel. Keep it conversational and engaging, like you’re talking to a friend.”

Example for a noise-canceling headphone brand: “Sick of hearing your coworker’s loud phone calls or your neighbor’s dog barking? Our noise-canceling headphones create a bubble of silence, so you can finally focus—whether you’re working, meditating, or just trying to enjoy your music in peace.”

When to Use This Prompt

This works best for products that solve a clear, relatable problem. Some examples:

Skincare: “Struggling with dry, flaky skin no matter how much lotion you use? Our hydrating serum locks in moisture for 24 hours, so you wake up with skin that feels soft—not tight.”
Kitchen gadgets: “Hate scrubbing burnt pans for hours? Our non-stick frying pan lets you cook without the mess, so cleanup takes seconds—not sweat.”
Fitness gear: “Tired of your water bottle leaking in your gym bag? Our spill-proof design keeps your stuff dry, so you can focus on your workout—not the puddle in your bag.”

Pro Tip: Make It Personal

The best problem-solution descriptions feel like a conversation. Use words like “you” and “your” to make it about the customer, not the product. For example:

❌ “This moisturizer is great for dry skin.”
✅ “If your skin feels tight and itchy by noon, this moisturizer is your new best friend.”

See how the second one feels more human? That’s the goal.

Try It Yourself

Pick one of your products and ask:

What’s the biggest frustration my customer has?
How does my product make their life easier?
What’s the emotional benefit? (Less stress? More confidence? More free time?)

Then plug it into Copy.ai and watch the magic happen. You’ll get a description that doesn’t just describe—it connects.

And that’s how you turn browsers into buyers.

The “Luxury Appeal” Prompt

Ever scroll through a high-end boutique website and feel like you need that $500 candle? Not because you love candles, but because the description makes you feel like lighting it will transport you to a Parisian penthouse? That’s the power of luxury appeal. It turns everyday products into status symbols—and it’s not just for Gucci or Rolex. Even a $20 phone case can feel like a VIP experience with the right words.

The secret? Luxury isn’t about price. It’s about perception. A well-crafted product description doesn’t just list features—it sells an emotion. Exclusivity. Craftsmanship. The quiet thrill of owning something rare. And here’s the best part: you don’t need a six-figure marketing budget to pull it off. With the right prompt, even a humble water bottle can sound like it belongs in a five-star hotel.

Why Luxury Language Works (Even for Affordable Products)

You might be thinking: “My products aren’t luxury. Why would I use this?” Here’s the thing—luxury isn’t about cost. It’s about how you make the customer feel. A $15 organic lip balm can feel like a spa treatment if the description focuses on:

Craftsmanship: “Hand-poured in small batches by artisans who’ve perfected their craft over decades.”
Exclusivity: “Limited-edition scent—only 500 bottles made.”
Sensory experience: “Silky texture melts into your lips, leaving a whisper of vanilla and bergamot.”
Status: “The secret weapon of Hollywood makeup artists.”

See the difference? The first version says “This lip balm is organic.” The second version makes you imagine yourself backstage at the Oscars, touching up your lips before the red carpet. Which one would you buy?

The Exact Prompt to Try

Here’s the magic formula to plug into Copy.ai:

“Write a sophisticated, luxury-focused product description for [product name] that emphasizes exclusivity, craftsmanship, and status. Use elegant, aspirational language that makes the reader feel like they’re investing in something rare and timeless. Avoid generic phrases like ‘high quality’—instead, describe textures, scents, or details that evoke a sensory experience. Keep the tone refined but not pretentious, like a personal recommendation from a trusted stylist.”

Pro tip: Add a line about who else uses it. For example:

“Beloved by Michelin-starred chefs for its precision-engineered blade.”
“The go-to choice of interior designers for its effortless, gallery-worthy aesthetic.”

Real-World Example: From Basic to Luxe

Let’s take a simple product—a wooden cutting board—and see how luxury language transforms it.

Before (Basic): “This cutting board is made from bamboo. It’s durable and eco-friendly.”

After (Luxe): “Handcrafted from sustainably sourced bamboo, this heirloom-quality cutting board is more than a kitchen tool—it’s a statement. Each piece is sanded to a buttery-smooth finish by artisans who’ve honed their craft over generations, ensuring a surface so flawless it feels like silk under your knife. The rich, warm grain tells a story of slow growth and natural beauty, making it as much a work of art as it is a functional masterpiece. Designed for those who appreciate the finer details, it’s the centerpiece of gourmet kitchens from Napa Valley to Tokyo. Because great cooking deserves a stage.”

Which one makes you want to touch the product? The second version doesn’t just describe the board—it sells the experience of using it. That’s the power of luxury appeal.

When to Use This Prompt (And When to Skip It)

Luxury language works best for: ✅ Premium or aspirational brands (even if your prices are mid-range) ✅ Products with unique craftsmanship (handmade, artisanal, or small-batch) ✅ Items tied to experiences (travel, self-care, gourmet food) ✅ Gifts or special occasions (weddings, anniversaries, corporate gifting)

Skip it if: ❌ Your brand is ultra-minimalist or utilitarian (e.g., industrial tools, budget essentials) ❌ Your audience values simplicity over elegance (e.g., busy parents, DIYers) ❌ The product is purely functional with no emotional appeal (e.g., a replacement part)

Quick Wins to Make Your Descriptions Feel More Luxe

Not ready to rewrite everything? Start with these easy tweaks:

Replace generic words with sensory language:
- Instead of “soft,” try “cloud-like,” “buttery,” or “sumptuous.”
- Instead of “nice smell,” try “a whisper of jasmine and sandalwood.”
Add a “secret” detail that makes the product feel exclusive:
- “Each piece is numbered and signed by the artisan.”
- “The scent was developed in collaboration with a Parisian perfumer.”
Use time-related words to imply longevity:
- “Timeless design,” “heirloom quality,” “built to last generations.”
Describe the unboxing experience:
- “Arrives in a hand-stamped linen box, tied with silk ribbon—ready for gifting.”

The Bottom Line

Luxury appeal isn’t about lying or exaggerating. It’s about highlighting what’s already there—the care, the craftsmanship, the little details that make your product special. The next time you write a product description, ask yourself: “Does this make the customer feel like they’re getting something ordinary… or something extraordinary?”

If it’s the latter, you’re on the right track. Now, pick a product and give the prompt a try. Your conversion rates (and your customers’ shopping carts) will thank you.

The “Urgency & Scarcity” Prompt

Ever scroll through an online store and see that little red badge screaming “Only 3 left in stock!”? Your heart skips a beat. You click faster. That’s not an accident—that’s urgency and scarcity working their magic.

Most product descriptions just list features. But the best ones make you feel like you’ll miss out if you don’t buy right now. That’s what this prompt does. It turns a boring product page into a ticking clock, pushing customers to act before it’s too late.

Why Urgency and Scarcity Work (Backed by Psychology)

People hate missing out. It’s called FOMO—fear of missing out—and it’s a powerful motivator. Studies show that adding urgency to product pages can increase conversions by up to 332%. That’s not a typo. Three hundred thirty-two percent.

Here’s why it works:

Limited stock makes the product feel exclusive.
Countdown timers create a sense of urgency.
Seasonal offers make customers feel like they’re getting a special deal.
“Only X left!” triggers the fear of loss.

But here’s the catch: it has to feel real. Fake scarcity (like “Only 1 left!” on every product) backfires. Customers smell the trick, and trust disappears. So how do you use urgency the right way?

The Perfect Urgency & Scarcity Prompt

Here’s the exact prompt to plug into Copy.ai: “Write a product description for [product name] that highlights its limited availability. Use phrases like ‘only X left in stock,’ ‘sale ends soon,’ or ‘exclusive offer for the first 50 buyers.’ Make the customer feel like they need to act now or risk missing out. Keep the tone exciting but not pushy—like a friend telling you about a great deal before it’s gone.”

Let’s break it down with an example.

Before (Basic Description):

“This wireless charger is fast and compatible with all devices.”

After (Urgency-Driven Description):

“Hurry—only 5 left! This lightning-fast wireless charger powers up your phone in half the time, but stock is flying off the shelves. Our last batch sold out in 48 hours, and this one won’t last long. Don’t wait—grab yours now before the price goes back up!”

See the difference? The second version doesn’t just describe the product—it sells the rush of getting it before it’s gone.

When to Use Urgency (And When to Avoid It)

Not every product needs a countdown timer. Here’s how to decide:

✅ Use urgency for:

Limited-edition products (e.g., holiday collections, collaborations).
Flash sales or seasonal discounts.
High-demand items with low stock.
New launches where early buyers get a bonus.

❌ Avoid urgency for:

Everyday essentials (e.g., toilet paper, basic t-shirts).
Products with unlimited stock.
Items where customers need time to decide (e.g., expensive electronics).

Pro Tips to Make Urgency Feel Authentic

Be specific. Instead of “Limited stock!” say “Only 7 left at this price!”
Use real deadlines. “Sale ends at midnight” works better than “Sale ends soon.”
Add social proof. “Over 200 people bought this in the last hour!” builds trust.
Keep it subtle. The best urgency doesn’t scream—it whispers, “You don’t want to miss this.”

Try It Yourself

Pick a product in your store that’s running low on stock or has a time-sensitive offer. Run it through Copy.ai with the prompt above. Then tweak the output to match your brand’s voice.

The goal isn’t to trick customers—it’s to help them make a decision before they forget. Because in eCommerce, hesitation often means lost sales. And with the right urgency, you can turn those “maybe laters” into “buy nows.”

The “Storytelling” Prompt

Ever read a product description that made you feel something? Not just “oh, that’s nice,” but wow—like you could already see yourself using it? That’s the power of storytelling. People don’t buy products; they buy the feeling behind them. And the best way to create that feeling? Weave a mini-story around what you’re selling.

Think about it. When you tell a friend about a great movie, you don’t just list the plot points—you describe the moment that stuck with you. The same goes for product descriptions. Instead of saying, “This candle is made with soy wax and lavender oil,” you could say, “Imagine coming home after a long day, lighting this candle, and sinking into the kind of calm that only lavender fields in Provence can bring.” Which one makes you want to buy it more?

Why Stories Work for eCommerce

Stories do three things really well:

They make your product memorable. A boring list of features fades from memory. A story? That sticks.
They create an emotional connection. People buy based on emotion, then justify with logic. A good story gives them the emotion first.
They help customers visualize themselves using the product. The more they can see it in their life, the more likely they are to buy.

Here’s the thing: you don’t need to write a novel. Even a few sentences can turn a flat description into something that feels alive.

How to Use the Storytelling Prompt

The key is to tie your product to a moment or experience your customer already wants. Here’s the exact prompt you can use in Copy.ai:

“Write a product description for [product name] that tells a short story about how it was inspired by [origin story] and how it enhances the customer’s life. Make it feel personal, like you’re sharing a secret with a friend. Focus on the emotion or transformation the customer will feel when they use it.”

Let’s break down what makes this work:

Origin story: Where did this product come from? Was it inspired by a trip? A problem you solved? A childhood memory? Even something simple like “This tote bag was designed after years of struggling to find one that fits my laptop, gym clothes, and a book—without looking like a hiking backpack” makes it relatable.
Enhances their life: Don’t just describe what the product is—describe what it does for them. Does it save time? Make them feel confident? Bring them joy?
Personal and emotional: The best stories feel like they’re being told just to you. Use words like “imagine,” “picture this,” or “you know that feeling when…” to pull the reader in.

Example: From Boring to Brilliant

Before (Basic): “This handmade ceramic mug is microwave-safe and holds 12 oz.”

After (Storytelling): “This mug wasn’t just made—it was shaped by hands that know the quiet joy of a morning routine. Picture this: you wake up before the sun, wrap your fingers around the warm ceramic, and take that first sip of coffee. The weight feels just right. The curve fits your palm like it was made for you. That’s no accident. Every mug is crafted by artisans who believe the best moments in life start with something simple, something real. And now, it’s yours to fill with your own stories.”

See the difference? The first one tells you what it is. The second one makes you feel what it’s like to own it.

Tips to Make Your Story Even Stronger

Start with a hook. Grab attention in the first sentence. “This isn’t just a watch—it’s a time capsule.” or “She bought this necklace on a whim. A year later, it’s still the first thing she reaches for when she needs courage.”
Use sensory details. Don’t just say “it’s soft.” Say “it’s so soft you’ll want to wear it to bed.”
Keep it short. Aim for 3-5 sentences. You’re not writing a novel—you’re giving the customer a glimpse of what their life could be like with this product.
End with a call to action. After the story, gently nudge them toward buying. “Ready to make it yours?” or “Your perfect morning starts here.”

When to Use Storytelling (and When to Skip It)

Storytelling works best for products that:

Have a unique origin (handmade, locally sourced, family-owned business)
Solve a specific problem or enhance a moment (coffee lovers, travelers, fitness enthusiasts)
Have an emotional appeal (gifts, self-care items, things tied to memories)

It’s less effective for:

Highly technical products (unless you can tie the tech to a real-world benefit)
Commodity items where price is the only differentiator
Products where the customer just wants the facts (e.g., industrial supplies)

Try It Yourself

Pick a product from your store and give this prompt a try. Ask yourself:

What’s the story behind this product?
What moment in the customer’s life does it make better?
How can I describe it so they can feel it, not just read about it?

The best part? You don’t have to be a “writer” to do this. Just speak from the heart—like you’re telling a friend about something you love. Because when you do that, your customers will love it too.

You know that feeling when you’re about to buy something online, but you hesitate? Maybe it’s a new brand, or the product looks great—but what if it’s not as good as it seems? That’s where social proof comes in. It’s like having a friend say, “Trust me, this is amazing.” And in eCommerce, that little nudge can make all the difference.

Social proof isn’t just about slapping a 5-star rating on your product page. It’s about weaving real experiences—from real people—into your product descriptions. Think testimonials, expert endorsements, or even user-generated content. When done right, it turns a skeptical browser into a confident buyer. So, how do you make it work for your store?

Let’s be honest: people trust other people more than they trust brands. A study by Nielsen found that 92% of consumers trust recommendations from friends and family over any other form of advertising. Even if those “friends” are strangers online, their opinions still carry weight.

Here’s how you can use social proof in your product descriptions:

Customer testimonials: A short, relatable quote from a happy customer.
Star ratings: Highlighting a 4.8 or 5-star average builds instant credibility.
Expert endorsements: If a well-known figure or industry expert loves your product, mention it.
User-generated content: Photos or videos from real customers using your product.
“Best-seller” or “Trending” labels: Shows that others are buying (and loving) it.

The key? Make it feel authentic. A generic “This product is great!” won’t cut it. Instead, use specific details—like “I’ve tried 5 different yoga mats, and this is the only one that doesn’t slip during hot yoga.” That’s the kind of social proof that sells.

Here’s the exact prompt you can use to generate a product description with social proof:

“Write a product description for [product name] that includes a customer testimonial and highlights its 5-star rating. Start with a relatable problem the product solves, then explain how it works. Use a conversational tone, like you’re talking to a friend. End with a call to action that makes the reader feel confident about buying.”

Let’s break down why this works:

Starts with a problem: Grabs attention by addressing a pain point.
Includes real social proof: A testimonial and star rating build trust.
Conversational tone: Feels personal, not salesy.
Strong CTA: Encourages action without being pushy.

Before (Basic Description): “This reusable water bottle is made from stainless steel. It keeps drinks cold for 24 hours and hot for 12 hours. Eco-friendly and durable.”

After (With Social Proof): “Tired of water bottles that sweat all over your bag? Meet the HydroFlow—loved by over 10,000 customers and rated 4.9 stars. ‘I take this everywhere—from the gym to hiking trips. It never leaks, and my water stays ice-cold all day,’ says Sarah, a verified buyer. Made from premium stainless steel, it keeps drinks cold for 24 hours (or hot for 12). Plus, it’s eco-friendly, so you’re not just hydrating—you’re helping the planet. Ready to upgrade? Click ‘Add to Cart’ and join the HydroFlow family today.”

See the difference? The second version doesn’t just describe the product—it sells it by showing real people love it.

Be specific: Instead of “Great product!” use “This saved me 30 minutes a day—no more messy spills!”
Use names and photos: If possible, include the customer’s first name and a photo (with permission).
Highlight trends: Phrases like “Over 5,000 sold!” or “Trending in [category]” create urgency.
Keep it short: A 1-2 sentence testimonial is enough. Longer ones can feel overwhelming.

Social proof isn’t just a nice-to-have—it’s a must for eCommerce. The next time you write a product description, ask yourself: What would make a customer trust this? Then, let the voices of happy buyers do the talking for you.

6. The “Comparison” Prompt

Ever scroll through product listings and feel like everything sounds the same? “High-quality,” “durable,” “premium”—these words don’t tell customers why your product is worth their money. That’s where the “Comparison” prompt comes in. Instead of just listing features, it positions your product as the smarter choice—without ever mentioning competitors.

Here’s the magic: people don’t buy products; they buy better versions of their lives. A comparison prompt helps them see exactly how your product solves problems they didn’t even know they had. And the best part? You don’t need to trash-talk other brands. Just show how your product does things differently—and better.

How to Use the Comparison Prompt

The formula is simple:

Start with the problem – What’s frustrating about standard products in your category?
Highlight the gap – What do most products fail to deliver?
Introduce your solution – How does your product fix those pain points?
End with the benefit – What does the customer gain by choosing yours?

For example, let’s say you sell a wireless earbuds case. Most descriptions say things like “Compact and portable.” Boring. Instead, try this prompt:

“Write a product description for [product name] that compares its key benefits to standard wireless earbuds cases. Most cases are bulky, easy to lose, or don’t protect earbuds from damage. [Product name] solves these problems with [unique feature 1], [unique feature 2], and [unique feature 3]. Explain how these features make life easier for the customer, and end with a call to action that makes them feel like they’re making a smart choice.”

Why This Works

It speaks to real frustrations – Customers don’t care about specs; they care about not dealing with annoyances.
It builds trust – When you acknowledge common problems, customers feel like you get them.
It justifies the price – If your product costs more, this prompt explains why it’s worth it.

Example in Action

Before (Basic): “This wireless earbuds case is made of durable plastic and has a carabiner clip.”

After (Comparison Prompt): “Tired of earbuds cases that crack, get lost, or don’t protect your buds? Most cases are flimsy, easy to misplace, or so bulky they weigh down your bag. Our [product name] is different: it’s made from shatterproof polycarbonate, fits in your pocket like a key, and has a built-in carabiner so you’ll never lose it. Plus, the soft interior keeps your earbuds safe from scratches—no more arriving at the gym with tangled, damaged buds. Why settle for less when you can have a case that actually works for you?”

See the difference? The second version doesn’t just describe the product—it sells the upgrade.

When to Use This Prompt

This works best for:

Products with clear competitors (e.g., phone cases, water bottles, backpacks)
Items where customers have common complaints (e.g., “too heavy,” “breaks easily”)
Higher-priced products (helps justify the cost)

Pro Tip: Focus on the “Why”

Don’t just say “Our case is smaller.” Say “Our case is small enough to clip to your keys, so you’ll never leave it behind.” The more specific you are about the benefit, the more compelling your description becomes.

Ready to try it? Pick a product, plug it into the prompt, and watch your conversions climb. Because when customers see how your product outperforms the rest, they won’t just buy—they’ll choose you.

7. The “How-To” Prompt

Ever read a product description that just lists features and feels… boring? Like it’s talking at you instead of to you? Customers don’t buy products—they buy solutions. And the best way to show a solution? Walk them through how it works.

That’s where the “How-To” prompt comes in. Instead of saying, “This blender has 10 speeds,” you show them: “Step 1: Toss in your ingredients. Step 2: Press ‘Smoothie’—no guessing. Step 3: Enjoy a drink so smooth, you’ll forget you made it yourself.” Suddenly, the product isn’t just a blender—it’s a time-saver, a game-changer, a tiny kitchen revolution.

Why This Works

People love simplicity. They want to know: Can I use this without reading a manual? The “How-To” prompt answers that question before they even ask it. Here’s why it’s so effective:

It paints a picture – Instead of abstract features, you’re showing the product in action.
It builds confidence – If a customer can see themselves using it, they’re more likely to buy.
It highlights benefits naturally – Each step can tie back to a key selling point (e.g., “Step 2: No mess—just press and go”).

How to Use the Prompt

Here’s the exact formula to plug into Copy.ai:

“Write a product description for [product name] that explains how to use it in 3 simple steps. For each step, highlight a key benefit (e.g., saves time, reduces stress, makes life easier). Use a friendly, conversational tone—like you’re showing a friend how it works. End with a call to action that makes them excited to try it.”

Example Product: A collapsible travel coffee mug Before (Basic Description): “This travel mug is leak-proof, BPA-free, and collapsible for easy storage.”

After (How-To Description): “Forget bulky mugs that take up half your bag. Here’s how this travel mug fits your life: 1️⃣ Fill it up – Pop it open, pour in your coffee, and snap the lid shut. No spills, no mess. 2️⃣ Toss it in your bag – It collapses down to the size of a wallet, so it’s always there when you need it. 3️⃣ Sip on the go – The leak-proof lid means no more ‘oops’ moments in your car or at your desk. Bonus: It’s dishwasher-safe, so cleanup is as easy as your morning routine. Ready to upgrade your coffee game? Grab yours today—your future self (and your bag) will thank you.”

See the difference? The “How-To” version doesn’t just tell—it shows.

Pro Tips to Make It Even Better

Keep steps short – 1-2 sentences max per step. No one wants a novel.
Use action words – “Press,” “toss,” “sip,” “snap”—these make it feel dynamic.
Add a “bonus” step – Like the example above, a little extra (e.g., “Bonus: It fits in your cup holder!”) makes it feel like a steal.
Match the tone to your brand – If you’re playful, add humor. If you’re luxury, keep it sleek.

💡 Quick Test: Read your description out loud. Does it sound like something you’d say to a friend? If not, simplify it.

When to Use This Prompt

This works especially well for:

Products with multiple features (e.g., multi-cookers, smartwatches)
Items that solve a specific problem (e.g., stain removers, organizers)
Gifts – Because who doesn’t love a product that’s easy to use?

Try it with a product you’re stuck on. You might be surprised how much more engaging it becomes when you focus on how it fits into someone’s life—not just what it is.

The “Emotional Trigger” Prompt

Think about the last time you bought something online. Was it because you needed it—or because it made you feel something? Maybe it was excitement, relief, or even a little bit of joy. That’s the power of emotion in eCommerce. When your product descriptions tap into how customers want to feel, they don’t just click “Add to Cart”—they can’t resist.

Here’s the thing: features tell, but emotions sell. A waterproof jacket isn’t just “made with Gore-Tex.” It’s the jacket that lets you dance in the rain without worrying about your phone. A skincare serum isn’t just “packed with hyaluronic acid.” It’s the secret to waking up with that “I just left the spa” glow. See the difference? One describes what the product is. The other describes how it makes you feel.

How to Use the Emotional Trigger Prompt

The formula is simple: “Write a product description for [product name] that makes the customer feel [emotion] when using it.”

But don’t just pick any emotion—choose the right one for your product. Here’s how:

Identify the core benefit – What problem does your product solve? (e.g., a noise-canceling headphone eliminates distractions)
Match it to an emotion – How does solving that problem make the customer feel? (e.g., peaceful, focused, in control)
Paint the picture – Use sensory words and relatable scenarios to bring that emotion to life.

For example, let’s say you’re selling a weighted blanket. The core benefit? It helps people sleep better. The emotion? Safe, cozy, and finally rested. Now, instead of saying: “This blanket is filled with glass beads for even weight distribution.”

You could say: “Imagine sinking into bed after a long day, wrapped in a hug that melts away stress. No more tossing and turning—just deep, uninterrupted sleep, like you’re floating on a cloud. That’s the magic of this blanket. It’s not just heavy; it’s comforting, like a warm embrace telling you, ‘You’re safe. You can rest now.’”

See how the second version doesn’t just describe the product—it makes you feel the relief of a good night’s sleep?

Emotions That Work Best for eCommerce

Not all emotions are created equal. Some drive action more than others. Here are the top ones to focus on:

Joy – Perfect for fun, lifestyle, or giftable products. (e.g., a colorful yoga mat that makes you excited to work out)
Relief – Great for problem-solving products. (e.g., a stain remover that makes you breathe easier when your kid spills juice on the couch)
Confidence – Ideal for beauty, fashion, or performance products. (e.g., a suit that makes you feel unstoppable in a job interview)
Nostalgia – Works well for retro or sentimental products. (e.g., a record player that brings back warm memories of your childhood)
Exclusivity – Best for luxury or limited-edition items. (e.g., a handcrafted watch that makes you feel like part of an elite club)

Real-World Example: How One Brand Nailed It

Let’s look at Dove’s “Real Beauty” campaign. Instead of talking about their soap’s ingredients, they focused on how it makes women feel: confident, beautiful, and unapologetically themselves. Their product descriptions didn’t say, “Our soap is moisturizing.” They said, “Because you’re more beautiful than you think.”

The result? A 700% increase in sales in the first six months. Why? Because they didn’t sell soap—they sold self-love.

Your Turn: Try It Yourself

Ready to give it a shot? Pick a product and ask yourself:

What’s the one emotion I want my customer to feel when they use this?
What’s a real-life scenario where this emotion comes up?
How can I describe the product in a way that makes them experience that emotion right now?

Here’s a quick template to get you started: “This [product] isn’t just [feature]. It’s your [emotional benefit]. Picture this: [relatable scenario]. That’s the feeling you get every time you [use the product]. No more [pain point]. Just [emotion].”

For example, if you’re selling a portable espresso maker: “This isn’t just a coffee maker—it’s your ticket to café-quality bliss, no matter where you are. Picture this: You’re camping in the woods, the sun’s just rising, and you take that first sip of rich, velvety espresso. No more sad instant coffee. No more overpriced café runs. Just pure, unfiltered joy in every cup.”

Now, go try it. Pick a product, plug in the emotion, and watch your descriptions come to life. Because when you make your customers feel something, they won’t just buy—they’ll remember.

The “Bundle & Upsell” Prompt

You know that feeling when you buy something, and then later think, “Hmm, this would be even better if I had that other thing too”? That’s exactly what the “Bundle & Upsell” prompt helps you do—before the customer even clicks “Add to Cart.”

Instead of just describing a single product, this prompt turns your product description into a smart recommendation. It suggests complementary items that make the original purchase more valuable. Think of it like a helpful salesperson saying, “This coffee maker is great, but did you know it works best with our premium organic beans?” Suddenly, the customer isn’t just buying one thing—they’re getting a complete experience.

Why This Works for eCommerce

Customers don’t always know what they need. They might come for a single product, but if you show them how it pairs perfectly with something else, they’ll often add both to their cart. This isn’t just good for sales—it’s good for the customer too. They get a better solution, and you increase your average order value.

Here’s how to use this prompt effectively:

Highlight the benefit of the bundle – Don’t just say “Buy this with that.” Explain why they work better together.
Keep it natural – The suggestion should feel helpful, not pushy.
Use social proof – If possible, mention how other customers love the combo.

Example in Action

Let’s say you sell a high-quality yoga mat. A basic description might say: “This non-slip yoga mat is perfect for all types of workouts.”

But with the “Bundle & Upsell” prompt, it becomes: “This ultra-grippy yoga mat keeps you stable during hot yoga or intense flows. Pair it with our moisture-wicking yoga towel for extra grip—perfect for sweaty sessions! (9 out of 10 yogis say this combo prevents slips better than a mat alone.)”

See the difference? The second version doesn’t just sell a mat—it sells a better workout experience.

When to Use This Prompt

This works best for products that naturally go together, like:

Skincare sets (cleanser + moisturizer + serum)
Kitchen gadgets (blender + recipe book + travel cups)
Fitness gear (resistance bands + workout guide + water bottle)
Tech accessories (laptop + sleeve + wireless mouse)

The key is to make the upsell feel like a solution, not just an extra sale. If you do it right, customers will thank you for the suggestion—and your revenue will thank you too.

The “Sustainability Angle” Prompt

Eco-friendly shopping isn’t just a trend anymore—it’s a movement. More people than ever want products that don’t harm the planet. But here’s the problem: most product descriptions sound the same. “Made with recycled materials.” “Eco-conscious.” “Good for the Earth.” These phrases don’t tell a story. They don’t make shoppers feel anything. And if your product description doesn’t connect emotionally, it won’t convert.

That’s where the “Sustainability Angle” prompt comes in. Instead of just listing features, this prompt helps you craft a narrative around your product’s green benefits. It turns dry facts into a compelling story that speaks to eco-conscious buyers. Because let’s be honest—people don’t buy sustainability. They buy the feeling of doing good.

Why This Works for eCommerce Stores

Shoppers today care about more than just price and quality. They want to know:

Where materials come from (Are they ethically sourced?)
How the product is made (Is it fair trade? Carbon-neutral?)
What happens after use (Can it be recycled? Is it biodegradable?)

If your product checks these boxes, you’re sitting on a goldmine. But most brands bury this information in a tiny “Sustainability” tab at the bottom of the page. Big mistake. Your eco-friendly features should be front and center—woven into the product description itself.

How to Use the Prompt

Here’s the exact prompt to try in Copy.ai: “Write a product description for [product name] that emphasizes its sustainable materials, ethical sourcing, and environmental benefits. Make it engaging, benefit-driven, and appealing to eco-conscious shoppers. Include a call-to-action that reinforces the positive impact of choosing this product.”

Let’s break it down with an example.

Example: A Reusable Water Bottle

Before (Basic Description): “This water bottle is made from 100% recycled stainless steel. It’s BPA-free, leak-proof, and keeps drinks cold for 24 hours.”

After (Sustainability Angle): “Meet your new favorite water bottle—designed for you and the planet. Every sip from this sleek, stainless steel bottle means one less plastic bottle in landfills. Made from 100% recycled materials, it’s built to last a lifetime, so you’ll never need to buy another. Plus, our ethical manufacturing process ensures fair wages and safe conditions for workers. Choose this bottle, and you’re not just staying hydrated—you’re helping protect oceans, reduce waste, and support a greener future. Ready to make a difference? Add to cart and join the movement.”

See the difference? The second version doesn’t just say it’s sustainable—it shows why it matters.

Tips to Make Your Sustainable Product Descriptions Even Stronger

Tell a mini-story. Instead of “Made with organic cotton,” try: “Grown by farmers who use rainwater harvesting, our organic cotton is as gentle on the Earth as it is on your skin.”
Use social proof. Mention certifications (Fair Trade, GOTS, B Corp) or customer testimonials. Example: “Loved by over 10,000 eco-warriors—here’s what they’re saying.”
Highlight the impact. Quantify the difference. Example: “Every purchase saves 500 plastic bottles from landfills—that’s enough to fill a small swimming pool!”
Keep it simple. Avoid jargon. Instead of “carbon-neutral supply chain,” say: “We offset every mile this product travels, so you can shop guilt-free.”

When to Use This Prompt

This angle works best for:

Reusable products (bags, bottles, straws)
Clothing and accessories (organic cotton, recycled polyester)
Home goods (bamboo utensils, biodegradable cleaning products)
Beauty and personal care (vegan, cruelty-free, refillable packaging)

But even if your product isn’t obviously green, you can still find a sustainability angle. For example:

A wireless charger made from recycled aluminum.
A backpack with a lifetime warranty (reducing waste).
A skincare brand that donates a portion of profits to reforestation.

The Bottom Line

Sustainability isn’t just a selling point—it’s a story waiting to be told. The brands that win are the ones that make shoppers feel like heroes for choosing them. So next time you’re writing a product description, ask yourself: How can I make this about more than just the product? How can I make the buyer feel like they’re part of something bigger?

Try the prompt. Tweak it. Make it your own. And watch as your eco-friendly products fly off the virtual shelves.

The “Tech Specs to Benefits” Prompt

You know that feeling when you read a product description and it’s just… boring? A list of numbers, materials, and technical terms that don’t mean much to the average shopper. “This blender has a 1200-watt motor, 6 stainless steel blades, and a 64-ounce jar.” Okay, but why should I care?

Here’s the truth: customers don’t buy features—they buy what those features do for them. A 1200-watt motor isn’t exciting. But “blends frozen fruit into silky smoothies in seconds”? Now we’re talking. That’s where the “Tech Specs to Benefits” prompt comes in. It turns dry, technical details into a story that makes people want to buy.

How It Works (With Real Examples)

Let’s say you’re selling a high-end wireless speaker. Your specs might look like this:

Frequency response: 20Hz - 20kHz
Battery life: 20 hours
Waterproof rating: IPX7
Connectivity: Bluetooth 5.0, NFC pairing

Now, plug those into the prompt:

“Turn these technical specs for [product name] into a benefit-driven description: [list specs above]. Focus on how each feature improves the user’s experience. Make it engaging, easy to understand, and highlight the emotional payoff.”

Here’s what you might get back:

*“Ever wished your music could follow you anywhere—without wires, without worry? Meet [Product Name], the speaker that’s built for life’s adventures. With crystal-clear sound from 20Hz to 20kHz, every note feels alive, whether you’re blasting your favorite playlist or unwinding with a podcast. And with 20 hours of battery life, it keeps the party going all day (and night) long—no charging breaks required.

Rain or shine, poolside or beach trip, its IPX7 waterproof rating means splashes and spills won’t stop the music. Plus, Bluetooth 5.0 and NFC pairing make connecting effortless—just tap your phone and go. Because great sound shouldn’t be complicated. It should just work.”*

See the difference? The first version is a spec sheet. The second version sells the experience.

Why This Prompt Works for eCommerce

It speaks to emotions, not just logic.
- Features = “This speaker has Bluetooth 5.0.”
- Benefits = “No more fumbling with cables—just tap and play.” People buy based on how a product makes them feel, not just what it does.
It answers the customer’s biggest question: “What’s in it for me?”
- Instead of “20-hour battery life,” say “Never cut the music short—even on the longest road trips.”
- Instead of “IPX7 waterproof,” say “Take it to the pool, the beach, or the shower. It’s built to handle life’s messes.”
It makes complex products feel simple.
- Tech-heavy products (like cameras, laptops, or smart home devices) often overwhelm shoppers. This prompt breaks down the jargon into relatable benefits.

How to Use This Prompt Like a Pro

Start with the specs.
- Gather all the technical details from your product’s manual or manufacturer’s website. The more specific, the better.
Plug them into the prompt.
- Example: “Turn these technical specs for [Smartwatch Name] into a benefit-driven description: [list specs]. Focus on how each feature solves a problem or improves daily life. Use a friendly, conversational tone.”
Refine the output.
- AI is great for a first draft, but add your brand’s voice. Is your tone playful? Luxurious? Minimalist? Adjust the wording to match.
Test it!
- Try A/B testing a spec-heavy description vs. a benefit-driven one. You’ll likely see higher engagement and conversions with the latter.

When to Use This Prompt

For tech products (smartphones, laptops, cameras)
- Example: “This phone’s 120Hz display isn’t just smooth—it makes scrolling, gaming, and watching videos feel like magic.”
For appliances (blenders, vacuums, air fryers)
- Example: “The 1800-watt motor doesn’t just blend—it pulverizes ice, nuts, and frozen fruit into creamy perfection in seconds.”
For fitness gear (smartwatches, treadmills, resistance bands)
- Example: “Track your heart rate, sleep, and workouts in one place—so you can focus on crushing your goals, not juggling apps.”

Pro Tip: Add a “Before & After” Story

People love transformation stories. Try framing the benefits like this:

“Before: You’re stuck with a slow, glitchy laptop that crashes when you have 10 tabs open. After: [Product Name]’s lightning-fast processor and 16GB RAM mean no more waiting—just seamless multitasking, whether you’re working, gaming, or streaming.”

This makes the benefits visual and relatable.

Final Thought: Make It About Them, Not You

The best product descriptions don’t just list features—they paint a picture of how the customer’s life will be better with the product. The “Tech Specs to Benefits” prompt is your shortcut to doing that quickly and effectively.

So next time you’re staring at a boring spec sheet, don’t just copy-paste it. Turn it into a story. Because when you focus on their experience, they’ll focus on your product.

The “Seasonal/Holiday” Prompt

Holidays and seasons change how people shop. A plain product description won’t cut it when customers are looking for gifts, decorations, or ways to celebrate. That’s where the “Seasonal/Holiday” prompt comes in—it helps you turn a regular product into something special by tying it to the moment.

Imagine selling a cozy blanket. In summer, it’s just a blanket. But in winter? It becomes the perfect gift for movie nights by the fire. The right words can make your product feel like it was made for the season.

Why Seasonal Descriptions Work

People buy with emotion during holidays. They want gifts that feel thoughtful, decorations that set the mood, and products that make the season easier. A good seasonal description does three things:

Creates urgency – “Perfect for last-minute gifts!”
Taps into emotions – “Wrap your loved ones in warmth this Christmas.”
Makes it giftable – “No wrapping needed—just add a bow!”

How to Use the Prompt

The basic structure is simple: “Write a festive product description for [product name] that ties it to [holiday/season] and encourages gifting.”

But don’t stop there. Add details to make it pop:

Mention the holiday – “This candle is the ultimate Valentine’s Day gift for your sweetheart.”
Highlight convenience – “Skip the mall—this gift arrives in time for Christmas!”
Use sensory words – “The rich scent of cinnamon will fill your home with holiday cheer.”

Example: From Boring to Festive

Before (Basic Description): “This scented candle has a 50-hour burn time and comes in a glass jar.”

After (Seasonal Version): “Light up your holidays with our limited-edition peppermint candle! With a warm, inviting scent and a 50-hour burn time, it’s the perfect way to make your home feel cozy this Christmas. Gift it to a friend, or treat yourself—you deserve it!”

See the difference? The second version doesn’t just describe the candle—it sells the experience.

Tips for Seasonal Success

Match the tone to the holiday – Playful for Halloween, elegant for New Year’s.
Use keywords – “Christmas gift,” “Valentine’s Day present,” “summer essentials.”
Add a call to action – “Order now for delivery by [date]!”
Test different angles – Try “last-minute gift” vs. “thoughtful present” to see what converts.

Seasonal descriptions aren’t just for holidays—they work for any time-sensitive trend. Back-to-school? Summer travel? Black Friday? Use the prompt to make your product feel like it belongs in the moment.

Ready to try it? Pick a product, plug in the holiday, and watch your sales light up like a Christmas tree.

The “Personalization” Prompt

Ever bought something and felt like it was made just for you? That’s the magic of personalization. It turns a generic product into your perfect solution. And in eCommerce, where customers scroll past hundreds of options, making them feel seen can be the difference between a sale and a bounce.

The problem? Most product descriptions sound like they were written for everyone—not you. They list features, maybe throw in a benefit, but they don’t make the customer feel like the product was designed with their life in mind. That’s where the “Personalization” prompt comes in. It’s not about changing the product—it’s about changing how you talk about it.

Why Personalization Works

People don’t buy products. They buy better versions of themselves. A yoga mat isn’t just a piece of rubber—it’s the key to morning calm before the kids wake up. A wireless charger isn’t just a tech accessory—it’s the thing that keeps their phone alive during back-to-back meetings. When you frame a product as their solution, it stops being a commodity and starts being a must-have.

Here’s the thing: personalization isn’t about lying or exaggerating. It’s about connecting the dots between what the product does and what the customer actually cares about. And the best part? You don’t need a custom-made product to do it. You just need the right words.

How to Use the Prompt

The “Personalization” prompt is simple but powerful. Here’s the basic structure:

“Write a product description for [product name] that makes the customer feel like it was designed specifically for their needs. Focus on [specific customer pain point or desire] and explain how this product solves it in a way that feels personal and unique to them.”

Let’s break it down with an example.

Example: A Noise-Canceling Headphone

Before (Generic Description): “These wireless headphones feature active noise cancellation, 30-hour battery life, and Bluetooth 5.0. Comfortable over-ear design with memory foam cushions.”

After (Personalized Description): “Tired of the world’s noise creeping into your focus time? These headphones were made for people like you—remote workers, frequent flyers, and parents who just need one quiet hour to think. The noise cancellation doesn’t just block out sound; it creates a bubble of silence, so you can finally hear yourself think. And with 30 hours of battery life, they’ll outlast even your longest workdays (or those never-ending flights). No more adjusting, no more distractions—just you and your music, your podcast, or blissful silence.”

See the difference? The first version is a spec sheet. The second version speaks to the customer’s life. It doesn’t just say what the product does—it shows how it fits into their world.

Tips to Make It Even Stronger

Want to take your personalized descriptions to the next level? Try these tweaks:

Use “you” language. Instead of “These headphones are great for travelers,” say, “You’ll love how these headphones make long flights feel shorter.”
Address a specific pain point. What’s the one thing that drives your customer crazy? Call it out. “Sick of your phone dying mid-conference call? This portable charger has your back.”
Paint a picture. Don’t just say the product is comfortable—describe how it feels. “The memory foam cushions mold to your ears like a pillow, so you can wear them all day without the dreaded ‘headphone headache.’”
Add a touch of empathy. Show that you get them. “We know how frustrating it is to finally sit down to work, only to be interrupted by the neighbor’s dog barking. That’s why we designed these headphones—to give you the peace you deserve.”
Highlight a “hidden” benefit. What’s something your product does that most people don’t realize? “The built-in mic isn’t just for calls—it’s your secret weapon for voice notes, reminders, and hands-free everything.”

When to Use This Prompt

Not every product needs a hyper-personalized description, but it works especially well for:

High-consideration purchases (e.g., mattresses, laptops, fitness equipment)
Products with emotional appeal (e.g., jewelry, self-care items, gifts)
Niche or specialized products (e.g., gear for photographers, tools for DIYers)
Anything with a strong “before and after” story (e.g., skincare, organization tools, productivity apps)

The Secret? It’s Not About the Product—It’s About the Customer

Here’s the real power of personalization: it shifts the focus from what you’re selling to who you’re selling to. The best product descriptions don’t feel like ads—they feel like a conversation with a friend who gets you.

So next time you’re writing a description, ask yourself: Does this make the customer feel like the product was made just for them? If not, it’s time to try the “Personalization” prompt. Because when a customer feels like a product was designed with their life in mind, they’re not just more likely to buy—they’re more likely to love what they bought. And that’s how you turn one-time buyers into loyal fans.

The “Before & After” Prompt

Ever read a product description that made you think, “Wow, this is exactly what I need”? That’s the power of the “Before & After” prompt. Instead of just listing features, this approach paints a vivid picture of your customer’s life—before and after using your product. It’s like showing them a movie trailer of their own transformation.

Think about it: people don’t buy products—they buy better versions of themselves. A fitness tracker isn’t just a gadget; it’s the key to finally getting in shape. A noise-canceling headphone isn’t just tech; it’s peace and quiet in a chaotic world. The “Before & After” prompt helps you tell that story.

How It Works

The formula is simple:

Before: Describe the frustration, the problem, or the mediocre experience your customer is dealing with.
After: Show how your product changes everything—how it solves the problem, makes life easier, or brings joy.
The Bridge: Connect the two with a clear, benefit-driven transition.

Here’s the magic: when you contrast the “before” and “after,” you’re not just selling a product—you’re selling a feeling. And feelings drive purchases.

Example: A Smart Coffee Maker

Before (Basic Description): “This coffee maker has a 12-cup capacity, programmable settings, and a thermal carafe.”

After (Using the “Before & After” Prompt): “Tired of waking up to weak, lukewarm coffee that tastes like it was brewed yesterday? No more rushing to the café or settling for bitter office brew. With our smart coffee maker, you wake up to the rich aroma of freshly brewed coffee—hot, strong, and ready exactly when you are. Just set it the night before, and your perfect cup is waiting for you. No mess, no guesswork, just great coffee every time.”

See the difference? The first description is forgettable. The second makes you feel the frustration—and then the relief.

Why This Works for eCommerce

Emotional Connection: People buy based on emotions, then justify with logic. The “Before & After” prompt taps into those emotions.
Clear Value: It highlights the benefit, not just the feature. Customers don’t care about specs; they care about how the product improves their life.
Reduces Doubt: When you show the transformation, you’re answering the customer’s unspoken question: “Will this actually help me?”

Tips to Make It Even Stronger

Be Specific: Don’t just say “life will be better.” Show how. Will they save time? Feel less stressed? Look more confident?
Use Sensory Language: Describe sights, sounds, and feelings. “Imagine the sound of your alarm, followed by the rich, warm aroma of coffee filling your kitchen.”
Keep It Real: Avoid over-the-top claims. The “after” should feel achievable, not like a fantasy.
Test Different Angles: Try focusing on different pain points. For example, a skincare product could highlight “before: dry, flaky skin” vs. “after: glowing, hydrated confidence.”

Try It Yourself

Here’s your prompt to plug into Copy.ai: “Write a product description for [product name] that contrasts the customer’s life before and after using it. Focus on the frustration they feel without it and the relief or joy they experience with it. Use vivid, sensory language to make the transformation feel real.”

Pick a product, run the prompt, and tweak the output. You’ll be amazed at how much more engaging your descriptions become. And the best part? Your customers will feel the difference before they even click “Add to Cart.”

The “FAQ-Style” Prompt

Ever read a product description and still feel like you have questions? Maybe you wonder, “Will this really work for me?” or “What if it breaks after a week?” Customers think the same way. They don’t just want to know what a product is—they want to know why it’s right for them. And if you don’t answer their questions upfront, they’ll click away.

That’s where the “FAQ-Style” prompt comes in. Instead of a boring list of features, you turn the description into a conversation. You answer the questions customers are actually asking before they even ask them. It’s like having a salesperson right there on the page, guiding them toward the “Add to Cart” button.

Why This Works Better Than Regular Descriptions

Most product descriptions are just facts. “This blender has 10 speeds.” “This jacket is waterproof.” But facts don’t sell—answers do. When you structure your description like an FAQ, you:

Remove doubts – Customers hesitate when they’re unsure. If you answer their questions before they ask, they feel more confident.
Stand out – Most stores use the same boring format. An FAQ-style description makes your product look different (and more trustworthy).
Improve SEO – People search for questions, not just keywords. If your description answers “Does this phone case fit an iPhone 15?”, you might rank for that exact search.

How to Use This Prompt (With Examples)

Here’s the basic structure of the prompt:

“Write a product description for [product name] in an FAQ format that answers these questions: [list 3-5 common questions].”

Let’s say you’re selling a wireless charging pad. A regular description might say:

“This wireless charger supports 15W fast charging. Compatible with iPhone and Android. LED indicator light. Non-slip surface.”

But with the FAQ-style prompt, it becomes:

Q: Will this charge my phone as fast as a regular cable? A: Yes! Our 15W fast charging gets your phone to 50% in just 30 minutes—faster than most standard chargers.

Q: Does it work with my iPhone 15 or Samsung Galaxy? A: Absolutely. It’s compatible with all Qi-enabled devices, including iPhones (8 and up) and most Android phones.

Q: What if my phone doesn’t align perfectly? A: No worries! The non-slip surface keeps your phone in place, and the LED light shows when it’s charging correctly.

Q: Is it safe to leave my phone on overnight? A: Yes! It has built-in overcharge protection, so your phone won’t overheat or get damaged.

See the difference? Instead of just listing features, you’re solving problems. You’re making the customer feel like you get them.

What Questions Should You Include?

Not sure what questions to answer? Here’s how to find them:

Check customer reviews – What do people complain about? What do they love? Use those as questions.
- Example: If people say, “This watch band is too stiff,” include: “Is the watch band comfortable for all-day wear?”
Look at competitor FAQs – What questions do other stores answer? Add those to your description.
Think like a customer – What would you want to know before buying? Size? Durability? Compatibility?
Use common objections – “Is it worth the price?” “How long does it last?” “What if I don’t like it?”

Pro Tip: Keep It Natural

Don’t make it sound like a robot wrote it. The best FAQ-style descriptions feel like a real conversation. Use:

Short, simple answers – No long paragraphs. One or two sentences max.
A friendly tone – “Great question!” or “We get this one a lot!” makes it feel personal.
Visuals if possible – If a question is about fit or size, include a photo or GIF showing it in action.

Try It Yourself

Pick a product and ask yourself: What’s the one thing customers always ask before buying? Then turn that into an FAQ-style description. Here’s a quick template to get you started:

Q: [Question 1] A: [Short, helpful answer.]

Q: [Question 2] A: [Short, helpful answer.]

Q: [Question 3] A: [Short, helpful answer.]

For example, if you’re selling a portable espresso maker, your questions might be:

“How much coffee does it make at once?”
“Does it need electricity, or can I use it camping?”
“What if I don’t have a stove to heat the water?”

Answer those, and suddenly, your product description isn’t just informative—it’s persuasive.

Final Thought

The best product descriptions don’t just describe—they reassure. They make the customer think, “This is exactly what I need.” And the FAQ-style prompt is one of the easiest ways to do that. So next time you’re writing a description, don’t just list features. Answer the questions your customers are really asking. Because when you do, they’ll be one step closer to clicking “Buy.”

How to Implement These Prompts in Your Shopify Store

You’ve got the prompts—now what? Knowing how to use them is just the first step. The real magic happens when you put them into action in your Shopify store. But where do you start? How do you make sure these AI-generated descriptions actually work for your products and your customers?

Let’s break it down into simple, actionable steps. No fluff, no complicated jargon—just a clear plan to turn those boring product descriptions into sales machines.

Step 1: Audit Your Current Descriptions (Find the Weak Spots)

Before you start writing new descriptions, take a hard look at what you already have. Which products are underperforming? Which pages have high bounce rates or low time-on-page? These are the red flags telling you, “Hey, this description isn’t doing its job.”

Here’s how to spot the problems:

Check your Shopify analytics: Look for products with low conversion rates or high cart abandonment. These are often signs of weak descriptions.
Use Google Analytics: See which product pages have the highest bounce rates. If people are leaving quickly, your description might not be engaging enough.
Try Hotjar or heatmaps: These tools show you where people scroll, click, or drop off. If they’re not even reading your description, it’s time for a rewrite.
Ask your customers: Send a quick survey or check reviews. If people keep asking the same questions (like “Does this come in other colors?”), your description is missing key details.

Once you’ve identified the weak spots, prioritize them. Start with your best-selling or highest-margin products first—these are the ones that’ll give you the biggest return on your effort.

Step 2: Pick the Right Prompt for Each Product

Not all prompts work for every product. A luxury watch needs a different approach than a budget-friendly kitchen gadget. Here’s how to match the right prompt to the right product:

For high-end or luxury items: Use the “Luxury Appeal” prompt. Focus on craftsmanship, exclusivity, and the emotional experience of owning the product. Example: Instead of saying “This watch has a stainless steel case,” try “Handcrafted from premium stainless steel, this watch is designed to last a lifetime—just like the memories you’ll make wearing it.”
For flash sales or limited-time offers: Use the “Urgency” prompt. Highlight scarcity, deadlines, or exclusive deals. Example: “Only 5 left in stock—order now before this deal disappears!”
For everyday or practical products: Use the “Before & After” prompt. Show how the product solves a problem or improves the customer’s life. Example: “Tired of tangled earbuds? Our wireless earphones come with a sleek charging case—no more knots, no more frustration.”
For tech or complex products: Use the “FAQ-Style” prompt. Answer common questions upfront to reduce hesitation. Example: “Will this fit my iPhone 15? Yes! Our case is designed for the latest models, with precise cutouts for all buttons and ports.”

Start with your top 5-10 products and test different prompts. See which ones resonate most with your audience, then scale from there.

**Step 3: Customize and Test (Make It Sound Like You)**

AI is great for generating ideas, but it’s not perfect. The key is to tweak the output so it sounds like your brand, not a robot. Here’s how:

Adjust the tone: If your brand is fun and playful, add humor or casual language. If it’s more professional, keep it polished and concise. Example (Fun Brand): “Say goodbye to boring socks! These aren’t just socks—they’re tiny works of art for your feet.” Example (Professional Brand): “Upgrade your wardrobe with our premium dress socks, designed for all-day comfort and style.”
Add your brand’s unique details: Mention your company’s story, values, or guarantees. This builds trust and sets you apart from competitors. Example: “Handmade in our small workshop in Portland, each piece is crafted with care—just like the coffee you’ll enjoy while wearing it.”
A/B test your descriptions: Try two versions of the same description and see which one performs better. Tools like Optimizely or Shopify’s built-in A/B testing can help. Tip: Change just one thing at a time (like the headline or a key benefit) so you know what’s working.

Step 4: Optimize for SEO (Don’t Forget the Search Engines)

Great descriptions don’t just sell—they also help your products rank in search engines. Here’s how to make sure your new descriptions are SEO-friendly:

Use keywords naturally: Don’t stuff them in—just include them where they make sense. For example, if you’re selling “organic cotton t-shirts,” mention that phrase in the description, but don’t overdo it. Example: “Our organic cotton t-shirts are soft, breathable, and perfect for everyday wear. Made from 100% organic cotton, they’re gentle on your skin and the planet.”
Write a compelling meta description: This is the short snippet that appears in search results. Keep it under 160 characters and include your main keyword. Example: “Shop our organic cotton t-shirts—soft, sustainable, and perfect for everyday wear. Free shipping on orders over $50!”
Add alt text to images: Describe your product images with keywords to help them rank in Google Images. Example: “Woman wearing an organic cotton t-shirt in navy blue, standing in a sunny field.”
Link to related products: This keeps customers on your site longer and helps search engines understand your store’s structure. Example: “Pair this t-shirt with our organic cotton joggers for the ultimate eco-friendly outfit.”

Step 5: Scale Across Your Store (Work Smarter, Not Harder)

Once you’ve nailed the process for a few products, it’s time to scale. Here’s how to do it efficiently:

Create templates: Save time by creating reusable templates for different product categories. For example, all your “Before & After” descriptions can follow the same structure. Example Template: “Tired of [problem]? No more [frustration]. With [product name], you get [key benefit]. Just [simple action], and [result]. No mess, no hassle—just [desired outcome].”
Use Shopify apps or Copy.ai’s API: Automate the process with tools like Copy.ai’s API or Shopify apps like “Product Description Generator.” These can help you generate descriptions in bulk, then you can tweak them as needed.
Update in batches: Don’t try to rewrite your entire store at once. Start with your top 20% of products, then move on to the rest. This way, you’ll see results faster and can refine your approach as you go.

Final Thought: Small Changes, Big Results

Implementing these prompts isn’t about reinventing the wheel—it’s about making small, smart tweaks that add up to big results. Start with one product, test what works, and then scale. Before you know it, your product descriptions won’t just be read—they’ll be acted on.

So, which product will you start with? Pick one, run a prompt, and see the difference for yourself. Your customers (and your sales) will thank you.

Real-World Examples: Before and After Using Copy.ai Prompts

Let me show you something. You know those product descriptions that make you yawn? The ones that just list features like a robot? “100% cotton, machine washable.” Boring, right? Now imagine if that same product could make you feel something. Like this: “Wrap yourself in buttery-soft cotton that feels like a hug—no ironing required.” Big difference.

That’s the power of good copy. And with the right prompts, AI tools like Copy.ai can help you turn dry, forgettable descriptions into something that actually sells. Don’t believe me? Let’s look at some real examples where brands saw real results.

Case Study 1: The Fashion Brand That Stopped Sounding Like a Label

Before: “100% cotton t-shirt. Machine washable. Available in multiple colors.”

This is what most eCommerce stores do. They list facts like they’re filling out a form. But here’s the problem: nobody buys a t-shirt because it’s “machine washable.” They buy it because it makes them feel good.

After (using Copy.ai prompts): “Slip into a tee so soft, you’ll forget you’re wearing it. Made from premium cotton that feels like a second skin—no itchy tags, no stiff fabric, just pure comfort. And the best part? Toss it in the wash, and it comes out looking brand new. Because life’s too short for high-maintenance clothes.”

Results: 30% increase in add-to-cart rate.

What changed? The new description:

Focused on emotions (comfort, ease, feeling good)
Painted a picture (imagine slipping into something soft)
Solved a problem (no ironing, no fuss)

Case Study 2: The Tech Gadget That Finally Spoke Human

Before: “Wireless earbuds with Bluetooth 5.0. 20-hour battery life. Noise-canceling technology.”

Tech specs are important, but they don’t sell products. People don’t care about “Bluetooth 5.0”—they care about not missing their favorite song or finally having some peace on a noisy commute.

After (using Copy.ai prompts): “Tired of your earbuds dying mid-workout? Or that annoying lag when you’re trying to zone out? These earbuds are built for real life—crystal-clear audio, all-day battery, and noise cancellation so good, you’ll forget the world exists. Whether you’re crushing a workout or just need five minutes of silence, they’ve got your back.”

Results: 22% higher conversion rate.

What worked here?

Started with a pain point (earbuds dying, lag, noise)
Made it personal (“you’ll forget the world exists”)
Highlighted the benefit (peace, focus, reliability)

Case Study 3: The Home Goods Brand That Told a Story

Before: “Stainless steel knife set. Dishwasher-safe. 5-piece set.”

Knives are just tools, right? Wrong. They’re part of the experience—cooking a meal, impressing guests, feeling like a pro in your own kitchen.

After (using Copy.ai prompts): “Meet your new sous-chef. This premium stainless steel knife set isn’t just sharp—it’s effortlessly sharp. Slice through tomatoes like butter, chop herbs without bruising them, and carve a roast like a Michelin-star chef. And when the cooking’s done? Pop them in the dishwasher and forget about them. Because the best tools are the ones that work with you, not against you.”

Results: 18% boost in average order value.

Why did this work?

Created a character (“your new sous-chef”)
Made it aspirational (cook like a pro)
Added convenience (dishwasher-safe = less work)

What Worked (And What Didn’t)

So, what’s the secret sauce here? Let’s break it down:

✅ What worked:

Emotional triggers – People buy based on how a product makes them feel, not just what it does.
Problem-solving – Every great description answers: “What’s in it for me?”
Clarity over jargon – “Buttery-soft” beats “100% cotton” every time.
Differentiation – Why should someone buy your product over the competition?

❌ What didn’t work:

Overly complex language – If a 10-year-old wouldn’t understand it, rewrite it.
No urgency or excitement – “Available in multiple colors” vs. “Which color will you pick first?”
Feature lists without benefits – Always ask: “So what?”

The Big Lesson

Here’s the thing: Your customers don’t care about your product. They care about how it makes their life better. And that’s what these prompts help you do—turn features into benefits, specs into stories, and browsers into buyers.

So, which of your product descriptions could use a makeover? Pick one, run it through a prompt, and watch the magic happen. Your sales (and your customers) will thank you.

Advanced Tips for Maximizing Copy.ai’s Potential

You’ve got the basics down—now let’s talk about how to make Copy.ai work even harder for your eCommerce store. Think of these tips like upgrading from a basic coffee maker to a smart one that brews the perfect cup every time. Small tweaks can turn good product descriptions into great ones that sell.

Fine-Tune Your Prompts Like a Pro

Copy.ai is smart, but it’s not a mind reader. The more specific you are, the better the results. Here’s how to get the most out of every prompt:

Set clear constraints: Tell the AI exactly what you need. For example:
- “Write a 100-word product description for a wireless charger in a playful tone for tech-savvy millennials.”
- “Create a benefit-driven description for organic skincare, focusing on sensitive skin. Keep it under 150 words and use a warm, reassuring tone.”
Use “seed text” to guide the style: If you have a description you love, paste a snippet into the prompt. For example: “Write a product description in this style: ‘Tired of flimsy phone cases that crack after a week? Ours are built like a tank—because your phone deserves armor, not a paper shield.’”
Test different angles: Don’t settle for the first output. Try variations like:
- Problem-solution: “Struggling with tangled earbuds? Our magnetic case keeps them neat and tangle-free.”
- Urgency: “Only 5 left in stock—don’t miss out on the best-selling wireless earbuds of 2024!”

Combine Prompts for Hybrid Descriptions

Why stick to one approach when you can mix and match? For example, merge a problem-solution prompt with urgency to create a high-impact description:

“Sick of your phone dying by noon? Our 5000mAh power bank keeps you charged all day—no more scrambling for outlets. But hurry: this deal ends tonight!”

Or blend social proof with benefits: “Loved by 10,000+ customers, our noise-canceling headphones let you escape the chaos. Whether you’re on a flight or in a noisy café, just press play and disappear into your music.”

Leverage Copy.ai’s Workflows for Bulk Content

Writing descriptions one by one is slow. Instead, use Copy.ai’s Product Description Generator workflow to create multiple descriptions at once. Here’s how:

Upload a CSV file with product names, features, and target audience details.
Set the tone and word count (e.g., “professional, 120 words”).
Run the workflow and let Copy.ai generate descriptions in bulk.

For Shopify stores, you can even automate this process using Zapier or Copy.ai’s API. Imagine uploading 50 products and getting polished descriptions in minutes—no manual work required.

Avoid Common AI Pitfalls

AI is a powerful tool, but it’s not perfect. Here’s how to avoid mistakes:

Don’t rely 100% on AI: Always review and tweak the output. AI might miss your brand’s unique voice or make factual errors.
Keep your brand voice consistent: If your brand is playful, add humor. If it’s professional, keep it polished. Example:
- Playful: “These socks aren’t just socks—they’re tiny rebellions for your feet.”
- Professional: “Premium dress socks designed for all-day comfort and style.”
Fact-check everything: AI can hallucinate details. Double-check specs, prices, and claims before publishing.

Future-Proof Your Strategy

Copy.ai is always evolving, so stay ahead of the curve. Here’s what to watch for:

New features: Try tools like image-to-text (turn product photos into descriptions) or multilingual support (expand to global markets).
Emerging trends: Experiment with interactive product descriptions (e.g., “Click to see how it works”) or video scripts for social media.
A/B testing: Use AI to generate multiple versions of a description and test which one converts better.

Final Thought

Copy.ai is like having a writing assistant who never sleeps. But the real magic happens when you guide it with clear instructions, creativity, and a human touch. So go ahead—try these tips, tweak the outputs, and watch your product descriptions (and sales) soar. Which prompt will you test first?

Conclusion: Your Action Plan for High-Converting Product Descriptions

You’ve got the prompts—now what? The real magic happens when you put them to work. Remember, great product descriptions don’t just list features. They solve problems, spark emotions, and make customers think, “This is exactly what I need.” And with AI tools like Copy.ai, you can create them faster than ever.

But here’s the thing: AI is just a tool. It’s your job to make the output feel human, on-brand, and irresistible. So where do you start?

Your Step-by-Step Action Plan

Audit your current descriptions – Grab a high-priority product and ask: Does this sound like a sales pitch or a solution? If it’s the former, it’s time for a rewrite.
Pick 3-5 prompts to test – Start with the ones that match your product best (e.g., FAQ-style for tech, benefit-driven for lifestyle). Run them through Copy.ai and see what comes out.
Customize the output – AI gives you a great first draft, but you know your brand better than anyone. Tweak the tone, add personality, and make sure it sounds like you.
A/B test and measure – Try two versions of the same description (one AI-generated, one handwritten). Track which one converts better. Small changes can lead to big results.
Scale what works – Once you find a prompt that performs well, use it across similar products. Consistency builds trust—and trust drives sales.

The Future of eCommerce Copy

The best product descriptions don’t just describe—they connect. They make customers feel understood, excited, and confident in their purchase. And with AI, you can create those descriptions at scale, without sacrificing quality.

So why wait? Pick one product, try one of the prompts from this article, and see the difference for yourself. Then come back and tell us how it went—we’d love to hear your results!

Need more help? Check out our guides on Shopify SEO tips and how to write product titles to take your store to the next level.

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Written by

KeywordShift Team

Experts in SaaS growth, pipeline acceleration, and measurable results.

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**Introduction **

Why Benefit-Driven Product Descriptions Outperform Feature Lists

The Psychology of Buying: Why Emotions Rule the Checkout

Features vs. Benefits: The Difference That Boosts Conversions

The Proof: How One Shopify Store Increased Conversions by 42%

Common Mistakes That Kill Your Product Descriptions

How to Turn Features Into Benefits (Without Guessing)

The Bottom Line

How Copy.ai Supercharges eCommerce Product Descriptions

What Makes Copy.ai Different?

How AI Enhances Human Creativity (Not Replaces It)

Copy.ai vs. Other AI Tools (Jasper, Writesonic, etc.)

The Bottom Line

15 Copy.ai Prompts to Transform Your Product Descriptions

1. The “Problem-Solver” Prompt

2. The “Luxury Experience” Prompt

3. The “Tech Explainer” Prompt

4. The “Before & After” Prompt

5. The “Social Proof” Prompt

6. The “Urgency & Scarcity” Prompt

7. The “Bundle Pitch” Prompt

8. The “Eco-Friendly Angle” Prompt

9. The “Gift Guide” Prompt

10. The “How-To” Prompt

11. The “Comparison” Prompt

12. The “Storytelling” Prompt

13. The “FAQ” Prompt

14. The “Minimalist” Prompt

15. The “Personalized” Prompt

Final Tip: How to Get the Best Results from These Prompts

The “Problem-Solution” Prompt

Why This Works Better Than Feature Lists

How to Use This Prompt in Copy.ai

When to Use This Prompt

Pro Tip: Make It Personal

Try It Yourself

The “Luxury Appeal” Prompt

Why Luxury Language Works (Even for Affordable Products)

The Exact Prompt to Try

Real-World Example: From Basic to Luxe

When to Use This Prompt (And When to Skip It)

Quick Wins to Make Your Descriptions Feel More Luxe

The Bottom Line

The “Urgency & Scarcity” Prompt

Why Urgency and Scarcity Work (Backed by Psychology)

The Perfect Urgency & Scarcity Prompt

Before (Basic Description):

After (Urgency-Driven Description):

When to Use Urgency (And When to Avoid It)

Pro Tips to Make Urgency Feel Authentic

Try It Yourself

The “Storytelling” Prompt

Why Stories Work for eCommerce

How to Use the Storytelling Prompt

Example: From Boring to Brilliant

Tips to Make Your Story Even Stronger

When to Use Storytelling (and When to Skip It)

Try It Yourself

5. The “Social Proof” Prompt

Why Social Proof Works (And How to Use It)

The Perfect Social Proof Prompt for Copy.ai

Example: Before and After Social Proof

Pro Tips for Using Social Proof

6. The “Comparison” Prompt

How to Use the Comparison Prompt

Why This Works

Example in Action

When to Use This Prompt

Pro Tip: Focus on the “Why”

7. The “How-To” Prompt

Why This Works

How to Use the Prompt

Pro Tips to Make It Even Better

When to Use This Prompt

The “Emotional Trigger” Prompt

How to Use the Emotional Trigger Prompt

Emotions That Work Best for eCommerce

Real-World Example: How One Brand Nailed It

Your Turn: Try It Yourself

The “Bundle & Upsell” Prompt

Introduction

**Step 3: Customize and Test (Make It Sound Like You)**